João Coelho

GTM Strategist. RevOps Architect. I design the framework and build the system that makes it run.

Portugal3.2k followers

SOLAYA

ex-CONKORD

ex-CEOS.PP — Centro de Estudos Organizacionais e Sociais do Politécnico do Porto

GTM strategy without RevOps architecture is just a plan. RevOps without GTM strategy is just maintenance.
More
The value is in designing both to work together. That's the problem I've spent my career learning to solve. My background is deliberately constructed. At Covet House, I built a digital marketing and lead generation engine from scratch. At PP, I designed and deployed a SQL knowledge management system in under three months, self-taught. At Vodafone, I stepped into B2C and B2B sales and ranked consistently Top 3, learning what high-quality pipeline and commercial discipline look like from the inside. At CONKORD Group, I brought those pieces together. I built the company's first GTM motion, its first marketing automation and outbound infrastructure, and a ~100-page GTM strategy framework governing the full commercial motion. None of it existed before I arrived. The thread across all of it: I step into ambiguous environments, identify what's broken, and build the system that makes it work. Today I operate at the intersection of GTM strategy, RevOps architecture, and AI-driven workflow automation. I design the frameworks and build the systems that connect CRM, data, and frontline teams into scalable revenue engines. I post daily on GTM and RevOps. If you're building or fixing a revenue system, or just want to exchange ideas in the space, let's connect.

LinkedIn Browse people

Claim profile

Career Timeline

JobSchool

GTM Index

REVGENIUSJOB
1. Member
  7M
REVOPS CHATJOB
1. Member
  5M
CLAYJOB
1. Community Member
  8M
GTMCAFE.COMJOB
1. Member
  7M
REVYOPSJOB
1. Member
  7M
HEYREACH.IOJOB
1. Creator Partner
  6M
SOLAYAJOB
1. Founding GTM Lead
  5M
CONKORDJOB
1. BD Mgr – Telco & Media
  10M
2. BD Mgr - Telco & Media
  10M
VODAFONEJOB
1. Commercial Mgr
  8M
CEOS.PP — CENTRO DE ESTUDOS ORGANIZACIONAIS E SOCIAIS DO POLITÉCNICO DO PORTOJOB
1. Research Fellow
  2M

Job: RevGenius — Member · 2026-03 – present · 5 mo — Active member of RevGenius, a community of 50,000+ revenue professionals across sales, marketing, customer success, and revenue operations. Engaged in GTM and RevOps discussions, peer learning, and community exchange.
Job: CONKORD — Business Development Manager – Telco & Media · 2025-06 – 2026-04 · 10 mo — Personally recruited by the CEO to support and strengthen the Telco & Media vertical, operating as a bridge between strategy, GTM, sales, marketing, engineering and business operations. I collaborate closely with the CEO, CCO, Heads of Marketing & Communications, PMO, AI & Automation, App Dev/Services, and senior specialists to drive growth, shape GTM, and elevate execution across sales, marketing, and delivery. • Connected Sales, Engineering and Business Operations to streamline handoffs, align expectations and ensure opportunity progression matched delivery readiness. • Coordinated multi-stakeholder RFP responses and supported pre-sales cycles for tier-1 Telco bids, improving solution…
Job: RevOps Chat — Member · 2026-05 – present · 3 mo — RevOps Chat is a private Slack community exclusive for revenue operations and GTM practitioners, built for peer exchange and operational learning. Engaged in RevOps architecture discussions, GTM strategy conversations, and peer learning with operators across the community.
Job: Clay — Community Member · 2026-02 – present · 6 mo — The Clay Community is the official community for Clay users and GTM engineers building data enrichment, signal-based outreach, and AI-powered prospecting workflows. Engaged in GTM engineering discussions, workflow design, and peer exchange.
Job: CEOS.PP — Centro de Estudos Organizacionais e Sociais do Politécnico do Porto — Research Fellow | CEOS.PP (Centro de Estudos Organizacionais e Sociais do Politécnico do Porto) · 2023-07 – 2023-09 · 2 mo — Awarded a competitive national research grant to support the centre's scientific investigation activities. Led a Digital Transformation initiative to modernise the research centre's knowledge management infrastructure, improving data governance, accessibility, and long-term sustainability. • Designed, built, and deployed a full SQL database consolidating researchers, projects, events, and collaborations in under 3 months, delivering a system that had never existed before. • Self-taught SQL and phpMyAdmin end to end; documented the full architecture and trained users to ensure adoption and long-term operational independence. • Modernised archival infrastructure and implemented data govern…
Job: GTMCafe.com — Member · 2026-03 – present · 5 mo — Active member of RevGenius, a community of 50,000+ revenue professionals across sales, marketing, customer success, and revenue operations. Engaged in GTM and RevOps discussions, peer learning, and community exchange.
Job: RevyOps — Member · 2026-03 – present · 5 mo — Active member of RevGenius, a community of 50,000+ revenue professionals across sales, marketing, customer success, and revenue operations. Engaged in GTM and RevOps discussions, peer learning, and community exchange.
Job: Vodafone — Commercial Manager · 2024-07 – 2025-03 · 8 mo — Executed field and telemarketing sales across B2C and B2B segments, combining high-volume prospecting discipline with relationship-driven and trust-based selling. Consistently delivered top performance while maintaining the highest quality standards in the office. • Ranked Top 3 in the office while maintaining the lowest chargeback rate, optimising both acquisition quality and long-term customer retention. • Built a referral engine (family, friends, company contracts) that contributed significantly to efficient new-logo acquisition with minimal acquisition cost. • Selected by the Regional Director to join a strategic team supporting six offices, providing input on sales organisation, per…
Job: HeyReach.io — Creator Partner · 2026-04 – present · 4 mo — Official member of the HeyReach Creator Program, a select cohort of GTM practitioners, strategists, and operators building on LinkedIn with HeyReach. Check it out: heyreach.io/?via=joao
Job: CONKORD — Business Development Manager - Telco & Media · 2025-06 – 2026-04 · 10 mo — Following the strategic merger of Readiness IT with the three other companies in the group into the unified Conkord brand, I continue my work for the Telco & Media vertical now at a group level. Personally recruited by the CEO to support and strengthen the Telco & Media vertical. Operated as the commercial and strategic bridge between Sales, Marketing, Engineering, and Operations, with direct collaboration with C-suite, functional heads, and senior specialists across the group. • Designed and launched the company's first structured GTM motion from scratch, combining digital campaigns, event marketing, and ABM outreach to drive pipeline in a vertical with no prior go-to-market infrastructu…
Job: SOLAYA — Founding GTM Lead (Founding GTM) · 2026-05 – present · 3 mo — Joined as Founding GTM Lead with full ownership of the commercial function: go-to-market strategy & engineering, revenue operations architecture, and marketing. Working directly with the founding team to build Solaya's commercial engine from the ground up. Designing and implementing the full commercial infrastructure: full tech stack ownership, ICP architecture and segmentation model, CRM data model and pipeline stage design, outbound sequencing system, enrichment pipeline, and handoff architecture across Marketing, SDR, and Sales. Building the RevOps layer that connects GTM strategy to commercial execution and measurement. Solaya is an AI-powered 3D scanning and digital twin platform tha…
School: Instituto Superior de Contabilidade e Administração do Porto — Master of Business Administration - MBA, Digital Business Management
School: Instituto Superior de Contabilidade e Administração do Porto — Bachelor of Business Administration - BBA, Business Communications
School: Escola Secundária do Castêlo da Maia — High School Diploma, Languages and Humanities Course

Skills

SalesforceHeyReachHubSpotApolloClayRevenue OperationsRevOpsGTM EngineeringPipeline ManagementDemand GenerationOutbound StrategyICP DevelopmentLead GenerationProspectingPre‑SalesSales StrategyB2B SalesForecastingGo‑to‑Market Strategy (GTM)Account‑Based Marketing (ABM)

Playbooks

No playbooks indexed for this profile yet.

João Coelho

Skills

Playbooks

More GTM Engineers