Rahul Shah

Category & Product GTM @ Swiggy || Ex ITC || Ex Perfetti Van Melle, India || NMIMS, Mumbai || Ex MAQ Software

Location n/a
Swiggyex-MAQ Softwareex-ITC Limited

In Aug 25, Rahul pivoted to growing the P&L of General Merchandise and Digital Products & Services Category portfolios at Swiggy.

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From Jan 22 to Jul 25, Rahul was leading the Instamart (IM) and Dineout GTM charter by managing a team of 3 Senior Managers to launch and scale up products for India’s leading food ordering and delivery platform Swiggy. From July 17 to Jan 22, Rahul was responsible for building the OGP ( Oral Gratification Products) and NGP ( New Generation Products) business of ITC keeping consumers at the core. Before MBA, Rahul worked for ~2 years as a backend developer with MAQ Software, Hyderabad. Key Skills learnt over time: a) Swiggy ( Consumer Tech Products)- P&L Management, Business Growth, Go To Market Planning & Execution, Product Understanding, Stakeholder Management, Proactive Risk Mitigation, Process Gap Optimisation b) ITC ( Consumer Retail Products) - Brand Management, P&L Management, Business Planning, Brand Communication, Digital Roadmaps c) MAQ Software - Strong Work Ethics d) Youtube - Stock Trading & Investments Education: MBA in Marketing - SVKM's NMIMS, Mumbai B Tech in CSE - WBUT, Kolkata A traveller at heart with a curious bent of mind.

Career TimelineNOW → PAST

GTM Index

  1. SWIGGYJOB
    1. General Mgr - Category
      1Y
    2. General Mgr - Product GTM
      3Y 6M
  2. ITC LIMITEDJOB
    1. Senior Assistant Brand Mgr
      11M
    2. Assistant Brand Mgr
      4Y 8M
    3. Assistant Mgr - Consumer I…
      8M
    4. Assistant Branch Mgr (unde…
      9M
  3. NOT JUST MARKETING (NJM), NMIMS MUMBAIJOB
    1. Events and Operations Head
      10M
  4. PERFETTI VAN MELLEJOB
    1. Summer Intern
      2M
  5. SVKM'S NARSEE MONJEE INSTITUTE OF MANAGEMENT STUDIES (NMIMS)JOB
    1. Junior Member, Not Just Mk…
      9M
    2. Junior Student Council Rep…
      7M
  6. CHILD IN NEED INSTITUTE (CINI)JOB
    1. Winter Intern
      1M
  7. MAQ SOFTWAREJOB
    1. Software Eng
      1Y 7M

Time in market 13Y 11MOpen 1Closed 11Stints 12

gtmindex.io/p/rahul-shah-0722923b

  1. Job: MAQ Software — Software Engineer · 2012-09 – 2014-04
  2. Job: ITC Limited — Assistant Manager - Consumer Insights · 2017-08 – 2018-04
  3. Job: ITC Limited — Assistant Branch Manager (under training) · 2016-07 – 2017-04
  4. Job: SVKM's Narsee Monjee Institute of Management Studies (NMIMS) — Junior Member, Not Just Marketing, Marketing Cell, NMIMS Mumbai · 2014-06 – 2015-03
  5. Job: Perfetti Van Melle — Summer Intern · 2015-04 – 2015-06
  6. Job: SVKM's Narsee Monjee Institute of Management Studies (NMIMS) — Junior Student Council Representative · 2014-06 – 2015-01
  7. Job: Swiggy — General Manager - Category · 2025-08 – present
  8. Job: ITC Limited — Assistant Brand Manager · 2017-05 – 2022-01
  9. Job: Swiggy — General Manager - Product Go To Market · 2022-01 – 2025-07
  10. Job: Child in Need Institute (CINI) — Winter Intern · 2015-02 – 2015-03
  11. Job: Not Just Marketing (NjM), NMIMS Mumbai — Events and Operations Head · 2015-06 – 2016-04
  12. Job: ITC Limited — Senior Assistant Brand Manager · 2021-02 – 2022-01

Skills

Vendor ManagementBusiness Growth StrategiesSales LeadershipBrand DevelopmentBusiness PlanningProduct Road MappingBrand CommunicationBack-End Web DevelopmentDeadline ManagementConflict ManagementProject PlanningRisk ManagementP&L ManagementCross-functional Problem SolvingRevenue & Profit GrowthProblem SolvingCommunicationStrategic PlanningBusiness StrategyStakeholder Management

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