Omari Ross
Transformative Leader in AI | GTM Strategy Expert | Investor | Enterprise SaaS | Driven to Build and Scale Companies
Smartly.ioHi, I’m Omari Ross, a New Yorker with a global lens shaped by time spent living in San Francisco, Boston, Argentina, London, and Tulum. These experiences have fueled my drive to build across cultures, industries, and markets.
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After beginning my career at PwC advising Fortune 500 companies on post M&A Go To Market strategy, I joined Adapdix (now Aispire), an AI and ML startup, as Chief of Staff where I led product development and strategic partnerships through its early scale up phase. Following that, I joined Bay Bridge Ventures where I focused on AI and Big Data investments, conducted diligence, and supported portfolio founders with operational strategy. The experience reignited my desire to build, so I co-founded Cosmos Group, a startup studio focused on AI innovation. Our first company, BrandSocial, is an AI powered social media platform built to manage content at scale, specifically for private equity backed healthcare groups. Today, I serve as the AI GTM Lead at io, a Providence Equity Partners portfolio company, where I help shape and commercialize our AI roadmap to drive platform adoption and industry leadership. I’m also a health nut and co-founder of NARC (Not A Run Club), a fast growing wellness community creating third spaces across NYC and London that blend fitness, connection, and culture. Let’s connect and build something extraordinary.
GTM Index
- NARC NYCJOB
- Co-Founder2Y 6M
Co-Founder
NARC NYC
NARC (Not A Run Club) is a wellness community of 5,000+ members, building inclusive third spaces for people to connect, move, and thrive outside of work and home.
- SMARTLY.IOJOB
- AI GTM Lead1Y 2M
AI GTM Lead
Smartly.io
At Smartly, I lead AI go to market strategy, driving commercialization, pricing, and adoption while shaping the roadmap with product and engineering to align innovation with customer needs. I also build ecosystem partnerships across platforms and technology partners to expand distribution and unlock joint growth. By embedding AI into creative, media, and data workflows, I help global brands scale campaigns and drive measurable outcomes, positioning Smartly as a leader in AI powered advertising.
- U.S. DEPARTMENT OF STATEJOB
- Mandela Washington Recipro…5M
Mandela Washington Reciprocal Exchange Fellow
U.S. Department of State
Selected by the U.S. Department of State to participate in the Mandela Washington Fellowship Reciprocal Exchange Program, leading workshops on AI, GTM strategy, and funding for Namibian founders.
- BRANDSOCIALJOB
- Advisor4M
Advisor
BrandSocial
Now Sociali.ai
- Co-Founder & Head of GTM1Y 5M
Co-Founder & Head of GTM
BrandSocial
Co-founded a startup studio focused on building AI-powered B2B SaaS ventures. Led go-to-market strategy for its first company, BrandSocial—an AI platform designed to streamline and scale organic social media management for private equity rollups and multi-brand operators.
- BAY BRIDGE VENTURESJOB
- Investor1Y 5M
Investor
Bay Bridge Ventures
As an investor at Bay Bridge Ventures, I focused on capital raising, sourcing and evaluating investments, and driving brand visibility through curated events. My investment focus centered on AI and IoT companies reshaping enterprise workflows and infrastructure.
- ADAPDIXJOB
- Dir of Product & GTM Strat…1Y 11M
Director of Product & GTM Strategy
ADAPDIX
- Chief Of Staff (Founding T…1Y
Chief Of Staff (Founding Team)
ADAPDIX
Chief of Staff to CEO.
- PWCJOB
- Senior Consultant6M
Senior Consultant
PwC
- Associate Consultant1Y 8M
Associate Consultant
PwC
Go-To-Market Strategy: Marketing, Sales, & Service Transformations.
- Associate Consultant2M
Associate Consultant
PwC
- THE DEPOSITORY TRUST & CLEARING CORPORATION (DTCC)JOB
- GTM Technology Analyst2M
GTM Technology Analyst
The Depository Trust & Clearing Corporation (DTCC)
Assisted the CIO's office in evaluating tech initiatives by conducting due diligence.
- DEUTSCHE BANKJOB
- Investment Banking Analyst2M
Investment Banking Analyst
Deutsche Bank
Served as an analyst in the industrials sector.
- Job: Bay Bridge Ventures — Investor · 2023-01 – 2024-06 — As an investor at Bay Bridge Ventures, I focused on capital raising, sourcing and evaluating investments, and driving brand visibility through curated events. My investment focus centered on AI and IoT companies reshaping enterprise workflows and infrastructure.
- Job: U.S. Department of State — Mandela Washington Reciprocal Exchange Fellow · 2025-06 – 2025-11 — Selected by the U.S. Department of State to participate in the Mandela Washington Fellowship Reciprocal Exchange Program, leading workshops on AI, GTM strategy, and funding for Namibian founders.
- Job: ADAPDIX — Chief Of Staff (Founding Team) · 2020-12 – 2021-12 — Chief of Staff to CEO.
- Job: NARC NYC — Co-Founder · 2024-02 – present — NARC (Not A Run Club) is a wellness community of 5,000+ members, building inclusive third spaces for people to connect, move, and thrive outside of work and home.
- Job: PwC — Senior Consultant · 2020-06 – 2020-12
- Job: Deutsche Bank — Investment Banking Analyst · 2015-06 – 2015-08 — Served as an analyst in the industrials sector.
- Job: BrandSocial — Co-Founder & Head of GTM · 2024-01 – 2025-06 — Co-founded a startup studio focused on building AI-powered B2B SaaS ventures. Led go-to-market strategy for its first company, BrandSocial—an AI platform designed to streamline and scale organic social media management for private equity rollups and multi-brand operators.
- Job: BrandSocial — Advisor · 2025-06 – 2025-10 — Now Sociali.ai
- Job: PwC — Associate Consultant · 2017-06 – 2017-08
- Job: ADAPDIX — Director of Product & GTM Strategy · 2022-01 – 2023-12
- Job: Smartly.io — AI GTM Lead · 2025-06 – present — At Smartly, I lead AI go to market strategy, driving commercialization, pricing, and adoption while shaping the roadmap with product and engineering to align innovation with customer needs. I also build ecosystem partnerships across platforms and technology partners to expand distribution and unlock joint growth. By embedding AI into creative, media, and data workflows, I help global brands scale campaigns and drive measurable outcomes, positioning Smartly as a leader in AI powered advertising.
- Job: PwC — Associate Consultant · 2018-10 – 2020-06 — Go-To-Market Strategy: Marketing, Sales, & Service Transformations.
- Job: The Depository Trust & Clearing Corporation (DTCC) — GTM Technology Analyst · 2016-06 – 2016-08 — Assisted the CIO's office in evaluating tech initiatives by conducting due diligence.
- School: Babson College — Bachelor of Science Business Management, Finance & Tech Systems
- School: Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires' — International Business, Spanish Language and Literature
- School: The Beacon School
Skills
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Amazon Web Services (AWS)
ex-McKinsey & Company
Google