Muhammad Haris Khan
Go-To-Market Engineer | Founder @ The Horse Radar | Turning Strategy Into Revenue Systems | LSE Graduate
I'm a Go-To-Market Engineer who builds revenue systems that take businesses from strategy to actual I founded The Horse Radar.
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A GTM-led marketing agency where I apply and prove GTM methodology in one of the hardest niches to crack: the equine Why equine? Because I'm an expert horse rider, trainer and farmer. I didn't pick this niche from a spreadsheet. I live in Now I do two things:1. Help B2B founders build GTM systems that actually convert — ICP definition, positioning, outbound, sales 2. Help equine businesses get clients online — websites, SEO, lead generation, digital campaignsLSE Graduate. Go-To-Market Engineer. Expert Equestrian. Writing about GTM and what actually Want to work together or follow the journey? Connect with me.
GTM Index
- THE HORSE RADARJOB
- Founder & GTM Eng4Y 2M
Founder & Go-To-Market Engineer
The Horse Radar
The Horse Radar is a GTM-led digital marketing agency for equine businesses, built and run by someone who actually lives in the industry. I use it as a live GTM laboratory. Every campaign I run, every lead generated, every client onboarded becomes proof that GTM systems work even in the most niche, relationship-driven markets. What I do here: GTM Execution -ICP definition, positioning, outbound lead generation, content-led pipeline Digital Marketing - SEO, Google Ads, social media campaigns, web development Why equine? I'm an expert horse rider, trainer, and farmer. This isn't a niche I picked. It's a world I know.
- KOTTOUF & SWEET TRADING COMPANYJOB
- Digital Mktg Consultant0M
Digital Marketing Consultant
Kottouf & Sweet Trading Company
Handpicked by the executive team to lead the digital transformation ofthe company’s marketing operations. Strategically designed and established the foundation of their in-house digital marketing department. Developed data-driven digital marketing campaigns across Instagram,Snapchat, Twitter, and Facebook. ROI projections and performance benchmarks for all campaigns. Audited and optimized the company’s SEO framework. Conducted a comprehensive SWOT analysis to align marketingstrategy with business objectives.
- GOLRA DEVELOPERS PVTJOB
- Real Estate Associate3Y 8M
Real Estate Associate
Golra Developers Pvt Ltd
Led real estate business operations, increasing sales and client acquisition. Developed and executed strategic sales plans, improving deal closures and revenue. Strengthened customer relationship management, leading to higher retention and referrals. Conducted market research and feasibility analysis for potential real estate projects. Negotiated contracts with clients, maximizing business growth Gained expertise in negotiation, competitive market analysis, and investment strategies.
- IRWIN, A FACTSET COMPANYJOB
- Data Processing Associate4M
Data Processing Associate
Irwin, a FactSet company
Processed and validated large datasets, ensuring accuracy and compliance. Became proficient in data entry tools, spreadsheets, and databasemanagement systems. Applied data quality control techniques, reducing errors and improvingefficiency.
- THE LONDON SCHOOL OF ECONOMICS AND POLITICAL SCIENCE (LSE)SCHOOL
- Bsc Business and Managemen…4Y 11M
Bsc Business and Management, Business, Management, Marketing, and Related Support Services
The London School of Economics and Political Science (LSE)
- HYPHEN CONSULTANCY (PVT)JOB
- Market Research & Developm…4M
Market Research & Development Intern
Hyphen Consultancy (Pvt) Ltd
Conducted market research and industry analysis on agriculture, telecom, oil & gas sectors. Assisted in designing a digital marketing strategy for new software product launche. Successfully developed an Urban Rooftop Farming Model, promotingsustainable agriculture.Compiled detailed economic reports assessing the impact of global markettrends on local industries.
- BEACONHOUSE SCHOOL SYSTEMSCHOOL
- A Level, Pre-Eng2Y 11M
A Level, Pre-Engineering
Beaconhouse School System
- Job: The Horse Radar — Founder & Go-To-Market Engineer · 2022-08 – present · 4y — The Horse Radar is a GTM-led digital marketing agency for equine businesses, built and run by someone who actually lives in the industry. I use it as a live GTM laboratory. Every campaign I run, every lead generated, every client onboarded becomes proof that GTM systems work even in the most niche, relationship-driven markets. What I do here: GTM Execution -ICP definition, positioning, outbound lead generation, content-led pipeline Digital Marketing - SEO, Google Ads, social media campaigns, web development Why equine? I'm an expert horse rider, trainer, and farmer. This isn't a niche I picked. It's a world I know.
- Job: Kottouf & Sweet Trading Company — Digital Marketing Consultant · 2025-01 – 2025-01 · 0 mo — Handpicked by the executive team to lead the digital transformation ofthe company’s marketing operations. Strategically designed and established the foundation of their in-house digital marketing department. Developed data-driven digital marketing campaigns across Instagram,Snapchat, Twitter, and Facebook. ROI projections and performance benchmarks for all campaigns. Audited and optimized the company’s SEO framework. Conducted a comprehensive SWOT analysis to align marketingstrategy with business objectives.
- Job: Golra Developers Pvt Ltd — Real Estate Associate · 2021-02 – 2024-10 · 3y 8mo — Led real estate business operations, increasing sales and client acquisition. Developed and executed strategic sales plans, improving deal closures and revenue. Strengthened customer relationship management, leading to higher retention and referrals. Conducted market research and feasibility analysis for potential real estate projects. Negotiated contracts with clients, maximizing business growth Gained expertise in negotiation, competitive market analysis, and investment strategies.
- Job: Irwin, a FactSet company — Data Processing Associate · 2021-06 – 2021-10 · 4 mo — Processed and validated large datasets, ensuring accuracy and compliance. Became proficient in data entry tools, spreadsheets, and databasemanagement systems. Applied data quality control techniques, reducing errors and improvingefficiency.
- Job: Hyphen Consultancy (Pvt) Ltd — Market Research & Development Intern · 2019-07 – 2019-11 · 4 mo — Conducted market research and industry analysis on agriculture, telecom, oil & gas sectors. Assisted in designing a digital marketing strategy for new software product launche. Successfully developed an Urban Rooftop Farming Model, promotingsustainable agriculture.Compiled detailed economic reports assessing the impact of global markettrends on local industries.
- Job: No-company. (Self-employed.) — Real Estate Associate · unknown – present
- Job: Go To Market Engineering — Real Estate Associate · unknown – present
- Job: Mike Ollefs — Real Estate Associate · unknown – present
- School: The London School of Economics and Political Science (LSE) — Bsc Business and Management, Business, Management, Marketing, and Related Support Services · 2016 – 2020
- School: Beaconhouse School System — A Level, Pre-Engineering · 2013 – 2015
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