Raj Talwar
Senior Business Lead @ Google | Former Meta & Oracle| Enterprise Growth Leader | StartUp Advisor| Helping Brands Navigate AI-Driven Marketing Transformation
GoogleI’m a senior advertising and partnerships leader supporting global brands and agencies navigate the evolving intersection of AI, media, commerce, and technology to drive measurable business growth.
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Over the past 17+ years, I’ve led strategic relationships across digital platforms during some of the industry’s biggest transformation moments - from the rise of social and mobile advertising to today’s shift toward AI-powered consumer experiences. At Google, I lead strategic advertising partnerships focused on helping enterprise clients leverage data, automation, APIs, and AI-driven media solutions to improve performance, deepen customer engagement, and unlock new growth opportunities. My work spans complex cross-functional collaboration across executive stakeholders, product, measurement, and go-to-market teams, with a strong focus on translating emerging technologies into scalable business outcomes. Prior to Google, I was a Senior Client Partner at Meta , where I partnered with leading restaurant, retail, and e-commerce brands to develop growth strategies leveraging Meta’s AI-powered discovery and commerce ecosystem. I built trusted relationships with C-suite leaders and consistently delivered strong year-over-year revenue growth by combining strategic advisory, performance marketing, and platform innovation. I’m passionate about helping organizations adapt to platform shifts, build meaningful customer connections, and responsibly harness AI to create better user and business experiences.
GTM Index
- GOOGLEJOB
- Senior Business Lead, Reta…2Y
Senior Business Lead, Retail, Large Customer Sales (LCS)
Google
- Team Lead, Google Customer…7M
Team Lead, Google Customer Solutions (GCS)
Google
Team Lead for Google's West Coast Lead Generation Business, partnering with high-growth advertisers to drive customer acquisition and measurable business outcomes through data-driven marketing solutions.
- Global Programmatic Media…1Y 11M
Global Programmatic Media Lead, Apps, Large Customer Sales (LCS)
Google
Leading executive partnerships with some of the world's most innovative technology brands, helping CMOs and growth leaders navigate the intersection of AI, consumer behavior, and digital advertising. Partner with C-level executives to develop AI-driven growth strategies across a $XXXM+ portfolio. Help advertisers adopt machine learning and automation technologies to improve customer acquisition, measurement, creative effectiveness, and ROI. Influence product roadmap and go-to-market strategy by bringing customer insights directly to Google's product and AI teams. Serve as a trusted advisor during major industry transitions, including the shift from mobile-first marketing to AI-powered cons…
- VARIOUS STARTUPSJOB
- GTM Advisor6Y 3M
GTM Advisor
Various Startups
Advisor to early-stage startups on go-to-market strategy, enterprise sales, and strategic partnerships, helping founders build scalable revenue engines and accelerate growth
- METAJOB
- Senior Client Partner, Dis…4Y 1M
Senior Client Partner, Disruptors and eCommerce
Meta
Partnered with leading eCommerce and marketplace brands from Fortune 100 companies to high-growth startups to accelerate business growth through AI-driven advertising, personalized consumer experiences, and data-informed marketing strategies across Facebook, Instagram, and Messenger. Advised executive leaders on leveraging Meta's machine learning and AI-powered advertising to improve customer acquisition, conversion efficiency, and long-term business growth. Built strategic partnerships across C-suite, marketing, analytics, engineering, and creative organizations to develop growth strategies that extended beyond search and embraced discovery-driven commerce. Led business planning and inves…
- Global Client Partner, Res…4Y 7M
Global Client Partner, Restaurants
Meta
Partnered with some of the world's largest restaurant and QSR brands, along with their agency partners across media, creative, digital, and communications, to drive business growth through AI-powered marketing, personalized consumer engagement, and data-driven advertising strategies across Facebook, Instagram, and Messenger. Developed integrated growth strategies across paid media, creative, and measurement. Partnered with enterprise brands and agencies to align marketing strategy with business outcomes. Led structured, multi-year partnerships focused on long-term growth and platform adoption. Guided clients through major shifts in mobile engagement and performance marketing automation. C…
- EVOCALIZEJOB
- VP, Sales and BD4M
Vice President, Sales and Business Development
Evocalize
Recruited to lead sales and business development for a Facebook Marketing Partner, helping enterprise brands and CMOs navigate the shift to social-first marketing and unlock new growth opportunities through emerging digital platforms.
- VENGAJOB
- Advisory Board Member4M
Advisory Board Member
Venga
(acquired by OpenTable in 2019)
- LIVINGSOCIALJOB
- Senior Mgr - Sales and Str…1Y 6M
Senior Manager - Sales and Strategy, North America
LivingSocial
- ORACLEJOB
- Senior Sales Consultant, E…3Y 6M
Senior Sales Consultant, Enterprise Solutions
Oracle
- Job: Venga — Advisory Board Member · 2012-12 – 2013-04 · 4 mo — (acquired by OpenTable in 2019)
- Job: LivingSocial — Senior Manager - Sales and Strategy, North America · 2011-06 – 2012-12 · 1y 6mo
- Job: Meta — Senior Client Partner, Disruptors and eCommerce · 2018-03 – 2022-04 · 4y 1mo — Partnered with leading eCommerce and marketplace brands from Fortune 100 companies to high-growth startups to accelerate business growth through AI-driven advertising, personalized consumer experiences, and data-informed marketing strategies across Facebook, Instagram, and Messenger. Advised executive leaders on leveraging Meta's machine learning and AI-powered advertising to improve customer acquisition, conversion efficiency, and long-term business growth. Built strategic partnerships across C-suite, marketing, analytics, engineering, and creative organizations to develop growth strategies that extended beyond search and embraced discovery-driven commerce. Led business planning and inves…
- Job: Oracle — Senior Sales Consultant, Enterprise Solutions · 2007-12 – 2011-06 · 3y 6mo
- Job: Evocalize — Vice President, Sales and Business Development · 2013-04 – 2013-08 · 4 mo — Recruited to lead sales and business development for a Facebook Marketing Partner, helping enterprise brands and CMOs navigate the shift to social-first marketing and unlock new growth opportunities through emerging digital platforms.
- Job: Google — Senior Business Lead, Retail, Large Customer Sales (LCS) · 2024-10 – present · 1y 10mo
- Job: Google — Global Programmatic Media Lead, Apps, Large Customer Sales (LCS) · 2022-04 – 2024-03 · 1y 11mo — Leading executive partnerships with some of the world's most innovative technology brands, helping CMOs and growth leaders navigate the intersection of AI, consumer behavior, and digital advertising. Partner with C-level executives to develop AI-driven growth strategies across a $XXXM+ portfolio. Help advertisers adopt machine learning and automation technologies to improve customer acquisition, measurement, creative effectiveness, and ROI. Influence product roadmap and go-to-market strategy by bringing customer insights directly to Google's product and AI teams. Serve as a trusted advisor during major industry transitions, including the shift from mobile-first marketing to AI-powered cons…
- Job: Various Startups — GTM Advisor · 2020-07 – present · 6y 1mo — Advisor to early-stage startups on go-to-market strategy, enterprise sales, and strategic partnerships, helping founders build scalable revenue engines and accelerate growth
- Job: Google — Team Lead, Google Customer Solutions (GCS) · 2024-03 – 2024-10 · 7 mo — Team Lead for Google's West Coast Lead Generation Business, partnering with high-growth advertisers to drive customer acquisition and measurable business outcomes through data-driven marketing solutions.
- Job: Meta — Global Client Partner, Restaurants · 2013-08 – 2018-03 · 4y 7mo — Partnered with some of the world's largest restaurant and QSR brands, along with their agency partners across media, creative, digital, and communications, to drive business growth through AI-powered marketing, personalized consumer engagement, and data-driven advertising strategies across Facebook, Instagram, and Messenger. Developed integrated growth strategies across paid media, creative, and measurement. Partnered with enterprise brands and agencies to align marketing strategy with business outcomes. Led structured, multi-year partnerships focused on long-term growth and platform adoption. Guided clients through major shifts in mobile engagement and performance marketing automation. C…
- School: Columbia Business School — Implementing Winning Strategies
- School: Johnson and Wales University — MBA, Business Administration and Management
- School: Southern New Hampshire University — BA
- School: Mangalore University — BHM
Skills
Playbooks
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