Ruy Spinola
GTM Engineer
ex-TOTVSA maioria das empresas investe em marketing, contrata time de vendas e ainda assim não consegue escalar receita de forma previsível. O problema quase sempre está na arquitetura — não nas
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Como GTM Engineer Consultant, sou o braço direito de founders e líderes comerciais na construção dessa arquitetura: processos, tech stack e dados alinhados pra gerar crescimento Cheguei aqui depois de 7 anos dentro de operações B2B — de SDR a AE, de consultor de outbound a Sales Ops responsável por um HubSpot com 30+ vendedores e ARR de R$10M. Fui adquirido pela TOTVS e depois decidi sair pra atender empresas como Quer organizar sua operação pra tomar decisões com dados confiáveis? com/ruy-spin/40min
GTM Index
- SCIENTJOB
- GTM Eng \ Part time3M
GTM Engineer \ Part time
SCIENT
- RUY SPINOLAJOB
- GTM Eng As a Service (Cons…11M
GTM Engineer As a Service (Consultor)
Ruy Spinola
- Implantação e manutenção de Hubspot - Automações com Low-Code - Implementação de IA e Agentes. -
- TOTVSJOB
- Revenue Operations1Y 4M
Revenue Operations
TOTVS
Tools: Python, BigQuery, Looker Studio, Google Sheets, PowerPoint Performed advanced data manipulation using Python (Pandas) to clean, transform, and enrich datasets extracted from BigQuery. Created automated reports and developed new business metrics to support decision-making. Built dashboards in Looker Studio focused on churn analysis across the entire HR platform. Worked directly with executives to align and design operational views tailored to their strategic goals. Designed and presented monthly RMR (Recurring Monthly Revenue) decks to leadership, transforming complex data into actionable insights. Validated financial metrics across multiple sources to ensure consistency, accuracy, a…
- Sales Operations Coordinator11M
Sales Operations Coordinator
TOTVS
Sales Operations Coordinator | Mar 2024 – | Hybrid – Florianópolis Contributed to a 30% revenue growth by optimizing the sales process and improving pipeline management. Led the execution and continuous improvement of the Marketing and Sales funnel, aligning stages, conversion metrics, and responsibilities across teams. Created a comprehensive customer journey workbook, mapping all pipeline stages, KPIs, and metrics to foster cross-team collaboration and clarity. Improved CRM structure and usability (HubSpot) through continuous optimization, automation, and field standardization. Delivered full commission reporting for 100% of the sales team, ensuring transparency and alignment with compens…
- Sales Operations Analyst8M
Sales Operations Analyst
TOTVS
- DESCOMPLICA FACULDADE DIGITALSCHOOL
- Bachelor's degree, Mathema…1Y 6M
Bachelor's degree, Mathematics and Computer Science
Descomplica Faculdade Digital
- ESCOLA CONQUERSCHOOL
- Postgraduate Degree, Busin…1Y 2M
Postgraduate Degree, Business, Management, Marketing, and Related Support Services
Escola Conquer
- Postgraduate Degree, Data…1Y 5M
Postgraduate Degree, Data Processing and Data Processing Technology/Technician
Escola Conquer
- E-INOV SOLUÇÕES TÉCNOLÓGICASJOB
- Mktg and sales operations11M
Marketing and sales operations
E-Inov Soluções Técnológicas
Challenge: The entire sales process without CRM has an NMRR of 40k and a goal of 100k NMRR. What I did to make the difference: I brought the PLG model and implemented a whole tech suite of software to better manage the leads. Result: In one year, we did 120k NMRR.
- ACELERADORA DUPLA DE VENDASJOB
- Senior Sales Consultant1Y 4M
Senior Sales Consultant
Aceleradora Dupla de Vendas
- WISHBOX 3DJOB
- Enterprise Account Executive6M
Enterprise Account Executive
Wishbox 3D
Joined as an inbound SDR and, after building outbound from scratch, led a team of six (SDRs/BDRs). Within the first 6 months of traction, outbound contributed ~10% of total company revenue.
- Enterprise Sales Specialist6M
Enterprise Sales Specialist
Wishbox 3D
- SDR6M
SDR
Wishbox 3D
- Job: SCIENT — GTM Engineer \ Part time · 2026-05 – present · 3 mo
- Job: Ruy Spinola — GTM Engineer As a Service (Consultor) · 2025-08 – 2026-07 · 11 mo — - Implantação e manutenção de Hubspot - Automações com Low-Code - Implementação de IA e Agentes. -
- Job: TOTVS — Revenue Operations (RevOps) · 2024-12 – 2026-04 · 1y 4mo — Tools: Python, BigQuery, Looker Studio, Google Sheets, PowerPoint Performed advanced data manipulation using Python (Pandas) to clean, transform, and enrich datasets extracted from BigQuery. Created automated reports and developed new business metrics to support decision-making. Built dashboards in Looker Studio focused on churn analysis across the entire HR platform. Worked directly with executives to align and design operational views tailored to their strategic goals. Designed and presented monthly RMR (Recurring Monthly Revenue) decks to leadership, transforming complex data into actionable insights. Validated financial metrics across multiple sources to ensure consistency, accuracy, a…
- Job: TOTVS — Sales Operations Coordinator · 2024-03 – 2025-02 · 11 mo — Sales Operations Coordinator | Mar 2024 – | Hybrid – Florianópolis Contributed to a 30% revenue growth by optimizing the sales process and improving pipeline management. Led the execution and continuous improvement of the Marketing and Sales funnel, aligning stages, conversion metrics, and responsibilities across teams. Created a comprehensive customer journey workbook, mapping all pipeline stages, KPIs, and metrics to foster cross-team collaboration and clarity. Improved CRM structure and usability (HubSpot) through continuous optimization, automation, and field standardization. Delivered full commission reporting for 100% of the sales team, ensuring transparency and alignment with compens…
- Job: TOTVS — Sales Operations Analyst · 2023-06 – 2024-02 · 8 mo
- Job: E-Inov Soluções Técnológicas — Marketing and sales operations · 2022-06 – 2023-05 · 11 mo — Challenge: The entire sales process without CRM has an NMRR of 40k and a goal of 100k NMRR. What I did to make the difference: I brought the PLG model and implemented a whole tech suite of software to better manage the leads. Result: In one year, we did 120k NMRR.
- Job: Aceleradora Dupla de Vendas — Senior Sales Consultant · 2021-04 – 2022-08 · 1y 4mo
- Job: Wishbox 3D — Enterprise Account Executive · 2020-09 – 2021-03 · 6 mo — Joined as an inbound SDR and, after building outbound from scratch, led a team of six (SDRs/BDRs). Within the first 6 months of traction, outbound contributed ~10% of total company revenue.
- Job: Wishbox 3D — Enterprise Sales Specialist · 2020-03 – 2020-09 · 6 mo
- Job: Wishbox 3D — SDR · 2019-08 – 2020-02 · 6 mo
- Job: Go To Market Engineering — GTM Engineer As a Service (Consultor) · unknown – present
- Job: No-company. (Self-employed.) — GTM Engineer As a Service (Consultor) · unknown – present
- Job: Mike Ollefs — GTM Engineer As a Service (Consultor) · unknown – present
- School: Descomplica Faculdade Digital — Bachelor's degree, Mathematics and Computer Science · 2024-06 – 2025-12
- School: Escola Conquer — Postgraduate Degree, Business, Management, Marketing, and Related Support Services · 2022-06 – 2023-08
- School: Escola Conquer — Postgraduate Degree, Data Processing and Data Processing Technology/Technician · 2022-01 – 2023-06
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