Florent Pelissier
AI GTM Lead - Digital Natives @ Google
GoogleAs Startups, VCs & ISV Sales Director at Microsoft, I lead a team of +10 business developers focused on empowering Digital Native players to innovate, scale, and grow on the Microsoft Cloud.
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My work involves recruiting market-leading scale-ups & software vendors, enhancing startups growth through our breadth programs, local Generative AI accelerator, and fostering partnerships with the VC ecosystem. With over 15 years of experience in sales leadership and business development, I prioritize driving new customer acquisition, cloud consumption, and co-selling opportunities. My approach emphasizes collaboration, team spirit, and aligning strategies to enable transformative growth and success for all stakeholders.
GTM Index
- GOOGLEJOB
- AI GTM Lead - Digital Nati…6M
AI GTM Lead - Digital Natives
Google
- MICROSOFTJOB
- Startups, VCs & ISV Sales…3Y 10M
Startups, VCs & ISV Sales Director
Microsoft
- Digital Natives - BD Mgr2Y 9M
Digital Natives - Business Development Manager
Microsoft
Portfolio management of Digital Natives actors (Unicorns, Startups & Software vendors) for Microsoft including : • Accelerate customers transformation leveraging our Microsoft Cloud platforms around Azure (Apps & Infrastructure, Data & Artificial Intelligence), Microsoft 365 and Business applications (Power Platform & Dynamics 365) ensuring adoption, usage and consumption • Help customers transform and grow their business in the cloud by establishing joint priorities with partner executives (C-Levels) & identifying short and long-term strategic goals and tactical execution • Build & Develop new cloud solutions aligned to a customer business plan with evaluated ROI ensuring that new offers…
- HoloLens & Mixed Reality -…2Y 11M
HoloLens & Mixed Reality - France Lead
Microsoft
My mission is to lead HoloLens business in France by increasing sales, usage, engagement and to position Microsoft as the Mixed Reality market leader • Product evangelization with large audience keynotes, demo/events, trainings and content creation • Business development with customers engagement (C-level / BDM), sales pipeline management, demand gen activities • Partners & ISV engagement to develop HoloLens ecosystem in France • Management of the French HoloLens V-Team including profiles from sales, technical, marcom… • Keynote speaker & panelist on multiple events : Vivatech, Virtuality, Laval Virtual, SIDO... • Press & Media speaker for HoloLens & Windows Mixed Reality platform • Close…
- Windows 10 - PMM3Y
Windows 10 - Product Marketing Manager
Microsoft
• Lead Windows 10 launch for B2B segment • Contribute to establish and maintain Windows OS & Windows Tablets as #1 in B2B • Land Windows commercial roadmap and campaigns • Reposition the Microsoft & Windows brands in the digital workplace landscape for B2B customers • Press & keynotes speaker
- Windows Apps Mktg Mgr1Y 5M
Windows Apps Marketing Manager
Microsoft
• Marketing for Windows 8 apps: Direct / Digital / Events/ Internal Com • Strategic Marketing & Apps market analysis (key players/trends/stakes) • Partners relation on co-marketing campaigns (Give&Get program) • Business development with co-marketing partners engagement on Windows 8 apps creation • Windows App Store Management, highlight planning, merchandising and co-marketing deals
- ALTRANJOB
- Mktg Mgr Junior2Y 2M
Marketing Manager Junior – Telco & Media - Altran Corp.
Altran
• Strategic Marketing: Conduct of market/clients researches and opportunities, competitive analysis, offers development, Marketing Intelligence via sectorial monitoring and analysis of market trends • Operational Marketing: Support in business presentations, activities follow-up, response to strategic tenders, Knowledge Management and stimulation of our internal networks (managers, consultants) via intranet, newsletters... • Lobbying & Events: Concept definition for external events, clients invitations process management, internal communications, marketing tools creation and brand management
- IBMJOB
- Market Intelligence Assist…9M
Market Intelligence Assistant
IBM
Analysis contributing to define the overall and sectorial strategies of IBM Market studies of the IT market segments, relation with analysts (IDC, Gartner ...) Data management for all IBM marketing entities Research and processing of information, data, leading to reporting and oral presentations Detailed analysis of competition (SWOT with recommendations to define action plans)
- Job: Microsoft — Startups, VCs & ISV Sales Director · 2022-07 – 2026-05 · 3y 10mo
- Job: Microsoft — HoloLens & Mixed Reality - France Lead · 2016-09 – 2019-08 · 2y 11mo — My mission is to lead HoloLens business in France by increasing sales, usage, engagement and to position Microsoft as the Mixed Reality market leader • Product evangelization with large audience keynotes, demo/events, trainings and content creation • Business development with customers engagement (C-level / BDM), sales pipeline management, demand gen activities • Partners & ISV engagement to develop HoloLens ecosystem in France • Management of the French HoloLens V-Team including profiles from sales, technical, marcom… • Keynote speaker & panelist on multiple events : Vivatech, Virtuality, Laval Virtual, SIDO... • Press & Media speaker for HoloLens & Windows Mixed Reality platform • Close…
- Job: Microsoft — Digital Natives - Business Development Manager · 2019-09 – 2022-06 · 2y 9mo — Portfolio management of Digital Natives actors (Unicorns, Startups & Software vendors) for Microsoft including : • Accelerate customers transformation leveraging our Microsoft Cloud platforms around Azure (Apps & Infrastructure, Data & Artificial Intelligence), Microsoft 365 and Business applications (Power Platform & Dynamics 365) ensuring adoption, usage and consumption • Help customers transform and grow their business in the cloud by establishing joint priorities with partner executives (C-Levels) & identifying short and long-term strategic goals and tactical execution • Build & Develop new cloud solutions aligned to a customer business plan with evaluated ROI ensuring that new offers…
- Job: Altran — Marketing Manager Junior – Telco & Media - Altran Corp. · 2010-05 – 2012-07 · 2y 2mo — • Strategic Marketing: Conduct of market/clients researches and opportunities, competitive analysis, offers development, Marketing Intelligence via sectorial monitoring and analysis of market trends • Operational Marketing: Support in business presentations, activities follow-up, response to strategic tenders, Knowledge Management and stimulation of our internal networks (managers, consultants) via intranet, newsletters... • Lobbying & Events: Concept definition for external events, clients invitations process management, internal communications, marketing tools creation and brand management
- Job: Microsoft — Windows 10 - Product Marketing Manager · 2014-01 – 2017-01 · 3y — • Lead Windows 10 launch for B2B segment • Contribute to establish and maintain Windows OS & Windows Tablets as #1 in B2B • Land Windows commercial roadmap and campaigns • Reposition the Microsoft & Windows brands in the digital workplace landscape for B2B customers • Press & keynotes speaker
- Job: IBM — Market Intelligence Assistant · 2008-06 – 2009-03 · 9 mo — Analysis contributing to define the overall and sectorial strategies of IBM Market studies of the IT market segments, relation with analysts (IDC, Gartner ...) Data management for all IBM marketing entities Research and processing of information, data, leading to reporting and oral presentations Detailed analysis of competition (SWOT with recommendations to define action plans)
- Job: Google — AI GTM Lead - Digital Natives · 2026-04 – present · 4 mo
- Job: Microsoft — Windows Apps Marketing Manager · 2012-09 – 2014-02 · 1y 5mo — • Marketing for Windows 8 apps: Direct / Digital / Events/ Internal Com • Strategic Marketing & Apps market analysis (key players/trends/stakes) • Partners relation on co-marketing campaigns (Give&Get program) • Business development with co-marketing partners engagement on Windows 8 apps creation • Windows App Store Management, highlight planning, merchandising and co-marketing deals
- School: HEC Paris — 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 Sales team management
- School: SKEMA Business School — Master in Management M2, Marketing, Strategy, Project management
- School: The Gothenburg School of Business, Economics and Law — Academic exchange semester, Marketing
- School: Classes préparatoires ECE - Blaise Pascal
- School: Lycée Saint-Pierre — Bac ES, Economics
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