Raul Rincon
Go-to-Market (GTM) executive, consultant, and fractional Chief Revenue Officer (CRO)
ex-Twilio Inc.Dynamic sales, marketing, and operations leader with over 20 years of success driving growth across new, emerging, and established markets—both domestically and internationally.
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I specialize in building and executing long-term go-to-market strategies across direct and channel sales, supporting both SaaS and On-Premise models. Known for bringing clarity, vision, and results to high-growth environments, I’ve consistently led teams that outperform targets while navigating complex technical, business, and cultural landscapes. My leadership spans North America and international markets, with a focus on scaling revenue, developing partner ecosystems, and aligning cross-functional teams around customer success. **Areas of expertise include:** * Developer-led GTM strategies targeting CXOs, architects, and engineering teams * Enterprise SaaS, cloud transformation, and hybrid deployment models * Hiring and mentoring high-performing sales and cross-functional teams * Managing OPEX, aligning technical and business requirements, and executing value-based pricing strategies * Leading M\&A integration to accelerate market expansion * Customer retention, satisfaction, and expansion strategies * Designing and executing channel and direct sales motions Fluent in English, Spanish, and Portuguese, I bring a global mindset and deep appreciation for regional business dynamics—bridging cultural fluency with executional excellence.
GTM Index
- INDEPENDENT CONSULTANTJOB
- GTM Strategy Consultant (I…1Y 9M
Go-to-Market Strategy Consultant (Independent / Advisory)
Independent Consultant
-Provide expert go-to-market strategy consulting to fast-growing startups in fintech, payments, reconciliation, and AI voice technologies, AI-powered financial reconciliation platform, AI global payment orchestration, AI Powered inside sales platform. AI meeting assistant with noise cancellation. -Advise on sales process design, market entry, channel strategies, pricing/negotiation frameworks, and customer success models to accelerate revenue traction and scalable growth in competitive markets. -Leverage deep expertise in CCaaS/cloud ecosystems to deliver tailored GTM playbooks, enabling rapid product adoption, improved sales efficiency, and measurable business outcomes for early-stage to S…
- TWILIOJOB
- Senior VP GTM - Global Sal…2Y 11M
Senior Vice President GTM - Global Sales - Twilio Data and Applications
Twilio Inc.
Directed global vision and strategy for Twilio's CCaaS platform as SVP of Go-To-Market, surpassing revenue targets in competitive contact center/customer engagement markets, driving significant growth, and eliminating churn. Partnered with product teams to customize roadmaps for regional requirements, achieving 100% increases in product adoption and customer satisfaction. Built and led a 350+ person high-performing global team (Sales, Sales Engineering, Customer Success, Technical Support), fostering empowerment, retention, and a culture of excellence. Expanded call center footprint worldwide, exceeding global targets by 150% through optimized sales processes, precise forecasting, and data-…
- VP and GTM leader3Y 6M
Vice President and GTM leader
Twilio Inc.
Leading Twilio's Go To Market, Latin America - Created and executed Twilio's Latin American Go To Market strategy. Starting from ground zero, I hired excellent individual contributors, Front Line Managers and created a high performing team. - Led an acquisition of a local Brazilian company in order to accelerate Twilio's Go To Market strategy in Latin America. - Achieved the best results versus targets for Twilio worldwide. - I work with the product teams to coordinate country/region specifics product road maps. - HelpedTwilio's Global Sales in establishing a succesful sales strategy for its Customer Engagement Software Solution. - Helped our Talent Management, and other teams, with leader…
- GENESYSJOB
- Senior VP of Sales1Y 11M
Senior Vice President of Sales
Genesys
Senior Vice President of Sales and Sales Operation, the market leader in omnichannel Customer Experience & Contact Center Solutions. - Successfully integrated and lead the combined Genesys Sales and Sales operations team in Latin America after the Interactive Intelligence acquisition. - Led a Global Account team that managed accounts like Telefonica, Santander, BBVA amongst them. Successfully implemented an approach to manage accounts across Genesys' main territories. - Returned Genesys from regional decrease in sales back to a growing region and successfully turned them into the number 1 region worldwide measured by achievement versus quota. - Increased Genesys footprint in Latin America.…
- INTERACTIVE INTELLIGENCEJOB
- Senior VP of Sales18Y 11M
Senior Vice President of Sales
Interactive Intelligence
Southern Europe, Latin America • Responsible for all operational activities in Latin America, overseeing sales, marketing, finance, HR and facilities. • Hired as first employee to lead Latin American operations; promoted to senior vice president in 2014 • Helped build $30-plus million in sales in Latin America. • Successfully transitioned Latin American operations from an on-premises software model, to a cloud-based software as a service model. Led strategy and tactics for the transition, including hiring, training, pricing, converting existing customers, and driving new cloud customer sales revenue. • Consistently met quota and profitability targets, doubling revenue projections from 2013…
- DIALOGICJOB
- Dir - Latin American Sales4Y 11M
Director - Latin American Sales
Dialogic
• Second employee in the Latin American region, hired to start the sales operation. • Implemented local inventory strategy for delivery improvements • Established international customs process to minimize import and export duties • Trained and recruited all new channel partners and personnel • Achieved a desired 50-50 revenue balance between direct and indirect channels • Implemented a go-to-market strategy in a previously undeveloped region growing revenues from $0 to $6 million in less than three years • Recruited and trained all partners • Established the internal technical support organization
- MATSUSHITA (FORMERLY AROMAT CORPORATION)JOB
- Sales Eng3Y 11M
Sales Engineer
Matsushita (formerly Aromat Corporation)
- KIDDE FIRE FIGHTING (FORMERLY SYMTRON SYSTEMS)JOB
- Project Eng5Y 11M
Project Engineer
Kidde Fire Fighting (formerly Symtron Systems)
- Job: Independent Consultant — Go-to-Market Strategy Consultant (Independent / Advisory) · 2025-01 – present · 1y 7mo — -Provide expert go-to-market strategy consulting to fast-growing startups in fintech, payments, reconciliation, and AI voice technologies, AI-powered financial reconciliation platform, AI global payment orchestration, AI Powered inside sales platform. AI meeting assistant with noise cancellation. -Advise on sales process design, market entry, channel strategies, pricing/negotiation frameworks, and customer success models to accelerate revenue traction and scalable growth in competitive markets. -Leverage deep expertise in CCaaS/cloud ecosystems to deliver tailored GTM playbooks, enabling rapid product adoption, improved sales efficiency, and measurable business outcomes for early-stage to S…
- Job: Twilio Inc. — Senior Vice President GTM - Global Sales - Twilio Data and Applications · 2022-01 – 2024-12 · 2y 11mo — Directed global vision and strategy for Twilio's CCaaS platform as SVP of Go-To-Market, surpassing revenue targets in competitive contact center/customer engagement markets, driving significant growth, and eliminating churn. Partnered with product teams to customize roadmaps for regional requirements, achieving 100% increases in product adoption and customer satisfaction. Built and led a 350+ person high-performing global team (Sales, Sales Engineering, Customer Success, Technical Support), fostering empowerment, retention, and a culture of excellence. Expanded call center footprint worldwide, exceeding global targets by 150% through optimized sales processes, precise forecasting, and data-…
- Job: Twilio Inc. — Vice President and GTM leader · 2019-01 – 2022-07 · 3y 6mo — Leading Twilio's Go To Market, Latin America - Created and executed Twilio's Latin American Go To Market strategy. Starting from ground zero, I hired excellent individual contributors, Front Line Managers and created a high performing team. - Led an acquisition of a local Brazilian company in order to accelerate Twilio's Go To Market strategy in Latin America. - Achieved the best results versus targets for Twilio worldwide. - I work with the product teams to coordinate country/region specifics product road maps. - HelpedTwilio's Global Sales in establishing a succesful sales strategy for its Customer Engagement Software Solution. - Helped our Talent Management, and other teams, with leader…
- Job: Genesys — Senior Vice President of Sales · 2017-01 – 2018-12 · 1y 11mo — Senior Vice President of Sales and Sales Operation, the market leader in omnichannel Customer Experience & Contact Center Solutions. - Successfully integrated and lead the combined Genesys Sales and Sales operations team in Latin America after the Interactive Intelligence acquisition. - Led a Global Account team that managed accounts like Telefonica, Santander, BBVA amongst them. Successfully implemented an approach to manage accounts across Genesys' main territories. - Returned Genesys from regional decrease in sales back to a growing region and successfully turned them into the number 1 region worldwide measured by achievement versus quota. - Increased Genesys footprint in Latin America.…
- Job: Interactive Intelligence — Senior Vice President of Sales · 2000-01 – 2018-12 · 18y 11mo — Southern Europe, Latin America • Responsible for all operational activities in Latin America, overseeing sales, marketing, finance, HR and facilities. • Hired as first employee to lead Latin American operations; promoted to senior vice president in 2014 • Helped build $30-plus million in sales in Latin America. • Successfully transitioned Latin American operations from an on-premises software model, to a cloud-based software as a service model. Led strategy and tactics for the transition, including hiring, training, pricing, converting existing customers, and driving new cloud customer sales revenue. • Consistently met quota and profitability targets, doubling revenue projections from 2013…
- Job: Dialogic — Director - Latin American Sales · 1995 – 1999-12 · 4y 11mo — • Second employee in the Latin American region, hired to start the sales operation. • Implemented local inventory strategy for delivery improvements • Established international customs process to minimize import and export duties • Trained and recruited all new channel partners and personnel • Achieved a desired 50-50 revenue balance between direct and indirect channels • Implemented a go-to-market strategy in a previously undeveloped region growing revenues from $0 to $6 million in less than three years • Recruited and trained all partners • Established the internal technical support organization
- Job: Matsushita (formerly Aromat Corporation) — Sales Engineer · 1991 – 1994 · 3y
- Job: Kidde Fire Fighting (formerly Symtron Systems) — Project Engineer · 1986 – 1991 · 5y
- School: Washington University in St. Louis
- School: American Language Academy
Skills
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