Julien HOUDAYER

Global Programmatic Video GTM Principal @ Amazon Ads | CTV & Streaming TV | Amazon DSP | Driving the shift to streaming-first advertising

Paris7.7k followers

Amazon

ex-S4M

ex-Google

I operate at the intersection of advertising, streaming and technology, helping advertisers and agencies navigate the shift from linear TV to programmatic and streaming-first media
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At Amazon Ads, I lead global go-to-market initiatives for programmatic video and streaming TV, enabling advertisers and agencies to activate data-driven strategies across Prime Video, premium streaming inventory and the open internet via Amazon Over the past decade, I have built and scaled digital advertising businesses across sales leadership, go-to-market strategy and product collaboration, partnering with advertisers, agency groups and product teams to bring new advertising capabilities to market and accelerate adoption of emerging Earlier in my career, I held startup and regional commercial leadership roles, helping launch and grow digital advertising solutions while driving adoption across new advertiser segments and geographies. These experiences exposed me to fast-growing digital ecosystems across Europe and the Americas, shaping a strong operator mindset around market development, partnerships and business Today my work focuses on accelerating adoption of Connected TV, programmatic video and streaming advertising, supporting brands and agencies as the industry transitions toward data-driven, streaming-first Areas of focus include:• Streaming TV & Connected TV (CTV)• Programmatic advertising and data-driven media strategies• Go-to-market strategy and market development• Product voice-of-customer and roadmap influence• Agency partnerships and advertiser growthI am particularly interested in how technology, data and premium media environments are reshaping the future of television advertising and brand Passionate about building and scaling advertising businesses globally as streaming, commerce and data continue to reshape the media and advertising ecosystem.

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AMAZONJOB
1. Principal GTM, Programmati…
  2Y 4M
2. Principal GTM, Programmati…
  2Y 3M
3. Brand Sales Lead - FR/EMEA…
  2Y 8M
S4MJOB
1. VP Sales US South East
  1Y 11M
2. VP Sales LATAM
  2Y 1M
SOLOCAL GROUP - (PAGESJAUNES GROUPE)JOB
1. Digital & Innovation Produ…
  5M
FRANCE TÉLÉVISIONS EDITIONS NUMÉRIQUESJOB
1. Mobile Mktg Consultant
  8M
LE MONDEJOB
1. Mobile Mktg Consultant
  2M
PLAYSOFTJOB
1. Agency Dir
  1Y 1M
GOOGLEJOB
1. Media Specialist (Mobile &…
  11M
LE FIGAROJOB
1. New Media Project Mgr (Mob…
  1Y 6M
E-TF1JOB
1. Mobile Product Mgr
  1Y 7M
SBW PARIS - FOLLOWCOMJOB
1. Mobile Project Mgr
  2Y 8M

Job: S4M — VP Sales LATAM · 2014-12 – 2017-01 — See above full description of those 4 years at S4M.
Job: Google — Media Specialist (Mobile & Tablet) for SEEMEA and LCS France · 2011-09 – 2012-08 — Google is the leading IT company which drives Internet innovation and promotes internet openness through popular ads-financed/free products as Google Search, Gmail, Google Maps, Picasa (Photo), Google+ (Social), Google Reader etc. In a context of explosion of Mobile and Tablet consumption, Google is willing to leverage Mobile and Tablet revenues by providing strategic business development, consultancy and support to Sales Teams and top customers, thanks to the Mobile Specialist Team. Assignment summary: • Analyzed more than 1200 top tier accounts in order to identify business opportunities and provided pre-sales guidance to Sales team through dedicated material, pitch training and client m…
Job: SBW Paris - Followcom — Mobile Project Manager · 2006-07 – 2009-03 — An agency in Consulting in Marketing, Technology and Mobile communication needs a project manager to develop consumer marketing operations and products. Assignment summary • Proposed mobile-based operations adapted to clients’ problematics (recruitment, traffic, communication, development of customer loyalty) • Defined and conceptualized publisher and brand products (functional specifications, customer journeys, storyboards, graphic design) • Designed and programmed mobile ad-campaigns Achievements •Launching of several sites for Garnier International (Pure, Bodytonic, Brandsites) and l’Oréal •Several SMS/MMS campaigns released (automotive industry, distribution, media) •PR fallouts
Job: Le Figaro — New Media Project Manager (Mobile, Tablet, Connected TV) · 2010-03 – 2011-09 — In a context of crisis for news publishers, LeFigaro, the most read french newspaper and major french internet group is launching several products on smartphones, tablets and other internet connected devices, to leverage new business opportunities and deliver the best user experience in every context of consultation. The objective is to define, create, develop these products and follow them. Assignment summary • Conceptualized using design thinking principles the user experience and value proposition of more than 15 Mobile and Tablet projects for LeFigaro.fr, Madame Figaro, Figaro Magazine on Mobile, Tablets and connected TV, and specific product partnerships with Microsoft - Windows Phone…
Job: Amazon — Principal GTM, Programmatic Video/CTV, Supply lead - Global · 2024-04 – present — Driving global adoption of Amazon Ads’ programmatic video and streaming TV solutions, enabling advertisers and agencies to activate data-driven strategies across Prime Video, Streaming TV, Live Sport and premium video inventory via Amazon DSP, including premium CTV supply across the open internet (Netflix, Disney, Roku etc.). Operating at the intersection of product strategy, go-to-market design and commercial execution, partnering with product, regional sales, marketing and agency teams to scale emerging formats such as CTV and premium streaming inventory. Key focus areas • Programmatic Video & CTV Strategy – Lead global GTM initiatives accelerating Self-Served advertiser adoption of st…
Job: Le Monde — Mobile Marketing Consultant / Freelance · 2014-05 – 2014-07 — Le Monde is the first newspaper in France and is widely respected abroad. In the wake of Mobile adoption and news consumption shift to new screens, they launch their “Mobile first” strategy which includes a total revamp of their Mobile assets on iOS, Android an Windows Phone, with a specific editorial line and optimized user experience. Assignment: • Successfully helped the French most known newspaper to launch their revamped Mobile First app for iOS and Android to reach #1 rank app on Stores • Implemented organic means of download and engagement (landing pages, deep-linking, twitter app-card, applinks etc) Results: #1 Appstore FR # Apple Selection App of the Week
Job: Playsoft — Agency Director · 2012-08 – 2013-09 — Playsoft is one of the leading independent Multi-screen Agency (Mobile, Tablet, Connected TV, Set top box etc.) in France. We provide full integrated services to our client in order to help them to take benefit from new media channels. We help them in their digital strategy from the conception of their product to the exploitation. Our teams of developers, based both in Playsoft France and Playsoft Poland, crafts the best Apps or Webapps for Publishers, M-Commerce, Brands or Gaming companies. Among our clients: LeFigaro, Canal+, Oasis, Leclerc, Chapitre, Essilor, Electronic Arts, Sega, Disney and more than 250 other references. Assignment summary: • Managed the sales, production and studio…
Job: e-TF1 — Mobile Product Manager · 2008-03 – 2009-10 — The Mobile Division of a leading French television channel is to launch several mobile products based on its multimedia contents and licences for telecom operators and off portal market in order to achieve its 360° strategy. Assignment summary • Successfully defined and launched B2C and B2B2C Mobile products: On/Off portal, SMS/MMS services, Applications on News, Sport, Entertainment IPs, and video catch-up app Achievements • Launching of TF1.fr mobile, LCI Mobile (news), LCI Radio app, TF1 Player (live TV and VOD app), LCI Android, Star Academy and Secret Story (real-TV programs) for Orange, Koh Lanta for SFR • Validation of TF1 News, mobile site and apps, and beta version of mobile soc…
Job: Amazon — Brand Sales Lead - FR/EMEA - Emerging Accounts · 2019-05 – 2022-01 — Led the commercial development of Amazon Ads solutions across strategic brand advertisers and high-growth accounts, supporting the expansion of Amazon DSP and data-driven advertising strategies. Partnered with leading agencies and advertisers to leverage Amazon’s first-party signals, programmatic capabilities and premium media inventory to drive measurable business outcomes. France scope • Managed strategic relationships with major brand advertisers in the French market • Drove early adoption of Amazon DSP among leading agencies and advertisers • Developed integrated advertising strategies across display, video and programmatic solutions • Helped position Amazon as a strategic partner fo…
Job: France Télévisions Editions Numériques — Mobile Marketing Consultant / Freelance · 2014-02 – 2014-10 — France Télévision is the French public national television broadcaster and FTEVN is its digital entity in charge of the creation and distribution of its content through several brands. Assignment: • Successfully launched 6 apps in News, Gaming, Education categories • Crafted go-to-market strategy for in-house production of Gaming IPs • Challenged the replay video offer with new product proposition
Job: Solocal Group - (PagesJaunes Groupe) — Digital & Innovation Product Consultant / Freelance · 2014-07 – 2014-12 — Solocal is one of the major Digital and Advertising solution provider for local businesses. • Designed a new C2C Classified Marketplace pilot, Gripli, from product offer to marketing strategy (soft and hard launch)
Job: Amazon — Principal GTM, Programmatic Video - EU · 2022-01 – 2024-04 — Led regional go-to-market strategy for programmatic video and streaming TV solutions across EMEA, supporting advertiser and agency adoption of Amazon DSP video and CTV capabilities. Partnered with regional sales leadership, global product teams and major agency groups to scale adoption of premium streaming and video advertising solutions across European markets. Key contributions • Regional GTM Strategy – Defined and executed go-to-market frameworks accelerating adoption of programmatic video and CTV solutions across EMEA. • Agency & Advertiser Adoption – Worked with leading agency groups and global brands to develop scalable programmatic video strategies using Amazon DSP. • Product Feed…
Job: S4M — VP Sales US South East / US Multicultural & Latin America (LATAM) · 2017-01 – 2018-12 — Mobile programmatic full-stack, including DSP, Adserver, Creative Builder and Tracking tools, created in 2012 with more than 200 employees split around 10 offices, generating 25ME$ revenue in 2018 – Series B start-up. • Opened 2 offices, in Brazil and USA, recruited, trained and managed teams of 10 head-counts covering Sales, Account management, Communication and Trading • Identified, contracted and trained resellers for Peru, Central America and Colombia adding 9 head-counts • Set revenue goals and tracked sales activity, from hunting to customer success stories awarded by the industry • Directly handled top tier media agencies relationships (Havas, WPP, OMD, Publicis) and direct advertis…
School: TBS Education — Master in Management - Double graduated, Management, E-business, business intelligence, marketing, e-marketing, SI
School: Universidad de Los Andes — Master in Management - Doble Titulacion, Administracion de Empresas, Management, E-business, business intelligence, e-marketing, SI
School: Lycée Descartes Tours — Bachelor's degree

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SSPSales OperationsSales GrowthBrandingSales CoachingLive Video Streamingstreaming tvOnline Video MarketingCTVGo-to-Market StrategyAd TechProgrammatic advertisingDemand Side PlatformMobile MarketingDigital StrategyOnline AdvertisingStratégie numériqueMobile ApplicationsUser ExperienceBusiness Development

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Julien HOUDAYER

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