Olga Khadieva
Go-To-Market Lead at Arc Compute
Marketing Operations (MarkOps), Marketing Technology (MarTech), and Demand Generation expert with 14 years of experience in B2B marketing.
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I specialize in building and scaling Marketing Operations and Demand Generation functions that drive measurable pipeline growth, revenue impact, and digital transformation. Currently advancing into AI-powered automation, where I design intelligent agents that streamline workflows, personalize customer engagement, and accelerate GTM results. I am also completing certifications as an AI Agent Builder with MindStudio and Lindy Agent Academy. Core Skills & Platforms - Marketing Automation & CRM: Salesforce, Marketo Engage, HubSpot, Pardot - ABM & Intent Platforms: 6sense, ZoomInfo, Terminus, TechTarget - Sales Enablement & Engagement: Salesloft, LinkedIn Sales Navigator, Salesforce Sales Engagement, LeanData - Digital Marketing & Campaign Management: Google Ads, Microsoft Ads, LinkedIn Campaign Manager, ON24 - Analytics & Reporting: Marketo Measure, Power BI, Salesforce CRM Analytics, Google Analytics 4 (GA4) - AI & LLMs: Salesforce Einstein, Microsoft Copilot, Prompt Engineering, JSON, AI, AI, AI, Zapier, Make - Productivity & Collaboration: Microsoft Excel, PowerPoint, Microsoft 365, Jira, Asana, Trello, Loom, Notion, Firefly Emerging Skills: Prompt Engineering, JSON, N8N Demand Generation Expertise - Full-funnel campaign execution across search, social, email, and events - Multi-touch attribution modeling, lead scoring, and pipeline acceleration - Alignment with Sales, Product, and Customer Success to optimize GTM strategy - Delivering measurable ROI and revenue impact through scalable programs I thrive on solving complex challenges at the intersection of data, technology, and growth. Whether it’s architecting a MarTech stack from scratch, optimizing demand generation programs, or applying AI to automate manual processes, I bring both strategic and hands-on expertise. Passionate about: - Bridging the gap between business and technology - Empowering teams with smarter workflows and tools = Leveraging AI to transform Marketing Operations and Demand Generation - Building AI agents that simplify, scale, and personalize sales and marketing Let’s connect if you’re looking to build smarter systems, optimize demand generation, or explore the impact of AI in marketing.
GTM Index
- ARC COMPUTEJOB
- GTM - Mktg Lead1Y
GTM - Marketing Lead
Arc Compute
- LEARN & BEYONDJOB
- Founder & AI-Powered Mktg…1Y 10M
Founder & AI-Powered Marketing Coach
Learn & Beyond
Created an AI-powered digital learning community to equip students, professionals, and entrepreneurs with future-ready skills in AI-powered marketing and go-to-market strategy, while helping small businesses grow through affordable, intelligent solutions. - Designed and delivered coaching in AI marketing automation, website creation, SEO/AEO, social media, content, analytics, and go-to-market execution — blending training with real business projects. - Built and launched the Learn & Beyond platform, implementing HubSpot automations to manage enrollment, onboarding, and campaigns — improving efficiency, personalization, and scale.
- MINDSTUDIOJOB
- Certified AI Agent Builder…2M
Certified AI Agent Builder & Bootcamp Mentor
MindStudio
- Mentor in a high-scale bootcamp (1,300+ participants), guiding peers in building AI agents, applying prompt engineering, and deploying custom agentic workflows. - Serve as a platform advocate and brand voice on LinkedIn, growing 1,500+ personal followers through engaging content, AI insights, and community-building to drive adoption. - Design and build agentic AI solutions to solve real-world business and marketing challenges, focusing on automation, content generation, and intelligent workflows. Agents I have built: - Personalized Cold Outreach Email Generator - Knowledge Base “Ask the Docs” Chatbot - LinkedIn Post Generator - Email Conversations Summar…
- INFO-TECH RESEARCH GROUPJOB
- Dir, Mktg Operations4Y 1M
Director, Marketing Operations
Info-Tech Research Group
Led demand generation and marketing operations across three B2B brands. Partnered with Sales, Customer Success, Sales Ops, Product, and Web teams to drive business growth through integrated campaigns, ABM, webinars, and industry events. • FY24 results: ~63k MQLs and ~9k opportunities, with a 14% MQL–Opp conversion rate (up from 9% YoY) • Executed high-performing nurture programs for a strategic upsell initiative—resulting in 600+ meetings and $1.5M in closed revenue within the first two months of launch • Developed targeted full-funnel programs—including personalized email campaigns, paid ads, industry webinars, roundtables, in-person events, and Salesloft cadences • Rolled out multi-touch…
- SYSPRO AMERICASJOB
- Demand Generation Mgr2Y 8M
Demand Generation Manager
SYSPRO Americas
• Designed and managed integrated lead generation programs (webinars, SEM, paid social, email nurture, content syndication, partner programs) • Rolled out HubSpot + Microsoft Dynamics integration, designed lead stages transition rules, Marketing / Sales SLAs, and disposition rules, enhancing reporting accuracy, and alignment between Marketing and Sales. • Implemented ABM programs and tools (Terminus, 6sense), personalizing account-based advertising messaging based on buying stages and account intent. • Enabled sales teams with LinkedIn Sales Navigator and orchestrated outreach based on buyer engagement signals. • Achieved strong performance metrics: - 42% MQL–SQL conversion rate…
- CST CONSULTANTSJOB
- Digital Mktg Mgr1Y 4M
Digital Marketing Manager
CST Consultants Inc.
• Developed multi-channel demand generation programs and lead nurture campaigns targeting various buyer journey stages. • Optimized email performance, improving deliverability, open rates, and campaign engagement. • Deployed nurture programs generating 9,500 warm leads annually and improved field sales by 35% through a regional upsell initiative.
- POINTCLICKCAREJOB
- Mktg Automation2Y 7M
Marketing Automation / Email Marketing Manager
PointClickCare
- Managed email campaigns, lead scoring, data hygiene, and sales alignment - Supported generation of 4,500-5,000 MQLs annually, with a 25% MQL to SQL conversion rate. - Increased email success rates by 15% through A/B testing, subscription preferences and optimized campaign scheduling. - Implemented marketing automation best practices through continuous training, self-learning and research; documented all processes and procedures.
- PATHWAY COMMUNICATIONSJOB
- Mktg Mgr3Y
Marketing Manager
Pathway Communications
- Managed website production, email campaigns, SEO/SEM, optimizing user engagement and conversion rates. - Produced marketing collateral for sales and support teams. - Increased website conversion rates by 30% for Internet and Managed IT Services. - Grew the residential customer base to over 10K subscribers within 5 years (Long Distance and VoIP).
- Job: Pathway Communications — Marketing Manager · 2011-07 – 2014-07 · 3y — - Managed website production, email campaigns, SEO/SEM, optimizing user engagement and conversion rates. - Produced marketing collateral for sales and support teams. - Increased website conversion rates by 30% for Internet and Managed IT Services. - Grew the residential customer base to over 10K subscribers within 5 years (Long Distance and VoIP).
- Job: PointClickCare — Marketing Automation / Email Marketing Manager · 2014-08 – 2017-03 · 2y 7mo — - Managed email campaigns, lead scoring, data hygiene, and sales alignment - Supported generation of 4,500-5,000 MQLs annually, with a 25% MQL to SQL conversion rate. - Increased email success rates by 15% through A/B testing, subscription preferences and optimized campaign scheduling. - Implemented marketing automation best practices through continuous training, self-learning and research; documented all processes and procedures.
- Job: Info-Tech Research Group — Director, Marketing Operations · 2021-06 – 2025-07 · 4y 1mo — Led demand generation and marketing operations across three B2B brands. Partnered with Sales, Customer Success, Sales Ops, Product, and Web teams to drive business growth through integrated campaigns, ABM, webinars, and industry events. • FY24 results: ~63k MQLs and ~9k opportunities, with a 14% MQL–Opp conversion rate (up from 9% YoY) • Executed high-performing nurture programs for a strategic upsell initiative—resulting in 600+ meetings and $1.5M in closed revenue within the first two months of launch • Developed targeted full-funnel programs—including personalized email campaigns, paid ads, industry webinars, roundtables, in-person events, and Salesloft cadences • Rolled out multi-touch…
- Job: SYSPRO Americas — Demand Generation Manager · 2018-09 – 2021-05 · 2y 8mo — • Designed and managed integrated lead generation programs (webinars, SEM, paid social, email nurture, content syndication, partner programs) • Rolled out HubSpot + Microsoft Dynamics integration, designed lead stages transition rules, Marketing / Sales SLAs, and disposition rules, enhancing reporting accuracy, and alignment between Marketing and Sales. • Implemented ABM programs and tools (Terminus, 6sense), personalizing account-based advertising messaging based on buying stages and account intent. • Enabled sales teams with LinkedIn Sales Navigator and orchestrated outreach based on buyer engagement signals. • Achieved strong performance metrics: - 42% MQL–SQL conversion rate…
- Job: Arc Compute — GTM - Marketing Lead · 2025-10 – present · 10 mo
- Job: Learn & Beyond — Founder & AI-Powered Marketing Coach · 2024-12 – present · 1y 8mo — Created an AI-powered digital learning community to equip students, professionals, and entrepreneurs with future-ready skills in AI-powered marketing and go-to-market strategy, while helping small businesses grow through affordable, intelligent solutions. - Designed and delivered coaching in AI marketing automation, website creation, SEO/AEO, social media, content, analytics, and go-to-market execution — blending training with real business projects. - Built and launched the Learn & Beyond platform, implementing HubSpot automations to manage enrollment, onboarding, and campaigns — improving efficiency, personalization, and scale.
- Job: CST Consultants Inc. — Digital Marketing Manager · 2017-04 – 2018-08 · 1y 4mo — • Developed multi-channel demand generation programs and lead nurture campaigns targeting various buyer journey stages. • Optimized email performance, improving deliverability, open rates, and campaign engagement. • Deployed nurture programs generating 9,500 warm leads annually and improved field sales by 35% through a regional upsell initiative.
- Job: MindStudio — Certified AI Agent Builder & Bootcamp Mentor · 2025-07 – 2025-09 · 2 mo — - Mentor in a high-scale bootcamp (1,300+ participants), guiding peers in building AI agents, applying prompt engineering, and deploying custom agentic workflows. - Serve as a platform advocate and brand voice on LinkedIn, growing 1,500+ personal followers through engaging content, AI insights, and community-building to drive adoption. - Design and build agentic AI solutions to solve real-world business and marketing challenges, focusing on automation, content generation, and intelligent workflows. Agents I have built: - Personalized Cold Outreach Email Generator - Knowledge Base “Ask the Docs” Chatbot - LinkedIn Post Generator - Email Conversations Summar…
- School: Seneca College of Applied Arts and Technology — Post Diploma with Honours, Marketing Management
- School: Moscow State University — Master's Degree, Communication, Journalism, and Related Programs
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