Sam Bax
Founder | Building AI-native GTM systems | Previously GTM at Saturn (YC) & Databricks
I’m a founder and GTM operator with a background in building and selling early-stage businesses. I launched my first company while at college, bootstrapped it through COVID, and scaled it to ~£4k MRR.
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Since then, I’ve founded and worked on multiple early-stage products in the AI and automation space, learning sales, product, and go-to-market the hard way, by doing it myself. More recently, I worked in GTM at Databricks, where I saw how complex sales motions operate at scale and how strong systems, process, and execution make the difference between interest and real outcomes. Everything I’ve learned has been self-taught, driven by a genuine interest in how startups scale, how GTMs are built, and how sales teams actually close. I’m currently working on new projects helping companies design and improve their go-to-market motion, with a strong focus on sales strategy and automation. Outside of work, I’m drawn to long-term challenges. I’ve completed ultra-distance swims for charity, walked 120 miles with a 20kg pack, and sailed across the Atlantic. I like hard problems, ownership, and seeing things through.
GTM Index
- STEALTH STARTUPJOB
- GTM Eng4M
GTM Engineer
Stealth Startup
- SATURNJOB
- Growth Partner5M
Growth Partner
Saturn
- ATOMIC AUTOMATIONJOB
- Advisor5M
Advisor
Atomic Automation
I work with early-stage teams to design and ship automation that replaces manual GTM and operational work with reliable systems. •Built automation workflows supporting cross-border vehicle sourcing for an Irish automotive business, reducing processing time from ~20 minutes per unit to under a minute and supporting £1M+ in purchases. •Delivered trigger-based and scraping-driven workflows to centralise data, alerts, and operational decision-making. •Took work end-to-end, from messy real-world process discovery through build, testing, and handover.
- DATABRICKSJOB
- Solutions Specialist - Dig…10M
Solutions Specialist - Digital Natives
Databricks
Sales role focused on senior-level discovery and progressing AI, data, and ML use cases within highly competitive digital native accounts. •Achieved 110% of U3 quota, progressing multiple revenue-generating consumption use cases through advanced discovery and technical validation. •Identified and advanced high-value use cases (£50k, £40k, £15k MRR) by translating data, ML, and GenAI requirements into clear commercial outcomes. •Led discovery with C-level, VP, and Director stakeholders across accounts including Revolut, Monzo, Deliveroo, and Synthesia. •Independently built personal automation and research workflows (outside standard tooling) to reduce manual prospecting, preparation, and…
- THE AI-FIRST BUSINESS PODCASTJOB
- Producer4M
Producer
The AI-First Business Podcast
- AIVAJOB
- Founder1Y 8M
Founder
Aiva
I founded Aiva, an AI-powered productivity startup, and later pivoted it into hands-on automation and AI consultancy work. •Conceived, built, and launched an MVP AI assistant for email and scheduling with a technical co-founder, owning product vision, GTM, and early customer discovery. •Grew a 300+ user waitlist and converted interest into 5 pilot customers, including Flight Story, through outbound, discovery, and rapid iteration. •Led investor outreach and early pitching off the back of traction and clear problem–solution fit. •Pivoted the company into AI consultancy, delivering workflow automation for SMEs (engineering and professional services), replacing manual processes with practi…
- GIANT PEACHJOB
- BD Executive7M
Business Development Executive
Giant Peach
Early-stage role supporting GTM execution and sales process design in a growing digital agency. •Worked closely with the founder to design and refine early GTM and sales processes. •Introduced basic CRM and automation tooling to reduce admin and improve inbound lead handling. •Gained hands-on experience selling to SMBs and understanding buyer pain points at close range.
- SURGE MARKETING AGENCYJOB
- Founder2Y 1M
Founder
Surge Marketing Agency
Started my first company straight out of college and scaled it during the Covid-19 period. •Founded and grew a marketing agency from zero to £4K MRR within a year, owning sales, delivery, and client relationships. •Delivered marketing and sales campaigns for SMB e-commerce brands across multiple sectors. •Designed outbound and delivery processes, then hired and managed a small remote team. •Built my first real understanding of GTM, sales motion, and operating with limited resources.
- BATH COLLEGESCHOOL
- International Business1Y 10M
International Business
Bath College
- Job: Surge Marketing Agency — Founder · 2020-03 – 2022-04 · 2y 1mo — Started my first company straight out of college and scaled it during the Covid-19 period. •Founded and grew a marketing agency from zero to £4K MRR within a year, owning sales, delivery, and client relationships. •Delivered marketing and sales campaigns for SMB e-commerce brands across multiple sectors. •Designed outbound and delivery processes, then hired and managed a small remote team. •Built my first real understanding of GTM, sales motion, and operating with limited resources.
- Job: The AI-First Business Podcast — Producer · 2025-04 – 2025-08 · 4 mo
- Job: Stealth Startup — GTM Engineer · 2026-06 – present · 2 mo
- Job: Aiva — Founder · 2023-01 – 2024-09 · 1y 8mo — I founded Aiva, an AI-powered productivity startup, and later pivoted it into hands-on automation and AI consultancy work. •Conceived, built, and launched an MVP AI assistant for email and scheduling with a technical co-founder, owning product vision, GTM, and early customer discovery. •Grew a 300+ user waitlist and converted interest into 5 pilot customers, including Flight Story, through outbound, discovery, and rapid iteration. •Led investor outreach and early pitching off the back of traction and clear problem–solution fit. •Pivoted the company into AI consultancy, delivering workflow automation for SMEs (engineering and professional services), replacing manual processes with practi…
- Job: Saturn — Growth Partner · 2026-02 – 2026-07 · 5 mo
- Job: Giant Peach — Business Development Executive · 2022-05 – 2022-12 · 7 mo — Early-stage role supporting GTM execution and sales process design in a growing digital agency. •Worked closely with the founder to design and refine early GTM and sales processes. •Introduced basic CRM and automation tooling to reduce admin and improve inbound lead handling. •Gained hands-on experience selling to SMBs and understanding buyer pain points at close range.
- Job: Atomic Automation — Advisor · 2025-09 – 2026-02 · 5 mo — I work with early-stage teams to design and ship automation that replaces manual GTM and operational work with reliable systems. •Built automation workflows supporting cross-border vehicle sourcing for an Irish automotive business, reducing processing time from ~20 minutes per unit to under a minute and supporting £1M+ in purchases. •Delivered trigger-based and scraping-driven workflows to centralise data, alerts, and operational decision-making. •Took work end-to-end, from messy real-world process discovery through build, testing, and handover.
- Job: Databricks — Solutions Specialist - Digital Natives · 2025-03 – 2026-01 · 10 mo — Sales role focused on senior-level discovery and progressing AI, data, and ML use cases within highly competitive digital native accounts. •Achieved 110% of U3 quota, progressing multiple revenue-generating consumption use cases through advanced discovery and technical validation. •Identified and advanced high-value use cases (£50k, £40k, £15k MRR) by translating data, ML, and GenAI requirements into clear commercial outcomes. •Led discovery with C-level, VP, and Director stakeholders across accounts including Revolut, Monzo, Deliveroo, and Synthesia. •Independently built personal automation and research workflows (outside standard tooling) to reduce manual prospecting, preparation, and…
- School: Bath College — International Business · 2018-09 – 2020-07
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