Mriddul Clay Aanaand 🌊
Enriched CRM = More Revenue, Accurate Reports. Host Clay Club Delhi | Clay Bootcamp Scholar 🥾 | GTM Engineer
As an SDR, I genuinely loved making cold calls. What I hated was everything that came before the
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Opening the CRM and realizing I was about to call an account blind:No IndustryNo company No clear No LinkedIn URL to No Account prioritasion scoreNo idea what tech stack they No way to tell if the account was even I've even called our existing customers so many times! 🤦🏼♂️I refused to believe that there was no better way, and that is exactly what led to finding Clay - I just wanted to solve my own daily problems! Now, I help sales teams scale by fixing the data problems that quietly revenue before the first call even Clean data -> Prioritised accounts -> If this sounds painfully familiar, HMU - whether you’re an SDR, AE, sales leader, founder, or just someone with CRM trust Brownie points if you also send me your favorite song :)
GTM Index
- CLAY PLAYBOOKJOB
- GTM Eng10M
GTM Engineer | Clay Outbound, CRM Cleanup, and Pipeline Hygiene
Clay Playbook
- Built and maintained Clay-led outbound systems for an early-stage SaaS, focusing on enrichment, segmentation, and data reliability. - Owned CRM data quality across Salesforce and Close, ensuring clean records, accurate fields, and founder-ready reporting. - Designed outbound workflows connecting Clay → CRM → Supabase, reducing manual work and improving data consistency.
- CLAY BOOTCAMPJOB
- Elite Clay Training Progra…9M
Elite Clay Training Program Student
Clay Bootcamp
- Selected as one of 6 global scholars (from 378+ applicants) for Clay’s GTM Engineering Bootcamp. - Mastering Clay with bespoke 1:1 training and tailored mentorship - Advanced Clay expertise, focusing on automation, AI-driven business solutions, and workflow optimization. - Exclusive access to top agency CEOs, a high-impact alumni network, and battle-tested strategies to grow a profitable agency
- CLAYJOB
- Host - Clay Club Delhi5M
Host - Clay Club Delhi
Clay
- VDB - VIRTUAL DIAMOND BOUTIQUEJOB
- Sales Development Represen…8M
Sales Development Representative
VDB - Virtual Diamond Boutique
• Exceeded Q1 quota by 204%, booking 116 total meetings with 42% qualification rate (49 qualified opportunities) • Generated $24,600 in closed-won revenue and built a pipeline worth $350,350. • Developed a custom Google Sheets extension to automate time zone conversions, improving scheduling accuracy and saving manual effort: https://mriddul.com/projects/g-calendar-automation/ • Launched a Chrome extension to integrate Salesforce with LinkedIn search, accelerating lead research and improving SDR productivity. https://mriddul.com/projects/linkedin-search-chrome-extension-for-salesforce/
- POLYMER MARKETJOB
- Founder2Y
Founder
Polymer Market
• Traded 1,800 MT ($2.4 mn) of plastic raw material in 7 months without inventory, driving lean operations and cost efficiency. • Built a custom CRM with WhatsApp Business integration, boosting engagement and streamlining B2B sales. • Launched a blog and designed a lead-gen website, expanding digital presence and inbound opportunities. • Developed Android & IOS apps to digitise procurement and optimise buyer experience.
- ZETWERKJOB
- Polymers Lead1Y
Polymers Lead
ZETWERK
• Executed Zetwerk India's first merchant trade transaction, setting a precedent for future trade initiatives. • Achieved the highest monthly sales of approximately 1,000 MT, contributing to revenue generation of ~$1.25 Mn • Built and expanded a reliable supplier base across multiple countries, including Dubai, the United States, South Korea, and China, ensuring a diverse and consistent supply chain.
- SHREE BALAJI TRADINGJOB
- Proprietor2Y 2M
Proprietor
Shree Balaji Trading Co
• Started my first trading business at 19, relocating solo from Delhi to Patna and diving deep into real-world entrepreneurship. • Achieved ₹28 Cr (~$3.25 Mn) in sales in the first full year, driving strong revenue growth across verticals. • Built a pipeline and customer base of 50+ MSMEs, laying the foundation for a scalable B2B business. • Managed end-to-end operations — from GST filings to sales strategy — with complete ownership.
- VIVEKANANDA INSTITUTE OF PROFESSIONAL STUDIESSCHOOL
- Bachelor of Computer Appli…3Y 11M
Bachelor of Computer Applications - BCA, Computer Science
Vivekananda Institute of Professional Studies
- HEADSTART DELHIJOB
- Volunteer1Y 2M
Volunteer
Headstart Delhi
- RADHEY KRISHNA OVERSEASJOB
- Managing a Micro Factory:…1Y 6M
Managing a Micro Factory: My Journey in the Bathroom Fittings Industry
Radhey Krishna Overseas
• Managed family’s micro-industrial unit in Bawana, leading full-stack operations across production, sales, and finance. • Achieved record sales in FY18–19 and successfully launched a new product vertical. • Led a team of 15+ blue-collar workers, ensuring smooth day-to-day factory operations. • Streamlined accounting using Tally & GST systems, and planned monthly budgets exceeding ₹10L.
- VIKAS BHARATI PUBLIC SCHOOLSCHOOL
- Vikas Bharati Public School2Y 11M
Vikas Bharati Public School
Vikas Bharati Public School
- NEBULAS STUDIOSJOB
- Software Developer1Y 6M
Software Developer
Nebulas Studios
• Developed Noah, an Android voice assistant, ahead of Google Assistant, managing the project end-to-end. • Ranked among the top 3 voice assistants on Google Play, driven by organic SEO and user engagement. • Led product strategy and app development solo, gaining deep expertise in Android and AI integration. • Pioneered features like hands-free call/text handling and Bluetooth-based smart task automation.
- Job: Nebulas Studios — Software Developer · 2014-10 – 2016-04 · 1y 6mo — • Developed Noah, an Android voice assistant, ahead of Google Assistant, managing the project end-to-end. • Ranked among the top 3 voice assistants on Google Play, driven by organic SEO and user engagement. • Led product strategy and app development solo, gaining deep expertise in Android and AI integration. • Pioneered features like hands-free call/text handling and Bluetooth-based smart task automation.
- Job: Polymer Market — Founder · 2022-12 – 2024-12 · 2y — • Traded 1,800 MT ($2.4 mn) of plastic raw material in 7 months without inventory, driving lean operations and cost efficiency. • Built a custom CRM with WhatsApp Business integration, boosting engagement and streamlining B2B sales. • Launched a blog and designed a lead-gen website, expanding digital presence and inbound opportunities. • Developed Android & IOS apps to digitise procurement and optimise buyer experience.
- Job: Clay Playbook — GTM Engineer | Clay Outbound, CRM Cleanup, and Pipeline Hygiene · 2025-10 – present · 10 mo — - Built and maintained Clay-led outbound systems for an early-stage SaaS, focusing on enrichment, segmentation, and data reliability. - Owned CRM data quality across Salesforce and Close, ensuring clean records, accurate fields, and founder-ready reporting. - Designed outbound workflows connecting Clay → CRM → Supabase, reducing manual work and improving data consistency.
- Job: Radhey Krishna Overseas — Managing a Micro Factory: My Journey in the Bathroom Fittings Industry · 2018-05 – 2019-11 · 1y 6mo — • Managed family’s micro-industrial unit in Bawana, leading full-stack operations across production, sales, and finance. • Achieved record sales in FY18–19 and successfully launched a new product vertical. • Led a team of 15+ blue-collar workers, ensuring smooth day-to-day factory operations. • Streamlined accounting using Tally & GST systems, and planned monthly budgets exceeding ₹10L.
- Job: Headstart Delhi — Volunteer · 2019-02 – 2020-04 · 1y 2mo
- Job: Shree Balaji Trading Co — Proprietor · 2020-01 – 2022-03 · 2y 2mo — • Started my first trading business at 19, relocating solo from Delhi to Patna and diving deep into real-world entrepreneurship. • Achieved ₹28 Cr (~$3.25 Mn) in sales in the first full year, driving strong revenue growth across verticals. • Built a pipeline and customer base of 50+ MSMEs, laying the foundation for a scalable B2B business. • Managed end-to-end operations — from GST filings to sales strategy — with complete ownership.
- Job: VDB - Virtual Diamond Boutique — Sales Development Representative · 2025-02 – 2025-10 · 8 mo — • Exceeded Q1 quota by 204%, booking 116 total meetings with 42% qualification rate (49 qualified opportunities) • Generated $24,600 in closed-won revenue and built a pipeline worth $350,350. • Developed a custom Google Sheets extension to automate time zone conversions, improving scheduling accuracy and saving manual effort: https://mriddul.com/projects/g-calendar-automation/ • Launched a Chrome extension to integrate Salesforce with LinkedIn search, accelerating lead research and improving SDR productivity. https://mriddul.com/projects/linkedin-search-chrome-extension-for-salesforce/
- Job: Clay Bootcamp — Elite Clay Training Program Student · 2025-11 – present · 9 mo — - Selected as one of 6 global scholars (from 378+ applicants) for Clay’s GTM Engineering Bootcamp. - Mastering Clay with bespoke 1:1 training and tailored mentorship - Advanced Clay expertise, focusing on automation, AI-driven business solutions, and workflow optimization. - Exclusive access to top agency CEOs, a high-impact alumni network, and battle-tested strategies to grow a profitable agency
- Job: ZETWERK — Polymers Lead · 2021-12 – 2022-12 · 1y — • Executed Zetwerk India's first merchant trade transaction, setting a precedent for future trade initiatives. • Achieved the highest monthly sales of approximately 1,000 MT, contributing to revenue generation of ~$1.25 Mn • Built and expanded a reliable supplier base across multiple countries, including Dubai, the United States, South Korea, and China, ensuring a diverse and consistent supply chain.
- Job: Clay — Host - Clay Club Delhi · 2026-03 – present · 5 mo
- School: Vivekananda Institute of Professional Studies — Bachelor of Computer Applications - BCA, Computer Science · 2018 – 2021
- School: Vikas Bharati Public School · 2016 – 2018
Skills
Playbooks
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