Nuella Olu-Ighama
GTM Engineer | Building GTM systems that turn data into pipeline | Clay + AI Automation | Revenue Operations | Founder | Outbound & Sales Strategy
ex-ClayMost companies don't have a data They have a systems
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But guess what, I enjoy taking complex problems, looking at them from different angles and building GTM workflows that turn scattered data into systems that help teams move faster and make smarter I’m a GTM Engineer who loves thinking strategically about Before building anything, I like to understand the bigger picture:Who are we trying to What makes them the right What signals tell us they are the right company to start a conversation Because great GTM is not about doing It’s about building smarter systems that create better I’m proficient with tools like Clay, Claude Code, LinkedIn Sales Navigator, HeyReach, Smartleads, Lemlist, EmailBison, io, Serper, url=Prospeo%2eio, Map Scrapping and But tools are only part of the The real advantage is knowing what to build, why to build it, and how to make it And that’s exactly where I thrive.
GTM Index
- HEYREACH.IOJOB
- Creator3M
Creator
HeyReach.io
- LEWIS J. ADVERTISINGJOB
- GTM Eng1Y
GTM Engineer
Lewis J. Advertising
As a freelance GTM Engineer, I defined ICPs and built targeted prospect lists using Clay and various enrichment and data validation workflows. I designed and launched multichannel outbound campaigns across cold email and LinkedIn, including writing copy, structuring sequences, and running A/B tests. I also set up and managed email infrastructure, monitored deliverability, handled inbox rotation, and tracked campaign performance. On a weekly basis, I analyzed reply data and conversion trends, refining messaging and targeting to improve pipeline quality and overall results.
- Sales Closer/Customer Serv…1Y
Sales Closer/Customer Service
Lewis J. Advertising
- EUX TRAVELSJOB
- Founder1Y 11M
Founder
EUX Travels
I founded EUX Travels out of a genuine love for helping people and a passion for travel. After working at a travel agency, I discovered how rewarding it was to support clients in crossing borders and accessing life-changing opportunities for education, medical care, or personal growth. At EUX, I assist clients with study visas, guiding them through school selection, application, documentation and visa processes. I also provide medical tourism support, connecting clients to trusted hospitals in India, Italy (Sicily), and other destinations worldwide. Additionally, I offer travel assistance, helping travelers plan, prepare, and move with confidence for their journeys.
- SELF EMPLOYEDJOB
- Customer Service Expert2Y
Customer Service Expert | Sales Professional | Data Entry
Self Employed
- CLAYJOB
- GTM Eng | Clay 101 Cohort1M
GTM Engineer | Clay 101 Cohort
Clay
Improving my knowledge in CLAY, I design and optimize go-to-market systems that make GTM teams faster, smarter, and more efficient. I create workflows, manage leads, clean and transform data, and organize pipelines to reduce manual work and improve outcomes. Using formulas, tables, integrations, and automation, I turn raw data into actionable insights and scalable processes. I collaborate with peers to test, iterate, and refine GTM solutions, gaining hands-on experience in Revenue Operations, sales enablement, and GTM strategy execution. Along the way, I’m developing strong skills in workflow mapping, data hygiene, and process optimization to help sales and marketing teams focus on impact,…
- FIRMUS ADVISORY NIGERIAJOB
- Market Research Executive6M
Market Research Executive
Firmus Advisory Nigeria
I research market trends and customer needs to identify new opportunities for clients. By analyzing data, I help businesses make smarter, informed decisions that drive growth. I work closely with clients to provide actionable insights that improve strategy, optimize operations, and support business goals. I also organized and led a team of 15 data collectors across seven states in Nigeria for a beverage industry project, ensuring timely and accurate data collection. Through this work, I helped the client gain a comprehensive view of the market and identify key growth opportunities.
- MCIS INTERNATIONALJOB
- Graphic Designer8M
Graphic Designer | Visa Counselor | Customer Service Representative
MCIS International
- UNIVERSITY OF BENINSCHOOL
- Bachelor's degree, Banking…4Y 4M
Bachelor's degree, Banking and Finance
University of Benin
- Bachelor's degree, Banking…4Y 3M
Bachelor's degree, Banking and Financial Support Services
University of Benin
- Job: HeyReach.io — Creator · 2026-07 – present · 1 mo
- Job: Lewis J. Advertising — GTM Engineer · 2025-10 – present · 10 mo — As a freelance GTM Engineer, I defined ICPs and built targeted prospect lists using Clay and various enrichment and data validation workflows. I designed and launched multichannel outbound campaigns across cold email and LinkedIn, including writing copy, structuring sequences, and running A/B tests. I also set up and managed email infrastructure, monitored deliverability, handled inbox rotation, and tracked campaign performance. On a weekly basis, I analyzed reply data and conversion trends, refining messaging and targeting to improve pipeline quality and overall results.
- Job: Lewis J. Advertising — Sales Closer/Customer Service · 2024-10 – 2025-10 · 1y
- Job: EUX Travels — Founder · 2024-11 – present · 1y 9mo — I founded EUX Travels out of a genuine love for helping people and a passion for travel. After working at a travel agency, I discovered how rewarding it was to support clients in crossing borders and accessing life-changing opportunities for education, medical care, or personal growth. At EUX, I assist clients with study visas, guiding them through school selection, application, documentation and visa processes. I also provide medical tourism support, connecting clients to trusted hospitals in India, Italy (Sicily), and other destinations worldwide. Additionally, I offer travel assistance, helping travelers plan, prepare, and move with confidence for their journeys.
- Job: Clay — GTM Engineer | Clay 101 Cohort · 2025-11 – 2025-12 · 1 mo — Improving my knowledge in CLAY, I design and optimize go-to-market systems that make GTM teams faster, smarter, and more efficient. I create workflows, manage leads, clean and transform data, and organize pipelines to reduce manual work and improve outcomes. Using formulas, tables, integrations, and automation, I turn raw data into actionable insights and scalable processes. I collaborate with peers to test, iterate, and refine GTM solutions, gaining hands-on experience in Revenue Operations, sales enablement, and GTM strategy execution. Along the way, I’m developing strong skills in workflow mapping, data hygiene, and process optimization to help sales and marketing teams focus on impact,…
- Job: Firmus Advisory Nigeria — Market Research Executive · 2023-10 – 2024-04 · 6 mo — I research market trends and customer needs to identify new opportunities for clients. By analyzing data, I help businesses make smarter, informed decisions that drive growth. I work closely with clients to provide actionable insights that improve strategy, optimize operations, and support business goals. I also organized and led a team of 15 data collectors across seven states in Nigeria for a beverage industry project, ensuring timely and accurate data collection. Through this work, I helped the client gain a comprehensive view of the market and identify key growth opportunities.
- Job: MCIS International — Graphic Designer | Visa Counselor | Customer Service Representative · 2022-09 – 2023-05 · 8 mo
- Job: Self Employed — Customer Service Expert | Sales Professional | Data Entry · 2024-01 – 2026-01 · 2y
- Job: No-company. (Self-employed.) — Graphic Designer | Visa Counselor | Customer Service Representative · unknown – present
- Job: Mike Ollefs — Graphic Designer | Visa Counselor | Customer Service Representative · unknown – present
- Job: Go To Market Engineering — Creator · unknown – present
- Job: Go To Market Engineering — Creative Graphic Designer / Branding Consultant · unknown – present
- Job: No-company. (Self-employed.) — Creative Graphic Designer / Branding Consultant · unknown – present
- Job: Mike Ollefs — Creator · unknown – present
- Job: Go To Market Engineering — Graphic Designer | Visa Counselor | Customer Service Representative · unknown – present
- Job: Mike Ollefs — Creative Graphic Designer / Branding Consultant · unknown – present
- Job: No-company. (Self-employed.) — Creator · unknown – present
- School: University of Benin — Bachelor's degree, Banking and Finance · 2015-10 – 2020-02
- School: University of Benin — Bachelor's degree, Banking and Financial Support Services · 2015-10 – 2020-01
- School: University of Benin — Bachelor of Science, Banking and Financial Support Services
Skills
Playbooks
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