David Li
AI GTM | GTM Strategy @ Lightspeed Commerce | Ex-UKG | McGill Stats Alum
I’m an AI GTM professional who adapts quickly in AI-native startups and fast-evolving AI-first enterprises, delivering verticalized business outcomes, with a focus on agentic AI at the application layer, their GTM strategy, and sales execution.
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As a Solution Engineer, I accelerated technical sales cycles by translating complex product capabilities into measurable business outcomes, served buyers in Sales, CX, and HR Tools. At UKG, I supported a 90M ARR vertical, and learned to break down unfamiliar technologies, surface their differentiators, deliver under pressure, and connect value to real business needs. Also gained hands-on experience with Google Vertex AI. • Structured discovery that uncovers true challenges behind surface needs • Data-driven ROI models that quantify solution impact • Compelling demos that make complex tech accessible to all stakeholders • Collaborative, time-bounded validation that reduces perceived POC risk To deepen my skills, after graduation, I enhanced my technical edge by learning LangChain agent building, exploring Salesforce AgentForce and Agent Value Mapping to Sales, HR and CX leaders. Combining my presales experience, pipeline exposure, agent value engineering, and agent-building, API technical skills puts me in a strong position to understand what AI GTM teams need. I've earned national recognition in Salesforce solution engineering competitions, proving I can master complex solutions and present value with clarity, ownership and under pressure. My journey from implementation to presales gives me full visibility into the GTM lifecycle. Especially as I witnessed firsthand how sales tools, AI SaaS, and GTM evolved rapidly during my four years in college, with the revolution of agentic AI, new technology, delivery and business models of modern AI SaaS companies. I approach each opportunity with curiosity to understand the customer's world, and conviction that value-focused solutions create mutual success. My greatest satisfaction comes from solving business problems using technologies and seeing customers achieve the results during the sales process.
GTM Index
- LIGHTSPEED COMMERCEJOB
- GTM Strategy Specialist1Y 2M
GTM Strategy Specialist
Lightspeed Commerce
• Partner to the sales leader of one of three product lines at Lightspeed, building scalable go-to-market playbooks and repeatable revenue architectures that drive predictable growth and market expansion
- UKGJOB
- GTM (Enterprise Sales/Pres…7M
GTM (Enterprise Sales/Presales)
UKG
• Supported senior solution consultants in conducting discovery sessions with 8+ enterprise prospects, located and engaged champions, developing skills in identifying workforce pain points, quantifying the pain and positioning the value to stakeholders accordingly, and contributing to $800K in qualified pipeline • Assisted in building industry-specific ROI calculators under mentorship, learning to quantify productivity improvements that helped sales teams advance 3 key opportunities • Developed expertise in delivering impactful technical demonstrations in all-hands meeting using Tell-Show-Tell framework, receiving positive feedback while tailoring presentations to customer personas and em…
- PRESALES COLLECTIVEJOB
- Member1Y
Member
PreSales Collective
Dedicated to continuous learning of industry best practices and trends, while fostering strong networks with industry leaders to enhance strategic insights and contribute to successful solution consulting efforts
- MCGILL TECHNICAL SALES CLUBJOB
- Head of Enterprise Software7M
Head of Enterprise Software
McGill Technical Sales Club
Focused on Enterprise Software events aligned with Industry leaders like Salesforce, ServiceNow, UKG and Deloitte. Elevated influence with key leadership panel discussion, giving back to students while contributing to business initiatives and dynamic industry enrichment
- SALESFORCEJOB
- Solution Eng National Case…1M
Solution Engineer National Case 2nd Place
Salesforce
Team Han Solutions 2nd Place in Salesforce SPARK Competition • Diagnosed complex SaaS business requirements through deep, structured discovery methodology, identifying unstated needs, designed comprehensive solution architecture mapping Salesforce capabilities to specific SaaS business expansion challenges, emphasizing scalability and ROI • Developed compelling, persona-specific, technical demonstration, with customized configuration and automations, that illustrated business impact through realistic value engineering • Created data-driven business case quantifying 25% operational efficiency improvement and 18% customer retention increase • Received commendation from judges played stakehol…
- Solution Eng National Case…1M
Solution Engineer National Case 3rd Place
Salesforce
Team TRUST (Ted Rogers SLP Undergraduate Sales Team) 3rd Place in Salesforce SPARK Competition • Demonstrated strong technical skills in Salesforce development, creating custom objects and fields, and designing page layouts for optimal user experience and productivity. • Utilized effective solution engineering and technical problem-solving skills to create custom objects, set up validation rules and flows, and generate reports, charts and dashboards to provide insight into sales • Leveraged strong presentation and communication skills to effectively convey complex technical information in a clear and organized manner, impressing judges and earning a top-three finish in Canada
- HEAT-MX WORLDWIDEJOB
- Solution Consultant10M
Solution Consultant
HEAT-MX WORLDWIDE
• Conducted technical discovery sessions with prospects, identifying pain points with economic buyer around energy efficiency and sustainability compliance, advanced 6 qualified opportunities • Demonstrated how HEAT-MX technology integrates with existing product lines, optimizing cost and performance with modular design for customers • Developed industry-specific value models quantifying 12-18% cost savings and 20% carbon footprint reduction, helping secure 3 partnerships • Designed and delivered tailored product demonstrations highlighting specific textile performance advantages to mid-market scale compared to competitive alternatives • Collaborated with product team to translate customer…
- YF SYSTEMSJOB
- Implementation Assistant11M
Implementation Assistant
YF Systems
• Assisted in the implementation of cloud-based SaaS solutions for 5 commercial clients across financial services and healthcare industries • Collaborated with senior consultants to gather business requirements and translate them into technical specifications • Supported client environment configuration according to project requirements with 98% accuracy • Created detailed implementation documentation for client handoffs • Participated in client-facing status meetings, demonstrating strong verbal communication skills • Contributed to UAT(User Acceptance Testing) sessions and helped troubleshoot issues, reducing resolution time by 20%
- Job: Lightspeed Commerce — GTM Strategy Specialist · 2025-08 – present · 1y — • Partner to the sales leader of one of three product lines at Lightspeed, building scalable go-to-market playbooks and repeatable revenue architectures that drive predictable growth and market expansion
- Job: UKG — GTM (Enterprise Sales/Presales) · 2024-05 – 2024-12 · 7 mo — • Supported senior solution consultants in conducting discovery sessions with 8+ enterprise prospects, located and engaged champions, developing skills in identifying workforce pain points, quantifying the pain and positioning the value to stakeholders accordingly, and contributing to $800K in qualified pipeline • Assisted in building industry-specific ROI calculators under mentorship, learning to quantify productivity improvements that helped sales teams advance 3 key opportunities • Developed expertise in delivering impactful technical demonstrations in all-hands meeting using Tell-Show-Tell framework, receiving positive feedback while tailoring presentations to customer personas and em…
- Job: PreSales Collective — Member · 2023-12 – 2024-12 · 1y — Dedicated to continuous learning of industry best practices and trends, while fostering strong networks with industry leaders to enhance strategic insights and contribute to successful solution consulting efforts
- Job: McGill Technical Sales Club — Head of Enterprise Software · 2024-01 – 2024-08 · 7 mo — Focused on Enterprise Software events aligned with Industry leaders like Salesforce, ServiceNow, UKG and Deloitte. Elevated influence with key leadership panel discussion, giving back to students while contributing to business initiatives and dynamic industry enrichment
- Job: Salesforce — Solution Engineer National Case 2nd Place · 2023-08 – 2023-09 · 1 mo — Team Han Solutions 2nd Place in Salesforce SPARK Competition • Diagnosed complex SaaS business requirements through deep, structured discovery methodology, identifying unstated needs, designed comprehensive solution architecture mapping Salesforce capabilities to specific SaaS business expansion challenges, emphasizing scalability and ROI • Developed compelling, persona-specific, technical demonstration, with customized configuration and automations, that illustrated business impact through realistic value engineering • Created data-driven business case quantifying 25% operational efficiency improvement and 18% customer retention increase • Received commendation from judges played stakehol…
- Job: HEAT-MX WORLDWIDE — Solution Consultant · 2022-10 – 2023-08 · 10 mo — • Conducted technical discovery sessions with prospects, identifying pain points with economic buyer around energy efficiency and sustainability compliance, advanced 6 qualified opportunities • Demonstrated how HEAT-MX technology integrates with existing product lines, optimizing cost and performance with modular design for customers • Developed industry-specific value models quantifying 12-18% cost savings and 20% carbon footprint reduction, helping secure 3 partnerships • Designed and delivered tailored product demonstrations highlighting specific textile performance advantages to mid-market scale compared to competitive alternatives • Collaborated with product team to translate customer…
- Job: Salesforce — Solution Engineer National Case 3rd Place · 2022-10 – 2022-11 · 1 mo — Team TRUST (Ted Rogers SLP Undergraduate Sales Team) 3rd Place in Salesforce SPARK Competition • Demonstrated strong technical skills in Salesforce development, creating custom objects and fields, and designing page layouts for optimal user experience and productivity. • Utilized effective solution engineering and technical problem-solving skills to create custom objects, set up validation rules and flows, and generate reports, charts and dashboards to provide insight into sales • Leveraged strong presentation and communication skills to effectively convey complex technical information in a clear and organized manner, impressing judges and earning a top-three finish in Canada
- Job: YF Systems — Implementation Assistant · 2020-08 – 2021-07 · 11 mo — • Assisted in the implementation of cloud-based SaaS solutions for 5 commercial clients across financial services and healthcare industries • Collaborated with senior consultants to gather business requirements and translate them into technical specifications • Supported client environment configuration according to project requirements with 98% accuracy • Created detailed implementation documentation for client handoffs • Participated in client-facing status meetings, demonstrating strong verbal communication skills • Contributed to UAT(User Acceptance Testing) sessions and helped troubleshoot issues, reducing resolution time by 20%
- School: McGill University — Bachelor's degree, Statistics Major, Economics Minor
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