Saba Biucky

Senior Growth Marketer | GTM Engineer | AI-Powered Acquisition + Monetization | Marketplace 0→1

Toronto8.2k followers

Elevate

ex-Flowjin- AI short video editor

ex-Snappfood

Senior Growth Marketer + GTM Engineer with 10+ years building monetization, acquisition, and B2B revenue engines at marketplaces, AI-first SaaS, and consumer tech.
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At Snappfood (Iran's DoorDash-equivalent food delivery marketplace, 5M+ MAU), I grew the vendor ad platform from 3% to 20% of total company revenue, shipped a subscription product 20% of active users adopted in 6 months, and built retention automation that cut vendor churn 32% with 54% vendor reactivation. Today at Elevate (Toronto), I run AI-powered acquisition systems: HubSpot + Claude AI agents + Zapier + n8n workflows for community partner programs, sponsorship pipelines, multi-touch attribution, and behavioral cohort segmentation. P&L ownership for ticket revenue. My take on marketplace growth: ad platforms in marketplaces aren't really ad platforms, they're supply-side revenue products. If vendor economics work, growth follows. Most companies optimize the wrong layer. Always happy to trade notes with people building at the intersection of marketplace growth, monetization, and AI-driven GTM.

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GTM Index

ELEVATEJOB
1. GTM (GTM) Eng
  7M
2. Growth & Mktg Operations
  6M
ZERO TO CASTJOB
1. Co-Founder & CEO
  3Y 7M
FLOWJIN- AI SHORT VIDEO EDITORJOB
1. Growth Mktg Mgr
  1Y 9M
SNAPPFOODJOB
1. Growth Product Mgr
  2Y 1M
XPERTELLJOB
1. Co-Founder & CPO
  2Y
باسلام | BASALAMJOB
1. Performance Mktg Mgr
  1Y 1M
TAPSELLJOB
1. Ad Operations Mgr
  1Y 11M
VALIDATION STUDIOJOB
1. Senior Mktg Mgr
  5M
BAMILOJOB
1. Senior Performance Mktg Mgr
  4Y
ALZAHRA UNIVERSITYSCHOOL
1. Master's degree, IT manage…
  2Y 11M
SHAHID BEHESHTI UNIVERSITYSCHOOL
1. Bachelor's degree, industr…
  4Y 11M
SABA HIGH SCHOOLSCHOOL
1. Diploma
  4Y 11M

Job: Elevate — GTM (Go-To-Market) Engineer · 2026-01 – present · 7 mo — Building Elevate's AI-powered GTM engineering layer on top of the foundational growth-ops systems. - Architecting AI-driven GTM workflows using Claude AI agents, Claude Cowork, Zapier, n8n, and HubSpot for prospect research, scoring, outreach, and lifecycle nurturing at scale - Implemented multi-touch attribution across paid, organic, partner, and direct channels, closing the gap between marketing activity and revenue contribution - Built behavioral cohort modeling across 5 personas (founders, investors, developers, corporates, partners), feeding back into pricing, packaging, and partner-tier design decisions - Reduced manual GTM-ops time-spend through Claude-Cowork-orchestrated workflows,…
Job: Elevate — Growth & Marketing Operations · 2025-06 – 2025-12 · 6 mo — Built Elevate's foundational growth and marketing operations layer through Elevate Festival 2025 lead-up and execution. - Built and launched Elevate's 1,000-prospect sponsorship intelligence engine, lifting sponsorship lead generation 18.5% YoY - Designed and shipped a 4-tier community partner program with full-lifecycle HubSpot automation, scaling the partnership ecosystem to 10K+ influenced contacts - Drove 23% newsletter subscriber growth and 400K annual session contribution to the festival ticket funnel - Standardized Elevate's CRM taxonomy across sponsorship, partnership, and ticket-buyer journeys - Owned P&L accountability for Festival 2025 ticket revenue
Job: Zero to Cast — Co-Founder & CEO · 2023-01 – present · 3y 7mo — Founder of Zero to Cast, an AI-powered SaaS platform that helps podcasters and interviewers streamline guest research across various interview formats. - Leading business design, product strategy, and partnership development to shape the platform’s direction. - Driving marketing strategy and execution, from audience research to early user acquisition. - Currently in the research and validation phase, with a simple MVP in place to test core assumptions and gather feedback. - Participated in the Pycap Startup Incubation Program and the DMZ Newcomer Incubation Program, gaining support in early-stage development and growth planning. Focused on building a tool that saves time and improves prep…
Job: Flowjin- AI short video editor — Growth Marketing Manager · 2023-07 – 2025-04 · 1y 9mo — - Implemented targeted marketing campaigns on Google Ads, LinkedIn, Meta, and TikTok, resulting in a 42% increase in website traffic and a 17% increase in subscription conversion rates. - Designed Email Marketing Automation workflows, leading to a 10% decrease in subscriber churn and a 13% increase in user retention. - Conducted user research through interviews to identify customer needs and industry trends, guiding product development and positioning. Added a face detection feature for more efficient video editing, contributing to a 20% increase in subscriptions from podcasters. - Analyzed usage data using Google Analytics and ran backend queries to recommend product improvements, such as…
Job: Snappfood — Growth Product Manager | Business Developer · 2021-02 – 2023-03 · 2y 1mo — Tech company – Food delivery platform with over 5 million monthly active users B2B & B2C squads - Worked on launching and scaling new products to open up fresh revenue streams for both sides of the marketplace. - Launched an in-house Ad Platform for vendors to buy ad placements across the app and website. This drove ~$720K/month (20% of total revenue) and improved vendor satisfaction and visibility. - Built and scaled a monthly Pro subscription plan for customers offering delivery/order discounts, adopted by 20% of active users in the first 6 months. - Led a cross-functional team of 7 (developers, designers, QA) to continuously improve ad and subscription features. - Ran targeted marketing…
Job: Xpertell — Co-Founder & CPO · 2020-12 – 2022-12 · 2y — Travel Tech Startup Co-founded Xpertell, a platform helping travel content creators monetize their experiences by offering personalized travel tips. - Led business design, product management, go-to-market strategy, and early-stage marketing and sales efforts. - Took the product from concept to MVP, now live and operating in the Netherlands. - Conducted user research and validation with creators and travelers to shape product direction. - Collaborated with a lean team to build and test core features aimed at increasing creator revenue and user engagement. - Developed positioning and launch strategy to attract early adopters and content partners. Currently in the idea validation phase, with a…
Job: باسلام | Basalam — Performance Marketing Manager · 2020-03 – 2021-04 · 1y 1mo — Social Marketplace Platform - Led performance marketing efforts to drive customer acquisition and revenue growth on a fast-growing social commerce platform. - Planned and executed paid ad campaigns across multiple channels, improving ROI by 38% through continuous optimization. - Owned strategy and execution for marketing automation, content marketing, influencer partnerships, and social collaborations. - Managed a team of 5 marketers, overseeing day-to-day performance and team development. - Built and monitored marketing budgets, ensuring efficient spend allocation and timely reporting. - Worked closely with product, data, and creative teams to align goals and optimize campaigns. - Used dat…
Job: Tapsell — Ad Operations Manager · 2019-03 – 2021-02 · 1y 11mo — Digital Marketing Agency - Managed in-app advertising campaigns for clients across gaming, e-commerce, fintech, food delivery, and more. - Led paid ad strategy development and execution tailored to each client’s goals. - Coordinated the creation of ad creatives in collaboration with design teams. - Monitored campaign performance closely to ensure continuous optimization and improved results. - Handled client relationships, including onboarding, campaign briefings, ongoing support, and payment coordination. - Resolved daily operational issues and ensured smooth campaign delivery. - Conducted regular analysis and reporting to evaluate performance and guide future strategy. Focused on deliver…
Job: Validation Studio — Senior Marketing Manager · 2019-10 – 2020-03 · 5 mo — Worked with early-stage tech startups to validate business ideas, refine models, and prepare for MVP launch and early growth. - Led market research through deep user interviews and competitive analysis to shape viable business concepts. - Built business model mental maps and identified strategic opportunities for product-market fit. - Developed go-to-market strategies and marketing plans to acquire users on lean budgets with high efficiency. - Created website content, contributed to UX planning, and ensured messaging aligned with each startup’s value proposition. - Supported Validation Studio’s social media channels, handling content and engagement. - Helped guide startups through their fir…
Job: Bamilo — Senior Performance Marketing Manager · 2015-03 – 2019-03 · 4y — online Marketplace with over $500.000 monthly marketing budget - Led paid advertising strategy and execution across web and mobile to drive user acquisition and sales growth. - Planned and ran 360° marketing campaigns across Google Ads, Instagram, Twitter, Facebook, and international ad networks. - Focused on both mobile and website acquisition, increasing app downloads by 30% in 6 months—with 80% of users shifting to the app. - Managed search engine marketing (SEM) and improved campaign performance by 45% through better targeting, copy, and bid strategies. - Oversaw display advertising, coordinated ad creatives, and ran experiments to improve ROI. - Built dashboards and reports for real-ti…
School: Shahid Beheshti University — Bachelor's degree, industrial management · 2009 – 2013
School: Alzahra University — Master's degree, IT management/ e-business · 2013 – 2015
School: Saba High school — Diploma · 2005 – 2009

Skills

n8nHubSpotZapierautomationGrowth MarketingProduct MonetizationMarketing AutomationB2B MarketingMarketplace StrategyAI-Powered AcquisitionDemand GenerationPerformance MarketingShopifyCryptocurrency TradingProduct MarketingContent CreationGrowth InitiativesDigital Marketing MediaEmail MarketingContent StrategyGTM (Go-to-Market) EngineeringSubscription Products (or SaaS Monetization)Decentralized Autonomous Organizations (DAO)Software as a Service (SaaS)

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Saba Biucky

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