Alejandra "Ale" Fernandez, MBA
Senior Marketing Leader | Brand, Membership & Loyalty, Demand & Lead Generation, Digital & Social Marketing, GTM Strategy and Call Center Sales.
Marketing Leader and Brand Manager with proven background in delivering profitable solutions and creative campaigns to drive growth, attract and maintain customers and build a solid corporate brand.
More
Special talent for enhancing marketability through digital, social media, print and marketing automation, as well as establishing clear brand messaging. Demonstrated experience in building and leading top-performing teams and partnering with cross-functional leadership on developing strategies for driving business improvements. Recognized for the ability to introduce new strategies, technologies, programs and campaigns for improving brand exposure and market positioning. Fluent in English/Spanish. -Demand Generation -Account-Based Marketing -Data and analytics -Marketing automation, CRM, CMS -Content/brand storytelling -Social media -SEO, SEM -Market Research and Lead Nurturing -Consumer Behavior and Competitor Analysis -Executional skills (A/B testing, HTML/CSS, SQL) -Project and Product Management -Critical and Analytical Thinking -Complex Problem-Solving and Ideation -System Analysis and Evaluation -Innovation and Creativity
GTM Index
- GEN™JOB
- Senior Principal GTM Mktg…3Y 11M
Senior Principal GTM Marketing Specialist
Gen™
- NORTONLIFELOCKJOB
- Senior Mktg Specialist2Y 4M
Senior Marketing Specialist
NortonLifeLock
- INTERNATIONAL CRUISE & EXCURSIONS, INC. (ICE)JOB
- International Mktg Mgr3Y 6M
International Marketing Manager
International Cruise & Excursions, Inc. (ICE)
Provide strategic leadership of international marketing strategy and execution of member programs to drive the growth of new memberships and business partnerships. Continue to grow the marketing-driven revenue by 170% over budget MOM across 20+ key brands through strategic marketing and analysis. Oversee the planning and execution of 100+ campaigns across 15+ brands, driving response rates of between 60% and 85%. Increase marketable audience by 230%, driving 170% revenue growth through 100+ new automated and single send email campaigns in the last 6 months. Responsible for the launch of the Membership Marketing Program for the international channel, overseeing all related tasks, including…
- DISH NETWORKJOB
- Brand Mgr – DishLATINO2Y 11M
Brand Manager – DishLATINO
Dish Network
- BEAUTIFUL EASY,JOB
- Mktg & Product Mgr1Y 11M
Marketing & Product Manager – Latin America
Beautiful Easy, LLC
- CHARITY COALITIONJOB
- Regional Dir Of Sales And…2Y 11M
Regional Director Of Sales And Marketing
Charity Coalition
Coordinated and executed 25 large and small-scale events to raise funds for the organization. Identified business development opportunities across government sectors. Planned and managed digital/social media marketing campaigns. Restructured business operations to drive efficiency improvements by introducing new technologies.
- MALOSA FOOTWEAR & BELEJOB
- Senior Brand Mktg Mgr1Y 11M
Senior Brand Marketing Manager
Malosa Footwear & Bele
Selected to support the start-up of 2 organizations, assisting with establishing operational structure, processes and product strategies. Secured key investors, negotiating with vendors and distributors to support brand/product launch. Developed product launch and distribution plans based on sales forecasting; created and managed website and social media marketing campaigns to establish brand awareness. Built partnerships with magazine editors and TV personalities, increasing media exposure by 300%. Designed and managed forecasting, production, product development, product P&Ls, launch plans and distribution plan reports. Developed relations with local distributors increasing market pre…
- THE ESTÉE LAUDER COMPANIESJOB
- Mktg & Sales Mgr5Y 11M
Marketing & Sales Manager – LATAM MAC Cosmetics
The Estée Lauder Companies Inc.
Progressed internally through roles of increased responsibility. Held full oversight of sales and marketing analysis and campaign management, including developing competitive intelligence reports, establishing pricing strategies and creating effective marketing plans to drive brand growth. Managed 6 country teams with 3K employees. Delivered numerous metrics improvements throughout tenure, including 21% market share improvement. Directed the opening of 15 new locations in Latin America, as well as brand launch in Peru and Colombia. Analyzed and controlled the Latin America budget and was responsible for sales reporting, forecast and P&L. Managed the opening of 15 new points of sales in…
- Job: Gen™ — Senior Principal GTM Marketing Specialist · 2022-11 – present · 3y 9mo
- Job: NortonLifeLock — Senior Marketing Specialist · 2020-07 – 2022-11 · 2y 4mo
- Job: International Cruise & Excursions, Inc. (ICE) — International Marketing Manager · 2017 – 2020-07 · 3y 6mo — Provide strategic leadership of international marketing strategy and execution of member programs to drive the growth of new memberships and business partnerships. Continue to grow the marketing-driven revenue by 170% over budget MOM across 20+ key brands through strategic marketing and analysis. Oversee the planning and execution of 100+ campaigns across 15+ brands, driving response rates of between 60% and 85%. Increase marketable audience by 230%, driving 170% revenue growth through 100+ new automated and single send email campaigns in the last 6 months. Responsible for the launch of the Membership Marketing Program for the international channel, overseeing all related tasks, including…
- Job: Charity Coalition — Regional Director Of Sales And Marketing · 2010 – 2012 · 2y — Coordinated and executed 25 large and small-scale events to raise funds for the organization. Identified business development opportunities across government sectors. Planned and managed digital/social media marketing campaigns. Restructured business operations to drive efficiency improvements by introducing new technologies.
- Job: Malosa Footwear & Bele — Senior Brand Marketing Manager · 2010 – 2011 · 1y — Selected to support the start-up of 2 organizations, assisting with establishing operational structure, processes and product strategies. Secured key investors, negotiating with vendors and distributors to support brand/product launch. Developed product launch and distribution plans based on sales forecasting; created and managed website and social media marketing campaigns to establish brand awareness. Built partnerships with magazine editors and TV personalities, increasing media exposure by 300%. Designed and managed forecasting, production, product development, product P&Ls, launch plans and distribution plan reports. Developed relations with local distributors increasing market pre…
- Job: The Estée Lauder Companies Inc. — Marketing & Sales Manager – LATAM MAC Cosmetics · 2005 – 2010 · 5y — Progressed internally through roles of increased responsibility. Held full oversight of sales and marketing analysis and campaign management, including developing competitive intelligence reports, establishing pricing strategies and creating effective marketing plans to drive brand growth. Managed 6 country teams with 3K employees. Delivered numerous metrics improvements throughout tenure, including 21% market share improvement. Directed the opening of 15 new locations in Latin America, as well as brand launch in Peru and Colombia. Analyzed and controlled the Latin America budget and was responsible for sales reporting, forecast and P&L. Managed the opening of 15 new points of sales in…
- Job: Dish Network — Brand Manager – DishLATINO · 2015 – 2017 · 2y
- Job: Beautiful Easy, LLC — Marketing & Product Manager – Latin America · 2014 – 2015 · 1y
- School: Thunderbird School of Global Management — Master of Business Administration - MBA, Global Business & Marketing
- School: Universidad Anáhuac — Bachelor of Science - BS, Business Administration & Marketing
- School: Foxcroft School — High School
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Norikazu TokitaGen Digital Inc - Princ Marketing Specialist
Gen™Lex-Laterra Network Co. Ltd.
- Tanja Schmutte HedbergSr. GTM Marketing Specialist at Gen
ex-NortonLifeLock
- Katie ShelhamerPrinciple GTM Marketing Specialist
- Cameron SchorgGTM @ Turnkey | Wallet & Key Management Infrastructure
Turnkey
ex-Notional
