Paul Wealls
Chief Commercial Officer Lenovo Sports Solutions | Publisher Author l Regional AI Board Member | Leading solutions go to market Sports & Entertainment Organisations | Public Speaker & Visionary Business Tech Leader
As an executive, Paul is driven by a deep conviction that technology must serve a clear human purpose. He thrives on aligning organisational capabilities with real‑world challenges, championing customer‑centric approaches.
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Whether building communities from the ground up or guiding multinational corporations through strategic change, Paul brings a rare combination of visionary leadership, market insight and board‑level governance that makes him uniquely suited for Director, Managing Director, General Manager and Non‑Executive Director roles. Paul’s book “human in the loop” demonstrates his awareness, observations and action on helping new technology adoption at scale ref_=cm_sw_r_ffobk_cso_cp_mwn_dp_84FRFHXS4ZVAJSV16XF1_2&bestFormat=true Specialising in turning breakthrough innovation into scalable business success. Drawing on deep expertise in creating and refining business models, he helps transform bleeding‑edge ideas into widely adopted, market‑ready solutions that become part of everyday business reality. Paul’s deep expertise in AI and technology solutions fuels his passion for making these innovations accessible and impactful. He thrives on helping teams and partners align their capabilities with real-world challenges, championing customer-centric approaches that resonate deeply across all levels. Through thought leadership, evangelism, and strategic collaboration, Paul works to inspire new connections, drive scalable growth, and turn possibilities into realities. For him, the “what” and “how” of technology only matter when they serve a clear and compelling “why.”
GTM Index
- STEM AMBASSADORSJOB
- Stem Ambassador2Y 10M
Stem Ambassador
STEM Ambassadors
Evangelised STEM education and supported initiatives to inspire the next generation of technologists.
- LENOVOJOB
- Commercial and GTM Lead -…7M
Commercial and GTM Lead - Global Sports - SSG
Lenovo
Working with Sports and entertainment organisations helping them gain with performance, operations, revenue and fan engagement delivered by lenovo solutions and services.
- Principal Solutions Consul…1Y
Principal Solutions Consultant - Global Technology Partners
Lenovo
Working closely with our Strategic Global Technology Partners and Lenovo Global Account Teams, delivering frictionless solutions and customer journeys to adopt and scale Lenovo innovative solutions. Drives investment and collaboration across the North East UK– works with industry, education and government to elevate the region’s position as a leading-edge technology resource and economic powerhouse for the UK.
- HJEM HOLIDAYSJOB
- Dir1Y 3M
Director
Hjem Holidays
Hjem Holidays - The perfect static property family holidays in Northumberland - in one the richest of history and beautiful landscapes in the UK.
- AIOT HUBJOB
- AioT Hub Founder - CEO - I…8Y 7M
AioT Hub Founder - CEO - IoT Community
AioT Hub
Built a thriving IoT community of over 15,000 members, fostering engagement and knowledge-sharing. Organised hackathons, livestream shows, and provided sponsorship opportunities to nurture innovation. Join us aiothub.co.uk
- NEWCASTLE UNIVERSITY BUSINESS SCHOOLJOB
- Visiting Researcher2Y 5M
Visiting Researcher
Newcastle University Business School
Contributing as an Industry expert to the National Edge AI Hub, funded by the UKRI, supporting with industry evangelism and community engagement connecting with my AioT Hub community
- INTEL IGNITEJOB
- Intel Ignite Mentor9M
Intel Ignite Mentor
Intel Ignite
Supporting leading edge startups in accelerating growth and increasing valuation through an immersive Intel acceleration programme.
- INTEL CORPORATIONJOB
- Dir Strategic Initiatives1Y 3M
Director Strategic Initiatives
Intel Corporation
Leading the EMEA partner and customer engagements and strategies for NEX Edge software, driving Edge AI and Apps opportunities for scale. Working closely with ISVs, SIs, GSIs, and distributors to deliver scalable software success with end customers.
- Intel Geti Head of Strateg…2Y 2M
Intel Geti Head of Strategic Business Development and Partnerships
Intel Corporation
Defined robust product and go-to-market strategies for a democratised computer vision AI software. Developed a global team to deliver a successful partner ecosystem, driving business growth and cementing Intel's leadership in the AI industry.
- GRAPE SOFTWARE LIMITEDJOB
- Non Executive Dir - Techno…10M
Non Executive Director - Technologist
Grape Software Limited
Advised a promising startup on technological advancements and strategic direction.
- ADLINK TECHNOLOGYJOB
- Dir Product - Edge Platfor…2Y 1M
Director Product - Edge Platform - AI Vision Solutions - Go To Market
ADLINK Technology
Led the development of award-winning IoT Edge Computing software, advocating for innovative solutions in AI and Machine Vision.
- B&W DESIGNSJOB
- CEO5Y 7M
CEO
B&W Designs Ltd
Spearheaded strategic product management and marketing solutions, helping startups and new products achieve market success through cutting-edge technology.
- Job: STEM Ambassadors — Stem Ambassador · 2023-10 – present — Evangelised STEM education and supported initiatives to inspire the next generation of technologists.
- Job: B&W Designs Ltd — CEO · 2013-03 – 2018-10 — Spearheaded strategic product management and marketing solutions, helping startups and new products achieve market success through cutting-edge technology.
- Job: Intel Corporation — Director Strategic Initiatives · 2023-09 – 2024-12 — Leading the EMEA partner and customer engagements and strategies for NEX Edge software, driving Edge AI and Apps opportunities for scale. Working closely with ISVs, SIs, GSIs, and distributors to deliver scalable software success with end customers.
- Job: Lenovo — Principal Solutions Consultant - Global Technology Partners · 2025-01 – 2026-01 — Working closely with our Strategic Global Technology Partners and Lenovo Global Account Teams, delivering frictionless solutions and customer journeys to adopt and scale Lenovo innovative solutions. Drives investment and collaboration across the North East UK– works with industry, education and government to elevate the region’s position as a leading-edge technology resource and economic powerhouse for the UK.
- Job: Hjem Holidays — Director · 2025-05 – present — Hjem Holidays - The perfect static property family holidays in Northumberland - in one the richest of history and beautiful landscapes in the UK.
- Job: Grape Software Limited — Non Executive Director - Technologist · 2021-09 – 2022-07 — Advised a promising startup on technological advancements and strategic direction.
- Job: AioT Hub — AioT Hub Founder - CEO - IoT Community · 2018-01 – present — Built a thriving IoT community of over 15,000 members, fostering engagement and knowledge-sharing. Organised hackathons, livestream shows, and provided sponsorship opportunities to nurture innovation. Join us aiothub.co.uk
- Job: Lenovo — Commercial and GTM Lead - Global Sports - SSG · 2026-01 – present — Working with Sports and entertainment organisations helping them gain with performance, operations, revenue and fan engagement delivered by lenovo solutions and services.
- Job: Intel Ignite — Intel Ignite Mentor · 2024-04 – 2025-01 — Supporting leading edge startups in accelerating growth and increasing valuation through an immersive Intel acceleration programme.
- Job: Newcastle University Business School — Visiting Researcher · 2024-03 – present — Contributing as an Industry expert to the National Edge AI Hub, funded by the UKRI, supporting with industry evangelism and community engagement connecting with my AioT Hub community
- Job: ADLINK Technology — Director Product - Edge Platform - AI Vision Solutions - Go To Market · 2019-05 – 2021-06 — Led the development of award-winning IoT Edge Computing software, advocating for innovative solutions in AI and Machine Vision.
- Job: Intel Corporation — Intel Geti Head of Strategic Business Development and Partnerships · 2021-09 – 2023-11 — Defined robust product and go-to-market strategies for a democratised computer vision AI software. Developed a global team to deliver a successful partner ecosystem, driving business growth and cementing Intel's leadership in the AI industry.
- School: University of lincolnshire and Humberside — Bachelors, Interactive Media
- School: Durham University — Open Innovation
- School: University of Lincoln — Media, Media Production
- School: gateshead college — BTEC ND, Communication and Media Studies
- School: Hermitage Comprehensive — Media Production, Gcse
- School: 280 group — Industry Qualification, Product Management & Marketing
Skills
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