Nikhil J.
Growth & GTM Engineering at Osmos.ai | Former D2C Founder | Ex-Merkle, ZS, Dream Sports
GTM Engineering and Growth at ai, where we're building the retail media infrastructure layer for marketplaces and retailers.
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8+ years across D2C, e-commerce, and SaaS. I've built acquisition and lifecycle systems at places like FanCode and Merkle Sokrati, ran performance marketing for an early-stage startup, and started a D2C brand along the way. The thread through all of it: figuring out what actually moves revenue, then building the team and the process to keep it moving. At Osmos, I own outbound GTM, sales tooling, and growth. Most of my time goes into connecting signals (LinkedIn, CRM, competitive intel) to seller actions through automation and repeatable workflows. If you're thinking about GTM systems for B2B, retail media, or how small marketing teams can punch above their weight, happy to talk.
GTM Index
- OSMOSJOB
- Lead - Growth and GTM Eng8M
Lead - Growth and GTM Engineering
Osmos
- FANCODEJOB
- Growth Lead - FanCode Shop1Y 6M
Growth Lead - FanCode Shop
FanCode
Responsible for driving quality Traffic through full Funnel marketing activities. Owned D2C Channel - User Acquisition and Retention: - Performance and Brand Marketing - CRM Campaigns: Loyalty & Repeats - Funnel Improvements
- TATVICJOB
- Chief of Staff -> Head of…1Y 3M
Chief of Staff -> Head of Marketing
Tatvic
- Facilitated CEO's strategic initiatives, enhancing operational efficiencies and aligning team efforts with executive goals - Managed the Project Management Office, overseeing the progress, efficiency and delivery of internal projects - Drove a 2X increase in qualified lead acquisition within the first three months through strategic marketing initiatives. - Led a dynamic team of 15, fostering thought leadership and enhancing lead generation capabilities. - Managed strategic partnerships with Google, VWO, and Moengage, developing GTM to drive marketing goals. - Augmented sales and marketing collaboration, fine-tuning CRM processes to increase conversion rates for discovery sessions by 20-30…
- ART GALORE®JOB
- Founder2Y 6M
Founder
Art Galore®
D2C for Personalised Products with one-of-a-kind experience. Founded in late 2020 we're India's youngest D2C trademarked brand which has already created a buzz in the market. So far, We have overgrown by acquiring more than 14,000+ direct customers, and over 3 Cr in revenue in the 1st year of operations. Customer Journey Demo: https://bit.ly/37viLrm
- MERKLE SOKRATIJOB
- Senior Business Analyst -…11M
Senior Business Analyst - Digital Marketing
Merkle Sokrati
Key Roles and Responsibilities: Two-fold role with a combination of Account Management and Customer Analytics 1. Digital Marketing Expert -Understanding customer marketing objectives and devising a digital campaign strategy encompassing branding, engagement, and performance marketing. -Supervising planning and execution of task roadmap in the team. -Managing annual ad spends of 50+ Cr across clients. -Working closely with the Business Development team in building a sales pitch to fetch new clients, along with performance metric projections for top eCommerce players in the country; share weekly/monthly plans and audits for the same. -Understand and stay current on industry trends, competiti…
- Business Analyst - Digital…11M
Business Analyst - Digital Marketing
Merkle Sokrati
Key Roles and Responsibilities: - Managed Social Media campaign spends of up to 10 Cr per month for key brands in BFSI, e-Commerce and OTT while ensuring all the relevant KPIs are met. - Identified and developed strategic opportunities for clients to meet their business needs, improving revenue & ROI. - In charge of daily operations on accounts managing end to end communication with both internal and external stakeholders. - Increased team efficiency by identifying tech automation opportunities. - Worked on the creation and analysis of data using Advanced Excel tools and communicated insights to the client on regular basis. - Expertise in working on performance insights and analytics tools…
- ZS ASSOCIATESJOB
- Business Analyst5M
Business Analyst
ZS Associates
Insights generation from Data - Advanced Excel and modelling. This role has helped me develop Analytical Skills for running Digital First Businesses.
- Job: Merkle Sokrati — Business Analyst - Digital Marketing · 2017-11 – 2018-10 — Key Roles and Responsibilities: - Managed Social Media campaign spends of up to 10 Cr per month for key brands in BFSI, e-Commerce and OTT while ensuring all the relevant KPIs are met. - Identified and developed strategic opportunities for clients to meet their business needs, improving revenue & ROI. - In charge of daily operations on accounts managing end to end communication with both internal and external stakeholders. - Increased team efficiency by identifying tech automation opportunities. - Worked on the creation and analysis of data using Advanced Excel tools and communicated insights to the client on regular basis. - Expertise in working on performance insights and analytics tools…
- Job: ZS Associates — Business Analyst · 2018-10 – 2019-03 — Insights generation from Data - Advanced Excel and modelling. This role has helped me develop Analytical Skills for running Digital First Businesses.
- Job: Osmos — Lead - Growth and GTM Engineering · 2025-12 – present
- Job: FanCode — Growth Lead - FanCode Shop · 2024-03 – 2025-09 — Responsible for driving quality Traffic through full Funnel marketing activities. Owned D2C Channel - User Acquisition and Retention: - Performance and Brand Marketing - CRM Campaigns: Loyalty & Repeats - Funnel Improvements
- Job: Art Galore® — Founder · 2020-04 – 2022-10 — D2C for Personalised Products with one-of-a-kind experience. Founded in late 2020 we're India's youngest D2C trademarked brand which has already created a buzz in the market. So far, We have overgrown by acquiring more than 14,000+ direct customers, and over 3 Cr in revenue in the 1st year of operations. Customer Journey Demo: https://bit.ly/37viLrm
- Job: Merkle Sokrati — Senior Business Analyst - Digital Marketing · 2019-04 – 2020-03 — Key Roles and Responsibilities: Two-fold role with a combination of Account Management and Customer Analytics 1. Digital Marketing Expert -Understanding customer marketing objectives and devising a digital campaign strategy encompassing branding, engagement, and performance marketing. -Supervising planning and execution of task roadmap in the team. -Managing annual ad spends of 50+ Cr across clients. -Working closely with the Business Development team in building a sales pitch to fetch new clients, along with performance metric projections for top eCommerce players in the country; share weekly/monthly plans and audits for the same. -Understand and stay current on industry trends, competiti…
- Job: Tatvic — Chief of Staff -> Head of Marketing · 2022-11 – 2024-02 — - Facilitated CEO's strategic initiatives, enhancing operational efficiencies and aligning team efforts with executive goals - Managed the Project Management Office, overseeing the progress, efficiency and delivery of internal projects - Drove a 2X increase in qualified lead acquisition within the first three months through strategic marketing initiatives. - Led a dynamic team of 15, fostering thought leadership and enhancing lead generation capabilities. - Managed strategic partnerships with Google, VWO, and Moengage, developing GTM to drive marketing goals. - Augmented sales and marketing collaboration, fine-tuning CRM processes to increase conversion rates for discovery sessions by 20-30…
- School: Nirma University, Ahmedabad, Gujarat, India — Bachelor of Technology (B.Tech.), Electronics and communication
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