Nishie Fernandez
Performance Marketing & Growth Ops | AI-Enabled Workflows | Paid Media, CRM, Analytics & Pipeline Growth
I’m Nishie, and here’s my story in a nutshell: 🚀 Drove 1100% business growth in under a year by systemizing marketing and sales. 📊 Managed $100M+ in ad spend across regulated industries, B2B tech, and global brands.
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👥 Built and led cross-functional teams: developers, media buyers, sales team, strategists, SEO experts, designers, and campaign managers. Over the last 8+ years, I’ve helped companies build marketing machines that don’t just convert, they scale. From cannabis and political campaigns to SaaS and e-commerce, I create systems that blend data, automation, and creative performance. My edge lies in building revenue operations ecosystems that combine marketing, sales, tech, and AI to eliminate guesswork and drive compounding results. What I build: Full-Funnel Growth Systems: from strategy to execution and automation across Meta, Google, LinkedIn, TikTok & DSPs. AI-Driven Campaign Engines – custom workflows using n8n, Python, GHL, and Zapier Custom Dashboards & Attribution – real-time analytics with Looker Studio & tailored reporting Web Dev & CRO – full-stack development for high-converting landing pages & funnels Ops Process Design – SOPs, onboarding flows, QA systems, and hiring frameworks to scale execution My work is built on one belief: Great marketing isn’t magic, it’s engineered. And I’ve proven it by: - Cutting media planning time by 50% with internal tools - Automating campaign QA, tracking, and reporting - Leading global teams across 10+ industries - Delivering consistent ROI for clients If you're done guessing what works in your marketing and want a repeatable system that grows with you, I share everything I know to help you do just that. TL;DR I engineer growth.
GTM Index
- SAW.COMJOB
- Chief Mktg Officer6M
Chief Marketing Officer
Saw.com
At Saw.com, I support performance marketing and growth operations by improving how campaigns, data, automation, and sales workflows connect across the funnel. My work sits between strategy and execution: campaign planning, reporting, CRM workflows, sales enablement, and operational improvements that help teams understand what is driving pipeline and where performance is breaking down. I apply AI and MCPs within these workflows to accelerate research, audience analysis, messaging development, campaign diagnostics, reporting, and process automation. The objective is practical: faster execution, clearer insights, stronger optimization decisions, and better alignment between marketing activit…
- UNIFIEDJOB
- Head of Mktg Operations5Y 3M
Head of Marketing Operations
Unified
- NST PICTURESJOB
- Head Of Mktg1Y 11M
Head Of Marketing
NST Pictures
- GOOGLEJOB
- Digital Mktg Analyst1Y 1M
Digital Marketing Analyst
Google
- CITIJOB
- Account Executive6M
Account Executive
Citi
- HSBCJOB
- Sales & Mktg Account Execu…1Y 6M
Sales & Marketing Account Executive
HSBC
- Job: Saw.com — Chief Marketing Officer · 2026-04 – present · 4 mo — At Saw.com, I support performance marketing and growth operations by improving how campaigns, data, automation, and sales workflows connect across the funnel. My work sits between strategy and execution: campaign planning, reporting, CRM workflows, sales enablement, and operational improvements that help teams understand what is driving pipeline and where performance is breaking down. I apply AI and MCPs within these workflows to accelerate research, audience analysis, messaging development, campaign diagnostics, reporting, and process automation. The objective is practical: faster execution, clearer insights, stronger optimization decisions, and better alignment between marketing activit…
- Job: Unified — Head of Marketing Operations · 2019-12 – 2025-03 · 5y 3mo
- Job: NST Pictures — Head Of Marketing · 2018-01 – 2019-12 · 1y 11mo
- Job: Citi — Account Executive · 2015-11 – 2016-05 · 6 mo
- Job: HSBC — Sales & Marketing Account Executive · 2014-05 – 2015-11 · 1y 6mo
- Job: Google — Digital Marketing Analyst · 2016-12 – 2018-01 · 1y 1mo
- Job: Go To Market Engineering — Full Stack GTM Engineer - Martech · unknown – present
- Job: Mike Ollefs — Full Stack GTM Engineer - Martech · unknown – present
- Job: Mike Ollefs — Fractional CMO | Media Buying, Automation & Growth Strategy Consultant · unknown – present
- Job: Go To Market Engineering — Fractional CMO | Media Buying, Automation & Growth Strategy Consultant · unknown – present
- Job: No-company. (Self-employed.) — Fractional CMO | Media Buying, Automation & Growth Strategy Consultant · unknown – present
- Job: No-company. (Self-employed.) — Full Stack GTM Engineer - Martech · unknown – present
- School: Instituto Europeo de Posgrado - IEP — Máster en Emprendimiento y Desarrollo de Ideas de Negocio
- School: Universidad Isabel I — Master of Science in Computer Science and Artificial Intelligence, Computer Software Engineering
- School: École 42
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