Daniel Mathisen
Fractional CRO & GTM engineer
I’ve spent the last 15 years helping SaaS companies grow — leading sales teams, building GTM systems, and navigating the messy middle between product, marketing, and revenue. I’ve led commercial and growth functions at companies like Winningtemp, Teemyco, and
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ly, and today I work as a Fractional CRO & GTM Engineer - helping SaaS founders turn strategy into scalable systems. My focus is practical: – Build a GTM engine that actually connects marketing, sales, and CS. – Use data and AI tools to surface the right signals, not just more leads. – Train teams to sell and expand with intent instead of activity. I’ve worked hands-on with everything from outbound to market expansion models, and I’ve seen what breaks when companies try to scale too fast. Now I help them fix it — faster, smarter, and without bloated headcount. Main tools used: HS, Clay, n8n, instantly, and many more. Want to know more? Connect and send me a DM.
GTM Index
- GO TO MARKET ENGINEERINGJOB
- Fractional CRO & GTM Eng2Y 2M
Fractional CRO & GTM engineer
Go To Market Engineering
I help B2B SaaS companies design and operationalize modern GTM systems — blending strategy, data, and AI enablement. Work includes: • Building scalable AI GTM architectures (RevOps, Clay, HubSpot, automations, etc.) • Strategy, operations and tactics for building AI powered signal engines to feed revenue teams. • Coaching and enabling commercial teams to work AI-first • Acting as a Fractional CRO / advisor during transition or growth phases If you’re curious about GTM Engineering - or have teams or portfolio companies exploring how AI can improve pipeline quality, sales efficiency, or marketing - my DMs are open.
- GROWTHMENTORJOB
- Startup Sales & GTM Mentor2Y 1M
Startup Sales & GTM Mentor
GrowthMentor
Mentor for Saas startups on GTM (Go-To-Market) and Sales Strategy
- MIKE OLLEFSJOB
- Fractional CRO & GTM Eng2Y 2M
Fractional CRO & GTM engineer
Mike Ollefs
I help B2B SaaS companies design and operationalize modern GTM systems — blending strategy, data, and AI enablement. Work includes: • Building scalable AI GTM architectures (RevOps, Clay, HubSpot, automations, etc.) • Strategy, operations and tactics for building AI powered signal engines to feed revenue teams. • Coaching and enabling commercial teams to work AI-first • Acting as a Fractional CRO / advisor during transition or growth phases If you’re curious about GTM Engineering - or have teams or portfolio companies exploring how AI can improve pipeline quality, sales efficiency, or marketing - my DMs are open.
- STEALTHJOB
- Founder10M
Founder
Stealth
Building something cool in the B2B saas space.
- TEEMYCOJOB
- Chief Commerical Officer1Y 4M
Chief Commerical Officer
Teemyco
Leading Teemyco´s commercial efforts over marketing, sales and retention.
- WINNINGTEMPJOB
- Global Dir of Sales10M
Global Director of Sales
Winningtemp
Led the sales department consisting of Sales managers/Head of sales´s ,Account executives, Enterprise account managers and SDR´s spread across 5 teams.
- National Sales Mgr10M
National Sales Manager
Winningtemp
Head of Sales - Saas - Sweden Led two teams of account managers and SDR´s in Sweden. winningtemp is one of Swedens fastest growing Saas companies and won the award as Saas rocket of the year 2021 by Breakit Saas summit.
- DM DIGITALJOB
- Founder2Y 11M
Founder
DM Digital
DM digital is an agency for Digital and Growth marketing. Customers included SMB´s in Western europe and asia. - Digital advertising campaigns. - Lead generation for Saas incl consulting in effective SDR/BDR strategy. - Recruitment and Employer branding communication. SEO, Paid ads: Facebook, Snap, Reddit, Tiktok, Linkedin, Google.
- TALENTLYJOB
- V Head of Sales, Europe3Y 1M
V Head of Sales, Europe
Talently
Full P/L for Sweden, Norway, Austria, Germany and Switzerland. Managing a team of AE/AM/KAM/TL in full cycle sales. Responsible for Demand generation. Productowner of 2/3 of Talent.ly´s main products. Head of mediapartnerships Reporting directly to CEO and part of management team.
- Business Area Mgr/ Country…2Y 10M
Business Area Manager/ Country Manager
Talently
Talently is a fast growing recruitment/HR-tech company that helps businesses reach, attract and recruit top talents. Our business areas are within Employer Branding, Inbound Recruiting and Talent Marketing. Talently have been recognized as one of Sweden's hottest HR-tech companies and have attracted venture capital during several rounds. We have helped over 5,000 companies to find top talent during almost ten years. We operate in Sweden, Norway, Denmark, Germany, Austria and Switzerland. Offices in Stockholm and Berlin. Talently has founded Careereye.se, one of the leading review sites in The Nordics where users can read and write reviews about employers across the country, find and shar…
- NETJOBS GROUP ABJOB
- Business Area Mgr, Sales Mgr1Y
Business Area Manager, Sales Manager
NetJobs Group AB
- Key Account Management - New Business sales - Salescoaching/Sales Education - Recruiting
- Senior Account Mgr3M
Senior Account Manager
NetJobs Group AB
- Account Mgr1Y 6M
Account Manager
NetJobs Group AB
- Job: Go To Market Engineering — Fractional CRO & GTM engineer · 2024-08 – present · 2y — I help B2B SaaS companies design and operationalize modern GTM systems — blending strategy, data, and AI enablement. Work includes: • Building scalable AI GTM architectures (RevOps, Clay, HubSpot, automations, etc.) • Strategy, operations and tactics for building AI powered signal engines to feed revenue teams. • Coaching and enabling commercial teams to work AI-first • Acting as a Fractional CRO / advisor during transition or growth phases If you’re curious about GTM Engineering - or have teams or portfolio companies exploring how AI can improve pipeline quality, sales efficiency, or marketing - my DMs are open.
- Job: Talently — Business Area Manager/ Country Manager · 2012-10 – 2015-08 · 2y 10mo — Talently is a fast growing recruitment/HR-tech company that helps businesses reach, attract and recruit top talents. Our business areas are within Employer Branding, Inbound Recruiting and Talent Marketing. Talently have been recognized as one of Sweden's hottest HR-tech companies and have attracted venture capital during several rounds. We have helped over 5,000 companies to find top talent during almost ten years. We operate in Sweden, Norway, Denmark, Germany, Austria and Switzerland. Offices in Stockholm and Berlin. Talently has founded Careereye.se, one of the leading review sites in The Nordics where users can read and write reviews about employers across the country, find and shar…
- Job: NetJobs Group AB — Account Manager · 2009-10 – 2011-04 · 1y 6mo
- Job: DM Digital — Founder · 2018-09 – 2021-08 · 2y 11mo — DM digital is an agency for Digital and Growth marketing. Customers included SMB´s in Western europe and asia. - Digital advertising campaigns. - Lead generation for Saas incl consulting in effective SDR/BDR strategy. - Recruitment and Employer branding communication. SEO, Paid ads: Facebook, Snap, Reddit, Tiktok, Linkedin, Google.
- Job: Winningtemp — Global Director of Sales · 2022-06 – 2023-04 · 10 mo — Led the sales department consisting of Sales managers/Head of sales´s ,Account executives, Enterprise account managers and SDR´s spread across 5 teams.
- Job: NetJobs Group AB — Senior Account Manager · 2011-05 – 2011-08 · 3 mo
- Job: Talently — V Head of Sales, Europe · 2015-09 – 2018-10 · 3y 1mo — Full P/L for Sweden, Norway, Austria, Germany and Switzerland. Managing a team of AE/AM/KAM/TL in full cycle sales. Responsible for Demand generation. Productowner of 2/3 of Talent.ly´s main products. Head of mediapartnerships Reporting directly to CEO and part of management team.
- Job: NetJobs Group AB — Business Area Manager, Sales Manager · 2011-09 – 2012-09 · 1y — - Key Account Management - New Business sales - Salescoaching/Sales Education - Recruiting
- Job: GrowthMentor — Startup Sales & GTM Mentor · 2024-09 – present · 1y 11mo — Mentor for Saas startups on GTM (Go-To-Market) and Sales Strategy
- Job: Teemyco — Chief Commerical Officer · 2023-05 – 2024-09 · 1y 4mo — Leading Teemyco´s commercial efforts over marketing, sales and retention.
- Job: Stealth — Founder · 2024-10 – 2025-08 · 10 mo — Building something cool in the B2B saas space.
- Job: Winningtemp — National Sales Manager · 2021-08 – 2022-06 · 10 mo — Head of Sales - Saas - Sweden Led two teams of account managers and SDR´s in Sweden. winningtemp is one of Swedens fastest growing Saas companies and won the award as Saas rocket of the year 2021 by Breakit Saas summit.
- Job: Mike Ollefs — Fractional CRO & GTM engineer · 2024-08 – present · 2y — I help B2B SaaS companies design and operationalize modern GTM systems — blending strategy, data, and AI enablement. Work includes: • Building scalable AI GTM architectures (RevOps, Clay, HubSpot, automations, etc.) • Strategy, operations and tactics for building AI powered signal engines to feed revenue teams. • Coaching and enabling commercial teams to work AI-first • Acting as a Fractional CRO / advisor during transition or growth phases If you’re curious about GTM Engineering - or have teams or portfolio companies exploring how AI can improve pipeline quality, sales efficiency, or marketing - my DMs are open.
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