Nathan Fierley
Building Customer, Revenue, & Operating Scale in Growth-Stage SaaS
ex-BigTinCanI’m a Chief Customer Officer and GTM executive with a track record of scaling SaaS businesses through growth, transformation, and exit.
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I’ve led global customer-facing and revenue-adjacent organizations spanning Customer Success, Professional Services, Support, Sales Engineering, and GTM Strategy, supporting 1,700+ customers and $125M+ ARR across the US, EU, and My work sits at the intersection of customer experience, operating discipline, and revenue durability. I’ve built and restructured teams, redesigned renewal and coverage models, improved pricing and packaging, and led GTM integration across multiple acquisitions—all while maintaining focus on customer outcomes and execution I’m most effective in growth-stage environments where the company needs to scale without losing trust, clarity, or momentum. I partner closely with CEOs, Boards, and investors to translate strategy into operating reality and build customer engines that support long-term enterprise value.
GTM Index
- HUSSLEJOB
- Market Expansion & Strateg…1M
Market Expansion & Strategic GTM
Hussle
- PAVILIONJOB
- Executive Member3Y 9M
Executive Member
Pavilion
- PRESALES COLLECTIVEJOB
- Leadership Member5Y 9M
Leadership Member
PreSales Collective
- GLGJOB
- SME Consultant1Y
SME Consultant
GLG
- BIGTINCANJOB
- Chief Customer Officer1Y
Chief Customer Officer
BigTinCan
Owned global customer strategy supporting $125M+ ARR and 1,700+ customers Led operating model changes that reduced cost >25% while improving coverage Presented regularly to Board and investors through PE exit
- Head of Customer Care2Y 1M
Head of Customer Care
BigTinCan
I led strategy and execution for the people, process, and technology within the Customer Success, Professional Services, Customer Support, and other key non sales and marketing customer facing groups with the GTM team at Bigtincan.
- SVP of GTM Strategy1Y 1M
SVP of GTM Strategy
BigTinCan
I focus on building business growth opportunities over the full customer journey from prospect to close to upsell and renewal, collaborating with Bigtincan’s Product and Engineering, Global Sales, Customer Care, Global Solutions, Partnerships, Revenue Operations, Finance, Legal, and Enablement teams.
- VP of Global Sales Eng1Y 5M
VP of Global Sales Engineering
BigTinCan
- Senior Dir of Sales Eng1Y 4M
Senior Director of Sales Engineering
BigTinCan
- Dir of Sales Eng1Y 10M
Director of Sales Engineering
BigTinCan
I work with and lead a team that redefines sales, marketing, and service processes enabling teams to work smarter and faster together for optimal results.
- Senior Sales Eng6M
Senior Sales Engineer
BigTinCan
Primary responsibilities include defining, designing, and supporting advanced configuration of the Bigtincan Hub platform. I work closely in support of sales, business development, channel, services and support team members throughout the US.
- Pre Sales Eng1Y 3M
Pre Sales Engineer
BigTinCan
- APPLEJOB
- B2B Sales Expert5Y
B2B Sales Expert
Apple
We work with everyone from owners looking to expand the use of technology to IT professionals supporting Apple products at their companies. Our mission is to help companies modernize the workforce through mobility and productivity solutions. Apple ushers a new way of thinking about how technology enhances the employee experience. We are the individuals that bring these concepts to life in a personalized outcome based approach. I use my commanding knowledge of Apple Deployment Programs and third party device management solutions to design zero touch technology implementations that are scalable and secure. End users are no longer aware that there is an IT department in between the out of box…
- CAMERALANDJOB
- Sales Specialist5Y 10M
Sales Specialist
Cameraland
I worked during the fast paced age of digital imaging technology growth. There was much excitement with new high resolution cameras hitting the market with incredible demand. Clients were spending immense amounts of money and sometimes producing poor results. Noticing that times had changed, I observed enthusiasts and professional exhibiting large knowledge gaps. To solve this, I solely built fee based educational program to train new owners on digital imaging workflows. This increased store revenue and featured demos of accessories and software solutions. Finally, I leveraged our dealer networks to deepen customer relationships through loyalty programs. These services increased both repeat…
- Job: Hussle — Market Expansion & Strategic GTM · 2026-07 – present
- Job: Pavilion — Executive Member · 2022-11 – present
- Job: PreSales Collective — Leadership Member · 2020-11 – present
- Job: GLG — SME Consultant · 2025-07 – 2026-07
- Job: BigTinCan — Chief Customer Officer · 2024-06 – 2025-06 — Owned global customer strategy supporting $125M+ ARR and 1,700+ customers Led operating model changes that reduced cost >25% while improving coverage Presented regularly to Board and investors through PE exit
- Job: BigTinCan — Head of Customer Care · 2023-05 – 2025-06 — I led strategy and execution for the people, process, and technology within the Customer Success, Professional Services, Customer Support, and other key non sales and marketing customer facing groups with the GTM team at Bigtincan.
- Job: BigTinCan — SVP of GTM Strategy · 2022-04 – 2023-05 — I focus on building business growth opportunities over the full customer journey from prospect to close to upsell and renewal, collaborating with Bigtincan’s Product and Engineering, Global Sales, Customer Care, Global Solutions, Partnerships, Revenue Operations, Finance, Legal, and Enablement teams.
- Job: BigTinCan — VP of Global Sales Engineering · 2020-11 – 2022-04
- Job: BigTinCan — Senior Director of Sales Engineering · 2019-07 – 2020-11
- Job: BigTinCan — Director of Sales Engineering · 2019-01 – 2020-11 — I work with and lead a team that redefines sales, marketing, and service processes enabling teams to work smarter and faster together for optimal results.
- Job: BigTinCan — Senior Sales Engineer · 2018-07 – 2019-01 — Primary responsibilities include defining, designing, and supporting advanced configuration of the Bigtincan Hub platform. I work closely in support of sales, business development, channel, services and support team members throughout the US.
- Job: BigTinCan — Pre Sales Engineer · 2017-04 – 2018-07
- Job: Apple — B2B Sales Expert · 2012-04 – 2017-04 — We work with everyone from owners looking to expand the use of technology to IT professionals supporting Apple products at their companies. Our mission is to help companies modernize the workforce through mobility and productivity solutions. Apple ushers a new way of thinking about how technology enhances the employee experience. We are the individuals that bring these concepts to life in a personalized outcome based approach. I use my commanding knowledge of Apple Deployment Programs and third party device management solutions to design zero touch technology implementations that are scalable and secure. End users are no longer aware that there is an IT department in between the out of box…
- Job: Cameraland — Sales Specialist · 2001-09 – 2007-07 — I worked during the fast paced age of digital imaging technology growth. There was much excitement with new high resolution cameras hitting the market with incredible demand. Clients were spending immense amounts of money and sometimes producing poor results. Noticing that times had changed, I observed enthusiasts and professional exhibiting large knowledge gaps. To solve this, I solely built fee based educational program to train new owners on digital imaging workflows. This increased store revenue and featured demos of accessories and software solutions. Finally, I leveraged our dealer networks to deepen customer relationships through loyalty programs. These services increased both repeat…
- School: Franklin Pierce College
- School: Hallmark Institute of Photography
Skills
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