Nicola Hallenborg
Growth & GTM Lead | Performance Ads & Monetization
Amazon
ex-TikTok
ex-GoogleI’m a GTM and growth leader with 8+ years experience scaling performance revenue across TikTok, Google, and I’ve owned advertiser activation, product adoption, and spend expansion for high-ACV verticals, influencing $100M+ in revenue across global
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I specialize in turning performance products into scalable revenue engines through monetization strategy, sales motion design, and execution at speed.
GTM Index
- AMAZONJOB
- Sr GTM Sales Specialist6M
Sr GTM Sales Specialist
Amazon
- TIKTOKJOB
- GTM Product Lead1Y 9M
GTM Product Lead
TikTok
- PMM, Canada1Y 4M
Product Marketing Manager, Canada
TikTok
- Technical Solutions Mgr10M
Technical Solutions Manager
TikTok
- WALMART CONNECTJOB
- Media Partnerships Special…10M
Media Partnerships Specialist
Walmart Connect
- GOOGLEJOB
- Mgr, Digital Media Tech2Y 11M
Manager, Digital Media Tech
Google
I was contracted out to Google through Essence Global, and was embedded in the Media Lab Tech team in Google’s Chelsea Market office. On MLT, I managed internal Google Marketing & YouTube Marketing campaigns on Google’s O&O properties.
- FLUENT,JOB
- Ad Operations Mgr1Y 9M
Ad Operations Manager
Fluent, Inc
- GROUPMJOB
- Assistant Broadcast Negoti…2Y 11M
Assistant Broadcast Negotiator
GroupM
- Job: TikTok — GTM Product Lead · 2024-07 – 2026-04 · 1y 9mo
- Job: Google — Manager, Digital Media Tech · 2018-07 – 2021-06 · 2y 11mo — I was contracted out to Google through Essence Global, and was embedded in the Media Lab Tech team in Google’s Chelsea Market office. On MLT, I managed internal Google Marketing & YouTube Marketing campaigns on Google’s O&O properties.
- Job: TikTok — Product Marketing Manager, Canada · 2023-03 – 2024-07 · 1y 4mo
- Job: Walmart Connect — Media Partnerships Specialist · 2021-06 – 2022-04 · 10 mo
- Job: GroupM — Assistant Broadcast Negotiator · 2014 – 2016 · 2y
- Job: TikTok — Technical Solutions Manager · 2022-05 – 2023-03 · 10 mo
- Job: Fluent, Inc — Ad Operations Manager · 2016-10 – 2018-07 · 1y 9mo
- Job: Amazon — Sr GTM Sales Specialist · 2026-04 – present · 4 mo
- School: University of Michigan — Bachelor of Arts (B.A.), Political Science and Government
- School: Product Marketing Alliance
- School: Dale Carnegie Training — High Impact Presentations
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
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