Benjamin Wolf
GTM Strategic Insights Lead
GoogleCompetitive, results-driven product marketer passionate about people development with experience in competitive intelligence, GTM strategy, content development, executive communications, scorecard management and training & development.
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A problem-solver that relishes big, ambiguous challenges, working with talented people, and simplifying the complex.
GTM Index
- GOOGLEJOB
- GTM Strategic Insights Lead1Y 3M
GTM Strategic Insights Lead
Google
- SALESFORCEJOB
- Dir, GTM Programs6M
Director, GTM Programs
Salesforce
Led the Compete & Field Activation team for the Tableau business within the Salesforce. Managed the competitive intelligence program, empowering Tableau specialists and engineers to improve win rates. Defined the GTM strategy brought to life through sales plays to streamline sales execution and grow revenue. Captured internal win stories to celebrate success and identify best practices to share with the business to replicate at scale.
- PMM Dir, Competitive Intel…5M
Product Marketing Director, Competitive Intelligence
Salesforce
Restarted the competitive intelligence program for the Tableau marketing team within Salesforce. Built a brand-new portfolio of Tableau compete messaging, content and resources to support sales execution at scale. Designed and ran monthly competitive enablement sessions for ~2,000+ account managers and solution engineers.
- MIROJOB
- PMM Lead: Competitive Inte…2Y
Product Marketing Lead: Competitive Intelligence
Miro
Led the compete program at Miro during which market share grew from 35 to over 70 million global users. Performed market, competitor, and product research to build out competitive guidance, content and enablement assets. Ran dedicated competitive plays to both pursue and defend market share in a hostile environment. Delivered ongoing executive updates to leadership, providing programmatic updates and strategic recommendations.
- MICROSOFTJOB
- Dir of PMM: Compete5Y 7M
Director of Product Marketing: Compete
Microsoft
Leads Modern Work compete efforts that have helped enable business result like 300M MAU of Microsoft 365 and over 250M MAU of Microsoft Teams. Performs ongoing market, competitor, and product analyses to understand competitive strengths, weaknesses, opportunities, and threats. Builds compete programs, resources, and execution guidance as part of the overall Microsoft 365 GTM (go-to-market) strategy. Partners with product marketing leads and engineering to define competitive differentiators and messaging that are brought to life in customer content and internal battlecards. Drives field compete readiness (live and on demand) to enable over 25K field sales, marketing, and customer success…
- Senior PMM: Compete2Y 5M
Senior Product Marketing Manager: Compete
Microsoft
Served as US Office compete lead to drive field urgency, readiness, and engagement against top local competitors. Owned and managed subsidiary compete scorecard metric (“Win in the Cloud with Office 365”) to ensure market share growth and improve competitive savviness. Drove over 125 winback deals from top competitors in partnership with area-based sales excellence teams. Supported deal escalations to identify and remove competitive blockers with local or global resources and support.
- PMM: Experience Programs1Y 4M
Product Marketing Manager: Experience Programs
Microsoft
Ran the Customer Immersion Experience (CIE) program for the Office team in the US subsidiary. Developed marketing content, reporting and training assets for the CIE program, which helped influenced over $2B in revenue and enterprise agreement (EA) recapture rates of 99%. Cultivated a program community of 250+ Microsoft partners and sellers to actively deliver CIEs.
- Business Planning Mgr: Rhy…2Y 8M
Business Planning Manager: Rhythm of Business
Microsoft
Drove Rhythm of Business (ROB) processes for the US Business Planning & Operations (BPO) team. Orchestrated business reviews, scorecard planning, COE (Correction of Errors), and targeting setting with subsidiary stakeholders. Delivered a consolidated BI reporting strategy that reduced US operating costs by ~$800 K annually.
- Business Planning Mgr: Mkt…2Y 9M
Business Planning Manager: Marketing Metrics
Microsoft
Managed the global demand generation marketing measurement initiative as part of the Worldwide Marketing and Operations Team. Implemented programs to understand and improve field marketing ROI, which provided visibility into ~$1.7 B in marketing-driven and ~$8.5 B in marketing optimized sales opportunities. Managed a worldwide virtual community to land the demand generation marketing measurement discipline into over 40 subsidiaries worldwide.
- PMM: Reporting1Y 5M
Product Marketing Manager: Reporting
Microsoft
Drove marketing excellence as part of US Central Marketing team by setting over $500M in marketing pipeline targets, developing scorecards, and enabling monthly performance vs. plan discussions. Created a new tracking capability to measure “Optimizing Opportunities” marketing impact on sales opportunities.
- ENDEAVOUR CONSULTINGJOB
- Mktg Analyst1Y
Marketing Analyst
Endeavour Consulting
Supported Microsoft's US subsidiary as marketing analyst/consultant.
- Job: Miro — Product Marketing Lead: Competitive Intelligence · 2022-05 – 2024-05 · 2y — Led the compete program at Miro during which market share grew from 35 to over 70 million global users. Performed market, competitor, and product research to build out competitive guidance, content and enablement assets. Ran dedicated competitive plays to both pursue and defend market share in a hostile environment. Delivered ongoing executive updates to leadership, providing programmatic updates and strategic recommendations.
- Job: Microsoft — Business Planning Manager: Rhythm of Business · 2010-05 – 2013-01 · 2y 8mo — Drove Rhythm of Business (ROB) processes for the US Business Planning & Operations (BPO) team. Orchestrated business reviews, scorecard planning, COE (Correction of Errors), and targeting setting with subsidiary stakeholders. Delivered a consolidated BI reporting strategy that reduced US operating costs by ~$800 K annually.
- Job: Microsoft — Business Planning Manager: Marketing Metrics · 2007-08 – 2010-05 · 2y 9mo — Managed the global demand generation marketing measurement initiative as part of the Worldwide Marketing and Operations Team. Implemented programs to understand and improve field marketing ROI, which provided visibility into ~$1.7 B in marketing-driven and ~$8.5 B in marketing optimized sales opportunities. Managed a worldwide virtual community to land the demand generation marketing measurement discipline into over 40 subsidiaries worldwide.
- Job: Microsoft — Director of Product Marketing: Compete · 2016-10 – 2022-05 · 5y 7mo — Leads Modern Work compete efforts that have helped enable business result like 300M MAU of Microsoft 365 and over 250M MAU of Microsoft Teams. Performs ongoing market, competitor, and product analyses to understand competitive strengths, weaknesses, opportunities, and threats. Builds compete programs, resources, and execution guidance as part of the overall Microsoft 365 GTM (go-to-market) strategy. Partners with product marketing leads and engineering to define competitive differentiators and messaging that are brought to life in customer content and internal battlecards. Drives field compete readiness (live and on demand) to enable over 25K field sales, marketing, and customer success…
- Job: Google — GTM Strategic Insights Lead · 2025-07 – present · 1y 1mo
- Job: Microsoft — Product Marketing Manager: Experience Programs · 2013-01 – 2014-05 · 1y 4mo — Ran the Customer Immersion Experience (CIE) program for the Office team in the US subsidiary. Developed marketing content, reporting and training assets for the CIE program, which helped influenced over $2B in revenue and enterprise agreement (EA) recapture rates of 99%. Cultivated a program community of 250+ Microsoft partners and sellers to actively deliver CIEs.
- Job: Endeavour Consulting — Marketing Analyst · 2005-03 – 2006-03 · 1y — Supported Microsoft's US subsidiary as marketing analyst/consultant.
- Job: Microsoft — Product Marketing Manager: Reporting · 2006-03 – 2007-08 · 1y 5mo — Drove marketing excellence as part of US Central Marketing team by setting over $500M in marketing pipeline targets, developing scorecards, and enabling monthly performance vs. plan discussions. Created a new tracking capability to measure “Optimizing Opportunities” marketing impact on sales opportunities.
- Job: Microsoft — Senior Product Marketing Manager: Compete · 2014-05 – 2016-10 · 2y 5mo — Served as US Office compete lead to drive field urgency, readiness, and engagement against top local competitors. Owned and managed subsidiary compete scorecard metric (“Win in the Cloud with Office 365”) to ensure market share growth and improve competitive savviness. Drove over 125 winback deals from top competitors in partnership with area-based sales excellence teams. Supported deal escalations to identify and remove competitive blockers with local or global resources and support.
- Job: Salesforce — Director, GTM Programs · 2025-01 – 2025-07 · 6 mo — Led the Compete & Field Activation team for the Tableau business within the Salesforce. Managed the competitive intelligence program, empowering Tableau specialists and engineers to improve win rates. Defined the GTM strategy brought to life through sales plays to streamline sales execution and grow revenue. Captured internal win stories to celebrate success and identify best practices to share with the business to replicate at scale.
- Job: Salesforce — Product Marketing Director, Competitive Intelligence · 2024-07 – 2024-12 · 5 mo — Restarted the competitive intelligence program for the Tableau marketing team within Salesforce. Built a brand-new portfolio of Tableau compete messaging, content and resources to support sales execution at scale. Designed and ran monthly competitive enablement sessions for ~2,000+ account managers and solution engineers.
- School: Thunderbird School of Global Management — Master of Business Administration - MBA, International Marketing
- School: Gettysburg College — Bachelor of Arts - BA, Business Administration and Management, General
Skills
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