Rudy Tabasa
Commercial GTM Leader NA @ Pliant | B2B Payments, Revenue Growth
Pliant
ex-Tipalti“Tipalti prioritizes efficiency across an end-to-end global payables workflow and supports AP and payment management in one cloud platform—helping finance scale and adapt to their business’ changing needs.” Kevin Permenter Research Manager at Enterprise Applications
GTM Index
- PLIANTJOB
- Lead1Y
Lead
Pliant
Lead North American commercial strategy for one of Europe's fastest-growing B2B payments companies.
- Commercial GTM- Media NA1Y
Commercial GTM- Media NA
Pliant
• Spearheaded sales strategies for Pliant’s B2B payment solutions, driving significant revenue growth in the North American market. • Collaborated with cross-functional teams to enhance product offerings, resulting in improved customer satisfaction and retention. • Developed key partnerships within the advertising, travel and fleet industries, increasing market penetration by 30%.
- TIPALTIJOB
- Mgr, SDR3Y 7M
Manager, SDR
Tipalti
Managing the leading revenue producing team of 7 amazing SDR's to drive sales for our AE's. Focused on AdTech, E-Commerce, Entertainment, Travel, Royalties, Gaming and various digital industries. Training on best practices of prospecting, sales, scheduling meetings, industry and product knowledge. Help develop SDR's to transition into AE within Tipalti with a leadership, accountability and mamba mentality.
- Sales Dir3Y 7M
Sales Director
Tipalti
Promoted into sales leadership to build one of Tipalti's highest-performing SDR organizations supporting Enterprise and Mid-Market Account Executives.
- Dir of Sales2Y 6M
Director of Sales
Tipalti
Tipalti's full-featured, robust platform can help every company remove cumbersome payables difficulties. Streamline the way you make payments to those that are critical to delivering your goods and services your supply chain and contractors. Tipalti began as an opportunity to help digital media networks streamline mass payments to global publishers. Very quickly, we adapted to the complicated, nuanced problem of remitting to global partners in the digital economy (freelancer networks, online marketplaces, etc.). Before Tipalti, there was no technology available to help companies manage their cross-border, B2B mass payments at scale. Instead, most businesses were forced to hire additional…
- Sales Dir2Y 5M
Sales Director
Tipalti
Joined Tipalti to expand enterprise sales across digital commerce, marketplaces, global payments, and mass payables.
- BIDEASEJOB
- Dir of Sales North America…1Y 4M
Director of Sales North America/LATAM
Bidease
Bidease is a programmatic DSP amazing for Mobile Branding and Performance campaigns, leveraging Machine Learning to optimize campaigns to peak performance, Audience Targeting, Full Transparency with Global Reach. Get access to over 2.5M Publishers and over 30 Exchanges. Clean high performing traffic and no fraud issues.
- Sales Dir1Y 4M
Sales Director
Bidease
Hired to launch the North American market for a leading mobile DSP platform, built and maintain relationships with Brands, Agencies, Direct Publishers, Entertainment and Gaming.
- ADCOLONY — A DIGITAL TURBINE COMPANYJOB
- Dir of Sales - Mobile Perf…4Y 8M
Director of Sales - Mobile Performance
AdColony — A Digital Turbine Company
AdColony Performance Media is the Worlds largest mobile marketing platform with over 400 Million monthly uniques and 100 Billion impressions per month. We live and breathe mobile performance marketing across Mobile Video and Display, with a single focus of helping our advertisers generate profitable results from each campaign. * Drive advertising sales from agency and direct mobile publishers on a performance basis. * Develop creative campaigns to reach clients mobile marketing objectives * Optimized campaigns to increase performance efficiently
- ADCOLONY (DIGITAL TURBINE)JOB
- Sales Dir4Y 8M
Sales Director
ADCOLONY (Digital Turbine)
Managed enterprise advertising partnerships with agencies and publishers throughout North America.
- AT&TJOB
- Dir Sales- Internet Mobile2Y 1M
Director Sales- Internet Mobile
AT&T
AT&T AdWorks use over 120 million subscriber connections across billions of available ad impressions across our owned and operated properties and our vast 3rd party network on mobile, online, and TV platforms to better connect brands with the audience they are trying to reach. We start with access to Higher Intelligence – learning from contextual, behavioral, search patterns, and subscriber data -- which put us in an unsurpassed position to provide advertisers connections with their target audience – all while being privacy compliant and brand safe.
- ACXIOMJOB
- Western Regional Sales, Di…1Y 3M
Western Regional Sales, Digital RelevanceX
Acxiom
Leveraging over 40 years of consumer data experience to deliver high performing advertising via audience segmentation, behavioral, re-targeting and real time in-market data.
- COPACAST,JOB
- Sales & Strategic Partners…1Y 2M
Sales & Strategic Partnerships
CopaCast, Inc.
Instrumental in the development of HyperTargeting Technology. Re-engineered the company's business model & sales strategy. Responsible for identifying & securing key partnerships within Social Media, Advertising Networks, & Agencies. Coordinated with investors & VCs to initiate improvements in business operations across all divisions. Operational & Business Model Reengineering - Refined current business model to maximize sellable advertising inventory, performance & adoption by leveraging rich social media data within recording labels. Case Study Partnerships - Leads the team in acquiring performance case studies with social media partners, advertising networks &am…
- GORILLA NATION MEDIAJOB
- Senior Dir6M
Senior Director
Gorilla Nation Media
Oversaw the development & management of the new Multicultural Division including budget planning, ad sales forecasting, revenue generation, hiring & developing a sales team in New York, Chicago & Los Angeles. Responsibilities included constant communications with business development, marketing, sales support, PR & upper management. Performance Improvement - Increased revenue by 10% within 3 months. Led the team in penetrating the Multicultural market by introducing numerous agencies to an evolving list of publishers. Business Development - Assisted the business development team in securing new multicultural publishers to increase industry visibility & campaign performa…
- LIVE UNIVERSEJOB
- VP of Sales7M
Vice President of Sales
LIVE UNIVERSE INC
Managed the advertising & sponsorship sales division within the Video & Music Network which included; LiveVideo.com, Revver, Glumbert, Lyrics Downloads. Drove revenue of $200K+ per month via agency & network partnerships. Closed multi-month deals with Toyota, all major movie studios, Network TV, Adidas & numerous game publishers. Developed customized campaigns leveraging viral & professionally-produced content, pre/post-rolls, and custom integrated creative.
- Job: Gorilla Nation Media — Senior Director · 2008-05 – 2008-11 — Oversaw the development & management of the new Multicultural Division including budget planning, ad sales forecasting, revenue generation, hiring & developing a sales team in New York, Chicago & Los Angeles. Responsibilities included constant communications with business development, marketing, sales support, PR & upper management. Performance Improvement - Increased revenue by 10% within 3 months. Led the team in penetrating the Multicultural market by introducing numerous agencies to an evolving list of publishers. Business Development - Assisted the business development team in securing new multicultural publishers to increase industry visibility & campaign performa…
- Job: Tipalti — Manager, SDR · 2022-01 – 2025-08 — Managing the leading revenue producing team of 7 amazing SDR's to drive sales for our AE's. Focused on AdTech, E-Commerce, Entertainment, Travel, Royalties, Gaming and various digital industries. Training on best practices of prospecting, sales, scheduling meetings, industry and product knowledge. Help develop SDR's to transition into AE within Tipalti with a leadership, accountability and mamba mentality.
- Job: AT&T — Director Sales- Internet Mobile · 2011-04 – 2013-05 — AT&T AdWorks use over 120 million subscriber connections across billions of available ad impressions across our owned and operated properties and our vast 3rd party network on mobile, online, and TV platforms to better connect brands with the audience they are trying to reach. We start with access to Higher Intelligence – learning from contextual, behavioral, search patterns, and subscriber data -- which put us in an unsurpassed position to provide advertisers connections with their target audience – all while being privacy compliant and brand safe.
- Job: Tipalti — Director of Sales · 2019-08 – 2022-02 — Tipalti's full-featured, robust platform can help every company remove cumbersome payables difficulties. Streamline the way you make payments to those that are critical to delivering your goods and services your supply chain and contractors. Tipalti began as an opportunity to help digital media networks streamline mass payments to global publishers. Very quickly, we adapted to the complicated, nuanced problem of remitting to global partners in the digital economy (freelancer networks, online marketplaces, etc.). Before Tipalti, there was no technology available to help companies manage their cross-border, B2B mass payments at scale. Instead, most businesses were forced to hire additional…
- Job: CopaCast, Inc. — Sales & Strategic Partnerships · 2008-11 – 2010-01 — Instrumental in the development of HyperTargeting Technology. Re-engineered the company's business model & sales strategy. Responsible for identifying & securing key partnerships within Social Media, Advertising Networks, & Agencies. Coordinated with investors & VCs to initiate improvements in business operations across all divisions. Operational & Business Model Reengineering - Refined current business model to maximize sellable advertising inventory, performance & adoption by leveraging rich social media data within recording labels. Case Study Partnerships - Leads the team in acquiring performance case studies with social media partners, advertising networks &am…
- Job: AdColony — A Digital Turbine Company — Director of Sales - Mobile Performance · 2013-05 – 2018-01 — AdColony Performance Media is the Worlds largest mobile marketing platform with over 400 Million monthly uniques and 100 Billion impressions per month. We live and breathe mobile performance marketing across Mobile Video and Display, with a single focus of helping our advertisers generate profitable results from each campaign. * Drive advertising sales from agency and direct mobile publishers on a performance basis. * Develop creative campaigns to reach clients mobile marketing objectives * Optimized campaigns to increase performance efficiently
- Job: Tipalti — Sales Director · 2022-01 – 2025-08 — Promoted into sales leadership to build one of Tipalti's highest-performing SDR organizations supporting Enterprise and Mid-Market Account Executives.
- Job: Tipalti — Sales Director · 2019-08 – 2022-01 — Joined Tipalti to expand enterprise sales across digital commerce, marketplaces, global payments, and mass payables.
- Job: Pliant — Lead · 2025-08 – present — Lead North American commercial strategy for one of Europe's fastest-growing B2B payments companies.
- Job: Pliant — Commercial GTM- Media NA · 2025-08 – present — • Spearheaded sales strategies for Pliant’s B2B payment solutions, driving significant revenue growth in the North American market. • Collaborated with cross-functional teams to enhance product offerings, resulting in improved customer satisfaction and retention. • Developed key partnerships within the advertising, travel and fleet industries, increasing market penetration by 30%.
- Job: LIVE UNIVERSE INC — Vice President of Sales · 2007-10 – 2008-05 — Managed the advertising & sponsorship sales division within the Video & Music Network which included; LiveVideo.com, Revver, Glumbert, Lyrics Downloads. Drove revenue of $200K+ per month via agency & network partnerships. Closed multi-month deals with Toyota, all major movie studios, Network TV, Adidas & numerous game publishers. Developed customized campaigns leveraging viral & professionally-produced content, pre/post-rolls, and custom integrated creative.
- Job: Acxiom — Western Regional Sales, Digital RelevanceX · 2010-01 – 2011-04 — Leveraging over 40 years of consumer data experience to deliver high performing advertising via audience segmentation, behavioral, re-targeting and real time in-market data.
- Job: Bidease — Director of Sales North America/LATAM · 2018-03 – 2019-07 — Bidease is a programmatic DSP amazing for Mobile Branding and Performance campaigns, leveraging Machine Learning to optimize campaigns to peak performance, Audience Targeting, Full Transparency with Global Reach. Get access to over 2.5M Publishers and over 30 Exchanges. Clean high performing traffic and no fraud issues.
- Job: Bidease — Sales Director · 2018-03 – 2019-07 — Hired to launch the North American market for a leading mobile DSP platform, built and maintain relationships with Brands, Agencies, Direct Publishers, Entertainment and Gaming.
- Job: ADCOLONY (Digital Turbine) — Sales Director · 2013-05 – 2018-01 — Managed enterprise advertising partnerships with agencies and publishers throughout North America.
- School: Condie College — Associate of Arts, Computer Science
- School: DeAnza College — Associate of Arts, Business Administration
- School: De Anza College — Associate of Arts, Business Administration and Management, General
- School: Condie Construction Company, Inc — Certificate of Undergraduate Studies, Computational Science
Skills
Playbooks
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