Juan R. Marquez

Business & Strategy Leader | Intrapreneur | Product Marketing & B2B Value-Based Pricing | Driving Growth through GTM, Innovation & Sustainable Impact | Mentor.

Miami4.4k followers

MGE UPS SYSTEMS

ex-Rockwell Automation

ex-TD SYNNEX

Juan R. Marquez is a global business and strategy leader who has built his career at the intersection of growth, execution, and
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He didn’t follow a straight path. Instead, he learned how businesses grow by working across industries and markets from consumer goods at Nestlé and Unilever, to technology distribution at Tech Data, and later into industrial automation and energy management with Rockwell Automation and Schneider Electric. Each step gave him a different perspective, but reinforced the same principle: sustainable growth comes from aligning people, strategy, and Throughout his career, Juan has focused on the core levers of business performance, GTM strategy, product management, pricing, channels, and customer experience. He is known for his ability to simplify complex environments and turn market insights into clear, actionable strategies that deliver results. More importantly, he brings teams and partners together to execute with discipline and His leadership style reflects both experience and values. As a former Naval Officer, he leads with accountability and resilience. At the same time, he believes that humility, respect, and trust are what truly drive high-performing teams and long-term Today, Juan continues to help organizations grow by connecting strategy to execution building strong ecosystems, strengthening commercial capabilities, and creating lasting value in competitive markets. He is also passionate about mentoring and developing others, sharing the lessons learned throughout his Outside of work, he is an Ironman triathlete, and ultra-marathoner. For him, endurance is more than a sport. It’s a mindset that defines how he approaches both business and life.

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GTM Index

MGE UPS SYSTEMSJOB
1. Product Management Leader,…
  1Y 9M
2. Industry GTM Mktg Leader,…
  3Y 11M
3. Portfolio Offer Leader, U.…
  1Y 11M
THE VENTURE MENTORING TEAMJOB
1. Startup Business Mentor
  2Y 9M
ROCKWELL AUTOMATIONJOB
1. Regional Head, Industry &…
  2Y 11M
2. Regional Head, Field Mktg…
  4Y 11M
3. Regional Head, Global Reve…
  3Y 11M
4. Regional Pricing & Negotia…
  3Y 11M
TD SYNNEXJOB
1. BD Mgr, Export Market
  2Y 11M
2. Key Account Mgr, LatAm & C…
  2Y 11M
UNILEVERJOB
1. Trade Mktg Mgr, HPC Channels
  2Y 11M
2. Key Account Executive, V1…
  2Y 11M
NESTLÉJOB
1. Industrial Eng Consultant
  2Y 11M

Job: MGE UPS SYSTEMS — Product Management Leader, U.S. Industry Business · 2025 – present · 1y 7mo — I lead the strategic direction and lifecycle management of one of Schneider Electric’s key leadership portfolios in the U.S., driving innovation, market relevance, and commercial growth. Defining and executing product roadmaps aligned with customer needs, sustainability goals, and competitive differentiation. Integrated digital transformation into product strategy, promoting connected devices and smart control solutions. I am developing pricing strategies to optimize margin and competitiveness across channels and verticals. Enable commercial success through targeted go-to-market plans, sales enablement, and channel activation. Leverage market intelligence and performance analytics to ref…
Job: MGE UPS SYSTEMS — Industry GTM Marketing Leader, NAM Marketing · 2022 – 2025 · 3y — Results-driven business marketing leader responsible for shaping and executing the Go-To-Market and Channel Strategy for the U.S. Industrial Automation and Power Products businesses. Aligning business and commercial priorities, I developed high-impact strategies that enhance market penetration, drived double-digit revenue growth, and optimized digital customer experiences across industrial channels. Additionally, I optimized the integrated marketing mix to ensure seamless channel alignment, maximizing engagement and business impact. My strategic marketing approach fosters cross-functional collaboration with business stakeholders, marketing leaders, and execution teams to deliver scalable,…
Job: MGE UPS SYSTEMS — Portfolio Offer Leader, U.S. Industry Business · 2021 – 2022 · 1y — As a portfolio offer leader, I managed a high-impact product portfolio representing 20%+ of the Industrial Automation business in the U.S. Market. I drive sales growth, profitability, and market expansion through a comprehensive marketing strategy aligned with the 6Ps of marketing - ensuring an integrated, data-driven approach to product success. Responsible for the product development cycle, analyzing current market trends and competing offerings. Work with stakeholders to identify, articulate, and communicate business outcomes driven by the development, identify new business models to ensure sustainable growth and profitability, support GTM strategy, and achieve buy-in. In addition, I am…
Job: The Venture Mentoring Team — Startup Business Mentor · 2024 – present · 2y 7mo — The Venture Mentoring Team (VMT) is a non-profit educational 501(c)(3) organization dedicated to fostering the startup community by training and connecting it with the best and brightest entrepreneurs to help startups reach their full potential. The organization comprises 100+ experienced entrepreneurs and senior executives from corporate, legal, academic, profit, and not-for-profit backgrounds who donate their time and talent.
Job: Rockwell Automation — Regional Head, Industry & Portfolio Marketing, Latin America · 2018 – 2020 · 2y — Strategic marketing and business development leader responsible for planning and executing the regional marketing strategy for Industrial Automation solutions, ensuring alignment with business growth objectives. I led developing and reorganizing a new regional structure, recruiting and managing a high-performing team of seven professionals, including commercial program managers, marketing operations specialists, and market intelligence analysts. I owned the annual marketing budget, optimizing investments to drive market expansion, customer engagement, and competitive positioning. Additionally, I built and nurtured key strategic partnerships with senior leadership, regional business units,…
Job: Rockwell Automation — Regional Head, Field Marketing & Marketing Operations, Latin America · 2016 – 2020 · 4y — A high-impact commercial leader built and scaled field marketing and marketing operations teams to drive measurable business impact. Led the recruitment, development, and leadership of a high-performing team of nine marketing specialists and managers, working closely with HR to establish a strong organizational foundation. Implemented data-driven performance indicators to track marketing effectiveness and conversion rates, ensuring alignment with business objectives for high-tech manufacturing products and solutions. Developed and executed business marketing strategies that enhanced brand positioning, reputation, demand generation, and revenue growth. Achieved +183% YoY growth in leads and…
Job: Rockwell Automation — Regional Head, Global Revenue Management, Latin America · 2013 – 2016 · 3y — Performance-focused business and negotiations leader with a proven track record of maximizing profitability, driving revenue growth, and strengthening strategic channel partnerships. I specialize in designing and executing customer-centric pricing strategies that optimize margin performance while ensuring long-term business sustainability. Key Achievements & Business Impact: - $54M+ in profit growth over three fiscal years, positioning the region as the most profitable globally. - Optimized pricing methodologies through segmentation-based KPIs, ensuring sustained product lifecycle profitability. - Enhanced operational efficiency, reducing customer response time by 33%, improving deal veloc…
Job: Rockwell Automation — Regional Pricing & Negotiations Manager, Latin America · 2010 – 2013 · 3y — Strategic business growth and pricing leader with expertise in negotiations and project management, driving profitability, retention, and scalable commercial strategies. A proven track record of embedding value-driven pricing methodologies into service level agreements (SLAs) to maximize revenue, improve retention rates, and optimize channel performance. Key Achievements & Business Impact: - $180M+ in profitability growth by executing strategic pricing and negotiation initiatives. - Led and developed a high-performance remote team of eight pricing specialists and managers, fostering a data-driven, high-trust culture. - Strengthened business retention rates through customer value management…
Job: TD SYNNEX — Business Development Manager, Export Market · 2008 – 2010 · 2y — Outcome-focused business executive with a proven ability to build and nurture C-level relationships, penetrate new accounts, and drive value-based sales strategies. Expert in developing reseller and distribution ecosystems, executing go-to-market strategies, and expanding market presence across key industries and segments. Key Achievements & Business Impact: - Expanded reseller network and optimized export market operations, driving significant revenue growth and market penetration. - Built strong C-level and ecosystem relationships, enabling deeper engagement and long-term business sustainability. - Developed a high-impact sales framework, integrating disciplined selling, market segmentat…
Job: TD SYNNEX — Key Account Manager, LatAm & Caribbean · 2006 – 2008 · 2y — Dynamic business development strategist with a proven track record of expanding market share, driving revenue growth, and building high-performing sales teams. Expert in channel development, partner ecosystem expansion, and sales execution, delivering strong results through strategic planning and relationship management. Key Achievements & Business Impact: - Led the expansion of 16 new partners and 12 new distributors, successfully implementing market access strategies that boosted sales performance and market share across LatAm. - Developed and executed sales strategies to accelerate revenue growth, optimize partner engagement, and improve go-to-market efficiency. - Managed multicultural…
Job: Unilever — Trade Marketing Manager, HPC Channels · 2004 – 2006 · 2y — At Unilever, I played a pivotal role in developing trade marketing strategies that significantly improved category growth and shopper engagement. By working closely with brand marketing and customer teams, I ensured our brands achieved optimal visibility at the point of purchase, ultimately enhancing consumer connections and driving brand success.
Job: Nestlé — Industrial Engineering Consultant · 2000 – 2002 · 2y — To provide F&B expert engineering guidance and solutions that optimize manufacturing processes, enhance operational efficiency, and support Nestlé’s strategic goals in continuous improvement. The Industrial Engineering Consultant plays a key role in driving innovation, ensuring compliance, and delivering value across Nestlé’s global operations.
Job: Unilever — Key Account Executive, V1 Home Personal Care · 2002 – 2004 · 2y
School: Northwestern University - Kellogg School of Management — Advanced Marketing Management I Business Marketing Strategy
School: MIT Sloan School of Management — Digital Marketing Analytics
School: Harvard Business School Executive Education — Strategic Leadership
School: The Wharton School — Business Analytics
School: Escuela Colombiana de Ingeniería Julio Garavito — Bachelor of Science - BS, Industrial Engineering
School: Escuela Naval 'Almirante Padilla' — Bachelor of Science - BS, Naval Sciences, minor in Electronic Engineering

Skills

Strategic MarketingTrade MarketingB2C MarketingSales ManagementConsultingIndustrial EngineeringValue PropositionsTeam MotivationDigital StrategyGo-to-Market StrategyProduct DevelopmentYouth EntrepreneurshipSocial EntrepreneurshipEarly-Stage StartupsManufacturing Process ImprovementProcess Optimization (Manufacturing)MentoringCommunicationMarketing Strategy DevelopmentTeam Building

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Juan R. Marquez

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