Ana Porras
Director, Business Strategy - GTM Sales Programs
ex-GoogleI am inspired by the synergy of technology and customer behavior and how together it can spark the perfect blend of experiences and products.
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I am passionate about innovation and creative solutions and being the bridge between the business and technical challenges while always advocating for a collaborative and forward-thinking growth mindset. I have a unique blend of skills and perspectives that span across go-to-market, strategic planning, marketing strategy and product management in B2B/SaaS/B2C. I thrive when I have the opportunity to work cross-functionally in a fast-paced environment while making an impact and bringing brilliant products to market. “With diversity comes innovation, with inclusion comes promise”. My proudest moments: - Driving revenue growth initiatives ($XB) for some of the world’s leading organizations like Google, HPE and P&G while leading high-performing and inclusive global teams (10+ people). - Working cross-functionally and partnering closely with Product and Sales executive leaders to develop the strategy and operational framework for rapidly expanding acquired start-up incubation within Google Cloud Solutions. - Spearheading the global go-to-market annual strategic planning transformation, shifting $XB business towards a solution-centric and SaaS model at HPE Compute Business. - Being consistently promoted to leadership positions with a track record of exceeding expectations and outstanding business contributions while reporting directly to VPs for project initiatives to grow the overall business. Expertise: Strategic Planning, GTM Readiness, Product Marketing, Sales Enablement, Marketing Research, Business Operations, Product Management, SaaS/B2B/B2C Cross-functional Collaboration, Stakeholder Management, People Leadership, Data Analytics & Reporting, Executive Presentations, Sales Playbook Development, Annual Planning & OKRs, Program Manager.
GTM Index
- MICROSOFTJOB
- Dir, Business Strategy- GT…1Y
Director, Business Strategy- GTM Programs
Microsoft
- Dir, Business Strategy - S…2Y 3M
Director, Business Strategy - Sales Enablement
Microsoft
- GOOGLEJOB
- Senior Mgr, GTM Strategy &…1Y 11M
Senior Manager, GTM Strategy & Operations Google Cloud Solutions
Google
- Led the strategic development and operational framework for rapidly expanding acquired start-up incubation within Google Cloud Solutions; achieved triple-digit YOY growth amid challenging economic conditions. - Implemented robust performance data foundation and reporting strategy, streamlining business operations through efficient planning, forecasting, monthly reviews, key performance indicators (KPI’s) and executive-level reporting. - Collaborated closely with Sales leadership and cross-functional teams to orchestrate comprehensive go-to-market planning, establish ambitious annual targets and design effective sales compensation structures.
- HEWLETT-PACKARDJOB
- Dir10M
Director | Senior Manager, GTM Sales Enablement, Compute Solutions
Hewlett-Packard
- Led Go-to-Market (GTM) strategy transformation toward a solution-centric and SaaS model - Developed new organization to drive solutions readiness, effective field training, and enablement across regions. - Formulated sales strategy including pipeline generation and GTM programs to drive global growth. - Coordinated cross-functional teams to redesign GTM, marketing deliverables, competitive sales plays, and training to enable the field and partners for new solution-centric strategy and technical differentiation. - Acting Director role driving the Global GTM organization for Compute BU
- Mgr, Solutions Mgr & Comme…1Y 8M
Manager, Solutions Manager & Commercialization Strategy
Hewlett-Packard
- Managed overall solutions strategy and end-to-end execution, ramping up HPE Synergy revenue - Created strategic partnerships to integrate emerging solutions and develop VMware, Google, RedHat solutions for Composable Infrastructure, successfully achieving first market and technical readiness. - Drove leadership to prioritize cloud solutions, and competitive strategy, resulting in one of the fastest-growing HPE products. - Developed best practices for sales enablement model toward a solutions-centric approach. Presented HPE Synergy Solutions portfolio in numerous IT customer and sales events worldwide.
- Senior Product Mgr, Soluti…2Y 2M
Senior Product Manager, Solutions Hybrid IT
Hewlett-Packard
- Established HPE Synergy Solutions portfolio roadmap and directed marketing and engineering to develop Hybrid IT solutions. - Spearheaded development and implementation of solutions that achieved revenue growth. - Defined testing and software integration plan for key HPE Synergy and VMware cloud solution. Delivered solution roadmap with new value proposition based on identified product design improvements.
- PMM, Customer Experience &…1Y 2M
Product Marketing Manager, Customer Experience & Competitive Intelligence
Hewlett-Packard
- Coordinated team to develop digital solution for market research, competitive intelligence, quantitative and qualitative analysis to support cross-functional teams and product strategy. - Generated marketing intelligence strategy and implemented analytics to define customer segmentation and innovation roadmap for new HPE Synergy Composable product portfolio.
- Product Mgr, MBA Intern2Y 1M
Product Manager, MBA Intern
Hewlett-Packard
- PROCTER & GAMBLEJOB
- Mgr; Senior Product Resear…1Y 5M
Manager; Senior Product Research & Innovation
Procter & Gamble
• Led mid-tier consumer segment for Latin America market. Established long-term innovation pipeline for Oral B and Crest brands. • Managed introduction of new product technology that delivered increase on brand’s market share in Latin America as part of the Oral B global expansion. • Headed cross-functional team to create and execute first live/media competitive product campaign that reached more than 60% of Latin America population, sparked increase of sales by three times forecast and achieved brand record shipments. • Awarded P&G’s Recognition Shares for outstanding contribution; ranked among top 3% high-performance employees in 2011.
- Product Research & Innovat…2Y 10M
Product Research & Innovation
Procter & Gamble
• Led market launch of cutting-edge technology in Mexico; achieved Oral B brand local record share during first year. • Designed and executed market research to understand consumer needs by applying advanced quantitative and qualitative analytics. Identified new consumer segment and key drivers that led to a leap on key product performance metric vs. main competitor. • Proposed product innovation for Oral Care brand in Latin America by creating claims and capturing key product drivers through deep consumer understanding and ideation process. Recommended actions guided product development for Oral Care portfolio in the region. • Led efforts with Regulatory and Legal teams to generate TV copy…
- Product Research - Eng Int…8M
Product Research - Engineer Intern
Procter & Gamble
• Designed and implemented quantitative methodology to assess and predict product quality issues and select best product prototypes. Implemented improved methodology reduced product stability measurement time by 66% and launched best prototype as new product in 2010.
- Job: Microsoft — Director, Business Strategy- GTM Programs · 2025-10 – present · 10 mo
- Job: Microsoft — Director, Business Strategy - Sales Enablement · 2023-10 – 2026-01 · 2y 3mo
- Job: Google — Senior Manager, GTM Strategy & Operations Google Cloud Solutions · 2021-05 – 2023-04 · 1y 11mo — - Led the strategic development and operational framework for rapidly expanding acquired start-up incubation within Google Cloud Solutions; achieved triple-digit YOY growth amid challenging economic conditions. - Implemented robust performance data foundation and reporting strategy, streamlining business operations through efficient planning, forecasting, monthly reviews, key performance indicators (KPI’s) and executive-level reporting. - Collaborated closely with Sales leadership and cross-functional teams to orchestrate comprehensive go-to-market planning, establish ambitious annual targets and design effective sales compensation structures.
- Job: Hewlett-Packard — Director | Senior Manager, GTM Sales Enablement, Compute Solutions · 2020-07 – 2021-05 · 10 mo — - Led Go-to-Market (GTM) strategy transformation toward a solution-centric and SaaS model - Developed new organization to drive solutions readiness, effective field training, and enablement across regions. - Formulated sales strategy including pipeline generation and GTM programs to drive global growth. - Coordinated cross-functional teams to redesign GTM, marketing deliverables, competitive sales plays, and training to enable the field and partners for new solution-centric strategy and technical differentiation. - Acting Director role driving the Global GTM organization for Compute BU
- Job: Hewlett-Packard — Manager, Solutions Manager & Commercialization Strategy · 2018-11 – 2020-07 · 1y 8mo — - Managed overall solutions strategy and end-to-end execution, ramping up HPE Synergy revenue - Created strategic partnerships to integrate emerging solutions and develop VMware, Google, RedHat solutions for Composable Infrastructure, successfully achieving first market and technical readiness. - Drove leadership to prioritize cloud solutions, and competitive strategy, resulting in one of the fastest-growing HPE products. - Developed best practices for sales enablement model toward a solutions-centric approach. Presented HPE Synergy Solutions portfolio in numerous IT customer and sales events worldwide.
- Job: Hewlett-Packard — Senior Product Manager, Solutions Hybrid IT · 2016-10 – 2018-12 · 2y 2mo — - Established HPE Synergy Solutions portfolio roadmap and directed marketing and engineering to develop Hybrid IT solutions. - Spearheaded development and implementation of solutions that achieved revenue growth. - Defined testing and software integration plan for key HPE Synergy and VMware cloud solution. Delivered solution roadmap with new value proposition based on identified product design improvements.
- Job: Hewlett-Packard — Product Marketing Manager, Customer Experience & Competitive Intelligence · 2015-07 – 2016-09 · 1y 2mo — - Coordinated team to develop digital solution for market research, competitive intelligence, quantitative and qualitative analysis to support cross-functional teams and product strategy. - Generated marketing intelligence strategy and implemented analytics to define customer segmentation and innovation roadmap for new HPE Synergy Composable product portfolio.
- Job: Hewlett-Packard — Product Manager, MBA Intern · 2013-05 – 2015-06 · 2y 1mo
- Job: Procter & Gamble — Manager; Senior Product Research & Innovation · 2011-04 – 2012-09 · 1y 5mo — • Led mid-tier consumer segment for Latin America market. Established long-term innovation pipeline for Oral B and Crest brands. • Managed introduction of new product technology that delivered increase on brand’s market share in Latin America as part of the Oral B global expansion. • Headed cross-functional team to create and execute first live/media competitive product campaign that reached more than 60% of Latin America population, sparked increase of sales by three times forecast and achieved brand record shipments. • Awarded P&G’s Recognition Shares for outstanding contribution; ranked among top 3% high-performance employees in 2011.
- Job: Procter & Gamble — Product Research & Innovation · 2008-06 – 2011-04 · 2y 10mo — • Led market launch of cutting-edge technology in Mexico; achieved Oral B brand local record share during first year. • Designed and executed market research to understand consumer needs by applying advanced quantitative and qualitative analytics. Identified new consumer segment and key drivers that led to a leap on key product performance metric vs. main competitor. • Proposed product innovation for Oral Care brand in Latin America by creating claims and capturing key product drivers through deep consumer understanding and ideation process. Recommended actions guided product development for Oral Care portfolio in the region. • Led efforts with Regulatory and Legal teams to generate TV copy…
- Job: Procter & Gamble — Product Research - Engineer Intern · 2007-10 – 2008-06 · 8 mo — • Designed and implemented quantitative methodology to assess and predict product quality issues and select best product prototypes. Implemented improved methodology reduced product stability measurement time by 66% and launched best prototype as new product in 2010.
- School: University of California, Berkeley, Haas School of Business — Other; Certificate, Artificial Intelligence: Business Strategies and Applications
- School: Harvard Business School Online — Other; Certificate of Specialization in Strategy
- School: University of St. Thomas (TX) — Master of Business Administration (M.B.A.), Marketing
- School: Universidad de los Andes (VE) — Bachelor’s Degree, Chemical Engineering
Skills
Playbooks
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