Rahman Abdul Latif - Bcom, MA, PMP®, PMC®
Digital | Fintech | AI & Web3 technologies | Marketing & GTM | Partnerships | Strategy | Product Manager | Project Management | Business Dev |
My personal mission is to improve the quality of life in Ghana and Africa at large by driving innovation and deepening access to digital and financial services, products and technologies that offers convenience, inclusion and speed
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I have attempted to do this by working in industries at the forefront of innovation, disruption, inclusion, and convenience , Telecom (Consumer, Enterprise, Digital & Fintech), and FMCG in Ghana with multinational companies like Nestle, Unilever, MTN and Innovation startups like UnQut . My commercial acumen underpins my approach to planning, directing, and implementing marketing and commercial initiatives that increases revenue, sustainable growth and efficiency. I have a forensic approach to directing projects, managing products, partnerships, business development and a positive approach to managing staff – a combination I have found; delivers strategic results, growth, business objectives & bottom line.
GTM Index
- PRODUCT SCHOOLJOB
- Member1Y 2M
Member
Product School
Product School is the global community for Product Leaders. As a member of this exclusive network, I’m connected with top PMs, VPs, and CPOs from the world’s most influential companies. Through live training with industry leaders, private coaching, and peer collaboration, I continue to refine my expertise and shape the future of Product innovation.
- MTN GHANAJOB
- Senior Specialist, Digital…3Y 5M
Senior Specialist, Digital Services GTM & Partnerships
MTN Ghana
• Lead the design and formulation of go-to-market strategy for Digital Services propositions. • Partnered with product, technology and engineering teams to roll out strategic enhancements that increase billing success rates by 46%, customer experience (CX) and ultimately revenue by 200% YoY. • Partnered with product, legal, and engineering teams to resolve regulatory and technical bottlenecks, cutting integration timelines by 30%, accelerating go-to-market, go-lives and product rollouts. • Directed business reviews (monthly, yearly) and operational syncs, aligning stakeholders and proactively mitigating risks. • Influenced roadmap priorities by championing partner feedback in strategic plan…
- MTNJOB
- Digital & Growth Mktg Spec…5Y 5M
Digital & Growth Marketing Specialist
MTN
• Manage MTN Ghana digital marketing strategy which includes brand positioning (Digital channels & customer touch points) and brand communication across all relevant digital media channel. • Managing MTN’s digital/online presence across all channels including website, social media • Strategize, grow, and maintain MTN Ghana’s digital and social media platforms, with a focus on engagement, customer service, lead generation & acquisition, community growth. • Gather insight and data through active social listening and online monitoring to pick up sentiments and identify industry trends and opportunities as well as potential crisis and advise marketing leadership accordingly. • Collaborate with…
- UNILEVERJOB
- Category Brand Mgr7M
Category Brand Manager
Unilever
Brand Building; End-to-end support with the objective of improved market share, competitiveness in the marketplace and brand profitability. Product development & management. Product Cost management and pricing to ensure alignment with market dynamics. Business performance planning and management. Ensuring effectiveness and optimal returns on marketing promotions and advertising activities. • Lead and manage new product development with winning business cases • Support new brand innovation launches with winning business cases – Calve, Knorr, Hellman’s • Drive development of large Innovation Business Cases • Business Model development and development of external insights into customers and c…
- NESTLÉJOB
- Regional Business Planning…1Y 1M
Regional Business Planning Specialist
Nestlé
As regional Business planning and Decision support specialist, my responsibilities is to render Support to the Regional Decision Support manager: Establish accurate and relevant management reports and analysis across business and countries. To lead our business partners to faster, better decision making by providing superior information and insights and utilizing efficient data management and business intelligence tools by ensuring that a solid business planning process is in place across the business (marketing, Sales & distribution) to provide management with full transparency on forecasts, gaps, risks and opportunities. • Ensures that a solid business planning process is in place across…
- Regional Decision Support…2Y 5M
Regional Decision Support Specialist
Nestlé
As regional Decision Support Specialist, To lead our business partners to faster, better decision making by doing the following: 1. Coordinate and facilitate all Decision Support and Control related activities (Period-end Closing & Reporting, Business Planning) across Nestlé businesses and ensure alignment of all other controlling teams on management accounting procedures and timelines. Prepare dynamic forecast reports and analysis for use at monthly finance or gap review. 2. Preparation and reporting of Finance reports required by the business and drive the standardization of business reports ( Daily Sales, RIG & OG) across NiM. 3. Decision Support for various categories within Nestle Cen…
- Mktg1Y 1M
Marketing
Nestlé
- UNQUTJOB
- BD Lead2Y 10M
Business Development Lead
unQut Inc.
- Setting goals and developing plans for business and revenue growth - Researching, planning, and implementing new target market initiatives - Researching prospective accounts in target markets - Pursuing leads and moving them through the sales cycle - Developing quotes and proposals for prospective clients - Prospecting and growing client base - Setting goals for the business development team and developing strategies to meet those goals
- Job: Nestlé — Regional Decision Support Specialist · 2013-09 – 2016-02 · 2y 5mo — As regional Decision Support Specialist, To lead our business partners to faster, better decision making by doing the following: 1. Coordinate and facilitate all Decision Support and Control related activities (Period-end Closing & Reporting, Business Planning) across Nestlé businesses and ensure alignment of all other controlling teams on management accounting procedures and timelines. Prepare dynamic forecast reports and analysis for use at monthly finance or gap review. 2. Preparation and reporting of Finance reports required by the business and drive the standardization of business reports ( Daily Sales, RIG & OG) across NiM. 3. Decision Support for various categories within Nestle Cen…
- Job: Product School — Member · 2025-08 – present · 1y — Product School is the global community for Product Leaders. As a member of this exclusive network, I’m connected with top PMs, VPs, and CPOs from the world’s most influential companies. Through live training with industry leaders, private coaching, and peer collaboration, I continue to refine my expertise and shape the future of Product innovation.
- Job: MTN Ghana — Senior Specialist, Digital Services GTM & Partnerships · 2023-05 – present · 3y 3mo — • Lead the design and formulation of go-to-market strategy for Digital Services propositions. • Partnered with product, technology and engineering teams to roll out strategic enhancements that increase billing success rates by 46%, customer experience (CX) and ultimately revenue by 200% YoY. • Partnered with product, legal, and engineering teams to resolve regulatory and technical bottlenecks, cutting integration timelines by 30%, accelerating go-to-market, go-lives and product rollouts. • Directed business reviews (monthly, yearly) and operational syncs, aligning stakeholders and proactively mitigating risks. • Influenced roadmap priorities by championing partner feedback in strategic plan…
- Job: Nestlé — Marketing · 2012-10 – 2013-11 · 1y 1mo
- Job: MTN — Digital & Growth Marketing Specialist · 2017-11 – 2023-04 · 5y 5mo — • Manage MTN Ghana digital marketing strategy which includes brand positioning (Digital channels & customer touch points) and brand communication across all relevant digital media channel. • Managing MTN’s digital/online presence across all channels including website, social media • Strategize, grow, and maintain MTN Ghana’s digital and social media platforms, with a focus on engagement, customer service, lead generation & acquisition, community growth. • Gather insight and data through active social listening and online monitoring to pick up sentiments and identify industry trends and opportunities as well as potential crisis and advise marketing leadership accordingly. • Collaborate with…
- Job: Nestlé — Regional Business Planning Specialist · 2016-01 – 2017-02 · 1y 1mo — As regional Business planning and Decision support specialist, my responsibilities is to render Support to the Regional Decision Support manager: Establish accurate and relevant management reports and analysis across business and countries. To lead our business partners to faster, better decision making by providing superior information and insights and utilizing efficient data management and business intelligence tools by ensuring that a solid business planning process is in place across the business (marketing, Sales & distribution) to provide management with full transparency on forecasts, gaps, risks and opportunities. • Ensures that a solid business planning process is in place across…
- Job: unQut Inc. — Business Development Lead · 2009-08 – 2012-06 · 2y 10mo — - Setting goals and developing plans for business and revenue growth - Researching, planning, and implementing new target market initiatives - Researching prospective accounts in target markets - Pursuing leads and moving them through the sales cycle - Developing quotes and proposals for prospective clients - Prospecting and growing client base - Setting goals for the business development team and developing strategies to meet those goals
- Job: Unilever — Category Brand Manager · 2017-03 – 2017-10 · 7 mo — Brand Building; End-to-end support with the objective of improved market share, competitiveness in the marketplace and brand profitability. Product development & management. Product Cost management and pricing to ensure alignment with market dynamics. Business performance planning and management. Ensuring effectiveness and optimal returns on marketing promotions and advertising activities. • Lead and manage new product development with winning business cases • Support new brand innovation launches with winning business cases – Calve, Knorr, Hellman’s • Drive development of large Innovation Business Cases • Business Model development and development of external insights into customers and c…
- School: University of Ghana Business School - UGBS — M.A Marketing Strategy, Marketing/Marketing Management, General
- School: Red & Yellow Creative School of Business — Certified Media Planner, Media Planning
- School: China Europe International Business School (CEIBS) — Certificate, Developing & Marketing Winning Digital Products
- School: University of Cape Coast — Bachelor of Commerce - BCom, Business and Marketing Management
- School: University of Cape Coast — Bachelor of Commerce - BCom, Business, Management, Marketing, and Related Support Services
Skills
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