Ophylia C. Ibekwe
Product | Strategy | AI Marketing
AT&T
ex-AmazonCreative product and marketing leader with over a decade of experience driving growth across B2B, B2C, SaaS, and e-commerce.
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I enjoy breaking down complex tech clear customer value, craft differentiated narratives, and execute AI powered go-to-market strategies that accelerate adoption and Currently leading wireless consumer GTM strategy and digital transformation at AT&T, shaping how millions of US customers discover and adopt connected experiences in one of the most competitive categories in the Previously at Amazon, I led upsell marketing for flagship devices (Echo, Kindle, Fire TV, Fire Tablet), delivering consecutive years of double digit growth through data driven strategy, artificial intelligence, customer insight, and cross functional A two time founder, I built Phyllion & Partners into one of Africa’s fastest growing PR and marketing consulting firms, scaled it, and exited. I also co-founded Newton & Hope, a real estate investment firm. These experiences shaped how I think about building brands that travel well across markets and I’m especially energized by the future of AI in marketing, how it’s reshaping personalization, sharpening customer insight, and unlocking growth in ways we couldn’t access a few years ago. It’s where I’m investing my curiosity and Outside of work, I’m a passionate futures trader, always studying markets and Curious ⬥ Driven ⬥ AI fluent ⬥ Always evolving
GTM Index
- AT&TJOB
- GTM Strategy, AI & Transfo…8M
GTM Strategy, AI & Transformation Lead
AT&T
- PHYLLION TECH MARKETING AGENCYJOB
- Associate Founder7M
Associate Founder
Phyllion Tech Marketing Agency
Led consulting services to advise start-up and SMB clients on AI-powered marketing strategies, GTM, product-led growth, and digital acquisitions.
- Founder4Y 11M
Founder
Phyllion Tech Marketing Agency
▪ Led global teams in integrated marketing strategies for software launches, achieving 15% market share growth for OEM client within two years of the launch. ▪ For a CPG client, increased revenue by 25% and market share by 30% in the first year by launching product extensions and a multi‑state flagship retail expansion.
- AMAZONJOB
- Senior PMM3Y
Senior Product Marketing Manager
Amazon
▪ Drove an 11% YoY growth for Amazon devices upsell through creative personalization strategies and onsite merchandising campaigns relevant to customer journeys. ▪ Achieved 23% YoY Prime Day revenue increase by building customer segmentation frameworks and optimizing digital journeys across Amazon.com.
- EDGEBASEJOB
- Senior Digital Product Mgr1Y 5M
Senior Digital Product Manager
Edgebase
▪ Collaborated with sales, UX, and tech teams within agile roadmaps to ensure on-time, within-budget release of customer-facing products for OEMs. ▪ Implemented automated CRM and lead gen systems, improving business efficiency by 25% and cutting campaign cycle times by 20%. ▪ Applied AI and strategic insight to improve SaaS and cloud communications, driving 35% growth in client acquisition and lifetime value.
- CHAIN REACTIONS AFRICAJOB
- Senior Key Account Mgr2Y 11M
Senior Key Account Manager
Chain Reactions Africa
Edelman US Affiliate ▪ Developed integrated product marketing strategies for tech, telecom, and finance clients, boosting the consulting portfolio by 10% annually. ▪ Delivered 40% market share growth for fiber network telecommunications client, Etisalat, through digital acquisition and activation programs aligned with product roadmaps. ▪ Coordinated cross-functional teams to deliver campaigns aligned with product roadmaps and customer data insights.
- Job: Edgebase — Senior Digital Product Manager · 2021-01 – 2022-06 — ▪ Collaborated with sales, UX, and tech teams within agile roadmaps to ensure on-time, within-budget release of customer-facing products for OEMs. ▪ Implemented automated CRM and lead gen systems, improving business efficiency by 25% and cutting campaign cycle times by 20%. ▪ Applied AI and strategic insight to improve SaaS and cloud communications, driving 35% growth in client acquisition and lifetime value.
- Job: Amazon — Senior Product Marketing Manager · 2022-06 – 2025-06 — ▪ Drove an 11% YoY growth for Amazon devices upsell through creative personalization strategies and onsite merchandising campaigns relevant to customer journeys. ▪ Achieved 23% YoY Prime Day revenue increase by building customer segmentation frameworks and optimizing digital journeys across Amazon.com.
- Job: Chain Reactions Africa — Senior Key Account Manager · 2013-01 – 2015-12 — Edelman US Affiliate ▪ Developed integrated product marketing strategies for tech, telecom, and finance clients, boosting the consulting portfolio by 10% annually. ▪ Delivered 40% market share growth for fiber network telecommunications client, Etisalat, through digital acquisition and activation programs aligned with product roadmaps. ▪ Coordinated cross-functional teams to deliver campaigns aligned with product roadmaps and customer data insights.
- Job: AT&T — GTM Strategy, AI & Transformation Lead · 2025-12 – present
- Job: Phyllion Tech Marketing Agency — Associate Founder · 2025-04 – 2025-11 — Led consulting services to advise start-up and SMB clients on AI-powered marketing strategies, GTM, product-led growth, and digital acquisitions.
- Job: Phyllion Tech Marketing Agency — Founder · 2016-01 – 2020-12 — ▪ Led global teams in integrated marketing strategies for software launches, achieving 15% market share growth for OEM client within two years of the launch. ▪ For a CPG client, increased revenue by 25% and market share by 30% in the first year by launching product extensions and a multi‑state flagship retail expansion.
- School: Kellogg Executive Education — Nano Degree, Artificial Intelligence
- School: University of Maryland - Robert H. Smith School of Business — Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
- School: CIM | The Chartered Institute of Marketing — Diploma, Marketing
- School: School of Media and Communication, Pan-Atlantic University, Lagos, Nigeria — Certificate, Market and Social Research
- School: Obafemi Awolowo University — Bachelor of Science, Statistics
Skills
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