Weiyue Moon X.
Technology GTM & Commercial | HEC Paris MBA
Over the past 7 years, I’ve led go-to-market strategy, digital transformation and product launches across global giants like L'Oréal, Clarins, Anker, as well as fast-paced tech startups in B2B SaaS, cloud and AI across China, SEA, Europe and the US. What drives me?
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User-centric innovation, data-driven strategy and translating strategy into real-world action
GTM Index
- XIAOMI TECHNOLOGYJOB
- BNL AIOT Commercial Lead3M
BNL AIOT Commercial Lead
Xiaomi Technology
- AIOT GTM1Y
AIOT GTM
Xiaomi Technology
• AIoT category GTM strategy across Benelux • Channel development • Revenue planning, margin structure & pricing
- IMPOSSIBLE CLOUDJOB
- Mktg Strategy5M
Marketing Strategy
Impossible Cloud
- HEC PARISJOB
- MBA Candidate, HEC Excelle…1Y 9M
MBA Candidate, HEC Excellent Scholar
HEC Paris
- MBA Consultant6M
MBA Consultant
HEC Paris
MBA Consultant deep tech project in Creative Destruction Lab Helped AI startup Syntonym define go-to-market strategy in new market.
- Chief of Staff to CEO3M
Chief of Staff to CEO
HEC Paris
Built fundraising strategy for early-stage AI SaaS startup, including building pitch deck and investor CRM
- VP of Entrepreneurship Club5M
Vice President of Entrepreneurship Club
HEC Paris
- ANKER INNOVATIONSJOB
- Global Brand Mgr (Internal…1Y
Global Brand Manager (Internal Startup)
Anker Innovations LTD
• Launched new 3D printer business unit in EU & US, leading 12 cross-functional teams and generating €8.4M in 45 days • Owned end-to-end GTM: defined product strategy and pricing, executed full-funnel GTM plan including PR, influencer, social media, ad & DTC campaigns • Conducted quantitative and qualitative customer research to shape product development strategy.
- CLARINSJOB
- Digital Mktg Mgr1Y 11M
Digital Marketing Manager
Clarins
• Identified product growth strategy, delivering 250% YoY growth • Launched a new beauty product, managing 5 functional teams and 4 external agencies. • Led digital transformation of media buying, shifting 85% of spend to digital platforms and streamlining the paid media buying process • Established and scaled brand TikTok commerce channel, executing influencer & livestream campaigns
- L'ORÉALJOB
- E-Commerce Management Trai…2Y
E-Commerce Management Trainee
L'Oréal
• Designed CRM, media, page and product plan for e-commerce flagship store according to business goal and brand strategy. • Performed 80% and 100% growth in brand e-commerce sales in 2018 and 2019 respectively.
- TOASTMASTERS INTERNATIONALJOB
- VP of Public Relations3Y 7M
Vice President of Public Relations
Toastmasters International
- ADMIXER ADVERTISINGJOB
- Digital Mktg Intern2M
Digital Marketing Intern
Admixer Advertising
- UBERJOB
- Digital Mktg Intern3M
Digital Marketing Intern
Uber
- Job: HEC Paris — Chief of Staff to CEO · 2024-06 – 2024-09 · 3 mo — Built fundraising strategy for early-stage AI SaaS startup, including building pitch deck and investor CRM
- Job: L'Oréal — E-Commerce Management Trainee · 2017-05 – 2019-05 · 2y — • Designed CRM, media, page and product plan for e-commerce flagship store according to business goal and brand strategy. • Performed 80% and 100% growth in brand e-commerce sales in 2018 and 2019 respectively.
- Job: Xiaomi Technology — AIOT GTM · 2025-10 – present · 10 mo — • AIoT category GTM strategy across Benelux • Channel development • Revenue planning, margin structure & pricing
- Job: Anker Innovations LTD — Global Brand Manager (Internal Startup) · 2021-05 – 2022-05 · 1y — • Launched new 3D printer business unit in EU & US, leading 12 cross-functional teams and generating €8.4M in 45 days • Owned end-to-end GTM: defined product strategy and pricing, executed full-funnel GTM plan including PR, influencer, social media, ad & DTC campaigns • Conducted quantitative and qualitative customer research to shape product development strategy.
- Job: Admixer Advertising — Digital Marketing Intern · 2017-02 – 2017-04 · 2 mo
- Job: HEC Paris — Vice President of Entrepreneurship Club · 2024-01 – 2024-06 · 5 mo
- Job: Clarins — Digital Marketing Manager · 2019-06 – 2021-05 · 1y 11mo — • Identified product growth strategy, delivering 250% YoY growth • Launched a new beauty product, managing 5 functional teams and 4 external agencies. • Led digital transformation of media buying, shifting 85% of spend to digital platforms and streamlining the paid media buying process • Established and scaled brand TikTok commerce channel, executing influencer & livestream campaigns
- Job: Impossible Cloud — Marketing Strategy · 2025-02 – 2025-07 · 5 mo
- Job: HEC Paris — MBA Candidate, HEC Excellent Scholar · 2023-09 – 2025-06 · 1y 9mo
- Job: Uber — Digital Marketing Intern · 2015-12 – 2016-03 · 3 mo
- Job: Xiaomi Technology — BNL AIOT Commercial Lead · 2026-07 – present · 1 mo
- Job: HEC Paris — MBA Consultant · 2024-06 – 2024-12 · 6 mo — MBA Consultant deep tech project in Creative Destruction Lab Helped AI startup Syntonym define go-to-market strategy in new market.
- Job: Toastmasters International — Vice President of Public Relations · 2014-05 – 2017-12 · 3y 7mo
- School: HEC Paris — MBA
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