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Alejandra "Ale" Fernandez, MBA

Senior Marketing Leader | Brand, Membership & Loyalty, Demand & Lead Generation, Digital & Social Marketing, GTM Strategy and Call Center Sales.

Location n/a
Gen™ex-NortonLifeLockex-Charity Coalition

Marketing Leader and Brand Manager with proven background in delivering profitable solutions and creative campaigns to drive growth, attract and maintain customers and build a solid corporate brand.

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Special talent for enhancing marketability through digital, social media, print and marketing automation, as well as establishing clear brand messaging. Demonstrated experience in building and leading top-performing teams and partnering with cross-functional leadership on developing strategies for driving business improvements. Recognized for the ability to introduce new strategies, technologies, programs and campaigns for improving brand exposure and market positioning. Fluent in English/Spanish. -Demand Generation -Account-Based Marketing -Data and analytics -Marketing automation, CRM, CMS -Content/brand storytelling -Social media -SEO, SEM -Market Research and Lead Nurturing -Consumer Behavior and Competitor Analysis -Executional skills (A/B testing, HTML/CSS, SQL) -Project and Product Management -Critical and Analytical Thinking -Complex Problem-Solving and Ideation -System Analysis and Evaluation -Innovation and Creativity

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Career TimelineNOW → PAST

GTM Index

  1. GEN™JOB
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  2. NORTONLIFELOCKJOB
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  3. INTERNATIONAL CRUISE & EXCURSIONS, INC. (ICE)JOB
    1. International Mktg Mgr
      3Y 6M
  4. DISH NETWORKJOB
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      2Y 11M
  5. BEAUTIFUL EASY,JOB
    1. Mktg & Product Mgr
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  6. CHARITY COALITIONJOB
    1. Regional Dir Of Sales And…
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  7. MALOSA FOOTWEAR & BELEJOB
    1. Senior Brand Mktg Mgr
      1Y 11M
  8. THE ESTÉE LAUDER COMPANIESJOB
    1. Mktg & Sales Mgr
      5Y 11M

Time in market 21Y 7MOpen 1Closed 7Stints 8

gtmindex.io/p/fernandez-alejandra

Skills

Sales ManagementSales OperationsStrategic PartnershipsChannel PartnersPartnershipsB2B2CB2B MarketingB2B Marketing StrategySocial Media AdvertisingSocial Media CommunicationsCorporate CommunicationsDigital StrategyMarketing ManagementAnalytical SkillsMobile MarketingMarketing StrategyPartner Relationship ManagementDigital Marketing CommunicationsSearch Engine Optimization (SEO)Business-to-Business (B2B)

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