Rohit Rajendran
GTM Strategy | Digital Marketing | Field Marketing | ABM
ex-FreshworksA technology enthusiast with a keen eye for marketing. Determined to leverage best possible marketing channels to drive business outcomes.
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Expertise in: - Driving revenue through end-to-end marketing campaigns - Designing detailed marketing plans - Reaching out to clients through field marketing activities - Brand positioning through analyst connects, digital tactics and events - Handling paid media budgets and defining the success metrics/KPIs - Formulate content marketing calendar for technology products and services
GTM Index
- AUTODESKJOB
- Senior Account Based Mktg…1Y 9M
Senior Account Based Marketing Manager
Autodesk
- FRESHWORKSJOB
- Mgr - Regional Mktg, India9M
Manager - Regional Marketing, India
Freshworks
- Lead - Regional Mktg, India1Y 11M
Lead - Regional Marketing, India
Freshworks
- WIPROJOB
- Assistant Mgr - Digital Mktg3Y 7M
Assistant Manager - Digital Marketing
Wipro
Digital Campaigns Strategy ▪ Strategy, Planning and Budget management of digital marketing initiatives. ▪ Design & execute brand awareness, retargeting and demand generation campaigns to drive a full funnel strategy ▪ Intervene in ongoing deals to influence pipeline. ▪ Analyze campaigns and fine tune the performance for optimising the ROI. ▪ Manage reporting and educating the organization about digital marketing. ▪ Implementing ABM strategy to drive more revenue from Mega Gamma and Key Growth accounts.
- Strategy Mktg Executive -…2Y 1M
Strategy Marketing Executive - GTM
Wipro
Product and Solutions management ▪ Solution marketing through creation and design of videos, flyers, case studies and GTM strategy ▪ Accurate positioning of solutions - inbound and outbound as per customer demographics ▪ Marketing campaigns - email, social media, SEM and a time-bound content marketing strategy Thought Leadership and Demand Generation ▪ Creating frameworks and heat-maps in the customer experience area ▪ Head thought leadership activities including ideation, research, content creation, curation and marketing ▪ Identifying opportunities through account mining for demand generation activities ▪ Creating sales pitch for various accounts/clients and conduct social media/em…
- MBA Summer Intern (PPO)2M
MBA Summer Intern (PPO)
Wipro
Project Title: To understand the Connected Enterprise Services offerings and create a sales pitch for Process Manufacturing Customers. Understand the offerings of Connected Enterprise Services in Wipro; both in the enterprise domain as well as the connected devices offerings Secondary research about the processes involved in process manufacturing industries Identify the offerings which can be leveraged for Process Manufacturing companies Identify contact persons from clients and map the offerings according to their profiles Position these offerings for Process Manufacturing Sectors by making a sales pitch for one of the customers of Wipro Technologies
- TATA CONSULTANCY SERVICESJOB
- Assistant Systems Eng1Y 6M
Assistant Systems Engineer
Tata Consultancy Services
Worked as a Performance Test Engineer.Testing Web Applications and analyzing the same for bottlenecks. Recommend improvements in the application and follow it up.
- Job: Autodesk — Senior Account Based Marketing Manager · 2025-01 – present · 1y 7mo
- Job: Freshworks — Manager - Regional Marketing, India · 2024-04 – 2025-01 · 9 mo
- Job: Freshworks — Lead - Regional Marketing, India · 2022-05 – 2024-04 · 1y 11mo
- Job: Wipro — Assistant Manager - Digital Marketing · 2018-07 – 2022-02 · 3y 7mo — Digital Campaigns Strategy ▪ Strategy, Planning and Budget management of digital marketing initiatives. ▪ Design & execute brand awareness, retargeting and demand generation campaigns to drive a full funnel strategy ▪ Intervene in ongoing deals to influence pipeline. ▪ Analyze campaigns and fine tune the performance for optimising the ROI. ▪ Manage reporting and educating the organization about digital marketing. ▪ Implementing ABM strategy to drive more revenue from Mega Gamma and Key Growth accounts.
- Job: Wipro — Strategy Marketing Executive - GTM · 2016-06 – 2018-07 · 2y 1mo — Product and Solutions management ▪ Solution marketing through creation and design of videos, flyers, case studies and GTM strategy ▪ Accurate positioning of solutions - inbound and outbound as per customer demographics ▪ Marketing campaigns - email, social media, SEM and a time-bound content marketing strategy Thought Leadership and Demand Generation ▪ Creating frameworks and heat-maps in the customer experience area ▪ Head thought leadership activities including ideation, research, content creation, curation and marketing ▪ Identifying opportunities through account mining for demand generation activities ▪ Creating sales pitch for various accounts/clients and conduct social media/em…
- Job: Wipro — MBA Summer Intern (PPO) · 2015-04 – 2015-06 · 2 mo — Project Title: To understand the Connected Enterprise Services offerings and create a sales pitch for Process Manufacturing Customers. Understand the offerings of Connected Enterprise Services in Wipro; both in the enterprise domain as well as the connected devices offerings Secondary research about the processes involved in process manufacturing industries Identify the offerings which can be leveraged for Process Manufacturing companies Identify contact persons from clients and map the offerings according to their profiles Position these offerings for Process Manufacturing Sectors by making a sales pitch for one of the customers of Wipro Technologies
- Job: Tata Consultancy Services — Assistant Systems Engineer · 2012-12 – 2014-06 · 1y 6mo — Worked as a Performance Test Engineer.Testing Web Applications and analyzing the same for bottlenecks. Recommend improvements in the application and follow it up.
- School: T.A.PAI MANAGEMENT INSTITUTE — Master of Business Administration (M.B.A.), Operations Management and IT
- School: University of Mumbai — Bachelor of Engineering (BE), Electronics and Telecommunications
- School: Ramnarain Ruia College - Mumbai — High School, Science
- School: Indian Education Society's Chandrakant Patkar Vidyalaya — SSC, School
Skills
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