Anu Mehndiratta

GTM Systems Leader | GTM AI Efficiency |Automations | Consumption Transformation

Confluentex-8x8Cex-Cibersites India Private Limited

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GTM Business Systems leader with 13+ years of end-to-end ownership of Sales, Customer Success, and Marketing technology in fast-growing B2B SaaS environments.

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I specialize in building and scaling GTM platforms on Salesforce (Sales Cloud, Service Cloud, CPQ, Experience Cloud) and adjacent systems to support predictable revenue, efficient operations, and strong customer In my current role, I partner closely with Sales, Marketing, Deal Strategy ,Customer Success, Finance, Product, and Security teams to design and deliver scalable solutions across the full customer lifecycle. I’ve led rollout of multiple AI-powered GTM tools, including an AI SDR agent, an AI outbound agent, and conversation intelligence capabilities, all focused on improving seller productivity, reducing manual effort, and enabling teams to act faster with better signals. My broader work spans CPQ and pricing, support plans and entitlements, product SKUs/NPI's, CRM–ERP integrations (Certinia/Netsuite/Zendesk), and GTM I enjoy operating at both the strategic and execution layers — helping define roadmaps and architecture while staying hands-on with requirements, solution design, delivery, UAT, and change management. I’m known for simplifying complex processes, building strong governance and data foundations, and delivering systems that teams actually trust and I’m a Certified Salesforce Business Analyst, Administrator, Service Cloud Specialist, and FinancialForce/Certinia Specialist, with a Master’s degree in Computer Science. I’m particularly interested how AI can be applied thoughtfully to GTM systems to improve productivity, decision-making, and scale .