Nikki Rouda
Marketing Executive | GTM Strategy | Product Marketing
DataRobot
ex-Amazon Web Services (AWS)Sex-Space Race LLC25+ years experience helping technology companies rise above the noise with stellar marketing leadership, product marketing, go-to-market strategies, and execution. Nikki has an MBA from the University of Cambridge's Judge Business School and an
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B. in Geophysics and Mathematics from Brown University.
GTM Index
- DATAROBOTJOB
- PMM1Y 1M
Product Marketing
DataRobot
- STAGE 2 CAPITALJOB
- Limited Partner, GTM Advis…3Y 5M
Limited Partner, GTM Advisor, Catalyst fund
Stage 2 Capital
The Stage 2 Capital Catalyst supports early stage B2B software companies in scaling their businesses by combining Venture Capital and Go-To-Market, empowering founders with hands-on coaching from an unrivaled network of go-to-market leaders.
- AMAZON WEB SERVICES (AWS)JOB
- Strategic Mktg and Thought…8M
Strategic Marketing and Thought Leadership
Amazon Web Services (AWS)
- Head of PMM - Containers8M
Head of Product Marketing - Containers
Amazon Web Services (AWS)
Lead a crack team of product marketers for multi-billion dollar ARR group including Amazon Elastic Kubernetes Service (EKS), Amazon Elastic Container Registry (ECR), and AWS App Mesh. Helping customers worldwide migrate and modernize their applications using Docker and Kubernetes in the cloud.
- Principal PMM2Y
Principal Product Marketing Manager
Amazon Web Services (AWS)
Focused on solving customer challenges around data lakes, big data, analytics, machine learning, and data management. Product marketing leader for AWS analytics services including AWS Lake Formation, Amazon EMR, AWS Glue, and more. Grew a billion dollar ARR product line by a steady 50% annually.
- SPACE RACEJOB
- Principal GTM Advisor1Y 1M
Principal GTM Advisor
Space Race LLC
Space Race LLC is a marketing consultancy helping tech companies grow faster. We help with actionable GTM strategies and swift product marketing execution. Recent engagements: Fractional CMO - 3 days/week defining strategy and optimization (series A SaaS) Product marketing - 2 days/week enablement and competition (cybersecurity) Board advisor - 2 hours/month mentoring execs and coaching a marketing team (industry ERP) New product introduction - 3 months for messaging and launch (IaaS and DevOps startup)
- REPLICATEDJOB
- VP of Mktg and Sales Devel…1Y 7M
Vice President of Marketing and Sales Development
Replicated
Created a new market category to help software vendors ship their apps to complex customer environments. Directed all marketing efforts, revamped messaging, launched new product lines, hired and developed a marketing and customer community team. Established AI-driven business development to augment sales pipeline.
- SOLO.IOJOB
- Dir of PMM11M
Director of Product Marketing
solo.io
Owned product marketing strategy, including positioning, messaging, competitive, website, market research, etc. Communicating value and developer-oriented solutions with new product introductions for service mesh (Istio), API gateways (Envoy Proxy), containers (Kubernetes), cloud (AWS, GCP, Azure), DevOps, GitOps, GraphQL, and eBPF, oh my.
- CLOUDERAJOB
- Dir of PMM1Y
Director of Product Marketing
Cloudera
Leadership of all cloud and platform marketing, setting and executing strategy for all marketing teams, and requirements with product management. Introduced hybrid- and multi-cloud service offerings for machine learning and analytics, with new versions of Cloudera Enterprise Data Hub (EDH), the Shared Data Experience (SDX), and Altus. Championed large enterprise accounts. Developed marketing efforts for partnerships with AWS, Microsoft Azure, and Intel.
- ENTERPRISE STRATEGY GROUPJOB
- Senior Analyst - Big Data…3Y 7M
Senior Analyst - Big Data and Analytics
Enterprise Strategy Group
Focused on accelerating business growth for big data, analytics, machine learning and AI, business intelligence, and other data management companies. Helping vendors validate new technologies and prove the economic value of their plays.
- RIVERBED TECHNOLOGYJOB
- Senior Dir of Mktg - Europ…11M
Senior Director of Marketing - Europe, Middle East, & Africa
Riverbed Technology
• Head of marketing for the geo with an annual revenue target of over $200m, and combined operations and channel marketing budgets of over $5m. • Designed go-to-market strategy and revamped regional planning approaches for more efficient resource utilization in tier one countries like UK, France, and Germany, and for rapid expansion in emerging markets. • Led a team of 10 staff including regional marketing managers, product marketing, channel marketing, public relations, and analyst relations, supported by additional contractors. • Developed a lead qualification and telemarketing team of "lead concierges" to improve sales efficiency. • Restructured PR program to focus on brand awareness in…
- Senior Dir of Mktg - Solut…2Y 1M
Senior Director of Marketing - Solutions and Verticals
Riverbed Technology
• Led visionary, cross-functional initiative with senior management team to evolve Riverbed marketing and sales strategy into higher impact, business-level solutions • Established process, implemented, and championed cross-product, cross-vendor integrated marketing campaigns, according to defined operating plan • Drove goals and activity influencing all marketing groups: direct marketing, sales training, events, channels, regional, online, creative, PR, and analyst relations • Collaborated on developing go-to-market channels, including distributors, systems integrators, service providers, and national value-added reseller partners • Aligned marketing campaigns through effective communicatio…
- Dir of PMM2Y 2M
Director of Product Marketing
Riverbed Technology
• Developed and implemented full-cycle product marketing and demand creation strategy for Riverbed’s core business product line: Steelhead WAN optimization • Positioned and launched six product releases and numerous smaller enhancements, aligned to the success of the business and evolving enterprise customers’ needs • Recruited and mentored a high energy team of product marketing managers • Contributed broadly to track record of Steelhead product revenue growth from $65m to $102m in 12 months, with predictable results despite the recession • Built meaningful market share increases, from 27% to 40%, while our two biggest competitors struggled: Cisco (stayed flat) and Blue Coat (dropped signi…
- Job: DataRobot — Product Marketing · 2025-09 – present · 11 mo
- Job: Stage 2 Capital — Limited Partner, GTM Advisor, Catalyst fund · 2023-05 – present · 3y 3mo — The Stage 2 Capital Catalyst supports early stage B2B software companies in scaling their businesses by combining Venture Capital and Go-To-Market, empowering founders with hands-on coaching from an unrivaled network of go-to-market leaders.
- Job: Amazon Web Services (AWS) — Strategic Marketing and Thought Leadership · 2025-01 – 2025-09 · 8 mo
- Job: Space Race LLC — Principal GTM Advisor · 2023-11 – 2024-12 · 1y 1mo — Space Race LLC is a marketing consultancy helping tech companies grow faster. We help with actionable GTM strategies and swift product marketing execution. Recent engagements: Fractional CMO - 3 days/week defining strategy and optimization (series A SaaS) Product marketing - 2 days/week enablement and competition (cybersecurity) Board advisor - 2 hours/month mentoring execs and coaching a marketing team (industry ERP) New product introduction - 3 months for messaging and launch (IaaS and DevOps startup)
- Job: Replicated — Vice President of Marketing and Sales Development · 2022-04 – 2023-11 · 1y 7mo — Created a new market category to help software vendors ship their apps to complex customer environments. Directed all marketing efforts, revamped messaging, launched new product lines, hired and developed a marketing and customer community team. Established AI-driven business development to augment sales pipeline.
- Job: solo.io — Director of Product Marketing · 2021-04 – 2022-03 · 11 mo — Owned product marketing strategy, including positioning, messaging, competitive, website, market research, etc. Communicating value and developer-oriented solutions with new product introductions for service mesh (Istio), API gateways (Envoy Proxy), containers (Kubernetes), cloud (AWS, GCP, Azure), DevOps, GitOps, GraphQL, and eBPF, oh my.
- Job: Amazon Web Services (AWS) — Head of Product Marketing - Containers · 2020-07 – 2021-03 · 8 mo — Lead a crack team of product marketers for multi-billion dollar ARR group including Amazon Elastic Kubernetes Service (EKS), Amazon Elastic Container Registry (ECR), and AWS App Mesh. Helping customers worldwide migrate and modernize their applications using Docker and Kubernetes in the cloud.
- Job: Amazon Web Services (AWS) — Principal Product Marketing Manager · 2018-07 – 2020-07 · 2y — Focused on solving customer challenges around data lakes, big data, analytics, machine learning, and data management. Product marketing leader for AWS analytics services including AWS Lake Formation, Amazon EMR, AWS Glue, and more. Grew a billion dollar ARR product line by a steady 50% annually.
- Job: Cloudera — Director of Product Marketing · 2017-06 – 2018-06 · 1y — Leadership of all cloud and platform marketing, setting and executing strategy for all marketing teams, and requirements with product management. Introduced hybrid- and multi-cloud service offerings for machine learning and analytics, with new versions of Cloudera Enterprise Data Hub (EDH), the Shared Data Experience (SDX), and Altus. Championed large enterprise accounts. Developed marketing efforts for partnerships with AWS, Microsoft Azure, and Intel.
- Job: Enterprise Strategy Group — Senior Analyst - Big Data and Analytics · 2013-11 – 2017-06 · 3y 7mo — Focused on accelerating business growth for big data, analytics, machine learning and AI, business intelligence, and other data management companies. Helping vendors validate new technologies and prove the economic value of their plays.
- Job: Riverbed Technology — Senior Director of Marketing - Europe, Middle East, & Africa · 2012-12 – 2013-11 · 11 mo — • Head of marketing for the geo with an annual revenue target of over $200m, and combined operations and channel marketing budgets of over $5m. • Designed go-to-market strategy and revamped regional planning approaches for more efficient resource utilization in tier one countries like UK, France, and Germany, and for rapid expansion in emerging markets. • Led a team of 10 staff including regional marketing managers, product marketing, channel marketing, public relations, and analyst relations, supported by additional contractors. • Developed a lead qualification and telemarketing team of "lead concierges" to improve sales efficiency. • Restructured PR program to focus on brand awareness in…
- Job: Riverbed Technology — Senior Director of Marketing - Solutions and Verticals · 2010-11 – 2012-12 · 2y 1mo — • Led visionary, cross-functional initiative with senior management team to evolve Riverbed marketing and sales strategy into higher impact, business-level solutions • Established process, implemented, and championed cross-product, cross-vendor integrated marketing campaigns, according to defined operating plan • Drove goals and activity influencing all marketing groups: direct marketing, sales training, events, channels, regional, online, creative, PR, and analyst relations • Collaborated on developing go-to-market channels, including distributors, systems integrators, service providers, and national value-added reseller partners • Aligned marketing campaigns through effective communicatio…
- Job: Riverbed Technology — Director of Product Marketing · 2008-09 – 2010-11 · 2y 2mo — • Developed and implemented full-cycle product marketing and demand creation strategy for Riverbed’s core business product line: Steelhead WAN optimization • Positioned and launched six product releases and numerous smaller enhancements, aligned to the success of the business and evolving enterprise customers’ needs • Recruited and mentored a high energy team of product marketing managers • Contributed broadly to track record of Steelhead product revenue growth from $65m to $102m in 12 months, with predictable results despite the recession • Built meaningful market share increases, from 27% to 40%, while our two biggest competitors struggled: Cisco (stayed flat) and Blue Coat (dropped signi…
- School: Brown University — ScB, Geophysics and math
- School: University of Cambridge — MBA at Judge Business School & Magdalene College
- School: University of California, Berkeley, Haas School of Business — Bootcamp for Experienced Managers
Skills
Playbooks
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