Rahul Shah
Category & Product GTM @ Swiggy || Ex ITC || Ex Perfetti Van Melle, India || NMIMS, Mumbai || Ex MAQ Software
In Aug 25, Rahul pivoted to growing the P&L of General Merchandise and Digital Products & Services Category portfolios at Swiggy.
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From Jan 22 to Jul 25, Rahul was leading the Instamart (IM) and Dineout GTM charter by managing a team of 3 Senior Managers to launch and scale up products for India’s leading food ordering and delivery platform Swiggy. From July 17 to Jan 22, Rahul was responsible for building the OGP ( Oral Gratification Products) and NGP ( New Generation Products) business of ITC keeping consumers at the core. Before MBA, Rahul worked for ~2 years as a backend developer with MAQ Software, Hyderabad. Key Skills learnt over time: a) Swiggy ( Consumer Tech Products)- P&L Management, Business Growth, Go To Market Planning & Execution, Product Understanding, Stakeholder Management, Proactive Risk Mitigation, Process Gap Optimisation b) ITC ( Consumer Retail Products) - Brand Management, P&L Management, Business Planning, Brand Communication, Digital Roadmaps c) MAQ Software - Strong Work Ethics d) Youtube - Stock Trading & Investments Education: MBA in Marketing - SVKM's NMIMS, Mumbai B Tech in CSE - WBUT, Kolkata A traveller at heart with a curious bent of mind.
GTM Index
- SWIGGYJOB
- General Mgr - Category1Y 2M
General Manager - Category
Swiggy
Driving the top line and bottom line of General Merchandise Portfolio (Toys, Sports & Fitness, Vehicle Accessories, Stationary, Books, Party Planning Categories) and Digital Products & Services Portfolio (LPGs, Gift Cards and a lot more on the way)
- General Mgr - Product GTM3Y 6M
General Manager - Product Go To Market
Swiggy
Leading the Instamart and Dineout charters for Product GTM function by managing a team of 3 Senior Managers to execute the following key responsibilites 1. Drive high impact, complex product launches: Spearhead end to end launch and scale up of products across the Instamart B2C (Storefront ), B2B (dark store) and Dineout charters including strategising product roll-out plans, project managing stakeholder deliverables, streamlining processes, pre-empting risks to launch and channelizing product feedback to ensure optimal product performance. 2. Lead initiatives to improve the speed & quality of GTMs: Captained the GTM Centre of Excellence (CoE) that lead multiple initiatives across Swiggy…
- ITC LIMITEDJOB
- Senior Assistant Brand Mgr11M
Senior Assistant Brand Manager
ITC Limited
Drove the Product Vision & Roadmap, Go-To-Market strategies, Product Innovation Pipeline, Brand Communication and Marketing Calendar for the oral gratification products (OGP) business for ITC. Products ranging from nicotine replacement therapy (NRT) products like gums, etc to nicotine free products comprising innovative formats of mouth fresheners. Responsible for marketing investment of 30 Cr+ in the OGP category. Key responsibilities include: • New Product Launch: Drive Go-To-Market strategies of all sub-categories under OGPs. Presently, spearheading the pilot launch of NRT product portfolio in Chemist and Digital Channels • Brand Communication: Work closely with Marketing Agencies and Re…
- Assistant Brand Mgr4Y 8M
Assistant Brand Manager
ITC Limited
Drove the Product Vision & Roadmap, Go-To-Market strategies, Product Innovation Pipeline, Brand Communication and Marketing Calendar for the new generation aerosolization products (NGP) business for ITC comprising of Electronic Vaping Devices (EVD) and Heat Not Burn (HNB) products for India and International markets. Responsible for cumulative capital investment of 90 Cr+ in the NGP category. Key responsibilities include: • Brand Plan: Creation and execution of annual business plan, marketing calendar and P&L management • New Product Launch: Drive Go-To-Market strategies of all sub-categories under NGPs o Built 360-degree digital roadmap for launching ITC’s first modern format EVDs within I…
- Assistant Mgr - Consumer I…8M
Assistant Manager - Consumer Insights
ITC Limited
Custodian of consumer and trade research for tobacco division of ITC by acting as a liaison between Marketing team and two of the biggest research agencies of India (IMRB, Nielson). Key responsibilities include: • General Consumer Survey – Spearheaded the biggest consumer research of India covering 1.9 lakh households, 75 K outlets and 60 K retailers to capture key metrics for ITC and competition • Customized research (Quantitative and Qualitative) – Understand consumer problems faced by respective brands and assist marketing team to arrive at solutions to the problem • Tracking Studies – Understand and ensure timely reporting of Weekly Price Trackers, Monthly reports, Quarterly reports a…
- Assistant Branch Mgr (unde…9M
Assistant Branch Manager (under training)
ITC Limited
• ASM (Personal Care) – Responsible for driving sales and distribution objectives of ITC personal care portfolio across upcountry sections of Sagar and Satna with a monthly turnover of 40 L for a period of 3 months o Market Planning - Planned section level targets basis circle targets, last three-month average sales, distributor closing pipelines and deliveries till date and achieved 100% in 2 out of 3 months o Market Reach Enhancement - Appointed new selling arrangement in Birsinghpur, additional Pilot Sales Representative in Itarsi to tap full sales potential of these tourist/feeder markets o New Product Launch – Launched Rs.5 Savlon Handwash across 430 retail outlets and 50 stockists o I…
- NOT JUST MARKETING (NJM), NMIMS MUMBAIJOB
- Events and Operations Head10M
Events and Operations Head
Not Just Marketing (NjM), NMIMS Mumbai
1. Led a team of 48 members to conduct year round marketing events at NMIMS Mumbai 2. Facilitated end to end co-ordination of flagship marketing event with entries from more than 90 b-schools pan India
- PERFETTI VAN MELLEJOB
- Summer Intern2M
Summer Intern
Perfetti Van Melle
Project Objective: Making Creamfills number 1 hard boiled candy in Bihar a. Understood the competitive scenario for hard boiled candies (hbc)in Bihar b. Analyzed the current sales trends of Creamfills and other hbcs c. Understood retailer, wholesaler and distributor preferences in terms of margins, trade loads, tastes and other parameters d. Identified focus areas in terms of geography, pack sizes, SKU’s e. Proposed an action plan to make Creamfills number 1 candy in Bihar with possible cost implications
- CHILD IN NEED INSTITUTE (CINI)JOB
- Winter Intern1M
Winter Intern
Child in Need Institute (CINI)
• Analyzed the impact of Atikram – An initiative to provide academic guidance to meritorious girls studying in secondary divisions from economically backward classes • Studied the teaching methodologies followed at CINI and gave recommendations for improvement
- SVKM'S NARSEE MONJEE INSTITUTE OF MANAGEMENT STUDIESJOB
- Junior Member, Not Just Mk…9M
Junior Member, Not Just Marketing, Marketing Cell, NMIMS Mumbai
SVKM's Narsee Monjee Institute of Management Studies
• Prospecting companies for ConQuest, a disguised market research, NMIMS Mumbai • Analyzed current challenges and future prospects for Healthcare Industry in India
- Junior Student Council Rep…7M
Junior Student Council Representative
SVKM's Narsee Monjee Institute of Management Studies
• Interface between students and the administration, NMIMS Mumbai • Responsible for organizing student activities and events in the college
- MAQ SOFTWAREJOB
- Software Eng1Y 7M
Software Engineer
MAQ Software
• Led a team of 2 members to support a data insights project for 2 months • Developed ETL packages, data marts, and cubes using SSIS, SSMS, and SSAS respectively • Built reports from sales and marketing data of Fortune 500 client to facilitate effective decision making • Resolved client and user queries related to the reports by backtracking the data
- Job: Swiggy — General Manager - Category · 2025-08 – present · 1y — Driving the top line and bottom line of General Merchandise Portfolio (Toys, Sports & Fitness, Vehicle Accessories, Stationary, Books, Party Planning Categories) and Digital Products & Services Portfolio (LPGs, Gift Cards and a lot more on the way)
- Job: Swiggy — General Manager - Product Go To Market · 2022-01 – 2025-07 · 3y 6mo — Leading the Instamart and Dineout charters for Product GTM function by managing a team of 3 Senior Managers to execute the following key responsibilites 1. Drive high impact, complex product launches: Spearhead end to end launch and scale up of products across the Instamart B2C (Storefront ), B2B (dark store) and Dineout charters including strategising product roll-out plans, project managing stakeholder deliverables, streamlining processes, pre-empting risks to launch and channelizing product feedback to ensure optimal product performance. 2. Lead initiatives to improve the speed & quality of GTMs: Captained the GTM Centre of Excellence (CoE) that lead multiple initiatives across Swiggy…
- Job: ITC Limited — Senior Assistant Brand Manager · 2021-02 – 2022-01 · 11 mo — Drove the Product Vision & Roadmap, Go-To-Market strategies, Product Innovation Pipeline, Brand Communication and Marketing Calendar for the oral gratification products (OGP) business for ITC. Products ranging from nicotine replacement therapy (NRT) products like gums, etc to nicotine free products comprising innovative formats of mouth fresheners. Responsible for marketing investment of 30 Cr+ in the OGP category. Key responsibilities include: • New Product Launch: Drive Go-To-Market strategies of all sub-categories under OGPs. Presently, spearheading the pilot launch of NRT product portfolio in Chemist and Digital Channels • Brand Communication: Work closely with Marketing Agencies and Re…
- Job: ITC Limited — Assistant Brand Manager · 2017-05 – 2022-01 · 4y 8mo — Drove the Product Vision & Roadmap, Go-To-Market strategies, Product Innovation Pipeline, Brand Communication and Marketing Calendar for the new generation aerosolization products (NGP) business for ITC comprising of Electronic Vaping Devices (EVD) and Heat Not Burn (HNB) products for India and International markets. Responsible for cumulative capital investment of 90 Cr+ in the NGP category. Key responsibilities include: • Brand Plan: Creation and execution of annual business plan, marketing calendar and P&L management • New Product Launch: Drive Go-To-Market strategies of all sub-categories under NGPs o Built 360-degree digital roadmap for launching ITC’s first modern format EVDs within I…
- Job: ITC Limited — Assistant Manager - Consumer Insights · 2017-08 – 2018-04 · 8 mo — Custodian of consumer and trade research for tobacco division of ITC by acting as a liaison between Marketing team and two of the biggest research agencies of India (IMRB, Nielson). Key responsibilities include: • General Consumer Survey – Spearheaded the biggest consumer research of India covering 1.9 lakh households, 75 K outlets and 60 K retailers to capture key metrics for ITC and competition • Customized research (Quantitative and Qualitative) – Understand consumer problems faced by respective brands and assist marketing team to arrive at solutions to the problem • Tracking Studies – Understand and ensure timely reporting of Weekly Price Trackers, Monthly reports, Quarterly reports a…
- Job: ITC Limited — Assistant Branch Manager (under training) · 2016-07 – 2017-04 · 9 mo — • ASM (Personal Care) – Responsible for driving sales and distribution objectives of ITC personal care portfolio across upcountry sections of Sagar and Satna with a monthly turnover of 40 L for a period of 3 months o Market Planning - Planned section level targets basis circle targets, last three-month average sales, distributor closing pipelines and deliveries till date and achieved 100% in 2 out of 3 months o Market Reach Enhancement - Appointed new selling arrangement in Birsinghpur, additional Pilot Sales Representative in Itarsi to tap full sales potential of these tourist/feeder markets o New Product Launch – Launched Rs.5 Savlon Handwash across 430 retail outlets and 50 stockists o I…
- Job: Not Just Marketing (NjM), NMIMS Mumbai — Events and Operations Head · 2015-06 – 2016-04 · 10 mo — 1. Led a team of 48 members to conduct year round marketing events at NMIMS Mumbai 2. Facilitated end to end co-ordination of flagship marketing event with entries from more than 90 b-schools pan India
- Job: Perfetti Van Melle — Summer Intern · 2015-04 – 2015-06 · 2 mo — Project Objective: Making Creamfills number 1 hard boiled candy in Bihar a. Understood the competitive scenario for hard boiled candies (hbc)in Bihar b. Analyzed the current sales trends of Creamfills and other hbcs c. Understood retailer, wholesaler and distributor preferences in terms of margins, trade loads, tastes and other parameters d. Identified focus areas in terms of geography, pack sizes, SKU’s e. Proposed an action plan to make Creamfills number 1 candy in Bihar with possible cost implications
- Job: Child in Need Institute (CINI) — Winter Intern · 2015-02 – 2015-03 · 1 mo — • Analyzed the impact of Atikram – An initiative to provide academic guidance to meritorious girls studying in secondary divisions from economically backward classes • Studied the teaching methodologies followed at CINI and gave recommendations for improvement
- Job: SVKM's Narsee Monjee Institute of Management Studies — Junior Member, Not Just Marketing, Marketing Cell, NMIMS Mumbai · 2014-06 – 2015-03 · 9 mo — • Prospecting companies for ConQuest, a disguised market research, NMIMS Mumbai • Analyzed current challenges and future prospects for Healthcare Industry in India
- Job: SVKM's Narsee Monjee Institute of Management Studies — Junior Student Council Representative · 2014-06 – 2015-01 · 7 mo — • Interface between students and the administration, NMIMS Mumbai • Responsible for organizing student activities and events in the college
- Job: MAQ Software — Software Engineer · 2012-09 – 2014-04 · 1y 7mo — • Led a team of 2 members to support a data insights project for 2 months • Developed ETL packages, data marts, and cubes using SSIS, SSMS, and SSAS respectively • Built reports from sales and marketing data of Fortune 500 client to facilitate effective decision making • Resolved client and user queries related to the reports by backtracking the data
- School: SVKM's Narsee Monjee Institute of Management Studies (NMIMS) — Master of Business Administration (M.B.A.), Marketing
- School: B.P. Poddar Institute Of Management and Technology — Bachelor of Technology (B.Tech.), Computer Science
- School: Julien Day School - India
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