Prashanth Shetty

C-Suite executive - GTM, Marketing, Customer Success, Commercialization for AI-first enterprise technology companies

San Francisco1.2k followers

Verdigris

ex-Ayla Networks

ex-attensity

Specialties: Marketing, Sales, Customer Success, C-Suite/ General management.

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GTM Index

VERDIGRISJOB
1. Head of GTM, Customer Succ…
  2Y 9M
FREELANCE | SELF-EMPLOYEDJOB
1. Fractional CMO/CRO for ear…
  1Y 7M
TELOSAIRJOB
1. Chief Executive Officer
  1Y 6M
AYLA NETWORKSJOB
1. VP/CMO Global Mktg
  3Y 11M
360FACTORSJOB
1. Advisory Board Member
  3Y
GUARDIAN ANALYTICSJOB
1. VP/CMO Global Mktg
  10M
CA TECHNOLOGIESJOB
1. Vice-President, Global PMM
  2Y 9M
DELL TECHNOLOGIESJOB
1. General Mgr, Information G…
  4Y 1M
SAPJOB
1. Sr.Dir, GRC Solution Manag…
  3Y
2. Sr. Dir, Duet solution Mktg
  1Y 1M
ATTENSITYJOB
1. Dir of Product Management
  1Y 8M

Job: Ayla Networks — Vice President/CMO Global Marketing · 2018-04 – 2022-03 · 3y 11mo — Chief Marketing Executive for the leading IoT platform-as-a-service, digital twin & data solution provider and recipient of Deloitte F500, Inc 5000 and Financial Times/Statista awards for fastest growing U.S companies. Ayla Networks is driving IoT-led digital transformation in the smart homes, enterprise and service provider markets through improved product/service quality, cost efficiencies and customer experience leveraging AI/ML. -Responsible for full-stack of marketing including brand/awareness, product marketing, demand generation, customer marketing & advocacy (with customer success) and partner marketing -Held executive sponsor responsibilities for several key accounts. -Led the comp…
Job: attensity — Director of Product Management · 2004-04 – 2005-12 · 1y 8mo — -Product roadmap ownership -New product creation, definition and delivery -Outbound product positioning, messaging and pricing
Job: Freelance | Self-Employed — Fractional CMO/CRO for early-stage startups · 2023-07 – 2025-02 · 1y 7mo — Partnering with CEOs and boards of AI-centric B2B software startups, focused on GTM strategy, growth marketing, product launches and customer success. 1. CRO @Safe Site CheckIn (https://safesitecheckin.com) provides software solutions for construction job sites and built facilities to enable efficiency, safety and risk management through easy visitor check-in 2. VP Sales & Marketing @Audit Prodigy (https://auditprodigy.com/) GRC solutions to upper mid-market enterprises to elevate the audit, compliance and enterprise risk management posture and deliver strategic value to the business. Drove new pipeline growth, corporate marketing and new product launches. 3. rule5 (https://www.rule5.io…
Job: CA Technologies — Vice-President, Global Product Marketing · 2014-06 – 2017-03 · 2y 9mo — CA provides solutions to address the challenges of digital identity management and information integration. I ran marketing worldwide for the $400M annual revenue Cyber Security & API Management Divisions, responsible for awareness creation, demand/lead generation, sales enablement and install base retention. -Reported to the CMO -Significantly increased marketing contribution to sales pipeline to >4X -Strategic re-positioning of CA's Security division from Identity Management to enabling digital transformation -Improved position on Gartner/Forrester vendor reports from contender to Leader -Enabled collaboration between marketing, customer success and product development to drive upsell/x-…
Job: TelosAir — Chief Executive Officer · 2022-02 – 2023-08 · 1y 6mo — TelosAir is powering advanced edge sensing and AI-driven decision analytics for better outcomes in the commercial indoor air quality (IAQ) smart buildings market. We aim to capitalize on the $100B enterprise IEQ opportunity to ensure infection control, reduce compliance risk and achieve sustainability/climate goals through HVAC energy savings and carbon efficiencies . More information at www.telosair.com -Raised seed round of funding, hired technical advisors -Led business model transformation and closed new SaaS/ ARR deals. Managed key accounts, led C-level engagement and expansion opportunities -Executed transformation of GTM messaging & positioning and re-launched the business to focus o…
Job: SAP — Sr. Director, Duet solution marketing · 2006-01 – 2007-02 · 1y 1mo — -Developed first market requirements document (MRD) to highlight key investment opportunities and proposed strategic roadmap -Co-created the first strategy whitepaper and analysis on the "Information Worker" space -Duet field enablement: executive demos, competitive analysis, business case studies, analyst briefings
Job: Verdigris — Head of GTM, Customer Success & Partnerships (Head of GTM Engineering) · 2024-01 – present · 2y 7mo — Chief Customer and Go-to-Market executive responsible for key accounts strategy, customer marketing, product launches and professional services driving AI-powered electrical data intelligence for the Datacenters and Critical Commercial Facilities market. Member of the executive management team and participant in board of directors meetings. Also responsible for key strategic partnerships with Industrials/OEMs in the energy monitoring space to drive joint value around compliance, decarbonization, DER/demand response needs. Targeting Data Centers (Hyperscale and single tenant enterprise/CoLo), Telecom MSO, Manufacturing assembly and other critical facilities with energy intelligence solutio…
Job: Guardian Analytics — Vice President/CMO Global Marketing · 2017-03 – 2018-01 · 10 mo — Guardian Analytics is a leading provider of SaaS solutions to fight financial crime (digital account compromise, payment fraud) in mid-market financial institutions using AI and behavior analytics. Acquired by NICE Systems in 2018. -Chief Marketing Executive, Member of the executive management team, participated/presented in board of directors meetings -Responsible for all aspects of corporate marketing including - brand/awareness, demand generation, campaigns and sales enablement + Customer marketing - references, advisory board, value engineering -Launched 2 new SaaS products, including new product introduction to the enterprise market
Job: Dell Technologies — General Manager, Information Governance & eDiscovery · 2010-05 – 2014-06 · 4y 1mo — EMC's IIG division offered solutions to address the $200B market for content management, data governance and electronic discovery for enterprises and government. -Reported to the IIG Division President -Global executive P&L responsibility for the Kazeon business unit, which was acquired by EMC in 2009 -Managed a global, cross-functional team of 50+ comprising strategy, product, marketing and engineering -Developed and rolled out the new GTM strategy and related re-positioned product strategy. Drove margin improvement and improved attach rate with EMC data storage BUs -Executive sponsor for 10 key accounts, responsible for customer health, new opportunity identification and product advisory…
Job: 360factors Inc. — Advisory Board Member · 2018-01 – 2021-01 · 3y — 360Factors is a leading GRC SaaS company focused on mid-market/SMB organizations. Advising the CEO and management team on product/ go-to-market strategies, alliances, recruiting and other strategic items to drive growth
Job: SAP — Sr.Director, GRC Solution Management · 2007-03 – 2010-03 · 3y — -Product strategy, definition and delivery of the financial & operational compliance management and continuous monitoring product line -Head of outbound activities including field sales enablement, partner enablement, strategic deal support and product evangelism -Product marketing: ROI model development, thought leadership and success story publications, business cases, demos by line of business
School: The Wharton School — Master of Business Administration - MBA
School: Stanford University — MS, Engineering Economics & Operations Research
School: Anna University Chennai — B.E, Electrical, Electronics and Communications Engineering

Skills

Product ManagementProduct MarketingGo-to-market StrategyEnterprise SoftwareCompetitive AnalysisAnalyticsPre-salesCloud ComputingStrategic PartnershipsRequirements AnalysisBusiness IntelligenceProgram ManagementProfessional ServicesProduct DevelopmentStrategyCross-functional Team LeadershipManagementSaaSCRMStart-ups

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Prashanth Shetty

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