Ruth Edery
Product Marketing | Product & GTM Consultant
ex-Cato NetworksExperienced Product Marketing Manager & GTM specialist with a proven track record in developing GTM strategy, sales pitches, value proposition, and launch ownership.
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Strong entrepreneurial spirit with a true passion for developing product vision, strategy, and marketing amazing products. Experienced mentor in product and product marketing. Extensive knowledge of technological and commercial fields, with experience in product management and leadership positions, strategy and roadmap development, competitor analysis, market research, and the development of pricing and licensing models Skilled in Strategic Planning & GTM, Creative Writing, Product Management, Strategic Partnerships, Partner Management.
GTM Index
- CHECK POINT SOFTWARE TECHNOLOGIES,JOB
- PMM1Y 2M
Product Marketing Manager
Check Point Software Technologies, Ltd.
- CATO NETWORKSJOB
- PMM9M
Product Marketing
Cato Networks
• Develop GTM strategy for new strategic security product lines (XDR, EPP-EDR). Conduct market research, define product and company value proposition, differentiation, expansion opportunities • Lead and own product strategy and launches, develop Sales pitches, product positioning, competitive analysis, Sales and Channel enablement, formulate customer use case solutions • Support customer retention, acquisition and upsell efforts across products • Cross-team collaboration with Sales, Product, Marketing, R&D, Research, Design, Analysts
- PALO ALTO NETWORKSJOB
- Senior Product Mgr & GTM,…2Y
Senior Product Manager & GTM, MSSP Specialty
Palo Alto Networks
• Developed product roadmap & GTM strategy, including the MSSP business line • Conducted competitive & SWOT analysis, market research, use case formulation, prioritization • Owned product launches, positioning, differentiation, value proposition, customer enablement • Developed licensing and pricing strategies, developed product and sales expansion strategies • Lead cross-company projects while collaborating with internal and external stakeholders
- SKYBOX SECURITYJOB
- Lead Product Mgr & GTM3Y 10M
Lead Product Manager & GTM
Skybox Security
• Develop product vision and strategy. Define and prioritize goals, roadmap, features and KPIs • Conduct strategic business analysis and communicate in internally, including market and competitive research, evaluation of new opportunities for growth and strategic partnerships • Lead cross-company projects while collaborating with Sales, Marketing, R&D, CC and customers, such as Beta programs, NPI, migration of legacy desktop app to the web • Work closely with R&D on release planning, product requirements and delivery • Train new product team members and develop the product department process and workflows • Proactively promote go-to-market activities, including launch plan, promotional vide…
- SUNDAYSKYJOB
- Technical Project Lead9M
Technical Project Lead
SundaySky
• Defined and managed projects from the initial stages throughout implementation to the final launch • Defined and prioritized tasks to R&D and the Art department. Collaborated with Marketing & Sales • Customer and relationship management of local and international customers
- YKM.CO.ILJOB
- Software Eng, Product Mgr2Y 11M
Software Engineer, Product Manager
ykm.co.il
• Full definition and development of web and flash applications • Managed the whole lifecycle of the products, including use case definition, product specifications, pricing • Cross cultural work - Provided service to local and international customers, experienced in handling delicate cross-cultural situations • Trained new client-side team members
- ISRAELI MILITARY INTELLIGENCEJOB
- Product Mgr2Y 11M
Product Manager
Israeli Military Intelligence
• Development course at Mamram, IDF's school for computer professions (Flash, ActionScript, product development). • Full military service at the training base of the Israeli Intelligence Branch (IDF). Product and project manager. • Developed educational software and E-learning tutorials from the initial concept to the final product. Developed the content, created wireframes, UX design, use cases, customer stories and supporting documentation, programmed the tutorials and distributed them throughout the Intelligence unit bases. • Mentored the instructor and client-side team members, setting of team goals and roadmap. • Instructed soldiers on subjects relating to computers and intelligence. •…
- Job: Check Point Software Technologies, Ltd. — Product Marketing Manager · 2025-06 – present
- Job: Cato Networks — Product Marketing · 2023-07 – 2024-04 — • Develop GTM strategy for new strategic security product lines (XDR, EPP-EDR). Conduct market research, define product and company value proposition, differentiation, expansion opportunities • Lead and own product strategy and launches, develop Sales pitches, product positioning, competitive analysis, Sales and Channel enablement, formulate customer use case solutions • Support customer retention, acquisition and upsell efforts across products • Cross-team collaboration with Sales, Product, Marketing, R&D, Research, Design, Analysts
- Job: Palo Alto Networks — Senior Product Manager & GTM, MSSP Specialty · 2021-07 – 2023-07 — • Developed product roadmap & GTM strategy, including the MSSP business line • Conducted competitive & SWOT analysis, market research, use case formulation, prioritization • Owned product launches, positioning, differentiation, value proposition, customer enablement • Developed licensing and pricing strategies, developed product and sales expansion strategies • Lead cross-company projects while collaborating with internal and external stakeholders
- Job: Skybox Security — Lead Product Manager & GTM · 2017-05 – 2021-03 — • Develop product vision and strategy. Define and prioritize goals, roadmap, features and KPIs • Conduct strategic business analysis and communicate in internally, including market and competitive research, evaluation of new opportunities for growth and strategic partnerships • Lead cross-company projects while collaborating with Sales, Marketing, R&D, CC and customers, such as Beta programs, NPI, migration of legacy desktop app to the web • Work closely with R&D on release planning, product requirements and delivery • Train new product team members and develop the product department process and workflows • Proactively promote go-to-market activities, including launch plan, promotional vide…
- Job: SundaySky — Technical Project Lead · 2016-03 – 2016-12 — • Defined and managed projects from the initial stages throughout implementation to the final launch • Defined and prioritized tasks to R&D and the Art department. Collaborated with Marketing & Sales • Customer and relationship management of local and international customers
- Job: ykm.co.il — Software Engineer, Product Manager · 2008 – 2010 — • Full definition and development of web and flash applications • Managed the whole lifecycle of the products, including use case definition, product specifications, pricing • Cross cultural work - Provided service to local and international customers, experienced in handling delicate cross-cultural situations • Trained new client-side team members
- Job: Israeli Military Intelligence — Product Manager · 2006 – 2008 — • Development course at Mamram, IDF's school for computer professions (Flash, ActionScript, product development). • Full military service at the training base of the Israeli Intelligence Branch (IDF). Product and project manager. • Developed educational software and E-learning tutorials from the initial concept to the final product. Developed the content, created wireframes, UX design, use cases, customer stories and supporting documentation, programmed the tutorials and distributed them throughout the Intelligence unit bases. • Mentored the instructor and client-side team members, setting of team goals and roadmap. • Instructed soldiers on subjects relating to computers and intelligence. •…
- School: Tel Aviv University — Bachelor of Science - BS, Computer Science
- School: Tel Aviv University — Bachelor's degree, English Literature
- School: Nissan-Native — Advanced acting course, Acting and public speaking
- School: Liat Bein Acting Courses — Screen Acting (acting for camera)
Skills
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