Reuben Yap
Cloud/Data Center | 4G/5G | Telco | Cybersecurity | AI | IoT | Business Development | Eco-system Partnerships | Go-to-Market | Business Value Engagements | Solutions Management
ex-CiscoWith over 20 years of industry experience, I have a deep understanding of the APAC market dynamics and technology trends shaping companies' network transformation, cloud evolution and digitalization journey.
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My core competencies include Business Development, Technical Pre-sales and Solutions Management Leadership roles. I am a strategic, results-driven professional with proven expertise in refining go-to-market strategies, solutions portfolio management, consultative selling and cultivating eco-system partnerships. Demonstrated ability to drive strategic multi-million-dollar sales opportunities to expand market presence. Adept at working in high-performance matrix organizations and building strong customer relationships.
GTM Index
- NOKIAJOB
- BD Lead (Enterprise/Singap…1Y 6M
Business Development Lead (Enterprise/Singapore)
Nokia
- Senior Mgr (Solutions, Arc…4Y 8M
Senior Manager (Solutions, Architecture & Technology)
Nokia
- Regional Mktg Mgr1Y
Regional Marketing Manager
Nokia
- BD Mgr9M
Business Development Manager
Nokia
- Pre-sales & Tendering Mgr…3Y 2M
Pre-sales & Tendering Manager (Mobile Radio Division)
Nokia
- Eng Consultant (Broadband…1Y 8M
Engineering Consultant (Broadband Networking Division)
Nokia
- CISCOJOB
- Sales GTM Leader, APJ SP D…1Y 4M
Sales GTM Leader, APJ SP Data Center & Cloud
Cisco
- Architecture Leader, APJC…2Y 10M
Architecture Leader, APJC SP Mobility
Cisco
- Product Sales Specialist (…3Y 2M
Product Sales Specialist (APJC SP Mobility)
Cisco
- BD Mgr (APJC SP Mobility)3Y 6M
Business Development Manager (APJC SP Mobility)
Cisco
- ERICSSONJOB
- Senior Systems Eng (Techni…1Y 4M
Senior Systems Engineer (Technical Sales Support)
Ericsson
- R&D Eng1Y 6M
R&D Engineer
Ericsson
- Test & Commissioning Eng11M
Test & Commissioning Engineer
Ericsson
- Job: Nokia — Business Development Lead (Enterprise/Singapore) · 2025-02 – present
- Job: Cisco — Sales GTM Leader, APJ SP Data Center & Cloud · 2022-08 – 2023-12
- Job: Cisco — Architecture Leader, APJC SP Mobility · 2019-10 – 2022-08
- Job: Cisco — Product Sales Specialist (APJC SP Mobility) · 2016-08 – 2019-10
- Job: Cisco — Business Development Manager (APJC SP Mobility) · 2013-01 – 2016-07
- Job: Nokia — Senior Manager (Solutions, Architecture & Technology) · 2008-04 – 2012-12
- Job: Nokia — Regional Marketing Manager · 2007-04 – 2008-04
- Job: Nokia — Business Development Manager · 2006-07 – 2007-04
- Job: Nokia — Pre-sales & Tendering Manager (Mobile Radio Division) · 2003-04 – 2006-06
- Job: Nokia — Engineering Consultant (Broadband Networking Division) · 2001-08 – 2003-04
- Job: Ericsson — Senior Systems Engineer (Technical Sales Support) · 2000-03 – 2001-07
- Job: Ericsson — R&D Engineer · 1998-09 – 2000-03
- Job: Ericsson — Test & Commissioning Engineer · 1997-09 – 1998-08
Skills
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