Katie Shelhamer
Principle GTM Marketing Specialist
GTM Index
- GEN™JOB
- Principle GTM Mktg Special…2Y 3M
Principle GTM Marketing Specialist
Gen™
- Senior PMM Specialist3Y 11M
Senior Product Marketing Specialist
Gen™
- NORTONLIFELOCKJOB
- Senior PMM Specialist4Y 10M
Senior Product Marketing Specialist
NortonLifeLock
- UNITED AIRLINESJOB
- Senior Mktg Specialist - M…7Y 11M
Senior Marketing Specialist - MileagePlus Loyalty Programs
United Airlines
• Plan, develop, and execute direct marketing campaigns via email, direct mail, and the web in an efficient and effective manner which generates a positive ROI and enhances member loyalty. • Collaborate with air and non air business owners to deliver yearly marketing plans. • Serve as project manager for all promotions and communications, managing the overall communications strategy, creative development process, production schedules, approval processes and budgets. • Manage internal and external creative and production support teams to ensure high-quality, on-time delivery within budgets. Communicate the status of programs on an on-going basis to stakeholders. • Ensure all member communic…
- Premier Mktg Associate - M…1Y 10M
Premier Marketing Associate - MileagePlus Loyalty Program
United Airlines
- Manage comprehensive project list of marketing and analytics assignments for the marketing and analytics teams - Manage resources and process for deploying ad hoc emails supporting corporate initiatives - Develop relationships with stakeholders - Develop and maintain comprehensive tracking of targeted marketing campaigns, campaign and content initiatives - Well-versed in Marketing process and implementation of strategy analytics
- HR Support (Pilot Services…10M
HR Support (Pilot Services - Operational)
United Airlines
-Appointed "lead" for the electronic flight bag program protocols -Provide support, information, and coordination in a high volume, highly productive Six Sigma Lean Cell. - Provide assistance, process requests/documents, and update scheduling systems while ensuring compliance with United policy, all state, local, and federal regulations. - Process military leaves, personal leaves of absence, and return to work process for pilots. - Update and maintain electronic employee medical files and the corporate case management system. - Provide consistent support and updated knowledge for pilots and employee's in regards to the new launch of the electronic flight bag program. - Performs high volume…
- Job: Gen™ — Principle GTM Marketing Specialist · 2024-07 – present · 2y 1mo
- Job: Gen™ — Senior Product Marketing Specialist · 2022-11 – present · 3y 9mo
- Job: NortonLifeLock — Senior Product Marketing Specialist · 2018-02 – 2022-12 · 4y 10mo
- Job: United Airlines — Senior Marketing Specialist - MileagePlus Loyalty Programs · 2015-01 – 2022-12 · 7y 11mo — • Plan, develop, and execute direct marketing campaigns via email, direct mail, and the web in an efficient and effective manner which generates a positive ROI and enhances member loyalty. • Collaborate with air and non air business owners to deliver yearly marketing plans. • Serve as project manager for all promotions and communications, managing the overall communications strategy, creative development process, production schedules, approval processes and budgets. • Manage internal and external creative and production support teams to ensure high-quality, on-time delivery within budgets. Communicate the status of programs on an on-going basis to stakeholders. • Ensure all member communic…
- Job: United Airlines — Premier Marketing Associate - MileagePlus Loyalty Program · 2013-03 – 2015-01 · 1y 10mo — - Manage comprehensive project list of marketing and analytics assignments for the marketing and analytics teams - Manage resources and process for deploying ad hoc emails supporting corporate initiatives - Develop relationships with stakeholders - Develop and maintain comprehensive tracking of targeted marketing campaigns, campaign and content initiatives - Well-versed in Marketing process and implementation of strategy analytics
- Job: United Airlines — HR Support (Pilot Services - Operational) · 2012-07 – 2013-05 · 10 mo — -Appointed "lead" for the electronic flight bag program protocols -Provide support, information, and coordination in a high volume, highly productive Six Sigma Lean Cell. - Provide assistance, process requests/documents, and update scheduling systems while ensuring compliance with United policy, all state, local, and federal regulations. - Process military leaves, personal leaves of absence, and return to work process for pilots. - Update and maintain electronic employee medical files and the corporate case management system. - Provide consistent support and updated knowledge for pilots and employee's in regards to the new launch of the electronic flight bag program. - Performs high volume…
- School: Illinois State University — Bachelor of Science, Psychology
- School: Highland Community College — Bachelor of Arts, Associates
Skills
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