Pablo Barros
Founder at Eight Positive/ Founder at Growth Impact / Growth Strategist at Growth Division /GTM AI - Automation expert /Head of GTM Engineering at Leads to Green / Startup mentor
Senior Growth Strategist, Marketing, and Business Development professional with extensive experience in Start-ups, Business Development, B2B/B2C sales funnels and GTM AI
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I worked for UK-based start-ups such as SortYourFuture, FluidStack, and Portuguese businesses, including the startup Speak. As a founding member of Growth Dao and Growth Strategist at Growth Division, I have been helping Start-ups scale and grow. I also worked as a fractional CMO for companies such as world/, io/ and I also developed strategic guidance for companies such as Heineken, Pepsico, Votorantim, Coca-Cola Brazil, Natura, Nestle Water, Vale, B Labs (B corp), Light, Neoenergia, Anglo Gold Ashanti, Lóreal Brazil and Petrobras, either independently or in partnership with other consultant firms. I participated in projects such as Vision 2020 for the World Business Council for Sustainable Development and the Customer Behavior Change Framework with Futerra and Sustainable Brands. I was a customer behaviour expert at the DNV stakeholder's international roundtable. I also worked on innovation, customer experience and full digital service business as business development director for marketing agencies such as Eight Positive, Founders Digital and Report. Today, I'm also pleased to be a startup mentor at the Growth Squared, Unicorn Factory, Startout and at the Growth Mentor programmes. I’m happy also to be a Start-up Scout, supporting vc to empower startup founders who were born to disrupt! In my academic path, I have a master's in communication and information from the Sorbonne-Paris 3 University, a Post-certificate in Sustainable Business from Cambridge University and a specialisation in The Science of Decision Making by Stanford University. In addition, I'm currently a Psychology PhD researcher at Iscte, University of Lisbon, studying mental health and wellbeing challenges in the AI era. -----Empowering founders to build and grow brands that scale with integrity and lead with impact at com. Launching Growth Impact - me - our AI-first growth engine to help early stage startups grow faster, smarter, and with measurable impactLet's chat and grow what matters!
GTM Index
- LABEL SESSIONSJOB
- Labelmate1Y 11M
Labelmate
Label Sessions
Advisor and consultant for Label Sessions, which connects brands to design, business, tech and culture leaders. https://www.labelsessions.com/
- STARTOUTJOB
- Start-up Mentor1Y 11M
Start-up Mentor
StartOut
- STARTUP LISBOAJOB
- Start-up Mentor3M
Start-up Mentor
Startup Lisboa
- GROWTH | DIVISIONJOB
- Growth Strategist3Y 10M
Growth Strategist
Growth | Division
We scale startups by building and managing expert Growth Marketing teams. We've helped more them 100 start-ups likes of Weavr, Startups.com, Unlock, Makers, Addland, Greenomy, Kitt, Retain, Libeo, Surreal, Ted's Health and many more of the fasted growing startups. Founders and marketing generalists don’t have the expertise to effectively validate potential channels to market. Growth Division uses the Bullseye Framework, the Lean Startup methodology and growth hacking techniques to find a scalable, profitable route to market.
- EIGHT POSITIVEJOB
- Founder - Senior Growth Ad…14Y 3M
Founder - Senior Growth Advisor.
Eight Positive
Founder/ Senior Growth Advisor- Eight Positive Beta launching https://growthimpact.me - our AI-first growth engine to help startups grow faster, smarter, and with measurable impact Pablo Barros is a Senior Business Growth, Marketing, and Business Development professional with extensive experience in startup growth, branding, consumer behaviour, and sales funnels. His expertise includes strategic consulting, behavioural change, sustainability, and diversity and inclusion (D&I). Throughout his career, he has worked with global corporations, innovative startups, and social impact organisations, applying data-driven insights, behavioural economics, and growth marketing strategies to drive bu…
- GROWTH IMPACT AIJOB
- Founder9M
Founder
Growth Impact AI
Growth Impact is an AI-first growth operating system that helps founders transform their early-stage startups context into structured roadmaps, execution systems, and continuous learning loops. What pushed me to build this was seeing the same pattern repeatedly: Early-stage Founders were expected to move faster with fewer resources while navigating fragmented tools, disconnected data, generic AI outputs, and static playbooks that rarely adapted to their actual stage, ICP, or traction reality. At the same time, AI reached a turning point. For the first time, founders can combine strategic clarity, AI-assisted execution, automation, and real-time learning into a single growth system. Tha…
- MYGWORK - LGBTQ+ BUSINESS COMMUNITYJOB
- Mentor and Country Ambassa…2Y
Mentor and Country Ambassador at myGwork
myGwork - LGBTQ+ Business Community
Mentor and country ambassador at myGwork
- GROWTHMENTORJOB
- Start-up Growth Mentor2Y 5M
Start-up Growth Mentor
GrowthMentor
Helping startups/scale-ups to growth and succeed. Let´s chat!
- IDENTITY.VC 🏳️🌈 BACKING LGBTQ+ FOUNDERSJOB
- Start-up Scout10M
Start-up Scout
identity.vc 🏳️🌈 Backing LGBTQ+ Founders
Supporting identity.vc to empower startup founders who were born to disrupt! Identity.vc invests in early-stage startups with LGBTQ+ leadership across Europe and beyond. LGBTQ+ Founders, please reach out and let’s talk!
- LEADS TO GREENJOB
- Head of GTM Eng4M
Head of GTM Engineering
Leads to Green
Building AI-powered GTM systems and execution at Leads to Green Partners. Design and own end-to-end outbound operations, signal detection, prospect prioritization, campaign architecture, list enrichment, ICP alignment, sequence personalization, and automated meeting workflows across the modern GTM stack. Develop scalable GTM playbooks for clients, optimize conversion funnels, and execute strategy to pipeline.
- ISCTE-IULSCHOOL
- PHD, Psychology3Y 11M
PHD, Psychology
ISCTE-IUL
- TERASCHOOL
- Digital Mktg & Growth, Mktg8M
Digital Marketing & Growth, Marketing
Tera
- STANFORD UNIVERSITYSCHOOL
- Worldview Stanford, The Sc…9M
Worldview Stanford, The Science of Decision Making
Stanford University
- UNIVERSITY OF CAMBRIDGESCHOOL
- Postgraduate Certificate i…2Y 9M
Postgraduate Certificate in Sustainable Business
University of Cambridge
- Programme for Sustainabili…11M
Programme for Sustainability Leadership
University of Cambridge
- UNIVERSITY OF CALIFORNIA, LOS ANGELESSCHOOL
- Consumer Behavior and Deci…11M
Consumer Behavior and Decision Making
University of California, Los Angeles
- FUNDAÇÃO DOM CABRALSCHOOL
- CSR specialization, Busine…1Y 11M
CSR specialization, Business Management
Fundação Dom Cabral
- UNIVERSITÉ SORBONNE NOUVELLE - PARIS 3SCHOOL
- Communication Master, Comm…2Y 2M
Communication Master, Communication, information and media
Université Sorbonne Nouvelle - Paris 3
- PUC-MGSCHOOL
- Bachelor's degree, Public…4Y 11M
Bachelor's degree, Public Relations, Advertising, and Applied Communication
PUC-MG
- Job: Label Sessions — Labelmate · 2024-09 – present · 1y 11mo — Advisor and consultant for Label Sessions, which connects brands to design, business, tech and culture leaders. https://www.labelsessions.com/
- Job: StartOut — Start-up Mentor · 2024-09 – present · 1y 11mo
- Job: Startup Lisboa — Start-up Mentor · 2026-05 – present · 3 mo
- Job: Growth | Division — Growth Strategist · 2022-10 – present · 3y 10mo — We scale startups by building and managing expert Growth Marketing teams. We've helped more them 100 start-ups likes of Weavr, Startups.com, Unlock, Makers, Addland, Greenomy, Kitt, Retain, Libeo, Surreal, Ted's Health and many more of the fasted growing startups. Founders and marketing generalists don’t have the expertise to effectively validate potential channels to market. Growth Division uses the Bullseye Framework, the Lean Startup methodology and growth hacking techniques to find a scalable, profitable route to market.
- Job: Eight Positive — Founder - Senior Growth Advisor. · 2012-05 – present · 14y 3mo — Founder/ Senior Growth Advisor- Eight Positive Beta launching https://growthimpact.me - our AI-first growth engine to help startups grow faster, smarter, and with measurable impact Pablo Barros is a Senior Business Growth, Marketing, and Business Development professional with extensive experience in startup growth, branding, consumer behaviour, and sales funnels. His expertise includes strategic consulting, behavioural change, sustainability, and diversity and inclusion (D&I). Throughout his career, he has worked with global corporations, innovative startups, and social impact organisations, applying data-driven insights, behavioural economics, and growth marketing strategies to drive bu…
- Job: Growth Impact AI — Founder · 2025-11 – present · 9 mo — Growth Impact is an AI-first growth operating system that helps founders transform their early-stage startups context into structured roadmaps, execution systems, and continuous learning loops. What pushed me to build this was seeing the same pattern repeatedly: Early-stage Founders were expected to move faster with fewer resources while navigating fragmented tools, disconnected data, generic AI outputs, and static playbooks that rarely adapted to their actual stage, ICP, or traction reality. At the same time, AI reached a turning point. For the first time, founders can combine strategic clarity, AI-assisted execution, automation, and real-time learning into a single growth system. Tha…
- Job: myGwork - LGBTQ+ Business Community — Mentor and Country Ambassador at myGwork · 2024-08 – present · 2y — Mentor and country ambassador at myGwork
- Job: GrowthMentor — Start-up Growth Mentor · 2024-03 – present · 2y 5mo — Helping startups/scale-ups to growth and succeed. Let´s chat!
- Job: identity.vc 🏳️🌈 Backing LGBTQ+ Founders — Start-up Scout · 2025-10 – present · 10 mo — Supporting identity.vc to empower startup founders who were born to disrupt! Identity.vc invests in early-stage startups with LGBTQ+ leadership across Europe and beyond. LGBTQ+ Founders, please reach out and let’s talk!
- Job: Leads to Green — Head of GTM Engineering (Head of GTM Engineering) · 2026-04 – present · 4 mo — Building AI-powered GTM systems and execution at Leads to Green Partners. Design and own end-to-end outbound operations, signal detection, prospect prioritization, campaign architecture, list enrichment, ICP alignment, sequence personalization, and automated meeting workflows across the modern GTM stack. Develop scalable GTM playbooks for clients, optimize conversion funnels, and execute strategy to pipeline.
- School: Stanford University — Worldview Stanford, The Science of Decision Making · 2015-02 – 2015-11
- School: University of Cambridge — Postgraduate Certificate in Sustainable Business · 2012-03 – 2014-12
- School: Université Sorbonne Nouvelle - Paris 3 — Communication Master, Communication, information and media · 2004-09 – 2006-11
- School: ISCTE-IUL — PHD, Psychology · 2025 – 2028
- School: Tera — Digital Marketing & Growth, Marketing · 2019-01 – 2019-09
- School: University of California, Los Angeles — Consumer Behavior and Decision Making · 2013 – 2013
- School: University of Cambridge — Programme for Sustainability Leadership · 2012 – 2012
- School: Fundação Dom Cabral — CSR specialization, Business Management · 2008 – 2009
- School: PUC-MG — Bachelor's degree, Public Relations, Advertising, and Applied Communication · 1998 – 2002
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