Pragya Vaishwanar
GTM, Market and Sales Enablement
Experienced Marketing professional with a demonstrated history of working in the computer software industry. Skilled in Press and Analyst relations, Market Research, Corporate Communication, Sales, and Account Management.
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Strong marketing professional with a Master of Business Administration (MBA) focused in Marketing and Service Operations
GTM Index
- CAPGEMINI ENGINEERINGJOB
- GTM, Market and Sales Enab…4M
GTM, Market and Sales Enablement - Capabilities
Capgemini Engineering
- GTM, Market and Sales Enab…3Y 6M
GTM, Market and Sales Enablement Digital Engineering
Capgemini Engineering
- Dir - Influencer Relations10M
Director - Influencer Relations
Capgemini Engineering
- MARGOJOB
- Mktg and Communications Wo…2Y 4M
Marketing and Communications Workgroup Chair
Margo
Leading and orchestrating marketing activities for Margo, the open-source initiative, focused on interoperable orchestration at scale for edge applications/workloads and devices in multi-vendor environments, unlocking barriers to innovation in the industrial automation space.
- USTJOB
- Global Head - Employee Exp…4M
Global Head - Employee Experience and Corporate Communications
UST
- Head of Employee Experience10M
Head of Employee Experience
UST
- THE LINUX FOUNDATIONJOB
- Board Member, Outreach Com…3Y
Board Member, Outreach Committee, LF Edge
The Linux Foundation
- ALTRANJOB
- Dir Mktg - Influencer Rela…2Y
Director Marketing - Influencer Relations
Altran
Leading the Industry Analyst Relations charter for Altran Group globally, across industry sectors and geographies. Responsible for global Market Research activities supporting prospecting activities for sales and marketing. Additionally supporting Public Relations and communication activities for Altran Americas.
- ARICENTJOB
- Dir Mktg - Influencer Rela…2Y 3M
Director Marketing - Influencer Relations
Aricent
The role involves leading Press and Analyst relations activities for Aricent globally. I have added responsibility of Analyst relations for frog design as well which is a part of Aricent. Charter also covers market research activities which works around prospecting.
- Senior Mgr - Market Resear…2Y 5M
Senior Manager - Market Research, Business Intelligence and Analyst Relations
Aricent
- Mgr - Mktg1Y 5M
Manager - Marketing
Aricent
- Assistant Mgr - Market Res…1Y 8M
Assistant Manager - Market Research
Aricent
Key Responsibilities: • Demand Generation Activities: - Campaign Management: - Digital campaign creation and execution. - Identification, negotiation and complete vendor management for digital campaigns and Media buys - Managing List Building and database creation. - Ad Words strategy and execution • Market Research Activities: - Key Account tracking using secondary research - Creating research documents on key technology trends - Dashboard creation for tracking key customers and - Competitive intelligence • Social Media: - Brand management using Social Media tools like Twitter, LinkedIn and Facebook
- Lead Executive - Mktg1Y 6M
Lead Executive - Marketing
Aricent
Key Responsibilities: • Demand Generation Activities: - Campaign Management and Execution - Includes vendor management, Media buys - Managing List Building and database creation. • Market Research Activities: - Key Account tracking using secondary research - Creating research documents on key technology trends - Dashboard creation for tracking key customers - Mapping Key accounts, competition and market trends
- Senior Executive - Inside…1Y 11M
Senior Executive - Inside Sales
Aricent
• Prospecting, hunting and nurturing leads • Strong emphasis on Account Management and Development for key accounts. • Focus area is green field penetration • Facilitate the entire US Sales team to build effective sales strategies • Help the Sales team in formulating the most ambitious & progressive sales plan • Marketing Support • Research and competitive analysis
- ORACLEJOB
- BD Consultant1Y
Business Development Consultant
Oracle
Key Responsibilities • Driving the whole sales cycle and managing it with Field integration from prospecting to revenue generation • Assessing the potential in each major vertical in the territory assigned and accordingly designing “Go-To Market” strategies. • Strong emphasis on Account Management and Development for Commercial accounts. • Integrate with Field sales reps to develop account strategy for all key accounts • Owning responsibilities within the team and guiding newcomers • Focus area is green field penetration • Facilitate the entire virtual Sales team to build effective sales strategies • Help the virtual sales team in formulating the most ambitious & progressive sales plan (an…
- NAUKRI.COMJOB
- Senior Executive- Corporat…8M
Senior Executive- Corporate Sales
Naukri.com
- Lead Generation in SMB market, Mumbai - Sales (Forecasting, Onsite Demonstration, Proposals and Negotiation) - Account Management - Business Development and Brand Building (Ad creation, Business Plan) - Generating leads and getting prospective clients - Giving onsite demonstration of advertisement Options - Preparing of purchase proposals and estimations. - Follow up and client maintenance.
- Job: Capgemini Engineering — GTM, Market and Sales Enablement - Capabilities · 2026-04 – present
- Job: Capgemini Engineering — GTM, Market and Sales Enablement Digital Engineering · 2023-01 – 2026-07
- Job: Margo — Marketing and Communications Workgroup Chair · 2024-04 – present — Leading and orchestrating marketing activities for Margo, the open-source initiative, focused on interoperable orchestration at scale for edge applications/workloads and devices in multi-vendor environments, unlocking barriers to innovation in the industrial automation space.
- Job: UST — Global Head - Employee Experience and Corporate Communications · 2022-08 – 2022-12
- Job: UST — Head of Employee Experience · 2022-02 – 2022-12
- Job: Capgemini Engineering — Director - Influencer Relations · 2021-04 – 2022-02
- Job: The Linux Foundation — Board Member, Outreach Committee, LF Edge · 2019-02 – 2022-02
- Job: Altran — Director Marketing - Influencer Relations · 2019-04 – 2021-04 — Leading the Industry Analyst Relations charter for Altran Group globally, across industry sectors and geographies. Responsible for global Market Research activities supporting prospecting activities for sales and marketing. Additionally supporting Public Relations and communication activities for Altran Americas.
- Job: Aricent — Director Marketing - Influencer Relations · 2017-01 – 2019-04 — The role involves leading Press and Analyst relations activities for Aricent globally. I have added responsibility of Analyst relations for frog design as well which is a part of Aricent. Charter also covers market research activities which works around prospecting.
- Job: Aricent — Senior Manager - Market Research, Business Intelligence and Analyst Relations · 2014-07 – 2016-12
- Job: Aricent — Manager - Marketing · 2013-01 – 2014-06
- Job: Aricent — Assistant Manager - Market Research · 2011-04 – 2012-12 — Key Responsibilities: • Demand Generation Activities: - Campaign Management: - Digital campaign creation and execution. - Identification, negotiation and complete vendor management for digital campaigns and Media buys - Managing List Building and database creation. - Ad Words strategy and execution • Market Research Activities: - Key Account tracking using secondary research - Creating research documents on key technology trends - Dashboard creation for tracking key customers and - Competitive intelligence • Social Media: - Brand management using Social Media tools like Twitter, LinkedIn and Facebook
- Job: Aricent — Lead Executive - Marketing · 2009-10 – 2011-04 — Key Responsibilities: • Demand Generation Activities: - Campaign Management and Execution - Includes vendor management, Media buys - Managing List Building and database creation. • Market Research Activities: - Key Account tracking using secondary research - Creating research documents on key technology trends - Dashboard creation for tracking key customers - Mapping Key accounts, competition and market trends
- Job: Aricent — Senior Executive - Inside Sales · 2007-11 – 2009-10 — • Prospecting, hunting and nurturing leads • Strong emphasis on Account Management and Development for key accounts. • Focus area is green field penetration • Facilitate the entire US Sales team to build effective sales strategies • Help the Sales team in formulating the most ambitious & progressive sales plan • Marketing Support • Research and competitive analysis
- Job: Oracle — Business Development Consultant · 2006-10 – 2007-10 — Key Responsibilities • Driving the whole sales cycle and managing it with Field integration from prospecting to revenue generation • Assessing the potential in each major vertical in the territory assigned and accordingly designing “Go-To Market” strategies. • Strong emphasis on Account Management and Development for Commercial accounts. • Integrate with Field sales reps to develop account strategy for all key accounts • Owning responsibilities within the team and guiding newcomers • Focus area is green field penetration • Facilitate the entire virtual Sales team to build effective sales strategies • Help the virtual sales team in formulating the most ambitious & progressive sales plan (an…
- Job: Naukri.com — Senior Executive- Corporate Sales · 2006-02 – 2006-10 — - Lead Generation in SMB market, Mumbai - Sales (Forecasting, Onsite Demonstration, Proposals and Negotiation) - Account Management - Business Development and Brand Building (Ad creation, Business Plan) - Generating leads and getting prospective clients - Giving onsite demonstration of advertisement Options - Preparing of purchase proposals and estimations. - Follow up and client maintenance.
- School: Institute for Technology and Management — Master of Business Administration (MBA), Marketing and Service Operations
- School: Apeejay
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