Nicholas Rios, MBA
Sales Strategy and Operations Lead, Data GTM @ Google | MBA University of Georgia - Terry College of Business
Google
ex-AT&T• Technology, media, and telecommunications professional that blends academic training in accounting, finance, marketing, organizational behavior, and business administration with comprehensive experience in analytics, business intelligence, finance, sales strategy & operations,…
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and sales that demonstrate a track record of delivering on projects accurately, efficiently, and quickly. • Analytical and detail-oriented, able to identify and implement process improvements that increase accuracy, consistency, and efficiency. • An energetic team leader, able to communicate effectively, to work collaboratively to resolve problems, and to motivate team members to achieve organizational objectives.
GTM Index
- GOOGLEJOB
- Sales Strategy and Operati…6M
Sales Strategy and Operations Lead, Data GTM
Google
- Sales Strategy & Operation…2Y 9M
Sales Strategy & Operations Manager, Solutions GTM
Google
Led, identified, and developed go-to-market strategies (e.g., revenue/service models, product/solution strategies) by collaborating with cross-functional teams (e.g., sales, product, compensation) to develop and launch initiatives to address business priorities for specific cloud solution practices (e.g., Infrastructure, Applications, Security) across North America. • Led a go-to-market strategy, assessment, customer segmentation and sales coverage design for a new sales campaign initiative including 3rd party intensity/propensity/install base (e.g., HG Insights, Demandbase, Pitchbook) data, GCP platform/technology billing data, licensing data, sales data, hierarchy design and statistical…
- SALESFORCEJOB
- Finance & Strategy Mgr, Mk…9M
Finance & Strategy Manager, Marketing Metrics and Analytics
Salesforce
Spearheaded the identification and development of financial strategies, including models for spend efficiency and return on investment, as well as marketing tactic strategies. This involved cross-functional collaboration with teams such as Marketing and Product to develop and deploy technical solutions, establishing new enterprise reporting frameworks and dashboards. These initiatives were instrumental in the execution and management of annual budgets exceeding $xxxM. A key focus was ensuring the scalability and automation of financial models, data architecture, and critical business metrics to facilitate accurate and ongoing monitoring of business performance.
- AT&TJOB
- Principal-Data Analysis1Y 4M
Principal-Data Analysis
AT&T
Led technology strategy by collaborating with cross-functional teams and client user communities to accurately determine and engineer technical solutions to implement new enterprise business processes in enterprise applications responsible for executing and managing +$1B in yearly sales commissions. Ensured that the business rules, data integration, and data mapping between source applications and downstream applications were successful.
- Senior-Data Analysis4Y 2M
Senior-Data Analysis
AT&T
Designed, developed, and enhanced enterprise business intelligence platforms and applications / tools constructed on the compensation strategy across all sales channels responsible for executing and managing +$400M in yearly compensation budgets. • In support of strategic objectives, designed and developed the enterprise Quota Guidance Tool application modules for the following Retail Channels: 1) AT&T Retail, 2) In-Home Experts, 3) Authorized Retail, 4) Business Acquisition Team, 5) Federal Acquisition Team, 6) Mobile Events Team, and 7) FirstNet. Led cross-functional teams to define and document business requirements for business rules, data integration, and data mapping for the applicat…
- Mgr, Sales Compensation2Y 5M
Manager, Sales Compensation
AT&T
Developed new business processes and enhanced existing business processes for quota setting enterprise-wide for the following Mobility sales channels: 1) Company Owned Retail, 2) Local Dealer, and 3) National Retail. • Utilizing Agile and Six Sigma methodologies, successfully led cross-functional teams that designed and redesigned both new and existing business processes and implemented complex and intricate business intelligence solutions (e.g. SQL scripts, stored procedures, SSIS, ETL) that increased accuracy, consistency, and efficiency. These newly designed and redesigned business processes saved over 180 hours of manual monthly work and resulted in the accurate quota setting of over 1…
- Sales Performance Reportin…1Y 8M
Sales Performance Reporting Analyst
AT&T
Provided detailed analysis expertise for the national indirect business sales channel. Analysis scope included: 1) sales results, 2) sales commissions, 3) sales incentives, and 4) sales operations data. • Ensured correct and timely payments for the national indirect business sales channel while adhering to all compensation guidelines by accurately issuing an average of +$6M in commissions per cycle month for all National Legacy-T Products. • Contributed to the development and improvement of systems and processes to effectively track and capture data required for sales and commissions reporting. • Efficiently and productively worked in a collaborative environment with cross-functional tea…
- Sales Support Representative1Y 2M
Sales Support Representative
AT&T
Assisted store management with business operations, including: budget management, inventory management, employee training, customer experience strategy, and sales strategy. • Refined and streamlined corporate store’s process of ordering, shipping, and receiving inventory. This resulted in an increase of logistical productivity; this process was shared with other corporate stores to benefit from this process. • Strategically implemented customer traffic flows in corporate store; which minimized customer wait times and significantly improved Customer Experience Scores year-to-date from the date of implementation. • Developed, in unison, with the Director of Sales of IL/WI, a strategic init…
- Retail Sales Consultant2Y 7M
Retail Sales Consultant
AT&T
Honed strong business skills to help develop and implement sales strategies and plans to meet or exceed annual sales and revenue goals. Developed solid customer service skills and problem-solving abilities for understanding concepts, processes, and identifying needs. • Excelled in all corporate store sales metrics; resulting in receiving a 1st Quartile Ranking in the company’s Move the Middle Ranking Sales System for 13 consecutive months of sales distinction and excellence. • Strategically utilized and implemented the company’s key behaviors concerning customer experience and service; resulting in receiving multiple Certificates of Achievement from the Vice President of IL/WI for Perfect…
- Job: Google — Sales Strategy & Operations Manager, Solutions GTM · 2022-08 – 2025-05 · 2y 9mo — Led, identified, and developed go-to-market strategies (e.g., revenue/service models, product/solution strategies) by collaborating with cross-functional teams (e.g., sales, product, compensation) to develop and launch initiatives to address business priorities for specific cloud solution practices (e.g., Infrastructure, Applications, Security) across North America. • Led a go-to-market strategy, assessment, customer segmentation and sales coverage design for a new sales campaign initiative including 3rd party intensity/propensity/install base (e.g., HG Insights, Demandbase, Pitchbook) data, GCP platform/technology billing data, licensing data, sales data, hierarchy design and statistical…
- Job: AT&T — Sales Performance Reporting Analyst · 2012-12 – 2014-08 · 1y 8mo — Provided detailed analysis expertise for the national indirect business sales channel. Analysis scope included: 1) sales results, 2) sales commissions, 3) sales incentives, and 4) sales operations data. • Ensured correct and timely payments for the national indirect business sales channel while adhering to all compensation guidelines by accurately issuing an average of +$6M in commissions per cycle month for all National Legacy-T Products. • Contributed to the development and improvement of systems and processes to effectively track and capture data required for sales and commissions reporting. • Efficiently and productively worked in a collaborative environment with cross-functional tea…
- Job: Salesforce — Finance & Strategy Manager, Marketing Metrics and Analytics · 2025-06 – 2026-03 · 9 mo — Spearheaded the identification and development of financial strategies, including models for spend efficiency and return on investment, as well as marketing tactic strategies. This involved cross-functional collaboration with teams such as Marketing and Product to develop and deploy technical solutions, establishing new enterprise reporting frameworks and dashboards. These initiatives were instrumental in the execution and management of annual budgets exceeding $xxxM. A key focus was ensuring the scalability and automation of financial models, data architecture, and critical business metrics to facilitate accurate and ongoing monitoring of business performance.
- Job: Google — Sales Strategy and Operations Lead, Data GTM · 2026-04 – present · 4 mo
- Job: AT&T — Senior-Data Analysis · 2017-01 – 2021-03 · 4y 2mo — Designed, developed, and enhanced enterprise business intelligence platforms and applications / tools constructed on the compensation strategy across all sales channels responsible for executing and managing +$400M in yearly compensation budgets. • In support of strategic objectives, designed and developed the enterprise Quota Guidance Tool application modules for the following Retail Channels: 1) AT&T Retail, 2) In-Home Experts, 3) Authorized Retail, 4) Business Acquisition Team, 5) Federal Acquisition Team, 6) Mobile Events Team, and 7) FirstNet. Led cross-functional teams to define and document business requirements for business rules, data integration, and data mapping for the applicat…
- Job: AT&T — Principal-Data Analysis · 2021-03 – 2022-07 · 1y 4mo — Led technology strategy by collaborating with cross-functional teams and client user communities to accurately determine and engineer technical solutions to implement new enterprise business processes in enterprise applications responsible for executing and managing +$1B in yearly sales commissions. Ensured that the business rules, data integration, and data mapping between source applications and downstream applications were successful.
- Job: AT&T — Retail Sales Consultant · 2009-03 – 2011-10 · 2y 7mo — Honed strong business skills to help develop and implement sales strategies and plans to meet or exceed annual sales and revenue goals. Developed solid customer service skills and problem-solving abilities for understanding concepts, processes, and identifying needs. • Excelled in all corporate store sales metrics; resulting in receiving a 1st Quartile Ranking in the company’s Move the Middle Ranking Sales System for 13 consecutive months of sales distinction and excellence. • Strategically utilized and implemented the company’s key behaviors concerning customer experience and service; resulting in receiving multiple Certificates of Achievement from the Vice President of IL/WI for Perfect…
- Job: AT&T — Sales Support Representative · 2011-10 – 2012-12 · 1y 2mo — Assisted store management with business operations, including: budget management, inventory management, employee training, customer experience strategy, and sales strategy. • Refined and streamlined corporate store’s process of ordering, shipping, and receiving inventory. This resulted in an increase of logistical productivity; this process was shared with other corporate stores to benefit from this process. • Strategically implemented customer traffic flows in corporate store; which minimized customer wait times and significantly improved Customer Experience Scores year-to-date from the date of implementation. • Developed, in unison, with the Director of Sales of IL/WI, a strategic init…
- Job: AT&T — Manager, Sales Compensation · 2014-08 – 2017-01 · 2y 5mo — Developed new business processes and enhanced existing business processes for quota setting enterprise-wide for the following Mobility sales channels: 1) Company Owned Retail, 2) Local Dealer, and 3) National Retail. • Utilizing Agile and Six Sigma methodologies, successfully led cross-functional teams that designed and redesigned both new and existing business processes and implemented complex and intricate business intelligence solutions (e.g. SQL scripts, stored procedures, SSIS, ETL) that increased accuracy, consistency, and efficiency. These newly designed and redesigned business processes saved over 180 hours of manual monthly work and resulted in the accurate quota setting of over 1…
- School: University of Georgia - Terry College of Business — Master of Business Administration - MBA, Finance/Accounting & Marketing
- School: Benedictine University — Bachelor of Business Administration, Marketing & Management and Organizational Behavior (Concentration: Human Resource Management)
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