Jasper Lian

Marketing Ops Analytics @Confluent | GTM Strategy | Marketing Operations | Funnel Management | Lead Scoring/Routing | MarTech | Workflow Automation

Confluentex-Wayfairex-Data Application Lab

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Marketing professional who brings the power of analytics into every decision. My strength lies in turning data into actionable insights that improve strategy, drive customer engagement, and boost campaign performance.

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Whether it's understanding what’s working, what’s not, or where the next opportunity lies—I thrive on uncovering the "why" behind the numbers. Bridging the gap between marketing and data, helping teams make informed decisions. My approach is always rooted in clarity: using data not to overwhelm, but to empower. Areas of Expertise: Technical: Data Analysis, SQL, Python, Tableau, Looker, Google BigQuery, CRM Analytics Strategic: Marketing Strategy, Campaign Measurement, Customer Segmentation, Lead Generation, Forecasting, Performance Optimization, Planning Collaborative: Cross-functional Communication, Stakeholder Reporting, Storytelling with Data, Strategic Planning