Sanjai Kumaar R
GTM Engineer | Sales & Marketing Ops | Marketing Automation
ex-XoxodaySales and marketing operations professional with 5+ years of B2B experience specialising in lead generation, process optimisation and data-driven strategies to drive revenue growth.
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Proficient in tools like HubSpot, Apollo, and Salesforce, I’ve supported SaaS startups with MQL workflows, SEO, and outbound experiments. An MBA graduate with strong business acumen, I thrive in dynamic environments. Outside work, I’m passionate about bike travel, exploring new places, and bringing fresh perspectives to my professional journey.
GTM Index
- BLUECOPAJOB
- Senior GTM Eng1Y 3M
Senior GTM Engineer
bluecopa
Bluecopa is the Modern Finance Ops SaaS platform for fast growing companies to elevate their Finance & Accounting operations through automations & AI. Our vision is to empower finance teams with real-time intelligence that drive the bottom-line growth for the business.
- REVOPS CO-OPJOB
- Member1Y 4M
Member
RevOps Co-op
- REVGENIUSJOB
- Member1Y 4M
Member
RevGenius
- OMNIPRACTICEJOB
- GTM Consultant1Y 8M
GTM Consultant
Omnipractice
- XOXODAYJOB
- GTM Eng - Sales6M
GTM Engineer - Sales
Xoxoday
- NEEDLE FISHJOB
- Sales & Mktg Operation Spe…3M
Sales & Marketing Operation Specialist - GTM
Needle Fish
Designed and optimized the entire outbound process for the agency, enabling rapid execution of experiments, Simply helping SaaS startups in crafting GTM strategies😁
- ELEVATEHQJOB
- Sales Lead Researcher1Y 11M
Sales Lead Researcher
ElevateHQ
• Primarily responsible for generating MQLs through SEO, external communities, and social media inbound. • Completely owned cold email infrastructure for sales and marketing campaigns. • Set up the entire marketing and sales development stack - HubSpot, Outplay, Upscale, Apollo, etc. • Set up and maintained reporting systems for sales and marketing efforts to the CEO and other leadership. • Created and implemented backlinks strategy that got us 30+ backlinks in a month. • Took on additional responsibilities as HR Associate to ensure smooth administration and hiring. • Assists the solution engineering team in onboarding clients. • Set up an Accounts Receivables process for invoice tracking a…
- INTEGRA SOFTWARE SERVICES PRIVATEJOB
- Lead Researcher3Y 4M
Lead Researcher
Integra Software Services Private Ltd
My responsibilities in this role includes but not limited to: • Generated MQLs in the publishing, EdTech and Saas industries. • Created, assigned, and managed marketing lead databases in the CRM. • Executed lead generation using platforms like LinkedIn Sales Nav, ZoomInfo, Lusha, Apollo, etc. • Set up database building, lead profiling, and market research for the publishing industry. • Improved email deliverability to 90% using validation tools like skrapp.io. Debounce, etc. • Developed, sent, and tracked multiple email campaigns using marketing automation with Hubspot. • Improved website traffic with SEO through link building and keyword research.
- PONDICHERRY UNIVERSITYSCHOOL
- Master of Business Adminis…2Y 1M
Master of Business Administration - MBA, General Studies
Pondicherry University
- SARADHA GANGADHARAN COLLEGESCHOOL
- Bachelor of Commerce - BCom2Y 7M
Bachelor of Commerce - BCom
Saradha Gangadharan College
- PETIT SEMINAIRE HIGHER SECONDARY SCHOOLSCHOOL
- Higher Education, Commerce1Y 10M
Higher Education, Commerce
Petit Seminaire Higher Secondary School
- Job: bluecopa — Senior GTM Engineer · 2025-07 – present · 1y 1mo — Bluecopa is the Modern Finance Ops SaaS platform for fast growing companies to elevate their Finance & Accounting operations through automations & AI. Our vision is to empower finance teams with real-time intelligence that drive the bottom-line growth for the business.
- Job: RevOps Co-op — Member · 2025-06 – present · 1y 2mo
- Job: RevGenius — Member · 2025-06 – present · 1y 2mo
- Job: Omnipractice — GTM Consultant · 2025-02 – present · 1y 6mo
- Job: Xoxoday — GTM Engineer - Sales · 2025-01 – 2025-07 · 6 mo
- Job: Needle Fish — Sales & Marketing Operation Specialist - GTM · 2024-10 – 2025-01 · 3 mo — Designed and optimized the entire outbound process for the agency, enabling rapid execution of experiments, Simply helping SaaS startups in crafting GTM strategies😁
- Job: ElevateHQ — Sales Lead Researcher · 2022-11 – 2024-10 · 1y 11mo — • Primarily responsible for generating MQLs through SEO, external communities, and social media inbound. • Completely owned cold email infrastructure for sales and marketing campaigns. • Set up the entire marketing and sales development stack - HubSpot, Outplay, Upscale, Apollo, etc. • Set up and maintained reporting systems for sales and marketing efforts to the CEO and other leadership. • Created and implemented backlinks strategy that got us 30+ backlinks in a month. • Took on additional responsibilities as HR Associate to ensure smooth administration and hiring. • Assists the solution engineering team in onboarding clients. • Set up an Accounts Receivables process for invoice tracking a…
- Job: Integra Software Services Private Ltd — Lead Researcher · 2019-07 – 2022-11 · 3y 4mo — My responsibilities in this role includes but not limited to: • Generated MQLs in the publishing, EdTech and Saas industries. • Created, assigned, and managed marketing lead databases in the CRM. • Executed lead generation using platforms like LinkedIn Sales Nav, ZoomInfo, Lusha, Apollo, etc. • Set up database building, lead profiling, and market research for the publishing industry. • Improved email deliverability to 90% using validation tools like skrapp.io. Debounce, etc. • Developed, sent, and tracked multiple email campaigns using marketing automation with Hubspot. • Improved website traffic with SEO through link building and keyword research.
- School: Pondicherry University — Master of Business Administration - MBA, General Studies · 2019-08 – 2021-09
- School: Saradha Gangadharan College — Bachelor of Commerce - BCom · 2016-08 – 2019-03
- School: Petit Seminaire Higher Secondary School — Higher Education, Commerce · 2014-06 – 2016-04
Skills
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