Omari Ross

Transformative Leader in AI | GTM Strategy Expert | Investor | Enterprise SaaS | Driven to Build and Scale Companies

New York3.5k followers
Smartly.ioex-Bay Bridge Venturesex-U.S. Department of State

Hi, I’m Omari Ross, a New Yorker with a global lens shaped by time spent living in San Francisco, Boston, Argentina, London, and Tulum. These experiences have fueled my drive to build across cultures, industries, and markets.

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After beginning my career at PwC advising Fortune 500 companies on post M&A Go To Market strategy, I joined Adapdix (now Aispire), an AI and ML startup, as Chief of Staff where I led product development and strategic partnerships through its early scale up phase. Following that, I joined Bay Bridge Ventures where I focused on AI and Big Data investments, conducted diligence, and supported portfolio founders with operational strategy. The experience reignited my desire to build, so I co-founded Cosmos Group, a startup studio focused on AI innovation. Our first company, BrandSocial, is an AI powered social media platform built to manage content at scale, specifically for private equity backed healthcare groups. Today, I serve as the AI GTM Lead at io, a Providence Equity Partners portfolio company, where I help shape and commercialize our AI roadmap to drive platform adoption and industry leadership. I’m also a health nut and co-founder of NARC (Not A Run Club), a fast growing wellness community creating third spaces across NYC and London that blend fitness, connection, and culture. Let’s connect and build something extraordinary.

Career Timeline

JobSchool

GTM Index

  1. NARC NYCJOB
    1. Co-Founder
      2Y 6M
  2. SMARTLY.IOJOB
    1. AI GTM Lead
      1Y 2M
  3. U.S. DEPARTMENT OF STATEJOB
    1. Mandela Washington Recipro…
      5M
  4. BRANDSOCIALJOB
    1. Advisor
      4M
    2. Co-Founder & Head of GTM
      1Y 5M
  5. BAY BRIDGE VENTURESJOB
    1. Investor
      1Y 5M
  6. ADAPDIXJOB
    1. Dir of Product & GTM Strat…
      1Y 11M
    2. Chief Of Staff (Founding T…
      1Y
  7. PWCJOB
    1. Senior Consultant
      6M
    2. Associate Consultant
      1Y 8M
    3. Associate Consultant
      2M
  8. THE DEPOSITORY TRUST & CLEARING CORPORATION (DTCC)JOB
    1. GTM Technology Analyst
      2M
  9. DEUTSCHE BANKJOB
    1. Investment Banking Analyst
      2M

Time in market 11Y 2MOpen 5Closed 11Stints 16

gtmindex.io/p/omariross

  1. Job: Bay Bridge Ventures — Investor · 2023-01 – 2024-06 — As an investor at Bay Bridge Ventures, I focused on capital raising, sourcing and evaluating investments, and driving brand visibility through curated events. My investment focus centered on AI and IoT companies reshaping enterprise workflows and infrastructure.
  2. Job: U.S. Department of State — Mandela Washington Reciprocal Exchange Fellow · 2025-06 – 2025-11 — Selected by the U.S. Department of State to participate in the Mandela Washington Fellowship Reciprocal Exchange Program, leading workshops on AI, GTM strategy, and funding for Namibian founders.
  3. Job: ADAPDIX — Chief Of Staff (Founding Team) · 2020-12 – 2021-12 — Chief of Staff to CEO.
  4. Job: NARC NYC — Co-Founder · 2024-02 – present — NARC (Not A Run Club) is a wellness community of 5,000+ members, building inclusive third spaces for people to connect, move, and thrive outside of work and home.
  5. Job: PwC — Senior Consultant · 2020-06 – 2020-12
  6. Job: Deutsche Bank — Investment Banking Analyst · 2015-06 – 2015-08 — Served as an analyst in the industrials sector.
  7. Job: BrandSocial — Co-Founder & Head of GTM · 2024-01 – 2025-06 — Co-founded a startup studio focused on building AI-powered B2B SaaS ventures. Led go-to-market strategy for its first company, BrandSocial—an AI platform designed to streamline and scale organic social media management for private equity rollups and multi-brand operators.
  8. Job: BrandSocial — Advisor · 2025-06 – 2025-10 — Now Sociali.ai
  9. Job: PwC — Associate Consultant · 2017-06 – 2017-08
  10. Job: ADAPDIX — Director of Product & GTM Strategy · 2022-01 – 2023-12
  11. Job: Smartly.io — AI GTM Lead · 2025-06 – present — At Smartly, I lead AI go to market strategy, driving commercialization, pricing, and adoption while shaping the roadmap with product and engineering to align innovation with customer needs. I also build ecosystem partnerships across platforms and technology partners to expand distribution and unlock joint growth. By embedding AI into creative, media, and data workflows, I help global brands scale campaigns and drive measurable outcomes, positioning Smartly as a leader in AI powered advertising.
  12. Job: PwC — Associate Consultant · 2018-10 – 2020-06 — Go-To-Market Strategy: Marketing, Sales, & Service Transformations.
  13. Job: The Depository Trust & Clearing Corporation (DTCC) — GTM Technology Analyst · 2016-06 – 2016-08 — Assisted the CIO's office in evaluating tech initiatives by conducting due diligence.
  14. School: Babson College — Bachelor of Science Business Management, Finance & Tech Systems
  15. School: Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires' — International Business, Spanish Language and Literature
  16. School: The Beacon School

Skills

Go-to-Market StrategyDigital StrategyManagement ConsultingFinanceLead GenerationAgile MethodologiesBusiness TransformationHuman Centered DesignScrumMachine LearningJiraLeadershipProblem SolvingProject ManagementPowerPointSalesArtificial Intelligence (AI)EntrepreneurshipMicrosoft ExcelMicrosoft Office

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