Jim Soss⚡️
Go-To-Market Expert || Chief Revenue Officer || Fractional Consultant
• Transformational go-to-market (GTM) fractional/consultant who ‘makes things happen’ through credible & passionate leadership, proven frameworks & techniques, sensible AI agent deployment, scalable playbooks & process, and winning vision.
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♟️ • Proven CRO with a unique combination of sales dna, customer success fabric, and GTM acumen – complete revenue orchestrator (acquire, defend, expand). 20+ years with direct leadership of Sales, Customer Success, Demand Gen/Business Dev, Partnerships, RevOps & Revenue Enablement. • 3X CRO Exits. $2B+ career bookings with proven growth. Startup to $5M (successful exit), Turn-around to $45M (successful stock multiplier), Scale-up to $70M (successful exit), and Growth business to $200M (successful 🚀 • Active Limited Parter investor within venture communities g. Stage 2 Capital, GTMFund); Active “teacher/student of the game” within go-to-market communities g. Pavilion, RevGenius). 🎓 #ChiefRevenueOfficer #RevenueGrowth #GTMstrategy
GTM Index
- EXPERT GO-TO-MARKET ADVISORYJOB
- fCRO & GTM Eng3Y 5M
fCRO & GTM Engineer
Expert Go-To-Market Advisory
Solopreneur working with CEOs and Go-To-Market Leaders across industries and geographies to drive efficient & scalable growth. Please note that I am a "non traditional" consultant/advisor/fractional as I ... • Manage capacity carefully. Work with limited, simultaneous clients. • Operate with urgency. Provide answers as soon as I have them. • Push for excellence. Speak to your “need to hear", not "want to hear". • Offer "accountable" commitments, at a fair rate. Doing what I love. At capacity through Q2 2026 - please ping for mutual fit discussion and waitlist.
- EMERSE GROUP LIMITEDJOB
- Certified CRO Coach3Y 5M
Certified CRO Coach
Emerse Group Limited
Certified CRO coach/consultant delighting Emerse clients by delivering impactful outcomes.
- CONVEXJOB
- Fractional CRO3M
Fractional CRO
Convex
Senior Advisor role for successful transition post-resignation. Provided guidance on all matters relevant to go-to-market strategy and execution.
- Chief Revenue Officer1Y 1M
Chief Revenue Officer
Convex
Full journey (acquire, defend, grow) revenue leader. Oversight of Business Development, Sales, Customer Success. 2X CARR growth. Transformative Strategist: GTM Strategy, Business Strategy, Product Strategy, Operational Strategy. Convex Sales Engagement Platform accelerates revenue for the Commercial Services industry through unique data, intelligent models, actionable workflow, and a map/geo-based visual layer.
- INTEGRATEJOB
- Chief Revenue Officer3Y 11M
Chief Revenue Officer
Integrate
Global leader with oversight of all revenue functions (Sales, Customer Success, Ops). Achieved 3X revenue growth. Enabled private equity acquisition and successful $500M exit (Audax). Integrate's Demand Acceleration Platform uniquely unifies the demand generation funnel for B2B marketers.
- FISHBOWLJOB
- Chief Executive Officer2Y 11M
Chief Executive Officer
Fishbowl Inc.
Triaged, stabilized and positioned for growth a turnaround business - post private equity acquisition. Fishbowl is SaaS marketing platform and analytics provider for the restaurant industry.
- TREMOR INTERNATIONALJOB
- Executive VP & General Mgr…1Y 11M
Executive Vice President & General Manager (CRO)
Tremor International Ltd.
Revenue leader at YuMe with oversight of all business functions for pioneering video advertising company. Solutions focused on cross device, audience based, max ROI programs. (NYSE:YUME) YuMe acquired by RhythmOne (LSE:RTHM), RhythmOne acquired by Taptica (LSE:TTPF), Taptica rebranded as Tremor (NASDAQ:TRMR).
- RESPONSYSJOB
- Executive VP, Revenue3Y 11M
Executive Vice President, Revenue
Responsys
Successfully led a hyper-growth, digital marketing SaaS and services business at Responsys with focus on omni-channel orchestration solutions (email, mobile, social, media, etc..). (NASDAQ:MKTG) Responsys acquired by Oracle for $1.5B and successful exit. Post-acquisition, promoted at Oracle Marketing Cloud (Group Vice President) for oversight of entire business including Responsys, Eloqua, BlueKai. (NYSE:ORCL)
- RED ARILJOB
- Chief Executive Officer3Y 11M
Chief Executive Officer
Red Aril
CEO of SaaS company focused on real-time audience management and optimized decisioning for digital advertising and marketing. An original pioneer of the data management platform (DMP). (VC: Sierra Ventures, Trinity Ventures) Pioneered hot new space, built significant revenue, drove successful exit by Hearst Corporation.
- ACXIOMJOB
- VP Revenue & General Mgr (…4Y 11M
Vice President Revenue & General Manager (CRO)
Acxiom
Global revenue leader of hyper-growth, digital marketing, SaaS & services business (Acxiom Digital | Digital Impact). Eventually promoted to lead Acxiom Line of Business (LOB) that included oversight of all digital marketing, marketing database and loyalty platform solutions. (NASDAQ:ACXM). Acxiom acquired by IPG (NYSE:IPG).
- DATA AXLEJOB
- VP Revenue & General Mgr (…3Y 11M
Vice President Revenue & General Manager (CRO)
Data Axle
Successfully led digital marketing SaaS and services business within division of InfoGroup (Yesmail). 2X revenue growth. InfoGroup now rebranded as Data Axle.
- Job: Convex — Fractional CRO · 2023-02 – 2023-05 · 3 mo — Senior Advisor role for successful transition post-resignation. Provided guidance on all matters relevant to go-to-market strategy and execution.
- Job: Tremor International Ltd. — Executive Vice President & General Manager (CRO) · 2016 – 2017 · 1y — Revenue leader at YuMe with oversight of all business functions for pioneering video advertising company. Solutions focused on cross device, audience based, max ROI programs. (NYSE:YUME) YuMe acquired by RhythmOne (LSE:RTHM), RhythmOne acquired by Taptica (LSE:TTPF), Taptica rebranded as Tremor (NASDAQ:TRMR).
- Job: Fishbowl Inc. — Chief Executive Officer · 2017 – 2019 · 2y — Triaged, stabilized and positioned for growth a turnaround business - post private equity acquisition. Fishbowl is SaaS marketing platform and analytics provider for the restaurant industry.
- Job: Expert Go-To-Market Advisory — fCRO & GTM Engineer · 2023-05 – present · 3y 3mo — Solopreneur working with CEOs and Go-To-Market Leaders across industries and geographies to drive efficient & scalable growth. Please note that I am a "non traditional" consultant/advisor/fractional as I ... • Manage capacity carefully. Work with limited, simultaneous clients. • Operate with urgency. Provide answers as soon as I have them. • Push for excellence. Speak to your “need to hear", not "want to hear". • Offer "accountable" commitments, at a fair rate. Doing what I love. At capacity through Q2 2026 - please ping for mutual fit discussion and waitlist.
- Job: Integrate — Chief Revenue Officer · 2019 – 2022 · 3y — Global leader with oversight of all revenue functions (Sales, Customer Success, Ops). Achieved 3X revenue growth. Enabled private equity acquisition and successful $500M exit (Audax). Integrate's Demand Acceleration Platform uniquely unifies the demand generation funnel for B2B marketers.
- Job: Convex — Chief Revenue Officer · 2022-01 – 2023-02 · 1y 1mo — Full journey (acquire, defend, grow) revenue leader. Oversight of Business Development, Sales, Customer Success. 2X CARR growth. Transformative Strategist: GTM Strategy, Business Strategy, Product Strategy, Operational Strategy. Convex Sales Engagement Platform accelerates revenue for the Commercial Services industry through unique data, intelligent models, actionable workflow, and a map/geo-based visual layer.
- Job: Emerse Group Limited — Certified CRO Coach · 2023-05 – present · 3y 3mo — Certified CRO coach/consultant delighting Emerse clients by delivering impactful outcomes.
- Job: Responsys — Executive Vice President, Revenue · 2013 – 2016 · 3y — Successfully led a hyper-growth, digital marketing SaaS and services business at Responsys with focus on omni-channel orchestration solutions (email, mobile, social, media, etc..). (NASDAQ:MKTG) Responsys acquired by Oracle for $1.5B and successful exit. Post-acquisition, promoted at Oracle Marketing Cloud (Group Vice President) for oversight of entire business including Responsys, Eloqua, BlueKai. (NYSE:ORCL)
- Job: Data Axle — Vice President Revenue & General Manager (CRO) · 2003 – 2006 · 3y — Successfully led digital marketing SaaS and services business within division of InfoGroup (Yesmail). 2X revenue growth. InfoGroup now rebranded as Data Axle.
- Job: Red Aril — Chief Executive Officer · 2010 – 2013 · 3y — CEO of SaaS company focused on real-time audience management and optimized decisioning for digital advertising and marketing. An original pioneer of the data management platform (DMP). (VC: Sierra Ventures, Trinity Ventures) Pioneered hot new space, built significant revenue, drove successful exit by Hearst Corporation.
- Job: Acxiom — Vice President Revenue & General Manager (CRO) · 2006 – 2010 · 4y — Global revenue leader of hyper-growth, digital marketing, SaaS & services business (Acxiom Digital | Digital Impact). Eventually promoted to lead Acxiom Line of Business (LOB) that included oversight of all digital marketing, marketing database and loyalty platform solutions. (NASDAQ:ACXM). Acxiom acquired by IPG (NYSE:IPG).
- School: Princeton University — BSE, Statistics, Engineering
- School: The University of Chicago Booth School of Business — MBA, High Honors, Marketing, Finance
Skills
Playbooks
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