Victor Mendonça
GTM Engineer & Growth Leader | I build and lead the systems behind pipeline | Clay, n8n, HubSpot, APIs & LLMs
GTM Engineer building outbound demand-generation infrastructure: Clay, n8n, custom API integrations, and AI-driven workflows that turn raw market data into a qualified pipeline. 14+ years across product and marketing in Brazil and the
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I don't just use AI tools, I build with them. In practice, that means architecting enrichment waterfalls in Clay, writing proprietary microservices that hit data-provider APIs directly to cut tooling costs, connecting CRM, outreach, and analytics into end-to-end pipelines with n8n and Zapier, and using Claude and LLM APIs for prospect research, scoring, and personalization at My background is growth at the intersection of product and marketing: reducing time-to-value, improving activation and retention, running high-velocity experimentation, and finding leverage across the funnel. That foundation is what makes the engineering useful. I build systems that map to real revenue, not automation for its own Core areas:• Outbound & Demand Generation Infrastructure (Clay, Apify, Instantly, Apollo)• AI Workflow Design & Automation (n8n, Zapier, Claude, LLM APIs)• CRM Architecture & Lifecycle Automation (HubSpot, Salesforce)• Acquisition, Activation & Retention Systems (PLG, monetization)• Experimentation & A/B Testing at Scale• SQL, Data Modeling & Growth Analytics
GTM Index
- SELF EMPLOYEDJOB
- GTM Eng (Contractor)1Y 2M
GTM Engineer (Contractor)
Self Employed
Build and operate outbound demand-generation infrastructure for early and growth-stage startups, designing the systems that turn raw market data into qualified pipeline. Design multi-source enrichment waterfalls in Clay for ICP-based list building, scoring, and data cleanup. Built proprietary enrichment microservices connecting directly to data-provider APIs, cutting Clay credit costs substantially while keeping enrichment quality and coverage. Use Claude and LLM APIs for prospect research, intent scoring, and personalization at scale through structured prompt pipelines that output clean, CRM-ready data. Launch and optimize cold email sequences (Instantly), owning deliverability, warmup,…
- HENDON PARTNERSJOB
- GTM Eng7M
GTM Engineer
Hendon Partners
Own the outbound engine for a US home care M&A advisory firm, building the data and automation that sources acquisition targets and drives buyer/seller pipeline. Built and ran multi-channel outbound (cold email via Instantly and LinkedIn) targeting home care agency owners across multiple US states, under a dedicated outbound persona. Architected HubSpot end-to-end: lead rotation, task automation, and segmented buyer/seller email sequences with reply routing to the deal team. Built a proprietary buyer-intelligence database from CMS Medicare data, mapping agency owners across public datasets to power targeting.
- IFOODJOB
- Growth Product Mgr - @iFoo…1Y 2M
Growth Product Manager - @iFood Pago
iFood
Led activation, retention, and engagement strategy for iFood Pago, iFood's embedded fintech product for merchants, coordinating across Product, Ops, Sales, and Data. Designed and ran continuous growth experiments to drive recurring usage, increasing iFood Pago adoption as merchants' primary payment solution. Built product performance dashboards (activation, TPV, churn, engagement), giving leadership real-time visibility into growth KPIs. Mapped the activation funnel to identify and remove friction points, working cross-functionally to improve conversion at each stage.
- REFORGESCHOOL
- Advanced Growth Strategy,…1Y
Advanced Growth Strategy, Growth
Reforge
- AFYAJOB
- Growth Mktg Mgr8M
Growth Marketing Manager
Afya
Led end-to-end demand generation across paid, organic, and CRM channels, building a consistent and predictable pipeline for the sales team. Managed SEO, SEM, and paid media (Google Ads, Meta Ads), improving funnel conversion and reducing CAC. Designed and implemented lifecycle automation programs, including nurture flows and segmented email campaigns, lifting lead qualification and engagement. Built reporting frameworks tracking MQLs, CAC, ROI, and funnel efficiency to enable data-driven prioritization and tighter marketing-to-sales handoffs.
- CONEXA SAÚDEJOB
- Product Owner1Y
Product Owner
Conexa Saúde
Led a cross-functional team of engineers, designers, and marketers to define and execute product strategy in digital health. Validated product-market fit through user research and continuous discovery, refining the value proposition and go-to-market strategy. Implemented a referral-based growth loop and behavior-driven CRM programs, driving user acquisition and reducing churn. Delivered weekly stakeholder reporting on product KPIs and business impact.
- Growth Mktg Mgr8M
Growth Marketing Manager
Conexa Saúde
Built and scaled B2B demand generation programs, activating new acquisition channels and optimizing existing ones. Designed and ran an Account-Based Marketing (ABM) strategy that converted enterprise accounts. Implemented CRM-driven lifecycle campaigns (segmenting, nurturing, qualifying MQLs) to accelerate the sales funnel. Developed high-converting landing pages and Data Studio dashboards for full-funnel visibility.
- REDSPARK.IOJOB
- Demand Generation Mgr1Y 3M
Demand Generation Manager
Redspark.io
Built the B2B sales pipeline from zero within 3 months through paid media, ABM, and outbound. Owned the full digital presence: website, landing pages, paid media (Facebook Ads, Google Ads), and CRM strategy. Set up ICP-based lead segmentation and nurturing workflows, improving lead quality for the sales team.
- UNIVERSITY OF CALIFORNIASCHOOL
- Specialization - SEO, Digi…1Y 11M
Specialization - SEO, Digital Marketing
University of California
- SBCOACHINGJOB
- Mktg Specialist1Y 9M
Marketing Specialist
SBCoaching
Managed performance marketing and content initiatives, supporting demand generation and brand awareness campaigns.
- UNIVERSIDADE PAULISTASCHOOL
- Bacheloor, Advertising4Y 11M
Bacheloor, Advertising
Universidade Paulista
- TOTVSJOB
- Mktg Analyst2Y 7M
Marketing Analyst
TOTVS
Supported demand generation and marketing operations at Brazil's largest enterprise software company, gaining foundational experience in B2B go-to-market at scale.
- Job: Redspark.io — Demand Generation Manager · 2018-10 – 2020-01 · 1y 3mo — Built the B2B sales pipeline from zero within 3 months through paid media, ABM, and outbound. Owned the full digital presence: website, landing pages, paid media (Facebook Ads, Google Ads), and CRM strategy. Set up ICP-based lead segmentation and nurturing workflows, improving lead quality for the sales team.
- Job: SBCoaching — Marketing Specialist · 2017-01 – 2018-10 · 1y 9mo — Managed performance marketing and content initiatives, supporting demand generation and brand awareness campaigns.
- Job: TOTVS — Marketing Analyst · 2014-06 – 2017-01 · 2y 7mo — Supported demand generation and marketing operations at Brazil's largest enterprise software company, gaining foundational experience in B2B go-to-market at scale.
- Job: iFood — Growth Product Manager - @iFood Pago · 2024-04 – 2025-06 · 1y 2mo — Led activation, retention, and engagement strategy for iFood Pago, iFood's embedded fintech product for merchants, coordinating across Product, Ops, Sales, and Data. Designed and ran continuous growth experiments to drive recurring usage, increasing iFood Pago adoption as merchants' primary payment solution. Built product performance dashboards (activation, TPV, churn, engagement), giving leadership real-time visibility into growth KPIs. Mapped the activation funnel to identify and remove friction points, working cross-functionally to improve conversion at each stage.
- Job: Afya — Growth Marketing Manager · 2022-03 – 2022-11 · 8 mo — Led end-to-end demand generation across paid, organic, and CRM channels, building a consistent and predictable pipeline for the sales team. Managed SEO, SEM, and paid media (Google Ads, Meta Ads), improving funnel conversion and reducing CAC. Designed and implemented lifecycle automation programs, including nurture flows and segmented email campaigns, lifting lead qualification and engagement. Built reporting frameworks tracking MQLs, CAC, ROI, and funnel efficiency to enable data-driven prioritization and tighter marketing-to-sales handoffs.
- Job: Conexa Saúde — Product Owner · 2021-01 – 2022-01 · 1y — Led a cross-functional team of engineers, designers, and marketers to define and execute product strategy in digital health. Validated product-market fit through user research and continuous discovery, refining the value proposition and go-to-market strategy. Implemented a referral-based growth loop and behavior-driven CRM programs, driving user acquisition and reducing churn. Delivered weekly stakeholder reporting on product KPIs and business impact.
- Job: Self Employed — GTM Engineer (Contractor) · 2025-06 – present · 1y 2mo — Build and operate outbound demand-generation infrastructure for early and growth-stage startups, designing the systems that turn raw market data into qualified pipeline. Design multi-source enrichment waterfalls in Clay for ICP-based list building, scoring, and data cleanup. Built proprietary enrichment microservices connecting directly to data-provider APIs, cutting Clay credit costs substantially while keeping enrichment quality and coverage. Use Claude and LLM APIs for prospect research, intent scoring, and personalization at scale through structured prompt pipelines that output clean, CRM-ready data. Launch and optimize cold email sequences (Instantly), owning deliverability, warmup,…
- Job: Conexa Saúde — Growth Marketing Manager · 2020-05 – 2021-01 · 8 mo — Built and scaled B2B demand generation programs, activating new acquisition channels and optimizing existing ones. Designed and ran an Account-Based Marketing (ABM) strategy that converted enterprise accounts. Implemented CRM-driven lifecycle campaigns (segmenting, nurturing, qualifying MQLs) to accelerate the sales funnel. Developed high-converting landing pages and Data Studio dashboards for full-funnel visibility.
- Job: Hendon Partners — GTM Engineer · 2026-01 – present · 7 mo — Own the outbound engine for a US home care M&A advisory firm, building the data and automation that sources acquisition targets and drives buyer/seller pipeline. Built and ran multi-channel outbound (cold email via Instantly and LinkedIn) targeting home care agency owners across multiple US states, under a dedicated outbound persona. Architected HubSpot end-to-end: lead rotation, task automation, and segmented buyer/seller email sequences with reply routing to the deal team. Built a proprietary buyer-intelligence database from CMS Medicare data, mapping agency owners across public datasets to power targeting.
- School: Reforge — Advanced Growth Strategy, Growth · 2022-06 – 2023-06
- School: University of California — Specialization - SEO, Digital Marketing · 2018 – 2019
- School: Universidade Paulista — Bacheloor, Advertising · 2013 – 2017
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