Peter Sutton
Strategic Marketing & GTM Leader | Driving Global Product Marketing, Revenue Alignment & High-Performing Teams
Strategic and transformational Marketing Executive with a career defined by scaling global Go-to-Market (GTM) functions and driving measurable revenue growth for B2B software leaders.
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Experienced in partnering with executive teams to bridge product innovation and commercial execution, I specialize in turning complex technology into clear, buyer-centric value propositions that resonate across markets. I build and lead high-performing marketing organizations, fostering cross-functional alignment across Product, Sales, and Customer Success, and orchestrating customer-centric strategies that drive high-velocity pipeline ($200M+) and sustainable business growth. I have led enterprise transformations, including organizational redesigns and business model evolutions, positioning Marketing as a trusted, revenue-generating partner. As a consultant and former enterprise marketing leader, I bring a practical, results-oriented perspective, helping companies transform marketing while developing people, processes, and programs that scale globally. Core Expertise: • Go-to-Market (GTM) Strategy & Execution • Product Marketing & Messaging • Organizational Design & Leadership • Commercial Alignment & Sales Enablement • Customer-Centric Strategy & Voice of Customer (VOC) • Product Launch & Portfolio Management • Budget Planning & ROI Optimization • Cross-Functional Collaboration
GTM Index
- UKGJOB
- Senior Dir, PMM0M
Senior Director, Product Marketing
UKG
- SUTTON MARKETING STRATEGIESJOB
- Principal Consultant1Y 9M
Principal Consultant
Sutton Marketing Strategies
- PTCJOB
- VP GTM and PMM2Y 7M
Vice President GTM and Product Marketing
PTC
- Senior Dir of Mktg9Y 3M
Senior Director of Marketing
PTC
- Dir Solutions Mktg1Y 3M
Director Solutions Marketing
PTC
- IRON MOUNTAINJOB
- PMM3Y 8M
Product Marketing Manager
Iron Mountain
- CHARRETTE / PITMAN COMPANYJOB
- Senior Product Line Mgr6Y 11M
Senior Product Line Manager
Charrette / Pitman Company
- STANDARD FINISHING SYSTEMSJOB
- PMM1Y 11M
Product Marketing Manager
Standard Finishing Systems
- SAVAGE ENGINEERINGJOB
- Project Eng2Y 11M
Project Engineer
Savage Engineering
- G.E.M.,JOB
- Energy Eng2Y 11M
Energy Engineer
G.E.M., Inc.
- Job: UKG — Senior Director, Product Marketing · 2026-08 – present
- Job: Iron Mountain — Product Marketing Manager · 2008 – 2011-09
- Job: Savage Engineering — Project Engineer · 1998 – 2000
- Job: PTC — Vice President GTM and Product Marketing · 2022-04 – 2024-11
- Job: PTC — Director Solutions Marketing · 2011-09 – 2012-12
- Job: Standard Finishing Systems — Product Marketing Manager · 2000 – 2001
- Job: G.E.M., Inc. — Energy Engineer · 1996 – 1998
- Job: Charrette / Pitman Company — Senior Product Line Manager · 2002 – 2008
- Job: Sutton Marketing Strategies — Principal Consultant · 2024-11 – present
- Job: PTC — Senior Director of Marketing · 2013-01 – 2022-04
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Monte Carlo
ex-Accenture
Pendo.io