Aldo Fabritzio Yruegas Almanza
Global Data GTM Lead at Google
GoogleI architect and steer global Go-To-Market strategies that transform complex product visions into scalable field execution.
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As a Global GTM Lead at Google Cloud, I sit at the intersection of Product, Sales, and Marketing, orchestrating cross-functional frameworks that drive adoption and revenue velocity for our Data and AI My focus is on building high-impact activation engines that empower global teams to translate cutting-edge innovation into measurable customer success. By leveraging data-driven governance and strategic alignment, I ensure that our global GTM motions are not only visionary but flawlessly executed across every Drawing from my experience in enterprise SaaS sales and digital transformation, I focus on executing scalable strategies that accelerate market penetration. I collaborate with Product, Marketing, and Sales leaders to align field priorities with business goals—ensuring teams are equipped to tell compelling value stories, adopt key plays, and maximize productivity through data-driven I’m passionate about creating clarity in complex environments, fostering collaboration across global teams, and building initiatives that drive adoption, efficiency, and customer impact at scale.
GTM Index
- GOOGLEJOB
- Global Data GTM Lead1Y
Global Data GTM Lead
Google
• Design and steer global GTM strategy frameworks that align product roadmap priorities with regional field execution, ensuring a unified value proposition and scalable growth across all market segments. • Architect comprehensive enablement and readiness strategies for Google Cloud’s Data and AI portfolio, transforming technical capabilities into strategic business outcomes for global sales and partner ecosystems. • Orchestrate cross-functional synergy between Product Management, Marketing, and Sales Operations to synchronize global launches, eliminate execution friction, and ensure a cohesive customer-centric motion. • Drive strategic alignment through data-driven governance, synthesizing…
- SALESFORCEJOB
- Account Executive - Mid Ma…10M
Account Executive - Mid Market
Salesforce
• Lead a team of cross-functional specialists by defining strategic account plans, assigning clear roles, and aligning all efforts under a unified vision to drive execution towards shared revenue goals. • Develop and execute long-term growth plans for both new logo and installed base accounts, aligning Salesforce solutions with clients' digital marketing and CX roadmaps. • Develop and execute strategies to sell marketing, data, sales, service, collaboration, and analytics solutions, while maintaining long-term client relationships through quarterly business reviews focused on performance assessment and continuous growth optimization.
- BD Associate6M
Business Development Associate
Salesforce
• Worked 3 different areas, Business Development Representative, Salesforce Partners and Business Development Associate • Prospecting new accounts for lead generation and opportunities in all Latin America mainly in Mexico, Argentina, Colombia, Peru and Costa Rica • Helping companies in accelerating their digital transformation in all aspects so they can have and advantage in their market
- ZENDESKJOB
- Account Executive - Commer…6M
Account Executive - Commercial
Zendesk
•Lead strategic account management for corporate commercial clients in the Spanish-speaking LATAM region, focusing on enhancing customer engagement and satisfaction through tailored Zendesk solutions. •Drive customer success by fostering digital transformation, enabling businesses to leverage cutting-edge CX technologies for competitive advantage. •Collaborate closely with internal teams to design and implement effective customer experience strategies that support client growth and scalability. •Spearhead initiatives to secure new business opportunities within the emerging markets, guiding companies through the transition to optimal CX platforms.
- Account Executive - SMB1Y 11M
Account Executive - SMB
Zendesk
• Guided SMB clients in their digital transformation journey by implementing tailored CX solutions to drive growth and scale. • Developed and executed new business strategies to help companies enhance their customer experience and gain market advantage. • Collaborated cross-functionally to provide strategic guidance and optimize customer engagement through Zendesk products. • Achieved 128% of quota in FY23 Q3 and qualified for FY22 Club, consistently exceeding sales targets.
- Enterprise BD Representative11M
Enterprise Business Development Representative
Zendesk
• Conducted data-driven research and new Sales Strategies for the Latin American area. • Research on new and emerging trends to identify new opportunities for key accounts. • Determined the value of Zendesk solutions in the Digital Transformation of Enterprise markets.
- Sales Development Represen…1Y 2M
Sales Development Representative
Zendesk
• Generate new SMB, Commercial, and Enterprise opportunities. • Research, build new/existing accounts to achieve and exceed monthly quotas of qualified opportunities. • Carry out strategic dialogues with SMB/Enterprise Account Executives to understand prospect clients better. • Q1 FY21 MVP for SSAC XDRs
- MICROSOFTJOB
- Commercial Executive9M
Commercial Executive
Microsoft
• Manage 3 strategic accounts in public sector (SAT, SAE, SHCP) and 14 Commercial Accounts • Work with account teams to define contract scenarios for Renewal, Extensions and Supplemental Orders • Formulate scenarios from on premise systems to the cloud by constructing financial savings and cloud optimization • Manage the pricing of Volume Licensing deals and continually seek out revenue growth opportunities through upselling and cross selling • Leading the overhaul of simplifying and purifying Dynamics CRM Opportunities, Engagements and Activities for enterprise business so that directors have a better understanding of the business forecast
- GEJOB
- Parts fulfillment Intern3M
Parts fulfillment Intern
GE
• Worked four months in the Power business at Power Services area by focusing on logistics in Mexico and Latin America. • Time management was crucial as I was working and studying. • Revamped innovation for processes by maximizing the tools potential. This led to an operational time saving benefit of 3 hours.
- EXPORTACIONESJOB
- Self Employed3Y 11M
Self Employed
Exportaciones
Started a small business with a friend by importing small portable speakers from China. During the first 3 years we saw an increase of 250% in sales but by the 4th we saw a huge decrease as other companies started to sell the same model but at a smaller price. Overall it was a great experience in understanding imports, inventories and sales.
- Job: Zendesk — Sales Development Representative · 2020-05 – 2021-07 · 1y 2mo — • Generate new SMB, Commercial, and Enterprise opportunities. • Research, build new/existing accounts to achieve and exceed monthly quotas of qualified opportunities. • Carry out strategic dialogues with SMB/Enterprise Account Executives to understand prospect clients better. • Q1 FY21 MVP for SSAC XDRs
- Job: Salesforce — Business Development Associate · 2018-04 – 2018-10 · 6 mo — • Worked 3 different areas, Business Development Representative, Salesforce Partners and Business Development Associate • Prospecting new accounts for lead generation and opportunities in all Latin America mainly in Mexico, Argentina, Colombia, Peru and Costa Rica • Helping companies in accelerating their digital transformation in all aspects so they can have and advantage in their market
- Job: GE — Parts fulfillment Intern · 2017-07 – 2017-10 · 3 mo — • Worked four months in the Power business at Power Services area by focusing on logistics in Mexico and Latin America. • Time management was crucial as I was working and studying. • Revamped innovation for processes by maximizing the tools potential. This led to an operational time saving benefit of 3 hours.
- Job: Microsoft — Commercial Executive · 2019-08 – 2020-05 · 9 mo — • Manage 3 strategic accounts in public sector (SAT, SAE, SHCP) and 14 Commercial Accounts • Work with account teams to define contract scenarios for Renewal, Extensions and Supplemental Orders • Formulate scenarios from on premise systems to the cloud by constructing financial savings and cloud optimization • Manage the pricing of Volume Licensing deals and continually seek out revenue growth opportunities through upselling and cross selling • Leading the overhaul of simplifying and purifying Dynamics CRM Opportunities, Engagements and Activities for enterprise business so that directors have a better understanding of the business forecast
- Job: Google — Global Data GTM Lead · 2025-10 – present · 10 mo — • Design and steer global GTM strategy frameworks that align product roadmap priorities with regional field execution, ensuring a unified value proposition and scalable growth across all market segments. • Architect comprehensive enablement and readiness strategies for Google Cloud’s Data and AI portfolio, transforming technical capabilities into strategic business outcomes for global sales and partner ecosystems. • Orchestrate cross-functional synergy between Product Management, Marketing, and Sales Operations to synchronize global launches, eliminate execution friction, and ensure a cohesive customer-centric motion. • Drive strategic alignment through data-driven governance, synthesizing…
- Job: Zendesk — Enterprise Business Development Representative · 2021-07 – 2022-06 · 11 mo — • Conducted data-driven research and new Sales Strategies for the Latin American area. • Research on new and emerging trends to identify new opportunities for key accounts. • Determined the value of Zendesk solutions in the Digital Transformation of Enterprise markets.
- Job: Exportaciones — Self Employed · 2011-01 – 2014 · 3y — Started a small business with a friend by importing small portable speakers from China. During the first 3 years we saw an increase of 250% in sales but by the 4th we saw a huge decrease as other companies started to sell the same model but at a smaller price. Overall it was a great experience in understanding imports, inventories and sales.
- Job: Salesforce — Account Executive - Mid Market · 2024-12 – 2025-10 · 10 mo — • Lead a team of cross-functional specialists by defining strategic account plans, assigning clear roles, and aligning all efforts under a unified vision to drive execution towards shared revenue goals. • Develop and execute long-term growth plans for both new logo and installed base accounts, aligning Salesforce solutions with clients' digital marketing and CX roadmaps. • Develop and execute strategies to sell marketing, data, sales, service, collaboration, and analytics solutions, while maintaining long-term client relationships through quarterly business reviews focused on performance assessment and continuous growth optimization.
- Job: Zendesk — Account Executive - Commercial · 2024-06 – 2024-12 · 6 mo — •Lead strategic account management for corporate commercial clients in the Spanish-speaking LATAM region, focusing on enhancing customer engagement and satisfaction through tailored Zendesk solutions. •Drive customer success by fostering digital transformation, enabling businesses to leverage cutting-edge CX technologies for competitive advantage. •Collaborate closely with internal teams to design and implement effective customer experience strategies that support client growth and scalability. •Spearhead initiatives to secure new business opportunities within the emerging markets, guiding companies through the transition to optimal CX platforms.
- Job: Zendesk — Account Executive - SMB · 2022-07 – 2024-06 · 1y 11mo — • Guided SMB clients in their digital transformation journey by implementing tailored CX solutions to drive growth and scale. • Developed and executed new business strategies to help companies enhance their customer experience and gain market advantage. • Collaborated cross-functionally to provide strategic guidance and optimize customer engagement through Zendesk products. • Achieved 128% of quota in FY23 Q3 and qualified for FY22 Club, consistently exceeding sales targets.
- School: Universidad Iberoamericana, Ciudad de México — Ing. Industrial, Industrial Engineering
- School: IÉSEG School of Management — Exchange Program, Business Administration and Management, General
- School: Harvard Business School — Online Certificate Program, NEGOTIATION MASTERY
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