Olivier Tytgat
Founder @ Outbound Catalyst | I build the GTM systems behind B2B teams that actually generate pipeline - done for you, or built with you
Most B2B teams don't have an outbound problem. They have a system
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They hire more reps, buy more tools, and push more volume — then wonder why pipeline never compounds. I've spent 7 years and 25+ client engagements watching the same root cause every time: the system underneath outbound was never actually That's what I do. I build the GTM systems that turn outbound from random activity into predictable pipeline — targeting, data, signals, messaging, and the infrastructure that ties them together. Then I give away how all of it Follow along and you'll get the real playbooks, teardowns, and frameworks I use with clients. No gatekeeping — I'd rather show you the system than sell you a Two ways I help teams:→ Done for you — my team runs outbound and books qualified meetings. You only pay for the ones that show → Built with you — we come in and build a modern, AI-native GTM system your team owns and runs So far, this resulted in 6,347 qualified meetings booked across 20+ growing B2B tech If your outbound isn't generating the pipeline it should, grab the free 90-Day Outbound Roadmap in my Featured section below — or DM me "SYSTEM" and I'll point you to where to Longer form content:1. YouTube: com/@olivier-tytgat2. Newsletter: com/6733a6c9-30f4-4361-abad-c56cc720fe4a 3. Book a meeting: com/olivier-oc/intro-oc
GTM Index
- CLAYJOB
- Clay Club Lisbon Lead9M
Clay Club Lisbon Lead
Clay
Hosting a community of 150+ GTM enthousiasts in Portugal and abroad. Having regular meetups. If interested, let me know and DM me "Clay Club"
- Certified Clay Partner2Y 11M
Certified Clay Partner
Clay
I am the first official Clay Expert in Belgium and Portugal. I was certified in April 2024, after having helped +3 organizations set up Clay efficiently and effectively. See my page here: https://www.clay.com/experts/partner/outbound-catalyst With Clay, you can build workflows that: - automatically qualify your inbound leads - research your market at scale for outbound - waterfall enriches contact data - helps you prepare for your sales calls - keeps your CRM clean & up-to-date - much more
- Clay Club Lisbon Co-host1Y 4M
Clay Club Lisbon Co-host
Clay
Co-hosting the Clay Club meetups in Lisbon. We bring together GTM leaders and Clay enthousiasts to brainstorm and showcase our latest workflows and how to be successful with Clay.
- OUTBOUND CATALYSTJOB
- Founder & CEO2Y 9M
Founder & CEO
Outbound Catalyst
Outbound Catalyst builds and runs the outbound systems behind B2B SaaS teams — qualified meetings booked for you, on a model where you only pay for the ones that show up. We don't run a blackbox; we build the machine and prove it with pipeline. → https://www.linkedin.com/redir/suspicious-page?url=outboundcatalyst%2ecom
- GTM Eng-as-a-service3Y 9M
GTM Engineering-as-a-service
Outbound Catalyst
- Solopreneur4Y 4M
Solopreneur
Outbound Catalyst
Operated as a co-founder and IC for various B2B tech companies. - Leexi.ai (Head of Sales as a service | 1.5M in pipeline in 6 months) - Butterfly.ai (EU market validation | 250K pipeline in 6 months) - TIMi.eu (setting up an enterprise SaaS selling motion & validation | 2.5M pipeline in 6 months) - MyMove (full cycle AE, founding AE | 2.5M in pipeline & €1M ARR in 18 months) - Ingenix (advisor to founder on lead gen & commercial topics) - SalesArchitects (co-founder | 0 to 250K in revenue in 20 months) - SalesNote (co-founder | 0 to 10 paying customers in 6 months)
- IZYCOFFEEJOB
- Co-Owner2Y 3M
Co-Owner
IzyCoffee
I own a very small amount in the next European Coffee Empire. The reason for my investment is threefold: 1. I absolutely love coffee 2. I am amazed by the vision of their founder, Bart and believe in him as a founder 3. I tend to back the underdog I am not involved in any decisions or operations whatsoever.
- MYMOVEJOB
- Founding Account Executive…1Y 6M
Founding Account Executive (Intrapreneur)
MyMove
Enabling car rental companies, car dealers, and corporates alike to offer an end-to-end digital fleet sharing experience to their users. Either in an open fleet setting that’s accessible by third parties (car rental) or in a pure, closed fleet only accessible by people within a closed network (car-sharing) . MyMove provides all the technology to have your fleet connected and therefore shared: in-car keyless technology, mobile-app for the end-user, mobile payments (credit cards) in-app, platform & dashboards for the fleet manager(s) and the possibility to integrate with your current systems. All supported with a 24/7 customer support (in-app) for your people/customers for extended live supp…
- SALESARCHITECTSJOB
- Chief Sales Architect1Y 6M
Chief Sales Architect / Managing Partner
SalesArchitects
Existing start of my career where I got the opportunity to help scale the company to up to 25 ongoing projects, helped implement a project management strategy, and helped multiple companies to increase their lead generation conversion rates, resulting in more revenue. Some achievements: - created a Social Selling Course - filled in the different offerings and shaped them into valuable packages - established myself as a thought leader on sales in Flanders - actively led a team of 5+ interns. - set up lead magnets - created and promoted 2 events resulting in +500 subscriptions and leads in less than 2 weeks. (one of them was paid) SalesArchitects assists businesses in gaining organic and sus…
- SALESNOTEJOB
- Head of Growth1Y 6M
Head of Growth / Managing Partner
SalesNote
Amazing journey while running another company, to bootstrap this one to their first successes and key metrics. Some things I did here: - improved the product via a product development framework - developed an outbound strategy generating over 5000 leads in total - spoke with more than 250 sales professionals (from C-level to individual contributors) over 1,5 years talking about their challenges - conducted customer interviews - set up and managed a research study on the biggest challenges salespeople face, executed with a university student - participated in growth trajectories at Startit@KBC and Birdhouse. - sold the first contracts - experimented with a lot of growth strategies and tests,…
- Job: Clay — Clay Club Lisbon Lead · 2026-01 – present · 7 mo — Hosting a community of 150+ GTM enthousiasts in Portugal and abroad. Having regular meetups. If interested, let me know and DM me "Clay Club"
- Job: Outbound Catalyst — GTM Engineering-as-a-service · 2023-01 – present · 3y 7mo
- Job: MyMove — Founding Account Executive (Intrapreneur) · 2021-05 – 2022-11 · 1y 6mo — Enabling car rental companies, car dealers, and corporates alike to offer an end-to-end digital fleet sharing experience to their users. Either in an open fleet setting that’s accessible by third parties (car rental) or in a pure, closed fleet only accessible by people within a closed network (car-sharing) . MyMove provides all the technology to have your fleet connected and therefore shared: in-car keyless technology, mobile-app for the end-user, mobile payments (credit cards) in-app, platform & dashboards for the fleet manager(s) and the possibility to integrate with your current systems. All supported with a 24/7 customer support (in-app) for your people/customers for extended live supp…
- Job: SalesArchitects — Chief Sales Architect / Managing Partner · 2019-11 – 2021-05 · 1y 6mo — Existing start of my career where I got the opportunity to help scale the company to up to 25 ongoing projects, helped implement a project management strategy, and helped multiple companies to increase their lead generation conversion rates, resulting in more revenue. Some achievements: - created a Social Selling Course - filled in the different offerings and shaped them into valuable packages - established myself as a thought leader on sales in Flanders - actively led a team of 5+ interns. - set up lead magnets - created and promoted 2 events resulting in +500 subscriptions and leads in less than 2 weeks. (one of them was paid) SalesArchitects assists businesses in gaining organic and sus…
- Job: Outbound Catalyst — Founder & CEO · 2024-01 – present · 2y 7mo — Outbound Catalyst builds and runs the outbound systems behind B2B SaaS teams — qualified meetings booked for you, on a model where you only pay for the ones that show up. We don't run a blackbox; we build the machine and prove it with pipeline. → https://www.linkedin.com/redir/suspicious-page?url=outboundcatalyst%2ecom
- Job: Clay — Clay Club Lisbon Co-host · 2024-09 – 2026-01 · 1y 4mo — Co-hosting the Clay Club meetups in Lisbon. We bring together GTM leaders and Clay enthousiasts to brainstorm and showcase our latest workflows and how to be successful with Clay.
- Job: IzyCoffee — Co-Owner · 2024-07 – present · 2y 1mo — I own a very small amount in the next European Coffee Empire. The reason for my investment is threefold: 1. I absolutely love coffee 2. I am amazed by the vision of their founder, Bart and believe in him as a founder 3. I tend to back the underdog I am not involved in any decisions or operations whatsoever.
- Job: Clay — Certified Clay Partner · 2023-11 – present · 2y 9mo — I am the first official Clay Expert in Belgium and Portugal. I was certified in April 2024, after having helped +3 organizations set up Clay efficiently and effectively. See my page here: https://www.clay.com/experts/partner/outbound-catalyst With Clay, you can build workflows that: - automatically qualify your inbound leads - research your market at scale for outbound - waterfall enriches contact data - helps you prepare for your sales calls - keeps your CRM clean & up-to-date - much more
- Job: Outbound Catalyst — Solopreneur · 2019-10 – 2024-02 · 4y 4mo — Operated as a co-founder and IC for various B2B tech companies. - Leexi.ai (Head of Sales as a service | 1.5M in pipeline in 6 months) - Butterfly.ai (EU market validation | 250K pipeline in 6 months) - TIMi.eu (setting up an enterprise SaaS selling motion & validation | 2.5M pipeline in 6 months) - MyMove (full cycle AE, founding AE | 2.5M in pipeline & €1M ARR in 18 months) - Ingenix (advisor to founder on lead gen & commercial topics) - SalesArchitects (co-founder | 0 to 250K in revenue in 20 months) - SalesNote (co-founder | 0 to 10 paying customers in 6 months)
- Job: SalesNote — Head of Growth / Managing Partner · 2019-11 – 2021-05 · 1y 6mo — Amazing journey while running another company, to bootstrap this one to their first successes and key metrics. Some things I did here: - improved the product via a product development framework - developed an outbound strategy generating over 5000 leads in total - spoke with more than 250 sales professionals (from C-level to individual contributors) over 1,5 years talking about their challenges - conducted customer interviews - set up and managed a research study on the biggest challenges salespeople face, executed with a university student - participated in growth trajectories at Startit@KBC and Birdhouse. - sold the first contracts - experimented with a lot of growth strategies and tests,…
- School: School of Life — Master of none, Meditation
- School: Thomas More Hogeschool — Bachelor's degree, International Business/Trade/Commerce
- School: Budapest Business School — Bachelor's degree, International Business/Trade/Commerce
- School: Heilig-Hartcollege Waregem — College, Latin - Modern languages
Skills
Playbooks
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