Norikazu Tokita
Gen Digital Inc - Princ Marketing Specialist
I perform all aspects of marketing and promotion efforts using social networks --- from social listening to active support --- at a foreign software company (IT). There is experience for both the enterprise (SMB layer) and consumer.
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In addition, along with the public relations department, I went and review of press releases and media relations building. Furthermore, as a member of the global marketing team, I have worked well with non-Japanese team members. I also worked to promote security awareness and support disaster relief as a member of a cross-departmental CSR team. Currently, taking advantage of past experience, it is the event exhibitors cooperation and telemarketing. EXPERIENCE, KNOWLEDGE & TECHNOLOGY ・All aspects of O2O strategy linking online (social media) to offline , events) ・All aspects of One-to-One marketing strategy using social media ・Events (exhibition) exhibit ・Telemarketing (Lead Nurturing, Lead generation) ・Marketing experience in both the consumer and enterprise ・Development of sales training tool over about eight years, production, implementation experience ・Utilizing editing experience to propose methods for deciding what to convey about products and/or services ・Building relationships with media (newspaper, magazine, radio, TV, Web) and all aspects of cross-media marketing strategy
GTM Index
- GEN™JOB
- Princ GTM Mktg Specialist,…4M
Princ GTM Marketing Specialist, Japan Marketing
Gen™
- Princ PMM Specialist, Regi…3Y 11M
Princ Product Marketing Specialist, Regional Product Marketing
Gen™
- NORTONLIFELOCKJOB
- Senior PMM Specialist, Reg…3Y
Senior Product Marketing Specialist, Regional Product Marketing
NortonLifeLock
- SYMANTECJOB
- Regional Product Senior Mk…2Y 1M
Regional Product Senior Marketing Specialist
Symantec
-Launch support for new products -Localization of new product (including existing products) -Materials for product introduction
- Regional PMM Specialist(Co…11M
Regional Product Marketing Specialist(Contract agreement)
Symantec
-Launch support for new products for mobile -Localization of product packages including new products -Materials for product introduction
- Norton Digital and Adverti…1Y 2M
Norton Digital and Advertising Consumer Global Marketing (Contract agreement)
Symantec
Global Marketing - Social Media community management lead - Localizing global campaigns - Content strategy - Be the guardian of brand Digital Marketing - Lead and drive Japan's campaign site with global team. - Optimization of content from the global team. - Follow-up of territory marketing team. - Web analysis that uses a sitecatalyst
- Shared Eng Services Commun…3Y
Shared Engineering Services Community Specialist & Consumer Product Evangelist
Symantec
Community Specialist Experience ・Moderation of Norton Community (in-house management forum) ・User assistance for the public beta test and feedback to the development team ・Social listening using Radian6 and HootSuite ・Active support using twitter and Yahoo! Answers Consumer Product Evangelist Experience ・Press relations for product launches ・Product promotion via media such as web, magazines, TV, and radio Achievements ・Reduced negative posts on the web by 15% over three months (total post ratio) ・Delivered over 60 pieces of feedback from Japan to the development team (per product) ・Successful exposure News ZERO, FM Osaka, Weekly ASCII, ASCII.net, and ITmedia
- Consumer Mktg Communicatio…4Y 3M
Consumer Marketing Communications Specialist
Symantec
Marketing Communications Experience ・Produced Japan edition product package (about 40 types per year) ・Developed and produced sales tools (about 5 types per year) ・Held events (3 game-related events and 5 IT-related events) ・Started social listening using an external vendor (2009) ・Responsible for promotion using company's exclusive mascot Achievements ・Offshored product package production (China and Singapore) ・Participated in an online game advertising experiment (increased favorability of game players by 38%, in 2009) ・Norton fighter video played 120,000 times (2007) ・Product catalog, including cartoons was popular in retail stores and was reprinted ・Started social media marketing (twit…
- Enterprise Mktg2Y 3M
Enterprise Marketing
Symantec
Senior Marketing Specialist Experience ・Started project to aggregate price lists, to handle increases in product items and frequent price changes ・Started a project to change a marketing tool storage company (resource organization after merger) ・Created a new sales manual, in response to an increase in new sales partners ・Managed presentations at events and exhibitions (about 20 events) ・Responsible for magazine advertising Achievements ・Reduced costs by 50% by changing the storage company and revisiting the stored materials ・Made presentations at about 20 events, mainly in IT, over two years, and received over 3,000 survey responses from each event
- WEBROOTJOB
- Telemarketing (Contract ag…6M
Telemarketing (Contract agreement)
Webroot
・Call for the lead that was collected at events and seminars, and to customers ・It is determined whether an effective event Achievements ・Reduced negative posts on the web by 15% over three months (total post ratio) ・20% of the call has become an sales lead ・And 10% has become good customers even more.
- SEAGATE TECHNOLOGYJOB
- Store Communication Mgr (C…2M
Store Communication Manager (Contract agreement)
Seagate Technology
Management of store round person ・Material production and provide for the Store-based Rounder (POP, catalogs, novelty, etc.) ・Street price of checking and reporting ・Store-based events managed Exhibitions Cooperation Operations ・Negotiation of the organizers. ・Booth decoration planning, such as the exhibition production. ・Booth management during the exhibition period.
- TREND MICROJOB
- Mktg Communications Specia…11M
Marketing Communications Specialist
Trend Micro
Marketing Communications Experience ・Created documentation for enterprise products and catalogs for consumer products ・Responsible for making presentations at various IT events Achievements ・Announced CI changes at IT events and contributed to increasing user awareness; collected about 4,000 survey responses ・Smoothed the transition to the new licensing program by enhancing the sales manual
- Enterprise Mktg1Y 4M
Enterprise Marketing
Trend Micro
Channel Marketing Experience ・Exhibited at partner events ・Produced sales tools Alliance Marketing Experience ・Promoted co-marketing and information exchange (情報交換) with OS, hardware, and peripheral equipment manufacturers ・Held a nationwide joint security seminar with The Japan Chamber of Commerce & Industry, at 20 locations in Japan Sales Planning Experience at IP Trend (subsidiary) ・Produced sales tools
- LATERRA NETWORK CO.JOB
- Editorial Department12Y
Editorial Department
Laterra Network Co. Ltd.
ISP Experience ・Launched an internet service provider specialized for the travel industry (1996) Internal IT Experience ・Internet access project sub-leader (1995) ・DTP Transition Project Leader (1993), transition to DTP through QuarkXPress 3.1J ・Internal Network Transition Project Sub-leader (1991), change to network through NetWare Member, Magazine Editing Experience ・Planning and editing of a monthly magazine for a joint oil membership card Travel Guidebook Editing Experience ・Planning and editing of a guidebook for beach resorts in the Asia-Pacific region (e.g., Tahiti, New Caledonia, Fiji, Guam, Saipan, Indonesia, Thailand, Philippines, Maldives) Achievements ・Created a company webs…
- Job: Laterra Network Co. Ltd. — Editorial Department · 1989-04 – 2001-04 · 12y — ISP Experience ・Launched an internet service provider specialized for the travel industry (1996) Internal IT Experience ・Internet access project sub-leader (1995) ・DTP Transition Project Leader (1993), transition to DTP through QuarkXPress 3.1J ・Internal Network Transition Project Sub-leader (1991), change to network through NetWare Member, Magazine Editing Experience ・Planning and editing of a monthly magazine for a joint oil membership card Travel Guidebook Editing Experience ・Planning and editing of a guidebook for beach resorts in the Asia-Pacific region (e.g., Tahiti, New Caledonia, Fiji, Guam, Saipan, Indonesia, Thailand, Philippines, Maldives) Achievements ・Created a company webs…
- Job: Trend Micro — Enterprise Marketing · 2001-05 – 2002-09 · 1y 4mo — Channel Marketing Experience ・Exhibited at partner events ・Produced sales tools Alliance Marketing Experience ・Promoted co-marketing and information exchange (情報交換) with OS, hardware, and peripheral equipment manufacturers ・Held a nationwide joint security seminar with The Japan Chamber of Commerce & Industry, at 20 locations in Japan Sales Planning Experience at IP Trend (subsidiary) ・Produced sales tools
- Job: Webroot — Telemarketing (Contract agreement) · 2015-02 – 2015-08 · 6 mo — ・Call for the lead that was collected at events and seminars, and to customers ・It is determined whether an effective event Achievements ・Reduced negative posts on the web by 15% over three months (total post ratio) ・20% of the call has become an sales lead ・And 10% has become good customers even more.
- Job: Symantec — Regional Product Marketing Specialist(Contract agreement) · 2016-11 – 2017-10 · 11 mo — -Launch support for new products for mobile -Localization of product packages including new products -Materials for product introduction
- Job: Gen™ — Princ GTM Marketing Specialist, Japan Marketing · 2026-06 – present · 2 mo
- Job: Symantec — Norton Digital and Advertising Consumer Global Marketing (Contract agreement) · 2015-08 – 2016-10 · 1y 2mo — Global Marketing - Social Media community management lead - Localizing global campaigns - Content strategy - Be the guardian of brand Digital Marketing - Lead and drive Japan's campaign site with global team. - Optimization of content from the global team. - Follow-up of territory marketing team. - Web analysis that uses a sitecatalyst
- Job: Symantec — Shared Engineering Services Community Specialist & Consumer Product Evangelist · 2010-09 – 2013-09 · 3y — Community Specialist Experience ・Moderation of Norton Community (in-house management forum) ・User assistance for the public beta test and feedback to the development team ・Social listening using Radian6 and HootSuite ・Active support using twitter and Yahoo! Answers Consumer Product Evangelist Experience ・Press relations for product launches ・Product promotion via media such as web, magazines, TV, and radio Achievements ・Reduced negative posts on the web by 15% over three months (total post ratio) ・Delivered over 60 pieces of feedback from Japan to the development team (per product) ・Successful exposure News ZERO, FM Osaka, Weekly ASCII, ASCII.net, and ITmedia
- Job: Symantec — Consumer Marketing Communications Specialist · 2006-05 – 2010-08 · 4y 3mo — Marketing Communications Experience ・Produced Japan edition product package (about 40 types per year) ・Developed and produced sales tools (about 5 types per year) ・Held events (3 game-related events and 5 IT-related events) ・Started social listening using an external vendor (2009) ・Responsible for promotion using company's exclusive mascot Achievements ・Offshored product package production (China and Singapore) ・Participated in an online game advertising experiment (increased favorability of game players by 38%, in 2009) ・Norton fighter video played 120,000 times (2007) ・Product catalog, including cartoons was popular in retail stores and was reprinted ・Started social media marketing (twit…
- Job: Symantec — Enterprise Marketing · 2004-01 – 2006-04 · 2y 3mo — Senior Marketing Specialist Experience ・Started project to aggregate price lists, to handle increases in product items and frequent price changes ・Started a project to change a marketing tool storage company (resource organization after merger) ・Created a new sales manual, in response to an increase in new sales partners ・Managed presentations at events and exhibitions (about 20 events) ・Responsible for magazine advertising Achievements ・Reduced costs by 50% by changing the storage company and revisiting the stored materials ・Made presentations at about 20 events, mainly in IT, over two years, and received over 3,000 survey responses from each event
- Job: Symantec — Regional Product Senior Marketing Specialist · 2017-10 – 2019-11 · 2y 1mo — -Launch support for new products -Localization of new product (including existing products) -Materials for product introduction
- Job: Seagate Technology — Store Communication Manager (Contract agreement) · 2015-04 – 2015-06 · 2 mo — Management of store round person ・Material production and provide for the Store-based Rounder (POP, catalogs, novelty, etc.) ・Street price of checking and reporting ・Store-based events managed Exhibitions Cooperation Operations ・Negotiation of the organizers. ・Booth decoration planning, such as the exhibition production. ・Booth management during the exhibition period.
- Job: Gen™ — Princ Product Marketing Specialist, Regional Product Marketing · 2022-11 – present · 3y 9mo
- Job: NortonLifeLock — Senior Product Marketing Specialist, Regional Product Marketing · 2019-11 – 2022-11 · 3y
- Job: Trend Micro — Marketing Communications Specialist · 2002-10 – 2003-09 · 11 mo — Marketing Communications Experience ・Created documentation for enterprise products and catalogs for consumer products ・Responsible for making presentations at various IT events Achievements ・Announced CI changes at IT events and contributed to increasing user awareness; collected about 4,000 survey responses ・Smoothed the transition to the new licensing program by enhancing the sales manual
- School: Meiji Gakuin University — Law
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