Ana Porras

Director, Business Strategy - GTM Sales Programs

Microsoftex-Procter & Gambleex-Google

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I am inspired by the synergy of technology and customer behavior and how together it can spark the perfect blend of experiences and products.

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I am passionate about innovation and creative solutions and being the bridge between the business and technical challenges while always advocating for a collaborative and forward-thinking growth mindset. I have a unique blend of skills and perspectives that span across go-to-market, strategic planning, marketing strategy and product management in B2B/SaaS/B2C. I thrive when I have the opportunity to work cross-functionally in a fast-paced environment while making an impact and bringing brilliant products to market. “With diversity comes innovation, with inclusion comes promise”. My proudest moments: - Driving revenue growth initiatives ($XB) for some of the world’s leading organizations like Google, HPE and P&G while leading high-performing and inclusive global teams (10+ people). - Working cross-functionally and partnering closely with Product and Sales executive leaders to develop the strategy and operational framework for rapidly expanding acquired start-up incubation within Google Cloud Solutions. - Spearheading the global go-to-market annual strategic planning transformation, shifting $XB business towards a solution-centric and SaaS model at HPE Compute Business. - Being consistently promoted to leadership positions with a track record of exceeding expectations and outstanding business contributions while reporting directly to VPs for project initiatives to grow the overall business. Expertise: Strategic Planning, GTM Readiness, Product Marketing, Sales Enablement, Marketing Research, Business Operations, Product Management, SaaS/B2B/B2C Cross-functional Collaboration, Stakeholder Management, People Leadership, Data Analytics & Reporting, Executive Presentations, Sales Playbook Development, Annual Planning & OKRs, Program Manager.