Raul Rincon
Go-to-Market (GTM) executive, consultant, and fractional Chief Revenue Officer (CRO)
Dynamic sales, marketing, and operations leader with over 20 years of success driving growth across new, emerging, and established markets—both domestically and internationally.
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I specialize in building and executing long-term go-to-market strategies across direct and channel sales, supporting both SaaS and On-Premise models. Known for bringing clarity, vision, and results to high-growth environments, I’ve consistently led teams that outperform targets while navigating complex technical, business, and cultural landscapes. My leadership spans North America and international markets, with a focus on scaling revenue, developing partner ecosystems, and aligning cross-functional teams around customer success. **Areas of expertise include:** * Developer-led GTM strategies targeting CXOs, architects, and engineering teams * Enterprise SaaS, cloud transformation, and hybrid deployment models * Hiring and mentoring high-performing sales and cross-functional teams * Managing OPEX, aligning technical and business requirements, and executing value-based pricing strategies * Leading M\&A integration to accelerate market expansion * Customer retention, satisfaction, and expansion strategies * Designing and executing channel and direct sales motions Fluent in English, Spanish, and Portuguese, I bring a global mindset and deep appreciation for regional business dynamics—bridging cultural fluency with executional excellence.
GTM Index
- INDEPENDENT CONSULTANTJOB
- GTM Strategy Consultant (I…1Y 7M
Go-to-Market Strategy Consultant (Independent / Advisory)
Independent Consultant
- TWILIOJOB
- Senior VP GTM - Global Sal…2Y 11M
Senior Vice President GTM - Global Sales - Twilio Data and Applications
Twilio
- VP and GTM leader3Y 6M
Vice President and GTM leader
Twilio
- GENESYS | INTERACTIVE INTELLIGENCEJOB
- Senior VP of Sales18Y 11M
Senior Vice President of Sales
Genesys | Interactive Intelligence
- GENESYSJOB
- Senior VP of Sales1Y 11M
Senior Vice President of Sales
Genesys
- DIALOGICJOB
- Dir - Latin American Sales4Y 11M
Director - Latin American Sales
Dialogic
- MATSUSHITA (FORMERLY AROMAT CORPORATION)JOB
- Sales Eng3Y 11M
Sales Engineer
Matsushita (formerly Aromat Corporation)
- KIDDE FIRE FIGHTING (FORMERLY SYMTRON SYSTEMS)JOB
- Project Eng5Y 11M
Project Engineer
Kidde Fire Fighting (formerly Symtron Systems)
- Job: Genesys | Interactive Intelligence — Senior Vice President of Sales · 2000-01 – 2018-12
- Job: Independent Consultant — Go-to-Market Strategy Consultant (Independent / Advisory) · 2025-01 – present
- Job: Genesys — Senior Vice President of Sales · 2017-01 – 2018-12
- Job: Matsushita (formerly Aromat Corporation) — Sales Engineer · 1991 – 1994
- Job: Kidde Fire Fighting (formerly Symtron Systems) — Project Engineer · 1986 – 1991
- Job: Twilio — Vice President and GTM leader · 2019-01 – 2022-07
- Job: Twilio — Senior Vice President GTM - Global Sales - Twilio Data and Applications · 2022-01 – 2024-12
- Job: Dialogic — Director - Latin American Sales · 1995 – 1999-12
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