Iftikhar Chaudhry
GTM Strategy, Pricing & Operations Leader | Monetization Strategy, Commercial Model Innovation & AI-Powered Revenue Transformation | 25+ Years Enterprise SaaS
OpenAI
ex-PhilipsGTM Strategy, Pricing and Operations leader with a track record of building strong teams and delivering enterprise wide transformation.
More
Expertise in leading strategy & tactics to streamline GTM machine, driving digital transformation, and launching new products & commercial models globally. Solid track record of executing & delivering strategic programs that drive top line growth (through market expansion, sales productivity improvements, and business process improvements) as well as bottom line expansion (through pricing & profitability improvements)I bring a “can do” customer-centric attitude with a engineering mindset of solving tough business problems. Outstanding presentation / communication skills and a personality that allows me to quickly build trust and respect with cross-functional teams and senior executives.
GTM Index
- OPENAIJOB
- Head of Pricing Operations9M
Head of Pricing Operations
OpenAI
Building the operational systems & capabilities that support OpenAI’s AGI mission.
- SERVICENOW – THE ENTERPRISE CLOUD COMPANYJOB
- Senior Dir, GTM Pricing St…5Y 11M
Senior Director, GTM Pricing Strategy and Licensing
ServiceNow – The Enterprise Cloud Company
Leading GTM Strategy, Operations, and Digital Transformation to drive Net-New ACV growth • Launched automation of revenue allocation to provide real-time NNACV allocations for Sales and BUs • Launched sales support center to drive sales productivity • Automated product creation process using robotic process automation (RPA) • Launched sales insights dashboards to provide real-time product & subscription health analytics • Redesigned and launched CPQ configuration engine • Leading new product launches and sales enablement
- AVP, GTM Strategy & Operat…6M
AVP, GTM Strategy & Operations
ServiceNow – The Enterprise Cloud Company
- Dir of GTM Pricing Strategy2Y 11M
Director of GTM Pricing Strategy
ServiceNow – The Enterprise Cloud Company
Leading GTM strategies across ServiceNow – focused on improving deal velocity, ACV improvement and customer satisfaction * Developed and launched a new GTM pricing & discounting solution globally to simplify pricing as well as improve sales productivity - leading to 3%+ ACV improvement, 19%+ improvement in deal velocity and sales productivity, and 85%+ overall sales satisfaction * Designed and implemented strategic program for our Partners (indirect channel) - focused on standardization, consistency and transparency across all routes to market (Direct, SP, Resell) - enabling ServiceNow's growth to $10B and beyond * Designed and launched promotion for our flagship product to further accele…
- PHILIPSJOB
- PMM Leader3Y 11M
Product Marketing Leader
Philips
* Led commercial & GTM strategy for Enterprise Imaging SaaS business * Led portfolio planning for the business - prioritizing investment & roadmap decisions * Integrated two acquisitions into the Enterprise Imaging BU * Led the design and development of a new pricing and quoting solution (CPQ) for subscription business * Led Voice of Customer (VoC) process - created process to prioritize & incorporate customer requests and insights into product roadmap * Redesigned the NPI process to make the organization more Agile in commercial launches * Conducted primary and secondary market research to drive commercial strategy
- ACCURAYJOB
- Dir of Strategic Mktg & Pr…4Y 11M
Director of Strategic Marketing & Product Management
Accuray
• Launched a new product (M6 CyberKnife) in emerging market segment • Led engagement with key customers to identify NPS drivers and then led initiatives to drive NPS improvement of > 10% in 12 months • Led competitive intelligence teams to inform product strategy and portfolio planning • Designed and implemented deal win/loss analytics by product line to improve commercial and sales performance – identified areas of opportunity in product positioning and messaging • Developed new market data insights to get early customer purchase interest / visibility – led to over 120 new leads and $7M+ in new orders in FY15 • Led GTM pricing strategy for product launch in Japan; Improved margin by 1.5%
- CISCOJOB
- Senior Mgr of Strategic Pr…2Y 11M
Senior Manager of Strategic Pricing & Profitability
Cisco
Global responsibility for leading key strategies and tactics to reduce discounts spreads, improve profitability and disseminate pricing best practices across Cisco. • Led strategic pricing across Cisco by working closely with product management, business units, and commercial teams on hardware and software pricing projects (New product introduction, bundling strategy, Lifecycle pricing, new business models - i.e. SaaS) • Led Pricing Academy / best practices for product management, finance, and sales • Led profitability and pricing analytics by customer segments, business units, and channel
- AGILENT TECHNOLOGIESJOB
- Head of Calibration Softwa…3Y 11M
Head of Calibration Software & Services Business
Agilent Technologies
Managed all aspects of development and commercialization plans for calibration software business for three of the largest test and measurement business units at Agilent (Spectrum Analyzers, Network Analyzers, and Signal Sources).
- R&D Mgr6Y 11M
R&D Manager / Senior Manufacturing Engineer / Senior Product Manager
Agilent Technologies
• Launched the next generation RF/MW signal analyzer (E4448A) – completed on schedule and added $50M/year revenue stream to Agilent Signal Analyzers • Managed and led a global cross functional design team to develop an audio analyzer and win a strategic deal worth $94M with the US Army • Led a team of engineers in prototyping a proof of concept and winning a strategic deal with the US Air Force - giving Agilent a foothold in to a strategic account • Redesigned high volume component to reduce board cost and complexity - 25% cost reduction
- HPJOB
- R&D Eng2Y 11M
R&D Engineer
HP
• Designed and launched cutting edge hardware for of a high-end receiver (Spectrum Analyzer - E444x Series) • Expertise in RF and Microwave design, Software Development, and Test and Measurement Systems
- Job: OpenAI — Head of Pricing Operations · 2026 – present · 7 mo — Building the operational systems & capabilities that support OpenAI’s AGI mission.
- Job: ServiceNow – The Enterprise Cloud Company — Senior Director, GTM Pricing Strategy and Licensing · 2021 – 2026 · 5y — Leading GTM Strategy, Operations, and Digital Transformation to drive Net-New ACV growth • Launched automation of revenue allocation to provide real-time NNACV allocations for Sales and BUs • Launched sales support center to drive sales productivity • Automated product creation process using robotic process automation (RPA) • Launched sales insights dashboards to provide real-time product & subscription health analytics • Redesigned and launched CPQ configuration engine • Leading new product launches and sales enablement
- Job: ServiceNow – The Enterprise Cloud Company — Director of GTM Pricing Strategy · 2019 – 2021 · 2y — Leading GTM strategies across ServiceNow – focused on improving deal velocity, ACV improvement and customer satisfaction * Developed and launched a new GTM pricing & discounting solution globally to simplify pricing as well as improve sales productivity - leading to 3%+ ACV improvement, 19%+ improvement in deal velocity and sales productivity, and 85%+ overall sales satisfaction * Designed and implemented strategic program for our Partners (indirect channel) - focused on standardization, consistency and transparency across all routes to market (Direct, SP, Resell) - enabling ServiceNow's growth to $10B and beyond * Designed and launched promotion for our flagship product to further accele…
- Job: Philips — Product Marketing Leader · 2016 – 2019 · 3y — * Led commercial & GTM strategy for Enterprise Imaging SaaS business * Led portfolio planning for the business - prioritizing investment & roadmap decisions * Integrated two acquisitions into the Enterprise Imaging BU * Led the design and development of a new pricing and quoting solution (CPQ) for subscription business * Led Voice of Customer (VoC) process - created process to prioritize & incorporate customer requests and insights into product roadmap * Redesigned the NPI process to make the organization more Agile in commercial launches * Conducted primary and secondary market research to drive commercial strategy
- Job: Accuray — Director of Strategic Marketing & Product Management · 2012 – 2016 · 4y — • Launched a new product (M6 CyberKnife) in emerging market segment • Led engagement with key customers to identify NPS drivers and then led initiatives to drive NPS improvement of > 10% in 12 months • Led competitive intelligence teams to inform product strategy and portfolio planning • Designed and implemented deal win/loss analytics by product line to improve commercial and sales performance – identified areas of opportunity in product positioning and messaging • Developed new market data insights to get early customer purchase interest / visibility – led to over 120 new leads and $7M+ in new orders in FY15 • Led GTM pricing strategy for product launch in Japan; Improved margin by 1.5%
- Job: Cisco — Senior Manager of Strategic Pricing & Profitability · 2010 – 2012 · 2y — Global responsibility for leading key strategies and tactics to reduce discounts spreads, improve profitability and disseminate pricing best practices across Cisco. • Led strategic pricing across Cisco by working closely with product management, business units, and commercial teams on hardware and software pricing projects (New product introduction, bundling strategy, Lifecycle pricing, new business models - i.e. SaaS) • Led Pricing Academy / best practices for product management, finance, and sales • Led profitability and pricing analytics by customer segments, business units, and channel
- Job: Agilent Technologies — Head of Calibration Software & Services Business · 2006 – 2009 · 3y — Managed all aspects of development and commercialization plans for calibration software business for three of the largest test and measurement business units at Agilent (Spectrum Analyzers, Network Analyzers, and Signal Sources).
- Job: Agilent Technologies — R&D Manager / Senior Manufacturing Engineer / Senior Product Manager · 2000 – 2006 · 6y — • Launched the next generation RF/MW signal analyzer (E4448A) – completed on schedule and added $50M/year revenue stream to Agilent Signal Analyzers • Managed and led a global cross functional design team to develop an audio analyzer and win a strategic deal worth $94M with the US Army • Led a team of engineers in prototyping a proof of concept and winning a strategic deal with the US Air Force - giving Agilent a foothold in to a strategic account • Redesigned high volume component to reduce board cost and complexity - 25% cost reduction
- Job: HP — R&D Engineer · 1998 – 2000 · 2y — • Designed and launched cutting edge hardware for of a high-end receiver (Spectrum Analyzer - E444x Series) • Expertise in RF and Microwave design, Software Development, and Test and Measurement Systems
- Job: ServiceNow – The Enterprise Cloud Company — AVP, GTM Strategy & Operations · 2026 – 2026-07 · 6 mo
- School: University of California, Berkeley - Walter A. Haas School of Business — MBA, Business Strategy and Marketing
- School: California Polytechnic State University-San Luis Obispo — BS, Electrical Engineering
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Upal KunduApplication Security | Cloud Security (AWS) | DevSecOps | SDLC | CS @ University of Idaho | OPT EligibleOpenAI
ex-University of Idaho
- Cory ChambersGroup Vice President, Global Horizontal Solutions Sales and GTM at ServiceNow
ServiceNow – The Enterprise Cloud Company
ex-UiPath
- Jan FooGTM Operations Executive @ Adobe | Ex-ServiceNow, VMware and Cisco | Bringing Product Mindset, Operations and Finance Focus to Data Analytics to increase Sales Opportunities and Sales Productivity.
Adobe - Alain ChungGo-To-Market @ OpenAIOpenAI
ex-Google
