Nishie Fernandez
Performance Marketing & Growth Ops | AI-Enabled Workflows | Paid Media, CRM, Analytics & Pipeline Growth
About
I’m Nishie, and here’s my story in a nutshell: 🚀 Drove 1100% business growth in under a year by systemizing marketing and sales. 📊 Managed $100M+ in ad spend across regulated industries, B2B tech, and global brands. 👥 Built and led cross-functional teams: developers, media buyers, sales team, strategists, SEO experts, designers, and campaign managers. Over the last 8+ years, I’ve helped companies build marketing machines that don’t just convert, they scale. From cannabis and political campaigns to SaaS and e-commerce, I create systems that blend data, automation, and creative performance. My edge lies in building revenue operations ecosystems that combine marketing, sales, tech, and AI to eliminate guesswork and drive compounding results. What I build: Full-Funnel Growth Systems: from strategy to execution and automation across Meta, Google, LinkedIn, TikTok & DSPs. AI-Driven Campaign Engines – custom workflows using n8n, Python, GHL, and Zapier Custom Dashboards & Attribution – real-time analytics with Looker Studio & tailored reporting Web Dev & CRO – full-stack development for high-converting landing pages & funnels Ops Process Design – SOPs, onboarding flows, QA systems, and hiring frameworks to scale execution My work is built on one belief: Great marketing isn’t magic, it’s engineered. And I’ve proven it by: - Cutting media planning time by 50% with internal tools - Automating campaign QA, tracking, and reporting - Leading global teams across 10+ industries - Delivering consistent ROI for clients If you're done guessing what works in your marketing and want a repeatable system that grows with you, I share everything I know to help you do just that. TL;DR I engineer growth.
Company history
- NST PicturesHead Of Marketing2018-01 – 2019-12 · 1y 11mo
- Saw.comChief Marketing Officer2026-04 – present · 4 mo
- CitiAccount Executive2015-11 – 2016-05 · 6 mo
- HSBCSales & Marketing Account Executive2014-05 – 2015-11 · 1y 6mo
- GoogleDigital Marketing Analyst 2016-12 – 2018-01 · 1y 1mo
- UnifiedHead of Marketing Operations2019-12 – 2025-03 · 5y 3mo
- Go To Market EngineeringFull Stack GTM Engineer - Martechunknown – present
- Mike OllefsFull Stack GTM Engineer - Martechunknown – present
- Mike OllefsFractional CMO | Media Buying, Automation & Growth Strategy Consultant unknown – present
- Go To Market EngineeringFractional CMO | Media Buying, Automation & Growth Strategy Consultant unknown – present
- No-company. (Self-employed.)Fractional CMO | Media Buying, Automation & Growth Strategy Consultant unknown – present
- No-company. (Self-employed.)Full Stack GTM Engineer - Martechunknown – present
Skills
Playbooks
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