Gokul Kailasam
Interim Product Marketing Manager for B2B SaaS | Positioning, launches, and GTM systems | I built AI workflows that stay after I leave
I am an interim product marketing manager for B2B SaaS startups in When your PMM has just left, a big launch is coming up, or someone is on parental leave, I step in and cover the gap: product launch, positioning, ICP, and sales
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I also come in as a marketing lead for earlier-stage teams, building marketing and pipeline from scratch: GTM strategy, ICP, website, content, and outbound. I nail the positioning and strategy first, then execute with AI systems and workflows built in Claude Code, so the work ships in days instead of weeks and keeps running after I The work lands because of judgment: knowing what to say, what wins the deal, and what sales will actually use. That comes from 12+ years in B2B SaaS, 7 years carrying a sales quota, and 5 as a founding PMM, so the messaging gets used on real calls instead of sitting in a A few recent results: - 125 qualified inbound leads & 28 demos for a client, with 40% of inbound from ChatGPT and Gemini - 8M in new pipeline, six months after rebuilding positioning and sales narrative for a B2B SaaS team - 5M in influenced deals, after equipping a sales team with competitive positioning and talk tracks If you need a hands-on interim PMM, or want to build marketing from scratch, send me a DM.
GTM Index
- REVVJOB
- Co-Founder7M
Co-Founder
Revv
Building Revv, a voice-first tool for field sales teams to update CRM on the go.
- GROWTHMENTORJOB
- GTM Advisor to B2B SaaS Fo…1Y 7M
GTM Advisor to B2B SaaS Founders
GrowthMentor
I work with B2B SaaS founders and sales teams to build pipeline and improve close rates. On GrowthMentor, I can help you with: - Defining your ICP and building a target account list - Building an outbound motion across cold emails and LinkedIn - Sharpening your positioning and messaging - Structuring your GTM strategy: which channels to prioritise and in what order - Reviewing your sales narrative, demo, or pitch deck - Figuring out why your pipeline is inconsistent or why deals are stalling I spent 7 years as an SDR and Account Executive before moving into product marketing. I have been on both sides of the revenue equation, so I can help with both generating pipeline and improving how…
- USERPILOTJOB
- Founding PMM1Y 1M
Founding Product Marketing Manager
Userpilot
Sales-led SaaS platform for user onboarding and product analytics. Hired as the first PMM, responsible for: - Positioning and Messaging - Competitive intelligence - Go-to-market launches - Sales Enablement
- API.VIDEOJOB
- Founding PMM10M
Founding Product Marketing Manager
api.video
PLG SaaS for developers. Hired as the first PMM, responsible for: - Positioning and messaging - Competitive intel - GTM - Product adoption
- GETACCEPTJOB
- Founding PMM10M
Founding Product Marketing Manager
GetAccept
Sales-led SaaS platform for sales enablement and document tracking. Hired as the first PMM, responsible for: - GTM - Positioning and messaging - Product webinars - Sales enablement - User onboarding - BOFU content (webinars, landing pages, one-pagers)
- VENTUNO TECHNOLOGIES (P)JOB
- Founding GTM Lead3Y 7M
Founding GTM Lead
Ventuno Technologies (P) Ltd
I led sales & marketing for Ventuno - a SaaS platform for content creators looking to launch their own Netflix. I have been a part of the product from day one and have developed and executed the entire sales and marketing strategy from the ground up. - Bootstrapped the startup to a significant revenue by creating the GTM strategy, finding the product-market fit, creating the messaging, positioning & pricing strategy - Started both inbound and outbound engines — outbound experiments to get the initial set of customers & inbound marketing to scale lead generation - Closed mid-market deals worth $15k to $100k/ year - Stole customers from our competitors through better positioning - Drove the…
- BD2Y
Business Development
Ventuno Technologies (P) Ltd
- Acquired and onboarded 35+ digital publishers, increasing overall video inventory by 30% - Managed 40+ publisher accounts. Responsible for resolving issues, up-selling and cross-selling - Expanded business to South East Asia (SEA) by acquiring 5 premium publishers in the Philippines, Malaysia, and Vietnam - Partnered with and managed 10+ overseas advertisers, increasing overseas revenue by an average of 20%
- FRESHWORKSJOB
- Inbound Account Executive5M
Inbound Account Executive
Freshworks
Sold to inbound leads in the APAC region. - Converted 35+ inbound leads into paid customers, increasing yearly revenue by $12,000 - Interacted with 350+ prospects and helped set up their trial accounts - Acted as a product consultant and helped prospects with their customer support strategy - Coordinated with multiple teams to solve technical issues faced by prospects
- GOFRUGAL TECHNOLOGIES PVTJOB
- Account Executive9M
Account Executive
GoFrugal Technologies Pvt Ltd
First sales job out of college. Chose this over a more lucrative IT job because I wanted to be in sales & marketing - Sold software products to 30+ retailers, increasing overall revenue by $10,000 - Interacted with 500+ retailers face-to-face and generated 80+ sales qualified leads - Managed end-to-end sales including lead generation, product demonstration, price negotiation, and deal closure - Added 5 channel partners and trained them to acquire new customers
- Job: Revv — Co-Founder · 2026-03 – present · 5 mo — Building Revv, a voice-first tool for field sales teams to update CRM on the go.
- Job: GoFrugal Technologies Pvt Ltd — Account Executive · 2014-05 – 2015-02 · 9 mo — First sales job out of college. Chose this over a more lucrative IT job because I wanted to be in sales & marketing - Sold software products to 30+ retailers, increasing overall revenue by $10,000 - Interacted with 500+ retailers face-to-face and generated 80+ sales qualified leads - Managed end-to-end sales including lead generation, product demonstration, price negotiation, and deal closure - Added 5 channel partners and trained them to acquire new customers
- Job: Ventuno Technologies (P) Ltd — Business Development · 2015-12 – 2017-12 · 2y — - Acquired and onboarded 35+ digital publishers, increasing overall video inventory by 30% - Managed 40+ publisher accounts. Responsible for resolving issues, up-selling and cross-selling - Expanded business to South East Asia (SEA) by acquiring 5 premium publishers in the Philippines, Malaysia, and Vietnam - Partnered with and managed 10+ overseas advertisers, increasing overseas revenue by an average of 20%
- Job: GetAccept — Founding Product Marketing Manager · 2021-11 – 2022-09 · 10 mo — Sales-led SaaS platform for sales enablement and document tracking. Hired as the first PMM, responsible for: - GTM - Positioning and messaging - Product webinars - Sales enablement - User onboarding - BOFU content (webinars, landing pages, one-pagers)
- Job: Ventuno Technologies (P) Ltd — Founding GTM Lead (Founding GTM) · 2018-01 – 2021-08 · 3y 7mo — I led sales & marketing for Ventuno - a SaaS platform for content creators looking to launch their own Netflix. I have been a part of the product from day one and have developed and executed the entire sales and marketing strategy from the ground up. - Bootstrapped the startup to a significant revenue by creating the GTM strategy, finding the product-market fit, creating the messaging, positioning & pricing strategy - Started both inbound and outbound engines — outbound experiments to get the initial set of customers & inbound marketing to scale lead generation - Closed mid-market deals worth $15k to $100k/ year - Stole customers from our competitors through better positioning - Drove the…
- Job: Freshworks — Inbound Account Executive · 2015-03 – 2015-08 · 5 mo — Sold to inbound leads in the APAC region. - Converted 35+ inbound leads into paid customers, increasing yearly revenue by $12,000 - Interacted with 350+ prospects and helped set up their trial accounts - Acted as a product consultant and helped prospects with their customer support strategy - Coordinated with multiple teams to solve technical issues faced by prospects
- Job: GrowthMentor — GTM Advisor to B2B SaaS Founders · 2025-03 – present · 1y 5mo — I work with B2B SaaS founders and sales teams to build pipeline and improve close rates. On GrowthMentor, I can help you with: - Defining your ICP and building a target account list - Building an outbound motion across cold emails and LinkedIn - Sharpening your positioning and messaging - Structuring your GTM strategy: which channels to prioritise and in what order - Reviewing your sales narrative, demo, or pitch deck - Figuring out why your pipeline is inconsistent or why deals are stalling I spent 7 years as an SDR and Account Executive before moving into product marketing. I have been on both sides of the revenue equation, so I can help with both generating pipeline and improving how…
- Job: Userpilot — Founding Product Marketing Manager · 2024-01 – 2025-02 · 1y 1mo — Sales-led SaaS platform for user onboarding and product analytics. Hired as the first PMM, responsible for: - Positioning and Messaging - Competitive intelligence - Go-to-market launches - Sales Enablement
- Job: api.video — Founding Product Marketing Manager · 2023-03 – 2024-01 · 10 mo — PLG SaaS for developers. Hired as the first PMM, responsible for: - Positioning and messaging - Competitive intel - GTM - Product adoption
- School: GrowthX — Product & Growth Bootcamp, Business, Management, Marketing, and Related Support Services
- School: Shanmugha Arts, Science, Technology and Research Academy — Bachelor of Technology (BTech), Computer Science
- School: Kendriya Vidyalaya IFFCO Gandhidham
Skills
Playbooks
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