Patricia F.
Head of EMEA GTM - Retail, CPG & Travel Lead @ Google | Transformational Tech Leader | High Performing Team Builder | Community Activator
GoogleA value-driven leader with 20+ years experience and former entrepreneur enabling business growth and transformation and successful turnarounds.
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I bring a strong track record in building strategic partnerships, scaling operations, and leading high-performing teams during pressure-cooker Currently working with the COO of Google Cloud to define and implement the global Go-To-Market strategies, with a focus on AI, AI infrastructure and sustainability transformation driving XX% YoY growth and $XXB annual revenue. Experienced sales leader and people manager at Google, overseeing $xB French SMB digital advertising business, with xx% YoY Hands-on strategic and operational experience — founding a first-to-market fashion brand and startup and driving quick turnaround and sale of a 300-year old handmade paper company, as Former Big 4 management consult, advising at executive level for global, tier-one Investment Banks on digital transformation, Conduct & Culture change programs and regulatory Passion for leading diverse teams, driving business outcomes, innovation, and continued learning.
GTM Index
- GOOGLEJOB
- Head of EMEA GTM Strategy…9M
Head of EMEA GTM Strategy - Retail, CPG & Travel Lead @ Google Cloud
Google
- Global GTM and Strategic I…1Y 5M
Global GTM and Strategic Initiatives Lead @ Google Cloud
Google
Lead the design and implementation of global GTM strategy and strategic initiatives focused on AI, infrastructure, and sustainability, etc. To operationally support and drive a XX% YoY growth and $XXB annual revenue business. I bring a strong track record in building strategic partnerships, scaling operations, and leading high-performing teams during pressure-cooker situations.
- Head of Sales, SMBs & Star…3Y
Head of Sales, SMBs & Startups
Google
Oversee $xB in digital advertising business with xx% YoY growth — focused on SMEs and startups. Lead, coach, and retain a diverse sales team of XX+ Account Managers and Sales Managers. Consultative sales skills and ability to construct and articulate strong growth strategies, return on investment, strategic business planning, and execution skills. Consistent proven track record of overachievement of sales target expectations. Effective communication skills with the ability to build influential relationships with c suite and deliver results in a cross-functional environment.
- LÉO & IJOB
- Startup Founder5Y 11M
Startup Founder
Léo & I
Founder of a luxury lifestyle brand, Léo & I. Responsible for setting brand vision, strategy and development. Took commercial and creative responsibility in the design and production of seasonal collections. Built a direct-to-consumer fashion brand via e-commerce platform. Developed international wholesale business — represented at zalando.com, Neiman Marcus, El Corte Inglès, Harvey Nichols, La Rinascente, and premium sports studios across US and Europe. Garnered broad media coverage in key outlets including Vogue, FT, Hello! Fashion Monthly, Marie Claire, Cosmopolitan, The Telegraph.
- LESSEBO HANDPAPPERSBRUK ABJOB
- CEO2Y 11M
CEO
Lessebo Handpappersbruk AB
CEO of a 300-year old Swedish handmade paper mill and company. Specialising in Scandinavian Design and fine, handmade stationery. Responsible for setting brand strategy, driving international sales and business development, financial management, overseeing production and team management. Collaborated with Republic of Fritz Hansen to design and produce a wall clock, an interior design piece made solely out of paper. Exhibited in September 2017 at Maison & Objet Paris as part of their Objects Collection. Successfully sold the business in 2019 to carry on the craftsmanship.
- EYJOB
- Mgr to Senior Mgr, FS Risk…3Y
Manager to Senior Manager, FS Risk Advisory
EY
Subject matter expert in regulatory advisory and risk management, leading high-profile and strategic business and organisational change programmes across global organisations in Capital Markets. Strong commercial acumen and proven track record in executive stakeholder management and building and leading client relationships. Excellent problem-solving skills, ability to quickly broker solutions and resolve conflict situations.
- PUBLICIS SAPIENTJOB
- Mgr, Business Consulting1Y 7M
Manager, Business Consulting
Publicis Sapient
- IBMJOB
- Senior Consultant to Manag…2Y 3M
Senior Consultant to Managing Consultant, Strategy & Transformation: Finance & Risk
IBM
Promoted from senior consultant to managing consultant in 15 months - out of cycle, and accelerated path
- PWCJOB
- Audit - Investment Managem…4Y 3M
Audit - Investment Management
PwC
ACA qualified. Led teams & oversaw audit of yearly accounts for Goldman Sachs (GSAM), Northern Trust, PIMCO, GAM, etc.
- Job: Publicis Sapient — Manager, Business Consulting · 2012-04 – 2013-11
- Job: EY — Manager to Senior Manager, FS Risk Advisory · 2013-12 – 2016-12 — Subject matter expert in regulatory advisory and risk management, leading high-profile and strategic business and organisational change programmes across global organisations in Capital Markets. Strong commercial acumen and proven track record in executive stakeholder management and building and leading client relationships. Excellent problem-solving skills, ability to quickly broker solutions and resolve conflict situations.
- Job: PwC — Audit - Investment Management · 2005-09 – 2009-12 — ACA qualified. Led teams & oversaw audit of yearly accounts for Goldman Sachs (GSAM), Northern Trust, PIMCO, GAM, etc.
- Job: Google — Head of EMEA GTM Strategy - Retail, CPG & Travel Lead @ Google Cloud · 2025-11 – present
- Job: Google — Global GTM and Strategic Initiatives Lead @ Google Cloud · 2024-06 – 2025-11 — Lead the design and implementation of global GTM strategy and strategic initiatives focused on AI, infrastructure, and sustainability, etc. To operationally support and drive a XX% YoY growth and $XXB annual revenue business. I bring a strong track record in building strategic partnerships, scaling operations, and leading high-performing teams during pressure-cooker situations.
- Job: Lessebo Handpappersbruk AB — CEO · 2017-01 – 2019-12 — CEO of a 300-year old Swedish handmade paper mill and company. Specialising in Scandinavian Design and fine, handmade stationery. Responsible for setting brand strategy, driving international sales and business development, financial management, overseeing production and team management. Collaborated with Republic of Fritz Hansen to design and produce a wall clock, an interior design piece made solely out of paper. Exhibited in September 2017 at Maison & Objet Paris as part of their Objects Collection. Successfully sold the business in 2019 to carry on the craftsmanship.
- Job: Léo & I — Startup Founder · 2015-08 – 2021-07 — Founder of a luxury lifestyle brand, Léo & I. Responsible for setting brand vision, strategy and development. Took commercial and creative responsibility in the design and production of seasonal collections. Built a direct-to-consumer fashion brand via e-commerce platform. Developed international wholesale business — represented at zalando.com, Neiman Marcus, El Corte Inglès, Harvey Nichols, La Rinascente, and premium sports studios across US and Europe. Garnered broad media coverage in key outlets including Vogue, FT, Hello! Fashion Monthly, Marie Claire, Cosmopolitan, The Telegraph.
- Job: IBM — Senior Consultant to Managing Consultant, Strategy & Transformation: Finance & Risk · 2010-01 – 2012-04 — Promoted from senior consultant to managing consultant in 15 months - out of cycle, and accelerated path
- Job: Google — Head of Sales, SMBs & Startups · 2021-06 – 2024-06 — Oversee $xB in digital advertising business with xx% YoY growth — focused on SMEs and startups. Lead, coach, and retain a diverse sales team of XX+ Account Managers and Sales Managers. Consultative sales skills and ability to construct and articulate strong growth strategies, return on investment, strategic business planning, and execution skills. Consistent proven track record of overachievement of sales target expectations. Effective communication skills with the ability to build influential relationships with c suite and deliver results in a cross-functional environment.
- School: London Business School — Digital Marketing, Marketing/Marketing Management, General
- School: London Business School — Leadership, Performing People Skills for Leaders Programme
- School: Università Bocconi — Master of Science - MS, Quantitative Finance & Risk Management
- School: Babson College — Bachelor of Science - BS, Business Administration and Management, General
Skills
Playbooks
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